Instagram’s New Feature: Downloadable Public Reels

By

-

November 24, 2023

Instagram has introduced a significant update that allows users worldwide to download publicly posted Reels. This feature, initially available only to U.S. users since June, is now accessible globally. Instagram head Adam Mosseri announced that users will download Reels with an Instagram watermark and the creator’s account name, similar to TikTok’s approach.

How It Works

Users will easily download a Reel by tapping the share button and selecting the download option. However, creators have the option to disable downloading for their Reels. This can be managed through the app’s settings under ‘Privacy’ and then ‘Reels and Remix’.

Notably, if a Reel uses a licensed audio clip, the downloaded video will be silent, as only original audio tracks will be included in downloads.

Implications for Content Sharing

This update could lead to increased cross-platform sharing, particularly with platforms like TikTok. Despite the Instagram watermark, the ease of downloading and sharing content could see a rise in the redistribution of popular Instagram Reels on other platforms.

However, it’s worth noting that TikTok’s algorithm may reduce the reach of posts with prominent branding, including the Instagram logo.

Adam Mosseri, in his broadcast channel on Instagram, emphasized the potential of this feature to enhance user experience and content sharing.

He stated, “This new feature is part of our ongoing efforts to improve content accessibility and sharing on Instagram, providing users with more flexibility and creative freedom.”

This development marks a significant step in Instagram’s strategy to enhance user engagement and content versatility, potentially increasing the platform’s appeal to both creators and viewers.

Revolutionizing Music: YouTube’s AI Experiment Unleashes New Creative Horizons

By

Betonsky N.

-

November 23, 2023

0

Collaborating with Google DeepMind, YouTube has embarked on an exciting journey into artificial intelligence (AI) and music. This initiative marks a significant step towards a new creative era in AI-driven music.

The “Dream Track for Shorts” and “Music AI Tools” project explores how AI can enhance creativity in the music industry. YouTube’s approach is centered on responsible collaboration, ensuring that AI accelerates creativity rather than replacing it.

Dream Track for YouTube Shorts

One of the key experiments in this project is the “Dream Track” for YouTube Shorts. This feature, powered by Google DeepMind’s advanced music generation model, Lyria, is initially available to a select group of artists and creators.

It allows them to create unique soundtracks for their Shorts by simply typing an idea into a prompt. The AI then generates an original soundtrack featuring the voice of a participating artist. This experiment includes notable artists like Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Papoose, Sia, T-Pain, and Troye Sivan.

Charlie Puth, one of the participating artists, expressed his excitement about the project: “I’m extremely excited and inspired… YouTube has been a great partner in outlining their approach to AI and understands the need to work together to develop this technology responsibly, ensuring it will accelerate creativity instead of replacing it.”

Music AI Tools and the Future of Music Creation

The project also includes a set of Music AI Tools designed to push the boundaries of traditional music creation. These tools transform simple ideas, like a hummed tune, into complex musical pieces.

The Music AI Incubator, involving artists, songwriters, and producers, is a testament to YouTube’s commitment to developing experiences that enhance the creative process. The potential of these tools is vast, from creating new guitar riffs with just a hum to adding different musical styles to existing tracks.

T-Pain, another artist involved in the project, shared his perspective: “I have always been about pushing the boundaries of technology and harnessing it to make the most interesting music for my fans. Who knows what the future holds but joining hands with YouTube + Google to help shape that future feels like a great first step.”

YouTube’s AI and music experiments represent a significant leap in the intersection of technology and creativity. As these experiments progress, they promise to open up new possibilities for artists and creators, enabling them to explore uncharted territories in music creation.

This venture is not just about technological advancement; it’s about enriching the music industry and fostering deeper connections between artists and their audiences. YouTube’s commitment to responsible AI innovation ensures that this journey will be guided by principles that benefit the entire music community.

Logie Leads the Way With Innovative New Features to Support Holiday Flash Sales

By

Betonsky N.

