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ButterTree: the blanket that speaks love

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ButterTree

Are you tired of giving generic gifts that don’t convey the message you want to express? ButterTree is a company that specializes in customizable blankets with heartfelt love messages that will warm the hearts of your loved ones.

We had the pleasure of interviewing the ButterTree team to learn more about their mission, their products, and what sets them apart in the crowded gift market.

Can you tell us about the inspiration behind starting your eCommerce brand?

ButterTree Blankets

Our company (Olinessa) is named after our two children, Vanessa and Oliver. Vanessa is a type of

butterfly, and Oliver was named after the olive tree – hence ButterTree! Our pride in our family company can be felt in the quality of our super soft blankets.

We see our customers, a part of our ButterTree Family through our warm blankets which are given to your loved ones as a warm hug.

What challenges or obstacles did you face when starting and growing your brand, and how did you overcome them?

As the brand ButterTree, when starting and growing, we faced the challenge of standing out in a highly competitive market. The blanket and gift industry has many players, and it was important for us to differentiate ourselves with unique and high-quality products.

To overcome this challenge, we focused on offering blankets with creative and endearing quotes, paired with a soft and comfortable fabric. We also made sure to prioritize excellent customer service and prompt delivery, which helped us build a loyal customer base. Additionally, we utilized social media and influencer marketing to spread awareness about our brand and reach a wider audience. Through these efforts, we have been able to grow and establish ourselves as a trusted and beloved brand in the blanket and gift industry.

What sets your blankets apart from others in the market and what is your unique brand value?

  • Unique designs and emotional quotes and phrases
  • Gift packaging, perfect for any occasion
  • Extra soft 280 GSM fleece (compared to the typical 22 GSM fleece in the market)
  • 5 inches longer than others, ensuring no cold toes
  • Machine washable for convenience and easy care.

Can you share the creative process behind designing the nice messages on your blankets?

  • Ideation – we gather ideas for messages and quotes that are emotionally impactful, inspiring, and relevant to a wide range of customers.
  • Research – we conduct research to understand current trends in the gift and blanket market, as well as customer preferences and sentiments.
  • Brainstorming – our team members come together to discuss and build upon the ideas generated in the ideation stage.
  • Conceptualization – based on the ideas and research, we conceptualize the messages and quotes that will be featured on our blankets.
  • Design and Prototyping – our in-house designers create mockups and prototypes of the blanket designs featuring the chosen messages.
  • Testing and Refinement – we test the prototypes and gather feedback from customers and team members to refine and perfect the designs.
  • Finalization – once the designs have been refined, they are finalized and ready for production.

This creative process allows us to ensure that our messages are impactful, relevant, and of the highest quality.

Can you share any memorable customer experiences or feedback that showcase the impact your products have had on people’s lives?

How has your brand evolved since its inception and what future plans do you have for growth?

At ButterTree, we are constantly striving to improve our offerings to meet the needs and desires of our customers. We take pride in listening to customer feedback and incorporating it into our design process.

In recent years, we have made significant progress in enhancing the quality of our designs and expanding our product line to reach a wider audience. We have introduced Spanish language versions of our best-selling designs, enabling us to better serve the Latin American community in the United States. Additionally, we have expanded our presence by offering our products in new marketplaces and countries, while also working to enhance the overall customer experience.

Conclusion

ButterTree stands out as a company that puts thoughtfulness and love at the center of everything they do. Their blankets are soft, high-quality, and customizable, making them the perfect gift for any occasion and any season. This brand is now available on Logie and we are excited to see the kind of content our creators make. If you have any questions regarding ButterTree, let us know by replying to this spotlight.

U.S brands embrace TikTok’s shop feature

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TikTok

Many brands and marketers on the platform have been looking forward to this in order to capitalize on the #TikTokMadeMeBuyIt trend.

