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Amazon October 2023 Prime Big Deal Days Announced

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Amazon has officially announced its much-anticipated Prime Big Deal Days 2023 dates. Scheduled for October 10th and 11th, this event promises many deals and discounts, making it a prime time for creators to shop and boost their sales. 

A Glimpse into Prime Big Deal Days

Prime Big Deal Days are set to offer deep discounts on renowned brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and even Betty Buzz by Blake Lively. The event will commence at 3 a.m. EDT on October 10th and run through October 11th.

 Prime members will have exclusive access to deals from independent sellers, including Ruggable x Jonathan Adler, Urban Decay Cosmetics, and PicassoTiles.

“Get ready to shop some of Amazon’s best early holiday deals during Prime Big Deal Days, taking place October 10 at 3 a.m. EDT through October 11,” says Amazon

With new deals dropping as frequently as every five minutes during select periods, this event is shaping to be a shopping extravaganza. Integrating personalized recommendations based on past purchases and browsing history further enhances the shopping experience, making it more tailored and efficient for users.

Maximizing Benefits: Tips for Creators

Dive into Doorbuster Deals: Prime members can now sign up for Invite-only deals on select products expected to sell out. These include massive discounts on products like Blink smart home security, Sony Dolby Atmos/DTS:X Soundbar-HTX8500 2.1ch, Philips 3000 Series Air Fryer, and Jabra Elite 7 Active True Wireless Earbuds. 

If selected, members will receive instructions on how to purchase the item during the event.

“Starting today, Prime members can sign up for Invite-only deals on select products expected to sell out.” states the retail giant

Leverage All Delivery Options: With Prime membership, creators can benefit from fast, free delivery on many items. Options like Same-Day Delivery, Amazon Locker, Counter location, and Amazon Day provide flexibility and convenience.

Stay Alert with Personalized Deal Notifications: By visiting the Prime Big Deal Days event page on the Amazon Shopping app, creators can set up deal alerts related to their recent searches and viewed items, ensuring they don’t miss out on lucrative deals.

“Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores with the A-to-z Guarantee,” says Amazon

The emphasis on personalized deal alerts and the integration of Alexa showcases Amazon’s commitment to providing a seamless and user-centric shopping experience. 

For creators, this means an opportunity to grab great deals and understand the potential of leveraging technology for business growth.

Prime Big Deal Days 2023 is more than just a shopping event; it’s an opportunity for creators to elevate their brand, stock up on essentials, and even dive into new ventures. 

With Amazon’s vast ecosystem and the added benefits of Prime membership, creators are poised to make the most of this event. So, mark your calendars and gear up for a shopping experience like no other!

If you’re not a Prime member yet, consider signing up to enjoy the full benefits during the event.

Amazon’s Generative AI: A Boon for Sellers

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Amazon has recently unveiled its latest advancement in artificial intelligence (AI) designed to assist sellers in crafting compelling product listings. 

This innovative tool harnesses the power of generative AI to streamline the listing creation process, ensuring that products are presented in the most engaging and informative manner possible.

The Power of Generative AI

Generative AI has been making waves in various sectors, aiding in tasks ranging from building spreadsheets to writing essays and even poems. Logie for example has redefined influencer marketing with a data drive approach, automatically connecting brands with influencers.

Amazon’s foray into this domain aims to use this technology to enhance the seller experience on its platform. By leveraging large language models (LLMs), which are trained on vast amounts of data.

Amazon’s new tool can generate comprehensive product descriptions, titles, and other listing details which Logie has been doing successfully with its system

Sellers simply need to provide a concise product description, and the AI takes care of the rest, crafting high-quality content ready for submission.

By leveraging cutting-edge technology, Amazon is positioning itself at the forefront of e-commerce innovation, ensuring both sellers and buyers benefit from the latest advancements.

Simplifying the Listing Process for Creators

Historically, creating captivating product titles and descriptions has been a labor-intensive process for sellers. With the introduction of Amazon’s generative AI capabilities, this process is significantly simplified. 

Sellers will now reduce the multiple steps of entering specific product data to just one. After providing a brief product description, Amazon’s AI generates content for the seller’s review. This content will be used as-is or further refined by the seller.