-

November 22, 2023

0

Our team is proud to announce a flurry of new features to equip our users with the tools they need to maximize Black Friday and Q4 holiday sales. These new features will enable brands to instantly share custom promotions and influencers to create and share content more efficiently. The most important shopping season is finally here and we’re proud to be leading the way to push social commerce to the next level and make influencer-brand collaboration a win-win for all parties involved.

Holiday Sales Strategies for Ecommerce Brands — *‘The Future of Shopping is Entertainment’: AI Company Helping E-commerce Brands Maximize Black Friday Sales*

On Tuesday this week (November 21), our CEO announced the innovative auto-collections feature that will enable creators to curate product collections in a flash. The feature makes use of realistic filters to save hours of manual work and free up influencers’ time so they can focus on other income-generating activities.

*Watch Auto Collections Launch Event Recording on Facebook*

Here are a few reactions from Logie creators who attended the Live Event to announce Auto Collections (At 1 pm ET yesterday).

I used to spend HOURS A WEEK updating lists for my followers. It was 100% not worth my time for the commissions I made from them, but they help me gather followers and that is necessary, so that kept me updating them.

Well, I just spent under 10 minutes setting up an auto updating collection Hours a week down to minutes a month.

I figure I’ll continue to add products to Logie (my products) from Amazon regularly, and even this was so easy with an ‘add all to Logie’ button, I can just do one quick search and add pages of products in a few minutes!

I am so excited Thank you!!!

“That’s going to be a gamechanger“
Andrew Borst

“We are excited for this update!!!“
Ileane Smith

“This will be game changing!”
Cherese Cecelia

In addition to the Auto Collections, Logie has also made it easier for brands to announce deals. Our e-commerce partners will be able to instantly share upcoming deals well ahead of time. That means that creators can get a first-hand peek at these deals and start creating content in readiness for important shopping days this super season.

Logie is committed to innovating and progressively creating the super tools our community needs to thrive. As we move forward in the weeks and months to come, we’ll continue to lead the way as we create the world’s best social commerce infrastructure. As we celebrate our innovative posture for 2023 holiday shopping sales, we continue to appreciate our devoted partners and diehard influencers who have helped make this community truly great.

TikTok’s Transformative Role in Music Discovery

By

Betonsky N.

-

November 22, 2023

0

TikTok has emerged as a pivotal platform for music discovery in the ever-evolving landscape of music and social media. The Music Impact Report, a collaborative effort between TikTok and Luminate, sheds light on this phenomenon.

Analyzing data from various countries, including the US, UK, Germany, Brazil, and Indonesia, the report covers the period from July 1, 2022, to June 30, 2023. It aims to unravel how TikTok and its users influence music discovery, consumption, and overall revenue generation in the music industry.

TikTok’s Influence on Music Discovery and Streaming

The report unveils that TikTok users globally are significantly more engaged in discovering and sharing new music on social or short-form video platforms than the average user. This trend is particularly pronounced in the United States. TikTok users are twice as likely to discover music on these platforms as the average social media or short-form video user.

Ole Obermann, a representative from TikTok, articulates this impact, stating, “TikTok is already famous for being the launchpad for creating viral hits and breaking new artists, but we wanted to understand how TikTok and its users impact the music industry more broadly. Luminate’s findings prove what we had long known: that TikTok is the driving force behind music discovery in the industry, and that TikTok users are active, engaged and highly valuable drivers of music industry revenues.”

TikTok’s Economic Impact on the Music Industry

The economic influence of TikTok extends beyond the digital realm. The report highlights that TikTok users globally spend more money on music-related categories compared to the average music listener. For instance, TikTok users spend 49% more on music purchases in the UK than average listeners.

In the US, the engagement is also tangible in live events and merchandise purchases, with 38% of TikTok users attending live music events and 45% purchasing artist merchandise, surpassing the percentages of overall music listeners.