TikTok Live Shopping

While in-app shopping hasn’t quite yet picked up in a massive way in the west, the sector has made tremendous progress since the pandemic. TikTok is among the platforms that is taking initiative to help push the sector to the next level – launching new features, initiatives, and partnerships.

A report shared by AdAge showed that a selection of US-based retailers now have access to the company’s upcoming in-stream shopping tab from within their profiles.

“Brands in the beta so far include Pacsun, pop culture products boutique Three Little Mingos and beauty brand KimChi Chic. Apparel retailers Revolve and Willow Boutique also appear to be part of the test. TikTok is not confirming or naming merchants as part of the testing phase, according to a spokesperson.”

Based on screenshots shared online, the in-stream shopping flow includes a shop overview along with a direct purchase flow. This is different from the regular TikTok shop process where consumers are redirected to the retailer’s website to purchase.

In TikTok’s country of origin (China), the app has seen massive success with its in-stream commerce. The Chinese version of the app, Douyin generated most of its revenue via in-app purchases.

While live shopping hasn’t had as big an effect in the West as it has in China, there’s increasing enthusiasm. More and more consumers are turning to influencers to help choose what product to purchase. It’s likely that TikTok’s ongoing push will help it establish authority in the sector and get ahead of the competition in 2023.

Why 2023 could be the big year for social commerce

See Logie’s 2023 Live Shopping Whitepaper

Anti-Influencers: the new trend pushing back against influencer culture

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Anti Influencer

In a world where social media influencers dominate our feeds with perfectly curated content, some are pushing back against the trend. Anti-influencers, also known as “real influencers” or “de-influencers” are on the rise, advocating for more authenticity and transparency in social media. 

anti-influencer trend

What are Anti-Influencers?

Social media influencers built their careers around influencing and getting people to buy things.

Anti-influencers are individuals who intentionally confront the traditional standards of influencer culture. These users are utilizing their profiles on TikTok,  Instagram, and other networks to tell their followers what they should not buy, pushing back against the pressure to splash more cash to hop and viral trends.

The Appeal of Anti-Influencers

The hashtag #deinfluencing has garnered over 76 million views on TikTok, not to forget that the movement is still spreading. 

There are a few reasons why anti-influencers are becoming more popular in the social media landscape. To start with, there’s the notion that many influencers promote unattainable beauty standards, unrealistic lifestyles, and unhealthy products.

Anti-influencers offer an alternative to this ‘toxic’ culture. They position themselves as being focused on prioritizing authenticity, transparency, and vulnerability, which resonates with followers who are tired of the constant pressure to be perfect. Anti-influencers bank on being more reliable by showing their followers the unfiltered realities of their lives.

Is De-Influencing a Threat to Influencer Marketing? 

Social media and e-commerce are interlinked in many ways, and the number of Americans who research merchandise on social networks is up 42% since 2015 (based on data from market research firm GWI). Social-media-influenced shopping often motivates impulse decisions. Gen Zers’, who are big proponents of social commerce, are about 23% more likely to shop on impulse and as much as 27% less likely to dedicate time to researching the best deals. 

One thing is very clear though: de-influencers are leading the charge in promoting more sustainable and ethical practices. By advocating for conscious consumerism and promoting products and brands that align with their values, de-influencers are creating a more positive and inclusive space for their followers. So, all factors considered, de-influencing could be a real threat to the over $16 billion creator marketing economy. It’ll be very interesting to see how influencer culture evolves in response to this challenge. 

Instagram takes a U-turn on live-stream shopping

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Instagram Live Shopping

Since the height of the pandemic, platforms like Instagram have seen a surge in live-stream shopping, allowing brands and businesses to engage with their audience in a more intimate and interactive way. Live shopping makes it easier for vendors to demonstrate products, offer exclusive deals, and run giveaways, all while building brand loyalty and generating revenue.

Instagram Live Stream Shopping

The majority of platforms in the US have been launching one feature after another to expand their social commerce capabilities and align with this demand. Interestingly, however, Meta appears to be one company that is moving against the current.