Beyond traditional sellers, creators who sell products, whether it’s merchandise, art, or any other tangible goods, stand to benefit immensely. 

Crafting the perfect product description often requires a lot of effort and attention to detail. With Amazon’s generative AI, this process becomes streamlined, saving creators valuable time and ensuring their products are presented in the best light.

For creators, especially those who are not traditionally tech-savvy, this tool can be a game-changer. It reduces the administrative burden, allowing them to focus more on their craft and less on the intricacies of product listing.

Enhancing the Shopping Experience

Beyond aiding sellers and creators, this new tool also promises to elevate the shopping experience for customers. With more comprehensive and consistent product information, shoppers can make more informed purchase decisions. 

Robert Tekiela, vice president of Amazon Selection and Catalog Systems, emphasized the potential of these AI models: “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.”

By ensuring product listings are more detailed and consistent, Amazon is enhancing the overall shopping experience. This not only benefits sellers and creators but also builds trust with consumers, who can now make purchases with greater confidence.

Unveiled at Accelerate 2023, Amazon’s premier annual seller conference, this AI tool has already been tested by numerous sellers. Early feedback suggests that a majority of these sellers are directly utilizing the content generated by the AI. This initiative is just a glimpse of Amazon’s vision for integrating AI to enhance the seller experience.

As AI continues to evolve, it’s likely that we’ll see even more innovative tools designed to simplify and enhance the e-commerce experience.

Pinterest’s Vision for a Seamless User Journey

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Pinterest has unveiled a series of new product updates and advertising solutions. These updates, announced at the annual global advertiser summit, Pinterest Presents, are set to redefine the user experience, offering a seamless journey from discovery to decision-making.

The Vision Behind the Updates

“We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full funnel solution,” Bill Watkins, Chief Revenue Officer, Pinterest.

Pinterest is not just aiming to be another social media platform; it’s striving to be a comprehensive solution for both consumers and advertisers. 

The emphasis on “full funnel” indicates a desire to capture users at every stage of their journey, from initial interest to final purchase.

New Ad Formats

With over 465 million monthly users, Pinterest is a goldmine for advertisers. The platform’s new ad solutions are designed to capture this audience’s intent and drive them toward actionable decisions.

Premiere Spotlight allows brands to dominate premium ad placements, ensuring maximum visibility. Significantly, it’s now extended from search to home feed, broadening its reach.

Showcase Ads let users delve deeper into a brand’s offerings, enhancing user engagement.

Quiz Ads Offer a personalized touch, these ads engage users with quizzes, driving deeper brand interaction.

The global availability of these ad formats shows the platform’s commitment to providing consistent user experiences across regions.

Streamlined Operations

Pinterest’s Business Manager tool will undergo enhancements, making it a one-stop solution for agencies to manage their clients’ presence. 

The introduction of features like comprehensive business dashboards and audience-sharing tools will undoubtedly streamline operations, offering a more efficient management system.

Apart from this, the upcoming Creative Studio promises to be a game-changer for brands. It offers a quick way to generate lifestyle imagery for product Pins, ensuring that brands will effectively showcase their products in an appealing manner.

 A Shopping-Centric Approach

“55% of users see Pinterest as a place to shop” This statistic highlights the platform’s potential as a shopping hub. With features like mobile deep links, direct links, and eCommerce integrations, Pinterest is making the shopping experience more intuitive and seamless.

Collages, a feature currently in testing, will offer users a more immersive shopping experience. It will allow users to create interactive collages, combining different products to visualize their final look. 

This feature, combined with Pinterest’s advanced visual technology, is set to redefine the platform’s shopping experience.

“With collages, Pinterest becomes a user’s personal sandbox for exploration, refinement, and visualization.” Sabrina Ellis, Chief Product Officer, Pinterest.

The updates announced by Pinterest are not just incremental changes; they represent a strategic shift towards becoming a comprehensive platform for inspiration, discovery, and shopping. 

By enhancing user engagement, streamlining operations for agencies, and offering innovative ad solutions, Pinterest is poised to solidify its position as a leading platform for both users and advertisers. 

