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YouTube Unveils AI-Formulated Quizzes to Assess User’s Knowledge on Preferred Subjects

By
Betonsky N.
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0

YouTube, the world’s leading video-sharing platform, has taken a significant leap forward by introducing AI-generated quizzes to test users’ understanding of topics they’re interested in. 

This new feature, currently in the experimental phase, is part of YouTube’s ongoing efforts to enhance user engagement and learning. 

AI-Generated Quizzes

YouTube has begun testing AI-generated quizzes on the YouTube mobile app Home Feed. 

These quizzes are designed to test a viewer’s understanding of a subject covered in a video they recently watched. 

If a viewer chooses to take a quiz, a link to the recently watched video appears under it, allowing them to navigate back to learn more about the topic easily. 

“The quizzes will test your understanding of a subject covered in a video you recently watched. If you choose to take a quiz, a link to the recently watched video will appear under it so you can easily navigate back to learn more about the topic at hand,” states Youtube

This feature is currently being tested globally on a small percentage of viewers on iOS and Android who recently watched a few select educational and EN-language videos.

“If you ever notice that YouTube looks a bit different for you than it does for your friend or family member, you’re likely seeing one of these experiments. Be sure to give YouTube feedback and report any potential technical issues – our teams use this information and experiment results to help us decide if, when, and how to release these features more broadly,”. 

In the first half of 2023, YouTube conducted several experiments to improve the user experience and provide creators with more tools to engage their audience. 

These included testing new hashtag suggestions in Shorts titles, allowing images in Community tab poll posts on iOS, and enabling creators to create and measure podcasts in Studio. 

These experiments laid the groundwork for introducing AI-generated quizzes, demonstrating YouTube’s commitment to leveraging technology to enhance user engagement and learning.

The Potential Impact of AI-Generated Quizzes

The introduction of AI-generated quizzes could profoundly impact both creators and users on YouTube. 

This feature could increase creator-viewer engagement, as users may be more likely to interact with content that offers an interactive learning experience. 

Furthermore, it could encourage creators to produce more educational content, knowing that the platform actively supports and promotes it.

Introducing AI-generated quizzes marks a new era in YouTube’s innovation journey. By leveraging AI technology, YouTube is enhancing the learning experience on the platform and paving the way for a more interactive and personalized user experience. 

As YouTube continues to experiment and innovate, it will be exciting to see how these advancements shape the future of digital content consumption.

Threads: Instagram’s Twitter rival is Now Live on iPhone and Android

By
Betonsky N.
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0

Meta, the parent company of Instagram, has officially launched its much-anticipated social media app, Threads.

This new platform is designed for sharing text updates and joining public conversations.

With the launch of Threads, Meta is making a significant move in the social media landscape, positioning the app as a potential rival to Twitter.

Threads: An Overview

Threads is designed to provide a separate space for real-time updates and public conversations. 

“Instagram is where billions of people around the world connect over photos and videos. Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond,” explains Meta in a blog post

The app is now available for download on both iOS and Android in more than 100 countries.

The launch of Threads comes at a time when Twitter has been experiencing issues, leading to a surge in popularity for other social media platforms. 

Threads, initially teased as ‘Barcelona‘ or ‘Project 92’, has been designed to capitalize on this trend. 

One of the key advantages of Threads is its integration with Instagram, allowing users to maintain their social circles while exploring a new platform.

Features and Functionality

Threads operates as a standalone app, despite its close connection with Instagram. Users can like, comment, repost, and share posts and control who can reply to their posts. 

“Soon, we are planning to make Threads compatible with ActivityPub, the open social networking protocol established by the World Wide Web Consortium (W3C), the body responsible for the open standards that power the modern web. This would make Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress – allowing new types of connections that are simply not possible on most social apps today. Other platforms including Tumblr have shared plans to support the ActivityPub protocol in the future,” Meta revealed.

The success of Threads will depend on whether consumers are willing to let Meta dominate another aspect of their social media experience. 

With the launch of Threads, Instagram is poised to impact the social media landscape significantly.

However, only time will tell whether Threads will be able to capitalize on Twitter’s missteps and carve out its niche in the competitive world of social media.

Seeing how Threads evolves and influences the social media landscape will be interesting as we progress. 

Will it disrupt the status quo or blend into the digital landscape as just another social media platform?