The company has announced that starting March 16, 2023, Instagram users will no longer be able to tag products while live streaming. This capability has been broadly available to U.S. businesses and creators since 2020. It’s clear that other broadcasting functions, such as broadcast scheduling, inviting guests, and Q&As, will not be affected.

This announcement comes even as the company abandoned its live shopping push on Facebook in August last year. It’s somewhat surprising given that all other major platforms in the US are scrambling to set up in-app shopping experiences. Pinterest, YouTube, Instagram, and virtually every other app are introducing their own live shopping initiatives/experiences.

It’s likely that the company is looking to cut costs and streamline its operations as it ushers in a ‘year of efficiencies’ in 2023. But there’s also the risk that the company could miss out on a key segment, especially as live shopping continues to take root in the US. There are clear indications that more demographics are turning to key opinion leaders for help with purchase decisions. Brands are also increasingly capitalizing on live shopping to drive interactions and provide the immersive experiences that the modern consumer craves. 

Top Live Stream Shopping Statistics for 2023

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Live Shopping Stats

With the rise of e-commerce and the increasing popularity of live streaming, it’s no surprise that live-stream shopping has become a major trend in the retail industry. Live stream shopping is a form of interactive shopping that allows consumers to shop for products in real time through a live video broadcast. Whether it’s through a shoppable livestream, a shoppable post, or a shoppable video, live stream shopping provides consumers with a unique and engaging shopping experience.

So what are the top live stream shopping statistics, and what do they tell us about the future of this innovative form of retail? Here’s a closer look:

💲Live streaming will be a $35 billion industry in the US alone by 2024, so you should know all about it.

👜 Apparel and fashion are expected to be among the top categories – Mckinsey 

📺 YouTube is the most popular live commerce platform in the US with 30.2% of businesses using the platform. Facebook Live, Instagram Live, and Amazon Live follow closely behind.  – RetailTouchPoints

📹 Live Commerce Conversion Rates are Up to 9x higher compared to conventional commerce – Logie

🧑🏽‍🎤 Livestream selling attracts a conversion rate of up to 70% for Luxury goods – BCG

🛒 The aggregate volume of orders grew by up to 237% during the pandemic – Logie

📈 Click to action customer engagement on shoppable live streams increased by up to 213% during the pandemic – Logie

🐉 China will remain the country with the most live stream commerce buyers – Statista

🛍️ Up to 20% of U.S. consumers have participated in or are familiar with live stream shopping – Statista

📦 20.8% of retail purchases will take place online in 2023 – Forbes Advisor 

🏪 Amazon retains the highest market share of all e-commerce companies at 37.8% – Forbes Advisor 

🧾 Most cart abandonments result from additional costs such as shipping, taxes, and fees – Forbes Advisor  

📡 Live stream shopping is popular among young consumers. 59% of 18-24 year-olds and 56% of 25-34 year-olds reported using live stream shopping in the past year – Hootsuite

🖧 Live stream shopping can drive up to three times more sales compared to traditional e-commerce – Facebook

🌎 Live stream shopping is becoming more popular not just in China, but also in the United States, Europe, and other parts of the world – Forbes

👩🏼‍🎤 Influencer marketing is becoming an increasingly important driver of live stream shopping growth. Influencers are using live stream shopping to monetize their content, and to provide their followers with a unique and engaging shopping experience – Digiday

Conclusion 

The top live-stream shopping statistics demonstrate the growing popularity and potential of live-stream shopping as a form of interactive retail. Whether it’s through shoppable live streams, shoppable posts, or shoppable videos, live-stream shopping is providing consumers with a new and innovative shopping experience and is driving growth and sales for retailers and influencers alike. As live-stream shopping continues to grow in popularity, it’s important for retailers and influencers to stay ahead of the curve and embrace this exciting new form of retail.

