New research and proprietary data will show how AI matching, automation, and closed-loop attribution cut waste and increase conversion.
FOR IMMEDIATE RELEASE
New York, December 24, 2025 – Logie, the AI-powered influencer commerce platform used by thousands of creators and consumer brands, today announced the release of its new whitepaper, “How AI Is Rewriting Influencer Selection and ROI.” The report analyzes over 17,500 creator-product matches, advanced AI model behavior, and global industry research to reveal how artificial intelligence is transforming the economics of influencer marketing.
Logie, the AI-powered influencer commerce platform used by thousands of creators and consumer brands, today announced that its new whitepaper, “Precision Matching: How AI Is Rewriting Influencer Selection and ROI”, is set to be released in early January 2026. The forthcoming report analyzed over 17,500 creator-product matches, advanced AI model behavior, and global industry research to reveal how artificial intelligence is transforming the economics of influencer marketing.
Influencer spend is expected to exceed $32.5 billion in 2025, yet brands continue wasting billions on mismatched creators, inefficient workflows, and unreliable attribution. The upcoming whitepaper will outline how AI-driven platforms like Logie are closing this gap by shifting the industry from guesswork to predictable, commerce-centered performance.
“Brands aren’t losing money because influencers don’t work,” said Ehud Segev, CEO of Logie. “They’re losing money because they’re guessing. Our data shows that with the right AI signals, brands can finally know – before a campaign starts – who will drive real sales.”
How the Data Was Collected
The insights featured in the forthcoming Impact of AI on Influencer Marketing whitepaper are based on a rigorous analysis of both proprietary and industry data. Logie’s internal dataset, collected throughout 2025, includes over 17,500 AI-driven creator–brand matches across multiple categories and social platforms, capturing metrics such as conversion rates, cost-per-sale, fulfillment timelines, and attribution accuracy. To provide broader industry context, select benchmarks from trusted sources – including McKinsey, Forrester, and Influencer Marketing Hub – were incorporated. Additional details on research methodology, data sources, and case study approaches will be available in the full whitepaper.
The Next Phase of Creator Commerce
The forthcoming whitepaper will break down the structural issues plaguing the industry today-including creator fragmentation, opaque attribution, and manual campaign operations. It will show how precision AI models are replacing outdated metrics like followers and engagement with purchase-intent prediction and real-time optimization.
Key findings include:
- AI-matching improved conversion rates by 23% across 31 tested product categories.
- Time-to-launch dropped from 12 days to 36 hours when full-stack automation was enabled.
- Logie’s predictive attribution model achieved 92% accuracy, allowing brands to forecast revenue impact before activating campaigns.
- Creators using Logie reported significantly higher trust and satisfaction due to reduced negotiation friction and more accurate product matching.
A Shift From “Influence” to Intelligent Sales
The whitepaper also spotlights the rise of AI agents, which autonomously handle tasks traditionally executed by entire marketing teams; matching, shipping, contracting, verification, performance optimization, and payments.
“Influencer marketing is becoming an autonomous ecosystem,” said Mr. Segev. “Human creators remain at the center, but AI now orchestrates the entire commercial workflow around them.”
Logie’s platform already includes several operational agents: matching, supply chain, payment, and performance-working behind the scenes to reduce inefficiencies and eliminate human error.
How to Access the Whitepaper
The full report will provide a data-rich, executive-friendly roadmap for scaling influencer marketing from 2025-2030, including:
- AI model architecture & feature design
- Attribution frameworks that quantify incremental lift
- Real Logie case studies (consumer electronics, beauty, home & kitchen)
- Predictions on autonomous creator ecosystems
- Strategic recommendations for brands
The whitepaper will be available for free download on Logie’s website at:
https://www.logie.ai/whitepapers
Press Contact
Logie Communications Team