Connecting Global Music Communities

A unique aspect of TikTok’s impact is its role in connecting local artists with global audiences. The platform’s audience exhibits a distinct preference for international music, far exceeding that of average listeners in all markets analyzed.

In the UK, TikTok users are 77% more likely to seek access to global music artists. Similarly, in the US, nearly half of the TikTok audience listens to music in languages other than English, a rate 27% higher than the general music listeners.

Nick Lanzafame, VP and Head of Research at Luminate, reflects on this global connectivity, saying, “Luminate was happy to collaborate with TikTok on this report, as it demonstrates the value of data and research in today’s entertainment ecosystem.

After analyzing the data, our team was able to help TikTok tell a data-driven, objective story, showcasing their impact as a source for music discovery and demonstrating how TikTok users are uniquely valuable to the music industry.”

The Music Impact Report by TikTok and Luminate underscores TikTok’s significant role in shaping music discovery, influencing consumption patterns, and contributing to the broader music industry’s revenue streams.

This report cements TikTok’s position as a key player in the global music ecosystem, bridging local artists and international audiences and transforming how music is discovered and enjoyed worldwide.

Google’s Black-Owned Friday 2023: Empowering Black-Owned Businesses

By

Betonsky N.

-

November 21, 2023

0

Now in its fourth year, Google’s Black-Owned Friday initiative is a robust campaign to support and promote Black-owned businesses. This initiative, created in partnership with the U.S. Black Chambers, Inc., is more than just a shopping event; it’s a movement to celebrate and empower Black entrepreneurs.

At the heart of Black-Owned Friday is recognizing Black-owned businesses’ vital role in communities. These businesses are commercial entities and spaces of self-expression, community building, and economic empowerment. Google’s initiative highlights these businesses, showcasing their importance in the African-American community and the broader national economy.

The Aim of the Initiative

Google’s Black-Owned Friday campaign encourages everyone to search for, shop at, and support Black-owned businesses. By spotlighting these businesses, Google aims to drive more traffic and sales, helping boost their visibility and viability. This initiative is particularly significant in the context of many Black-owned businesses’ challenges, including limited access to capital and markets.

Google has partnered with various Black-owned businesses across various sectors, including beauty supply, coffee, clothing, and plant shops. This wide-ranging approach ensures that the campaign touches on different aspects of the Black-owned business ecosystem, providing support and visibility to a broad spectrum of entrepreneurs.

Impact on the Platform and Beyond

By integrating this campaign into its platform, Google promotes these businesses and sets an example for other corporations. The initiative is expected to have a ripple effect, encouraging more consumers to consciously choose Black-owned businesses, thereby fostering a more inclusive economy.

Additionally, it serves as a call to action for other companies to consider how they can support minority-owned businesses in meaningful ways.

Google’s Black-Owned Friday 2023 is a significant step towards recognizing and supporting Black-owned businesses. It’s an initiative that goes beyond tokenism, aiming to create real economic opportunities and foster a more inclusive business environment.

As we look forward to this year’s Black-Owned Friday, it’s an opportunity for all of us to show our support and help make a difference in the business landscape.

Black Friday and Cyber Monday: A Retrospective and Future Outlook

By

Betonsky N.

-

November 20, 2023

0

Amazon is gearing up to offer an array of enticing deals for Black Friday and Cyber Monday, making holiday shopping easier and more exciting than ever. With a commitment to providing early deals, Amazon is set to transform the traditional holiday shopping experience. This year, shoppers can expect live updates on the best early deals, valuable shopping tips, and comprehensive gift guides tailored for everyone on their list.

The holiday season 2022 set new records in consumer spending, with holiday sales reaching an impressive $936.3 billion, marking a 5.3% increase from the previous year. This growth was a testament to the strong consumer response to Black Friday and Cyber Monday deals.

Despite some skepticism among consumers about the authenticity of these deals, a significant majority still participated in the shopping events, with shoppers spending an average of $325 during Thanksgiving. The total revenue from the last holiday season was nearly $1.27 trillion, highlighting the immense scale of these shopping events.