The future looks promising, and it will be interesting to see how these changes resonate with the global audience.

TikTok Shop’s Full-Scale Launch in the US

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TikTok, a platform synonymous with viral trends and innovative content, has once again made headlines with the full-scale launch of TikTok Shop in the US. 

This move promises to further blur the lines between entertainment and e-commerce, offering a seamless shopping experience for its vast American audience.

A New Shopping Era

“Today, we’re excited to announce a new way for people to now find and shop for their favorite products with the full launch of TikTok Shop in the US.” says TikTok

With over 150 million people in the US turning to TikTok for inspiration, the platform’s decision to fully integrate shopping capabilities is both strategic and timely. 

Community-driven trends, such as #TikTokMadeMeBuyIt, have already showcased the platform’s influence on consumer behavior. 

By introducing shoppable videos and LIVE streams directly into users’ For You feeds, TikTok is poised to redefine the e-commerce landscape, making shopping more spontaneous and trend-driven.

What TikTok Shop Brings to the Table

TikTok Shop offers many features designed to enhance the user shopping experience:

In-Feed Video and LIVE Shopping: Users will now shop directly from videos and live streams, transforming passive viewing into active purchasing.

Product Showcase: This feature allows users to browse products, read reviews, and make purchases directly from a brand’s profile, offering businesses a dynamic storefront within the app.

Shop Tab: A dedicated space for businesses to display their products, facilitating easy discovery and purchase for users.

Affiliate Program: A win-win for both creators and sellers. While creators can monetize their content by sharing products, sellers get a wider reach and endorsement from popular TikTok personalities.

Shop Ads: An advertising feature that ensures greater visibility for sellers, driving more traffic and potential sales.

Fulfilled by TikTok: A logistics solution that handles storage, packaging, and shipping, allowing merchants to focus solely on their products.

The integration of these features promises to make TikTok not just a platform for entertainment, but a holistic space where users can discover, interact, and purchase, all without leaving the app.

Empowering Creators and Brands

One of the standout features of TikTok Shop is its emphasis on empowering creators. The Affiliate Program, for instance, offers creators a new avenue to monetize their content. 

By sharing products in their videos and live streams, they can earn commissions, fostering a symbiotic relationship between creators, brands, and consumers. 

This not only democratizes e-commerce but also ensures that product endorsements are more organic and relatable.

A Secure Shopping Experience

“From discovery to purchase, TikTok is committed to providing a safe and secure environment that allows our community to shop with confidence.” mentions the platform

TikTok’s commitment to user safety remains paramount. With features like secure checkout, adherence to community guidelines, and a robust system of manual moderation, TikTok ensures a trustworthy shopping environment. 

This focus on safety is crucial, especially given the platform’s immense reach and influence.

As platforms like TikTok continue to innovate, the boundaries between content creation and commerce are set to become even more fluid. 

For brands, creators, and consumers alike, this promises a more integrated, interactive, and immersive shopping experience. 

TikTok’s move is not just timely but transformative, setting the stage for the future of online retail.

Pinterest’s Step Towards Body Inclusivity

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Pinterest has announced the introduction of a novel body type technology to its suite of inclusive AI innovations. This pioneering technology, a first in the industry, employs shape, size, and form to discern various body types from over 5 billion images on the platform. 

By leveraging this body type technology, along with the previously launched skin tone technology, Pinterest aims to reshape its algorithms to enhance representation across related feeds and search results, especially in women’s fashion and wedding-related content. 

This initiative not only sets a new benchmark for other platforms but also addresses the pressing need for representation, ensuring that every individual can see themselves reflected on Pinterest.

Supporting Diverse Content Creation

Pinterest’s commitment to “supporting an ecosystem that creates and highlights content from historically marginalized communities” is a testament to its forward-thinking approach. 

Introducing innovative technologies is essential, but equally vital is the creation and promotion of diverse content. To champion this cause, Pinterest has unveiled the Creator Inclusion Fund. Aimed at North American creators in the fashion and beauty sectors, this fund seeks to promote content that showcases diverse body types. 