YouTube Innovates: Hyperlinked Comments, Tablet Visibility, and More

By
Betonsky N.
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0

To enhance user experience and engagement, YouTube is introducing a series of new features and updates. 

The platform is experimenting with hyperlinked comments, extending post visibility to tablets, and adding a new metric in YouTube analytics.

Hyperlinked Comments: A New Way to Explore

YouTube is testing a new feature that allows hyperlinked keywords in comments. This feature is designed to reduce friction for viewers who wish to discover new and relevant content on the platform.

“Phrases or single words in comments that encourage exploration will be hyperlinked. Now, clicking on a link will initiate a new YouTube search with that term, navigating users to the search results page,” Connor, Youtube.

The video will continue playing in the mini-player to avoid interruption while the user explores the linked content. 

YouTube determines the linked keywords based on what users want to explore further. Creators can remove links on their video comments if they wish, and viewers can opt out of the experiment if they prefer their comments not to be hyperlinked.

More features

In response to a top feature request from creators and viewers, YouTube is rolling out post visibility to Android tablets and iPad users.

“This means your posts can now reach viewers who mainly use YouTube on tablets,” YouTube announced.

YouTube is adding a new metric in YouTube analytics to show creators how many reminders were set for an upcoming live stream or premiere. This new metric can be found in the YouTube analytics deep dive.

The platform is also launching several updates to channel memberships where eligible creators can now set up and manage channel memberships and other fan funding offerings via Studio Mobile.

Moreover, members-only videos will now surface on members’ home subscription feeds and the channel page.

Find out more of these updates here.

Instagram’s Twitter Rival, Threads, Set for Launch on July 6th

By
Betonsky N.
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0

Instagram is set to launch a new social media platform, Threads, which is expected to rival Twitter. The app has already appeared on the iOS App Store in the U.S., with an anticipated launch date of July 6. 

This move comes at an opportune time, as Twitter has recently experienced issues with rate-limit errors, leading to a surge in popularity for other social media platforms such as Spill, Bluesky, and Post.

The Advantage of Threads

One of the key advantages of Threads is its integration with Instagram. 

Threads users will not have to start from scratch in building their community; instead, their Instagram followers and following lists will be directly ported over to Threads. 

This feature allows users to maintain their social circles while exploring a new platform.

The App Store description of Threads states, “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” This suggests that Threads will be a platform for users to connect with their favorite creators and others who share their interests or even build their own following to share their ideas and creativity,’’.

Stand-Alone Yet Connected

Despite its close connection with Instagram, Threads will operate as a stand-alone app. The App Store listing reveals that users will be able to like, comment, repost, and share posts. 

Additionally, users will be able to control who can reply to their posts, with options including everyone, people they follow, or only those mentioned in the post.

The announcement of Threads does not come as a surprise, as details about the app have been gradually leaking over the past few months. Threads have reportedly been described as “decentralized,” but how a decentralized platform will integrate with Instagram, a highly centralized app, remains to be seen.

Meta’s Track Record and Future Prospects

Meta, the parent company of Instagram, has had a mixed track record with launching side apps. Several of its previous ventures, such as the anonymous teen app tbh, the Cameo-like app Super, Nextdoor clone Neighborhoods, the couples app Tuned, the student-focused social network Campus, the video dating service Sparked, and others, have been discontinued.

However, the timing of Threads’ launch could be advantageous, given the recent issues Twitter faces. 

Ultimately, the success of Threads will depend on whether consumers are willing to let Meta dominate another aspect of their social media experience.

With the expected launch of Threads, Instagram is poised to impact the social media landscape significantly. 

The app’s integration with Instagram and its focus on community engagement could make it a strong contender in the social media market. 

However, only time will tell whether Threads will be able to capitalize on Twitter’s missteps and carve out its niche in the competitive world of social media.

Shein’s Influencer Trip to China Sparks Controversy

By
Betonsky N.
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0

In a recent event that sparked an online backlash, American fashion influencers and creators visited a model factory in China. 

The trip was sponsored by Shein, an internet shopping giant, and the influencers posted glowing reviews of their experience. 

However, the trip has raised questions about Shein’s labor and sourcing practices, transparency, and environmental impact.

The Trip and Its Aftermath

In mid-June, the influencers traveled to Guangzhou, a southern Chinese megacity, to visit Shein’s “innovation center.” 

The facility, equipped with high-tech fabric cutters and robots, was presented as a model of Shein’s operations. 