Logie is now an official Amazon Advertising Partner

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Logie

Logie has joined the Amazon Advertising Network as an official partner. This new collaboration will enable the company to deliver a comprehensive solution for Amazon brands and sellers looking to take their social commerce efforts to the next level.

By joining the advertising network, Logie is now among select companies and agencies that are trusted to actively help Amazon Advertisers achieve their marketing goals. The key aim of the Amazon Advertising Network is to allow brands to focus on their core competencies while still being able to drive results and maximize return on investment.

What is Amazon Advertising Partner Network?

The Amazon Advertising Partner Network is a program that works with selected agencies, technology providers, and consultancies to offer clients the best-in-class solutions for advertising on Amazon. By becoming a part of this network, Logie is now positioned to help Amazon brands and sellers reach their target audiences through influencer marketing on the Amazon Live platform and elsewhere.

More brands and opportunities for Logie creators

This partnership will enable us to work with a more diverse range of brands across a range of industries including Automotive, Consumer Electronics, Entertainment, Fashion, Financial Services, Grocery, Hospitality, Publishing, Telecom, Toys, and Games. This means that our creators will be able to choose and promote more and more top brands as our platform and community continue to grow. 

New innovations and partnerships are in the works

2023 is projected to be a big year for social commerce as consumers turn to key opinion leaders to overcome the trust barrier. As an increasingly influential player in the space, Logie is working to launch more innovative tools, develop intensive learning materials to enhance platform usability, and seal more partnerships to drive results for both brands and creators on our platform.

6 tips to maximize Valentine’s Day sales this year

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Valentine's Day
Valentine's Day Image Concept

Valentine’s Day is a time when people are willing to spend more on gifts and experiences to show their love and appreciation for their significant others. As a content creator, you have the unique opportunity to tap into this market and maximize your sales this Valentine’s Day.

This post highlights a few tips that can help you make the most out of it.

1.  Get Started Earlier Rather Than Later

Every vendor is competing to get their audience’s attention on Valentine’s Day. Planning ahead of everyone else can give you an advantage and help create content that is relevant, timely, and engaging. Start by brainstorming ideas for content, promotions, and giveaways, and set a schedule for when you will publish each piece. Think about your target audience and what the yare looking for. Putting all these into consideration can help you tailor your content and promotions to attract the right people and increase your sales.

2.  Come Up with Some Winning Ideas

Consider finding something unique and special for your target audience. This could be a limited edition product or a customized service tailored to their needs. Bring in some discounts and special deals to keep your audience excited. Anything from a limited time offer on a specific item to a generous coupon can do the magic. Make sure to share whatever deals you come up with on all platforms in order to maximize reach.

3.  Create Super Engaging Content

Create content that is both entertaining and informative. Share stories, tips, and advice related to Valentine’s Day, and encourage your audience to share their own experiences. Use eye-catching images and videos to make your content more engaging and shareable. A gift guide with a list of unique and thoughtful gifts that and personalized recommendations could do the trick.

4.  Host a Valentine’s Day Live Stream

Hosting a livestream dedicated to Valentine’s Day’s picks is a great way to galvanize your audience and get people buying. You could focus on anything that clicks with your audience, from a live cooking class to a DIY craft session. Encourage your audience to share your shoppable content with their friends, family members, and colleagues.

5.  Run a Social Media Contest

A social media contest is a fun way to engage with your audience and drive sales. A Valentine’s Day-themed contest, such as a photo contest or a love letter writing contest might just do. Promote the contest on your social media platforms and encourage participants to share it with their own followers.

6.  Collaborate with a Local Charity

Consider donating a portion of your Valentine’s Day sales to a local charity or hosting a charity event to raise awareness and funds for a cause that is important to you. This will not only make a positive impact, but also demonstrate your commitment to social responsibility and help you stand out.

Conclusion

In addition to boosting your sales, Valentine’s Day can be another great opportunity to connect with your audience. Don’t be afraid to think outside the box and try something new this year. Your audience will appreciate the extra effort, and you will reap the benefits in increased sales and revenue.