The emphasis on historically marginalized backgrounds ensures a richer content landscape, making Pinterest a platform where everyone feels valued and represented.

Spotlight on Size-Inclusive Brands

In a world where body inclusivity is gaining momentum, Pinterest’s decision to feature size-inclusive brands on its search landing page is both timely and impactful. By collaborating with Today’s Inspiration articles and Shopping Spotlights, which offer expert recommendations from influential figures in the fashion world, Pinterest is ensuring that users have access to a diverse range of fashion inspiration. 

Brands like Torrid, Dia & Co, and Anthropologie will now be at the forefront, catering to a wider audience and redefining beauty standards.

The Changing Landscape of Fashion Inspiration

The surge in body-inclusive search terms on Pinterest is indicative of a broader societal shift. With terms like “Mom summer outfits curvy” seeing a staggering 47x increase, and “concert looks plus size” and “plus size bridal dresses” also on the rise, it’s evident that users are actively seeking representation. 

This trend underscores the importance of platforms like Pinterest in shaping perceptions and influencing beauty standards. 

As users continue to embrace body inclusivity, brands, and creators are presented with a unique opportunity to redefine fashion norms and cater to a diverse audience.

The Rising Power of Creators

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The digital landscape is evolving rapidly, and creators are at the forefront of this transformation. The year 2023 marks a significant shift in the influencer marketing domain, with creators gaining more power and influence than ever before. 

The Hollywood Strikes

The Hollywood strikes have served as a wake-up call, emphasizing that creators are now bigger than social media. These strikes have unveiled the immense power that creators hold, leading to a rapid diversification of platforms and revenue streams. 

The aftermath is expected to usher in more TV-like content and a surge in creator-owned media. As the report suggests, “The Hollywood strikes are revealing the full power of creators.”

The Need to Take Creators Seriously

The era where creators were merely seen as tools for brand sponsorships on social media is fading. 

The ripple effects of the Hollywood strikes on the creator economy are compelling companies to recognize and leverage the influence of creators beyond mere brand endorsements. It’s no longer about talking the talk; it’s time for companies to walk the walk.

In the midst of this creator revolution, companies like Logie are emerging as game-changers. Catering specifically to the needs of creators, Logie continuously harnesses the power of AI to offer tailored solutions. 

But what sets them apart is their unique approach to product opportunities. By allowing creators to earn a whopping 20-50% commission, they’re not just providing a platform but also a lucrative income stream, making them a prime example of how businesses can symbiotically thrive with creators.

Shifting Strategies in the Creator Economy

With the growing power of the creator economy, there’s an urgent need for marketers, social platforms, and media companies to recalibrate their strategies. 

The report poses a crucial question: “How should marketers, social platforms, and media companies adjust their strategies as the power of the creator economy grows?” 

One key statistic from the report highlights that spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending, and this trend is expected to continue through 2025.

The “Influencer Marketing 2023” report underscores the paradigm shift in the digital world, with creators emerging as powerful entities. 

For those in the marketing and media sectors, understanding and adapting to this change is not just beneficial – it’s imperative.

How creators can Leverage this

Diversify Platforms: Don’t limit yourself to one platform. Explore various social media channels and even consider creating your own media.

Engage Authentically: Engage with your audience genuinely and create content that resonates with them.

Stay Updated: The digital landscape is ever-evolving. Stay updated with the latest trends and adapt your strategies accordingly.

Expanding Creator Opportunities with the Creativity Program Beta

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TikTok has always been a space where creators showcase their talents, connect with audiences worldwide, and even turn their passions into lucrative careers. 

With the introduction of the Creativity Program Beta in the UK, the platform is taking another significant step in supporting its creator community.

The Essence of TikTok

TikTok is a platform where creators not only entertain but also make meaningful connections and drive genuine impact. 

The Creativity Program Beta is designed to help creators foster their creativity, generate higher reward potential, and unlock more exciting, real-world opportunities. 

This program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. 

To be eligible for this program, creators must be at least 18 years old, meet certain follower and video view requirements, have an account in good standing, and produce high-quality, original content longer than one minute. 