The influencers, including Kenya Freeman, a designer who has sold clothing on Shein, shared videos of their experience on their Instagram accounts.

However, the influencers’ posts were met with swift backlash. Critics questioned the influencers’ understanding of Shein’s alleged connection to human rights abuses and the environmental impact of fast fashion. 

They also questioned whether the facility visited represented Shein’s production practices.

The Broader Context

Shein’s popularity, particularly among Gen Z, has been fueled by its heavy advertising on apps like TikTok and its close relationships with influencers. 

However, the company’s rapid growth has also brought scrutiny. Concerns have been raised about the environmental impact of fast fashion and labor practices in China, particularly in the Xinjiang region, a major global supplier of cotton.

In April, a US congressional commission reported that Shein and other Chinese companies had links to forced labor within their material sourcing supply chain. The commission cited reports alleging labor violations in affiliated factories, product safety hazards, and intellectual property theft.

The Influencers’ Perspective

Despite the backlash, some influencers defended their participation in the trip. 

Kenya Freeman, for instance, argued that Shein was a lifeline for small businesses, especially those with founders from marginalized communities. She also emphasized that she was not responsible for Shein’s actions.

Dani Carbonari, a plus-size influencer and model who visited Guangzhou, explained in an Instagram post that she joined the trip to address “rumors” about the company. However, she later deleted a previous post praising Shein.

In response to the controversy, Shein stated that the videos posted by the influencers were authentic and reflected the company’s commitment to transparency.

The company also emphasized that it is committed to listening to feedback and providing opportunities for influencers to understand how Shein operates.

The controversy surrounding Shein’s influencer trip to China highlights the complex issues at the intersection of influencer marketing, labor practices, and corporate transparency. 

As the debate continues, it serves as a reminder of the importance of ethical considerations in influencer marketing and the fashion industry.

TikTok Introduces Subscriber-Only Videos to Enhance Creator Monetization

By
Betonsky N.
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0

TikTok has recently introduced a new feature to enhance monetization opportunities for creators. The feature, Subscriber-Only Videos, adds to the platform’s LIVE Subscription service.

TikTok LIVE

TikTok LIVE is a unique platform where creators can engage with their audience in real time, providing unedited and authentic content. 

The platform has been exploring new ways to help creators cultivate deeper connections with their global community and reward their creativity.

In 2022, TikTok launched LIVE Subscription, a monthly subscription service on TikTok LIVE that allows fans to show their appreciation for their favorite LIVE creators. 

“As part of our ongoing efforts to build diversified creator monetization opportunities to support our creators, today we’re introducing the addition of a new LIVE Subscription perk, Subscriber-Only Videos. Subscriber-Only Videos are exclusive videos that only subscribers can view. The new perk encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another, helping creators foster even more meaningful connections with their community,” mentions Tiktok.

This service has allowed creators to increase their earnings while growing their community. 

Subscribers gain access to exclusive benefits defined by the creator, including Subscriber Badges, Subscriber-Only LIVEs, Custom Emotes, and Subscriber-Only Chats.

Subscriber-Only Videos

The new Subscriber-Only Videos feature is an exclusive perk that only subscribers can view. 

This encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another. With this, creators can foster even more meaningful connections with their community.

“The safety of our community is our priority, and as with all content on TikTok, content on LIVE must abide by our Community Guidelines. To access the LIVE Subscription feature, creators must be 18 years of age and have a minimum of 1,000 followers. Users must be over 18 to purchase a subscription and to send or receive Coins and Gifts. All users must follow our Community Guidelines and not solicit gifts or offer incentives for gifting. For additional details and our list of LIVE safety tools, please visit the Creator Portal,” says Tiktok

Several creators have found LIVE to be impactful in their lives. Japanese calligrapher @daizo77, ASMR content creator @Caring Whispers, and gamer SavageMike have all found value in the service. 

They highlight the benefits of interacting closely with fans, the regular income provided by the service, and the exclusive emotes and Subscriber-Only Chat feature.

TikTok’s introduction of Subscriber-Only Videos is a significant step toward providing diversified monetization opportunities for creators. 

By fostering deeper connections between creators and their communities, TikTok continues to develop ways to support and reward creativity on its platform. 

This, together with other monetization opportunities, including the TikTok series, Interactive ad-ons, and TikTok creative challenge, which have all been released recently, are a few options that TikTok creators can explore to improve their monetization opportunities.