Consumer Trends and Behaviors

A notable shift towards online shopping was evident, with 65% of customers intending to shop online and 36% looking for deals on social media. This trend was further emphasized by Black Friday shoppers prioritizing fast, free delivery and store pick-up options over savings.

However, the events were not without their criticisms, as over 62% of buyers viewed Black Friday as a marketing ploy, and around 60% regretted impulsive purchases.

Logie’s Strategic Role in This Year’s Sales

As we approach this year’s Black Friday and Cyber Monday, Logie is set to play a significant role. Known for offering substantial commissions to its influencers, with some products yielding up to 50% in commissions.

Logie is revolutionizing the influencer marketing landscape this Black Friday by offering an unprecedented incentive program. Logie allows influencers to earn double commissions on a wide range of products. This lucrative offer is about increasing earnings for influencers and a strategic move designed to ensure influencers and brands equally benefit.

This approach is expected to drive online shopper traffic significantly, tapping into the influencers’ substantial followings and ability to sway consumer decisions. The result is a symbiotic relationship where influencers benefit from higher earnings while contributing to the growing trend of online holiday shopping.

This strategy aligns perfectly with the current shift towards digital consumerism, especially during high-traffic events like Black Friday and Cyber Monday. As influencers showcase a curated selection of Amazon products, they enhance their earning potential and offer their followers direct access to top deals and exclusive offers. This initiative by Logie is set to create a ripple effect in the e-commerce space, potentially leading to record-breaking sales and a new benchmark in influencer-driven marketing.

The Black Friday and Cyber Monday events in 2022 demonstrated a significant shift towards online shopping, with consumer spending reaching record highs despite concerns over the authenticity of deals and the overwhelming marketing surrounding these events.

With its high commission rates for influencers, Logie is poised to capitalize on these trends, potentially driving even greater online engagement and sales in the upcoming holiday season.

TikTok’s New Mobile Measurement Framework for App Advertisers

By

Betonsky N.

-

November 17, 2023

0

TikTok is evolving its mobile advertising landscape by introducing a new Self-Attributing Network (SAN) integration for app advertisers. This development is set to provide a more comprehensive view of conversions driven by TikTok ads, moving beyond the traditional last-click attribution models.

The SAN integration, along with the new Engaged View-Through Attribution (EVTA), offers a holistic approach to understanding user actions like app installs or purchases following ad interactions.

Key Features of TikTok’s SAN Integration

Comprehensive Conversion Insights: The SAN integration allows advertisers to see a fuller picture of how their TikTok ads drive conversions. This includes understanding which clicks and video views lead to conversions within a specified attribution window.

Customizable Attribution Windows: Advertisers will now customize their attribution windows for different engagement types directly on TikTok Ads Manager. This flexibility allows for a more tailored approach to measuring ad performance.

Advanced Attribution Metrics: The integration unlocks EVTA based on six-second video views. This metric is crucial for measuring conversions after a user views an ad for six seconds or more but doesn’t click, then converts within the attribution window.

Engaged View-Through Attribution (EVTA)

EVTA is a significant addition to TikTok’s measurement suite. After a user views an ad for six seconds or more but doesn’t click, it measures conversions and then converts within the attribution window.

This method provides a better understanding of ad impact beyond clicks, fueling campaign performance with more signals and offering balanced measurement across different channels.

The SAN integration and EVTA give advertisers a more complete picture of user conversions on TikTok. This approach includes MMP-validated conversions and enhances them with additional conversions observed from the SAN integration.

The expanded “Clicks (All)” metric captures how interactions on TikTok video ads contribute to conversions, even when users don’t directly navigate to an advertiser’s specified destination.

TikTok’s commitment to continuously innovating its measurement solutions offers advertisers an objective and transparent view of their advertising investments.

As the mobile advertising experience evolves, TikTok’s new measurement framework is a significant step towards providing advertisers with a more transparent and holistic view of their ad impact.