Furthermore, all videos submitted for the Creativity Program must adhere to TikTok’s Community Guidelines.

James Stafford, General Manager, Operations & Marketing, TikTok UK & Nordics, expressed:

“At TikTok, we’re committed to introducing new monetisation tools for creators so they can get rewarded for their creativity. Designed to help creators generate higher revenue and unlock more real-world opportunities, the Creativity Program Beta joins our growing range of monetisation solutions… we’re already seeing it have a meaningful impact.”

Expanding Monetization Solutions

The Creativity Program Beta is just one of the many monetization solutions TikTok offers. Other notable solutions include TikTok Series, a premium content offer where creators can post collections of premium content behind a paywall. 

One Series can include up to 80 videos, each up to 20 minutes long. Additionally, there’s the LIVE Subscription, a monthly subscription on TikTok that offers subscriber badges, custom emotes, and a subscriber-only chat feature. 

These tools, along with the Creativity Program Beta, showcase TikTok’s commitment to its creators, ensuring they have multiple avenues to monetize their content.

YouTube’s Leap into Vertical Streaming and Direct Gaming

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YouTube, the world’s leading video-sharing platform, has always been at the forefront of innovation. 

The platform is exploring new avenues to engage its vast user base. Some of the features include;

Vertical Live Feeds

The vertical live feed is YouTube’s answer to the increasing demand for vertical content, primarily driven by mobile users. 

With platforms like TikTok and Instagram already capitalizing on vertical videos, YouTube does not want to be the odd one out

“Testing a new vertical live feed: We’re running an experiment with a new full-screen viewing experience on vertical live streams for mobile viewers.” mentions the platform

Introduction Vertical live streams would encourage YouTube users to immerse themselves in the platform more, especially when using mobile devices.

The scrollable live stream feed and fan funding features that the platform is experimenting with have the potential to boost interactions between creators and viewers, potentially leading to higher engagement rates.

YouTube is keen on blurring the lines between short-form and live content, and this could be a game-changer, especially for creators specializing in real-time content.

Playables: Gaming Meets Video Streaming

Playables introduce a new dimension to YouTube; instead of just watching videos, users will be able to play games directly on the platform.

“We’re starting to test a new experience on YouTube called “Playables.” Playables are games that can be played directly on YouTube on both desktop and mobile devices,” announced Youtube

With Playables, YouTube can cater to a broader audience, especially the gaming community, which is massive and continually growing.

Playing video games

It is also capable of increasing the time users spend on the platform. Playing a game can be more prolonged than watching a video, leading to higher retention rates.

If successful, it will also open new revenue streams for creators and YouTube through in-game purchases, ads, and sponsorships.

Introducing games on a video platform is a bold move. While it can diversify the content, there’s also a risk of diluting the platform’s core offering. However, if executed correctly, Playables will revolutionize how we perceive YouTube.

While it’s too early to predict the success of these features, they undoubtedly offer exciting possibilities. 

As users, all we can do is participate, provide feedback, and watch as YouTube shapes the future of online content.

Would you pay to access Meta?

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In a move that could reshape the social media landscape, Meta, the parent company of Facebook, is contemplating introducing a subscription model for its users in Europe.

This decision comes after the European Union’s stringent advertising and privacy regulations.

The Underlying Reasons

According to a report by the New York Times, the primary motivation behind this potential shift to a “pay to play” model for Facebook and Instagram (excluding WhatsApp) is to sidestep the complexities associated with EU regulations. 

The core issue revolves around transferring user data from Europe to the U.S., where Meta is headquartered, and the subsequent use of this data for advertising purposes, as The Verge details.

How Advertising Works on Meta’s Platforms

The advertising mechanism on platforms like Facebook is straightforward. Meta instantly logs this activity when users interact with a sponsored ad, leading to a tailored ad experience. 

For instance, a single click on a disc golf advertisement can trigger a flood of related ads within minutes. While this model has proven effective for advertisers, it has raised eyebrows among regulators, particularly in the EU. 

The constant debate is whether such tracking methods align with the General Data Protection Regulation (GDPR) and if they infringe upon user privacy.