Meta’s Guide to Creating Winning Reels

By
Betonsky N.
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0

Instagram Reels has taken the social media world by storm with its unique style of communication that is entertaining, digestible, and relatable all at once. 

For reels to be engaging, Meta identifies essential steps to aid creators in boosting their online presence using these short video formats.

The Language of Reels

Reels can be comedic, mesmerizing, or thought-provoking. They can surprise us, teach us something we didn’t know, or introduce us to a brand or product we haven’t met yet. 

But they all have one thing in common – a unique communication style that’s entertaining, digestible, and relatable. This is what Meta calls the “language of Reels.”

Creating videos in the language of Reels can improve cost-per-incremental conversions for lower-funnel conversion events, such as Purchase or Subscribe, by up to 51%. 

Using the “language of Reels” creative approach for your Reels ads outperforms business-as-usual creative for lower-funnel campaign objectives.

To enhance your Reel creativity, Meta recommends three easy steps:

  1. Build in 9:16 video to make your video captivating: Reels is a full-screen, immersive video format. To help your creative feel at home here, consider leading with video and resizing it to 9:16. Reels ads that featured 9:16 videos showed a +7 point statistically significant higher average positive response score compared to non-9:16 ads.
  2. Build in safe zones so your messages are clear: Work within the safe zones so your text sticker overlays, calls to action, or key messages aren’t obscured by the Reels user interface. Keep the bottom 35% of your 9:16 creative free of text, logos, and other key elements. Ads that violated the Reels safe zone had a 28% lower click-through rate, on average, compared to those that did not violate the safe zone.
  3. Build for sound to make your video entertaining: Audio, whether music, voiceover, or sound effects, is a key driver of engagement and entertainment on Reels. Over 80% of Instagram Reels are viewed with sound on.

Once you’ve mastered the creative essentials, explore different ways to make your reel more entertaining, relatable, and digestible. 

Great Reels ads provoke an emotional response through a mix of music, visual effects, and storytelling.

They entertain us by sharing something useful, making us smile, or satisfying our curiosity.

  • Make it entertaining: Many great reels have a way of capturing viewers’ attention at the outset and encouraging them to keep watching until the end. Experiment with using those first few seconds to “nail the hook.”
  • Make it relatable: Invite a connection by casting real people in your reel – creators, staff, or customers. Reel ads with a human presence in the creative had a 27% higher CTR than those without.
  • Make it digestible: Show and tell by combining audio and text. Use text and voiceover to strengthen key brand and product takeaways to reinforce ideas simply and clearly. Text stickers are also a great way to ensure you land a strong call to action at the end of your reel. 

These are some of the points highlighted by Meta; read more on how to create successful reels here

Meta Expands ‘Meta Verified’ to More Regions

By
Betonsky N.
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0

Meta, formerly known as Facebook, has announced the expansion of its ‘Meta Verified’ program to more regions.

Initially available in select areas, the program is now being rolled out to creators in different parts of the world, marking a significant step in Meta’s ongoing efforts to support creators and ensure authenticity on its platforms.

Meta Verified

The ‘Meta Verified‘ program is an initiative by Meta aimed at helping creators establish their authenticity and build trust with their audience. 

“We’re testing a new way for creators to establish their authenticity and build trust with their audience,” says Meta.

Creators in the program receive a special badge on their profile, signaling to users that their account is authentic and verified by Meta.

The Expansion of Meta Verified

The ‘Meta Verified’ program was initially available to creators in select regions. However, in response to positive feedback and the growing need for authenticity on social media platforms, Meta has decided to expand the program to more regions.

“We’ve heard from creators that they want more ways to establish their authenticity and build trust with their audience,” the Meta Team explains. “That’s why we’re expanding the availability of Meta Verified to more regions.”

This expansion will allow more creators to benefit from the program, helping them establish their authenticity, connect with their audience, and grow their online presence.

The Benefits of Being Meta Verified

Being part of the ‘Meta Verified’ program comes with several benefits. The verification badge helps creators establish their authenticity and makes it easier for users to find and follow them. This can lead to increased visibility, engagement, and growth for creators.

“Creators who are part of the program will receive a special badge on their profile, making it easier for people to find and follow them,” says Meta.

Expanding the ‘Meta Verified’ program is a significant step in Meta’s ongoing efforts to support creators and ensure authenticity on its platforms. 