Instagram Introduces New Content Creation Features for Reels and Stories.

By

Betonsky N.

-

November 16, 2023

0

Instagram has introduced new features to enhance the content creation experience. This latest update, focused on reels, feed photos, carousels, and stories, empowers creators with more tools to express their creativity, connect with their audience, and gain deeper insights into their content’s performance.

Enhanced Video Editing Tools

Creators can now save time editing videos with new tools like undo and redo, simplifying the process of editing individual clips. This feature is particularly useful for creators who frequently work with video content, allowing them to quickly and efficiently adjust.

Meme Creation and Audio Integration

Instagram encourages creators to explore memorable content by adding clips with audio from their new media clip hub. This feature opens up new possibilities for engaging with fans, inviting them to create remixes and interact with content in novel ways.

Text-to-Speech and Font Updates

The platform has also introduced 10 new English text-to-speech voices available in select countries and six new text fonts and styles in hundreds of languages. These additions give creators more options to make their content stand out and cater to a global audience.

Custom Stickers and New Filters

Creators can now turn parts of any photo into custom stickers, adding a unique touch to their reels and stories. Additionally, new photo filters offer various moods and styles, allowing for more creative expression in posts.

Understanding content performance is crucial for creators. To offer deeper insights, Instagram has introduced new metrics like Replays and an interactive Retention Chart. The Drafts feature has also been revamped, providing a streamlined view and options to preview, rename, and schedule drafts in advance.

These updates represent Instagram’s commitment to staying ahead in the competitive social media landscape. By continuously innovating and providing creators with advanced tools and insights, Instagram enhances the user experience and solidifies its position as a leading platform for creative expression and audience engagement.

In a digital era where content is king, these tools are not just enhancements; they are essential for creators to stay relevant, engage effectively with their audience, and explore new creative horizons.

Instagram’s latest updates are more than just new features; they signal to creators that the platform is invested in their growth and success. As the digital landscape evolves, so does the need for innovative tools that keep pace with creators’ aspirations.

Amazon makes a deal with Snap in its latest Strategic Integration into Social Media Shopping.

By

Betonsky N.

-

November 15, 2023

0

Amazon’s recent partnerships with major social media platforms mark a significant evolution in its e-commerce strategy. By collaborating with Snap, Meta (Facebook and Instagram), and Pinterest, Amazon is expanding its reach and revolutionizing how users shop online.

These strategic moves allow users to seamlessly purchase Amazon products directly within these platforms, enhancing user convenience and adapting to the rapidly changing landscape of consumer behavior.

Amazon’s Partnership with Snap

Amazon’s deal with Snap is a game-changer, enabling users to buy products directly from ads on Snapchat. This integration is meticulously designed, displaying real-time pricing, delivery estimates, product details, and Prime eligibility within the Snapchat app.

Amazon explained the process: “Customers can link their Snapchat account to their Amazon account through a one-time set-up. Once the accounts are linked, users can complete checkout with Amazon in the product ad using their default Amazon shipping address and payment method without leaving the social app.”

This move is particularly strategic as it positions Amazon to compete with platforms like TikTok, which recently launched TikTok Shop in the U.S., and Shein, known for its aggressive expansion in the U.S. market. By targeting Snapchat’s young user base, Amazon aims to tap into a demographic it might not have engaged with as effectively through its traditional online platform.

Broader Implications of Amazon’s Social Media Strategy

The integration of Amazon shopping into social media platforms like Facebook, Instagram, and Snapchat shows the company’s foresight in adapting to consumer behavior. Recognizing the shift towards social media, Amazon is meeting consumers where they spend a significant portion of their time. This approach attracts more users and increases the likelihood of impulse purchases, an essential aspect of online retail.

Moreover, these partnerships provide Amazon with a treasure trove of consumer preferences and behavior data. This information is crucial for tailoring marketing strategies, improving product recommendations, and ultimately driving sales. Amazon’s move is also a strategic response to the competition from platforms like TikTok and Shein, aiming to maintain its dominance in the online retail sector.