The Implications of a Subscription Model

The introduction of a subscription model in Europe could serve as a litmus test for the intrinsic value of social media. 

If users are mandated to pay for services like Facebook and Instagram, it would be the first real gauge of their willingness to invest in such platforms.

For many, disconnecting from such platforms might seem daunting, if not impossible. This sentiment might drive a segment of users to accept subscription fees, especially if they perceive the value these platforms offer outweighs the cost.

However, the ethos of the internet has largely been built on free access to platforms in exchange for data, which is then monetized through advertising. Users have grown accustomed to this model, and a sudden shift might be met with resistance.

Many might perceive the introduction of fees as a double-dip by Meta, where they profit from both user data and direct payments.

Furthermore, the younger demographic, which constitutes a significant portion of Instagram’s user base, might be less inclined to pay, given their limited financial resources and the availability of alternative free platforms. 

The rise of competitors like TikTok, which offer similar social media experiences without direct costs, could further deter users from subscribing to Facebook or Instagram.

If many users opt to pay, it could set a precedent for other platforms to introduce similar models, potentially heralding a new era of the internet where premium, ad-free experiences come at a direct cost. 

However, if the model is met with widespread resistance, it could lead to a decline in user numbers, forcing platforms like Facebook and Instagram to innovate and find alternative revenue streams or revert to their original models.

While introducing a subscription model is a bold move that could generate direct revenue, it’s a gamble. The question is, would you pay to access an ad-free on Facebook or Instagram?

Amazon Day Delivery: A specific day to Receive Your Orders

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Get paid on Logie

Amazon, the global e-commerce giant, has introduced a new delivery option for its Prime members: Amazon Day

This feature allows members to select a specific day of the week to receive all their orders, offering greater control over their delivery schedule and potentially reducing the amount of packaging used.

How Amazon Day Works

Amazon Day is a free delivery option exclusively for Prime members. At the checkout page for Prime-eligible items, members can select the “Amazon Day” option and choose any day of the week for their orders to arrive. 

This selected day can be saved for future orders, making it the default delivery option. However, members have the flexibility to change this default setting anytime they wish.

“Amazon Day lets you pick the day of the week that you receive your orders. You’re in control of your delivery schedule, plus you receive fewer boxes on average.”

When to Use Amazon Day

There are several scenarios where Amazon Day can be particularly beneficial:

  • When traveling and wanting your package to arrive at your destination upon your arrival.
  • When you’re sure, you’ll be home to receive the package.
  • If you want to order immediately but don’t need the item until a later date.
  • When you have multiple items in your order with different delivery dates and wish to consolidate them into a single delivery.

Choosing Amazon Day not only offers convenience but also promotes sustainability. By consolidating multiple orders into one delivery, Amazon Day deliveries use, on average, 30% fewer boxes. 

In 2022 alone, this initiative saved 180 million boxes.

“On top of making deliveries work for your personal schedule, choosing Amazon Day is a great way to combine multiple orders into one delivery, potentially reducing the amount of packaging you receive.”

Members can earn promotional rewards with their Amazon Day orders. These rewards, which usually apply to digital products like eBooks and digital video downloads, are automatically added to the member’s Amazon account once the package ships.

Eligibility for Amazon Day Delivery

Amazon Day Delivery is tailored for Prime customers, allowing them to designate a preferred day of the week to receive their eligible purchases. 

However, not every order is suited for this delivery method. Expressly, Prime orders that are fulfilled by third-party sellers, shipments containing items not eligible for One-Day or Two-Day Shipping, Amazon Key deliveries, shipments with Hazmat items, deliveries to addresses outside the contiguous US, those directed to Amazon Hub locations, and deliveries to PO Boxes are all excluded from the Amazon Day option. 

Furthermore, even if an item doesn’t fall into these categories, it might still be ineligible based on individual criteria. 

External factors, like adverse weather conditions, can influence Amazon’s ability to offer this delivery on the chosen day. 

It’s also worth noting that select Amazon Day orders might come with promotional rewards automatically credited to the user’s Amazon account upon shipment.

About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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