As the program becomes available in more regions, more creators will have the opportunity to establish their authenticity, connect with their audience, and grow their online presence.

“We’re committed to supporting creators and ensuring authenticity on our platforms,” said Meta in its announcement. “As we expand the availability of Meta Verified to more regions, we look forward to helping more creators establish their authenticity, connect with their audience, and grow their online presence.”

Read the full announcement here.

WhatsApp launches New Advertising Feature for Small Businesses

By
Betonsky N.
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0

WhatsApp has announced a new feature allowing small businesses to create Facebook and Instagram ads that click to WhatsApp directly from the WhatsApp Business app. 

This development is part of WhatsApp’s ongoing efforts to provide small businesses with more efficient ways to connect with customers.

Ads that Click to WhatsApp

Starting soon, small businesses worldwide that operate entirely on WhatsApp will be able to create, purchase, and publish a Facebook or Instagram ad directly within the WhatsApp Business app.

This means that a Facebook account is no longer necessary; all businesses need to get started is an email address and a form of payment.

When people click on an ad, it opens a chat on WhatsApp, enabling them to ask questions, browse products, and make a purchase. 

These ads are one of the most effective ways to drive potential customers to message businesses on WhatsApp, opening new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.

Connecting with Customers More Efficiently

Once small businesses find new customers, they must have tools to connect with them quickly and easily at scale.

WhatsApp will soon begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings, or even updates on a holiday sale – in a faster and more efficient way.

“Starting soon we’ll begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale – in a faster and more efficient way,” WhatsApp explains.

This new feature will allow businesses to send personal messages with the customer’s name and customizable call-to-action buttons to specific customer lists, schedule the day and time the messages are sent, and then see what’s working. 

This advanced, optional message type will be offered for a fee in the WhatsApp Business app.

“Small businesses are the heartbeat of local communities and we’re excited to hear how these new tools help them deepen customer relationships and grow their operations,” says WhatsApp.

‘TikTok’s Creative Challenge’ A New monetisation opportunity for Creators

By
Betonsky N.
-
0

TikTok, the globally renowned short-form video platform, is introducing a new feature that promises to revolutionize how creators and brands collaborate. 

The TikTok Creative Challenge is an in-app feature that allows creators to submit video ads to brand challenges and receive rewards based on video performance.

TikTok Creative Challenge

The feature is designed to recognize and reward creators for their creativity and the value of their content. 

It allows creators to browse a list of brand challenges, read the brief detailing the reward pool, rules, and requirements, and submit their video ad.

“Unlocking more opportunities for branded creativity,” says TikTok, “TikTok Creative Challenge is a new in-app feature that allows creators to submit video ads to brand challenges and receive rewards based on video performance.”

The Creative Challenge gives creators full creative freedom over their ads, unlocking more opportunities for creators to collaborate with brands in a way that’s most authentic to them. 

Submissions should be high-quality, well-edited, original content. Once submitted and approved, creators can see the status of their submissions, view performance, and check monthly earnings.

Eligibility and Resources

To be eligible to join the Creative Challenge, creators must be at least 18 years old and have a US-based account with a minimum of 50,000 followers. 

All videos for the Creative Challenge must abide by TikTok’s Community Guidelines.

Once enrolled in the TikTok Creative Challenge, creators will have access to several resources, including a dedicated Creator Community group and Mentor Program to connect with other creators to share knowledge, exchange insights, and get rewarded.

Benefits for Brands

The TikTok Creative Challenge also provides brands with authentic, high-performance, and easy-to-use creative content at scale to help drive their performance advertising campaigns. 

“TikTok Creative Challenge helps take the work out of performance advertising by seamlessly connecting brands with top-tier performance driven creator content,” says TikTok in a blog post.

By creating a creative challenge on the platform, advertisers are given up to 30 ad creatives within ten days created specifically for the TikTok audience developed by creators who truly understand the community.

“At TikTok, we are continuously building innovative tools for brands to authentically connect and engage with the TikTok community,” continues TikTok. “The participatory nature of TikTok has created new ways for brands to discover emerging creators and connect with diverse communities on TikTok.”

After launching Interactive Add-Ons Globally, increasing accessibility to the TikTok shop and now a new way for creators to monetize, the short-form video platform is surely onto something, and hopefully, creators and brands will benefit from one or the other.

The TikTok Creative Challenge is currently in testing as TikTok explores this new solution with select brands, and it will be interesting to see how it will pick up.

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