In addition to the Snapchat partnership, Amazon’s collaboration with Meta is equally significant. Amazon highlighted the convenience of this integration, saying,

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps.”

This shows the seamless nature of the shopping experience Amazon is striving to create across various platforms.

The Future of Social Commerce

Amazon’s integration into social media shopping is a pivotal development in social commerce. It represents blending e-commerce with social media, creating a more integrated and user-friendly shopping experience.

This move will likely reshape how consumers interact with social media and e-commerce platforms, potentially setting a new standard for online shopping experiences. As this trend continues, we expect more e-commerce companies to follow in Amazon’s footsteps. This leads to a more interconnected digital shopping landscape where social media and e-commerce are seamlessly integrated.

Meta Integrates Innovative CRM Partnerships and AI Tools with WhatsApp

By

Betonsky N.

-

November 14, 2023

0

Meta recently announced a series of new tools and features designed to enhance lead generation for businesses, leveraging the power of AI and strategic CRM partnerships. This update is significant in helping businesses grow quality leads to drive sales, mainly through Meta’s family of apps.

New Ads Tools Across Meta Platforms

Meta is introducing new tools to find leads across its apps, including Facebook and Instagram. More than 600 million conversations between people and businesses occur daily on these platforms.

The new tools include adding the lead objective to Facebook and Instagram ads that click to start a WhatsApp chat. This feature is already available on Messenger and Instagram Direct. Select advertisers can also add a Q&A flow in Ads Manager.

Enhanced Engagement with Instant Form Ad Format

Meta is testing an instant form ad format that allows people to discover, consider, and select multiple businesses to submit information to at once. This format adds convenience for users and opens more opportunities for businesses to be discovered by potential customers.

Recognizing the importance of direct communication, Meta is testing the ability for businesses to call interested customers through Facebook, showcasing their business information like logo and name. This feature aims to give people more assurance when connecting with brands.

AI-Powered Lead Generation Campaigns

Meta is testing full campaign automation for lead-generation campaigns powered by Meta Advantage. This AI-driven approach applies to multiple campaign levers, including targeting, creative, placements, and budget. It promises to unlock more excellent performance while saving time and money for advertisers.

Meta announced new CRM partner integrations with Zapier and Hubspot, simplifying the management of leads captured from ad campaigns. These integrations are designed to help businesses achieve lead quality at scale and boost campaign performance.

These updates from Meta are set to revolutionize how businesses interact with potential customers, making lead generation more efficient and effective. By integrating AI and CRM solutions, Meta provides businesses powerful tools to drive sales and grow their customer base.

Logie Buzz

Google’s Black-Owned Friday 2023: Empowering Black-Owned Businesses

The Aim of the Initiative

Impact on the Platform and Beyond

Black Friday and Cyber Monday: A Retrospective and Future Outlook

Consumer Trends and Behaviors

Logie’s Strategic Role in This Year’s Sales

Amazon makes a deal with Snap in its latest Strategic Integration into Social Media Shopping.

Amazon’s Partnership with Snap

Broader Implications of Amazon’s Social Media Strategy

The Future of Social Commerce

Meta Integrates Innovative CRM Partnerships and AI Tools with WhatsApp

New Ads Tools Across Meta Platforms

Enhanced Engagement with Instant Form Ad Format

AI-Powered Lead Generation Campaigns

About Logie

Recent Posts

Why Half-Price Samples Matter This BFCM

AI vs. Your Voice: How Amazon Creators Can Scale Faster Without...

Carousel Power & AI Shifts: How Creators Can Win Top-Tier Video...

EVEN MORE NEWS

Why Half-Price Samples Matter This BFCM

AI vs. Your Voice: How Amazon Creators Can Scale Faster Without...

Carousel Power & AI Shifts: How Creators Can Win Top-Tier Video...

POPULAR CATEGORY