Got any extra Valentine’s Day tips and ideas that have worked for you before? Share them with us in the comments section below.

Imaging for Amazon Sellers

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Using influencers to generate your images and photos can truly boost your sales on Amazon and it is an increasingly popular strategy for Amazon sellers.

Logie will produce award-winning images and photos with our pool of creators who have a huge reach on platforms like Instagram, TikTok, and YouTube.

IMAGING:

Time to revamp your Amazon listing with the Logie imaging services that include:

  • Image Editing
  • Product Photo Shoot
  • Female Model Photo Shoot by Top Amazon Influencers
  • Male Model Photo Shoot by Top Amazon Influencers

Lately, Amazon has expanded their Amazon Influencer program to also allow creators to live stream on product pages, and upload shoppable videos as well as photos and posts.

Our services also include –

ENHANCED BRAND CONTENT:

  • Enjoy EBC product videos produced by Amazon’s top content creators and influencers

Logie makes it super easy to create content, imaging, and videos with Amazon’s A-list influencers.
We make your life super easy. You no longer need to look for the right content creators and influencers to take amazing sellable pictures, and videos or go live with your products, as Logie will take care of it for you!

One of the most effective ways for Amazon sellers to use influencers is to give them products to review and promote. Influencers can provide honest reviews and endorsements of products, which can be invaluable for Amazon sellers looking to build trust with their audience.

Influencers can also create content that drives traffic to their Amazon listing, such as unboxing videos or product tutorials as well as upload this content directly to the product page! In addition to product reviews and content, influencers can also be used to run social media campaigns and giveaways. This can be a great way to generate buzz and increase engagement with potential customers. Influencers can also be used to target specific demographics, such as age, gender, or location.

Ultimately, Amazon sellers can use influencers to create content, drive traffic, and increase sales. By leveraging the reach and influence of influencers, Amazon sellers can increase their visibility, build trust, and ultimately drive more sales.

Logie is transforming the way brands connect with creators by using AI algorithms that allow for “Perfect Matching” to take place. No need to use the existing marketplaces that use filters and back-and-forth communication. Logie automates the entire process.

Some real, authentic, lifestyle content generated by Logie creators for brands:

5 TikTok stats to inform your shoppable strategy in 2023

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TikTok

TikTok has seen tremendous growth in recent years, becoming one of the most popular social media platforms in the world. As the platform continues to evolve, it is expanding into new areas, including social commerce and live shopping.

With its massive reach and highly engaged user base, TikTok is quickly becoming a powerful tool for content creators and influencers looking to grow their brand and reach new audiences.

In this article, we take a closer look at this exciting platform to explore how content creators can make the most of it in 2023.

While Meta cut back on social commerce in 2022, other social platforms such as Pinterest, Shopify, and YouTube found a way to push forward. TikTok also made significant advances in this space and is not showing any signs of slowing down in 2023. The #TikTokMadeMeBuyIt phenomenon has generated billions of views and helped retailers move products across categories.

TikTok is the 6th most used social platform

TikTok has been the most downloaded app on the Apple Store, reaching over 3 billion downloads as far back as July 2021. It was also the first non-Meta app to get that many downloads in the last 7 years. In terms of usage, the app has been ranked as the 6th most popular in the world after Facebook, WhatsApp, Instagram, and WeChat.

TikTok is the most engaging social media platform in the US

U.S based TikTok users spend upwards of 46 minutes each day on the app. That makes it the most active platform ahead of YouTube at 45.6 minutes, Twitter at 34.8 minutes, Snapchat at 304 minutes, and both Instagram and Facebook at 30.1 minutes each. This alludes to the fact that TikTok users love the app, something every content creator and eCommerce marketer should keep in mind. The more time users spend on the app, the more likely it is that they’ll see your content.

90% of TikTok users open the app multiple times daily

Smartphone statistics show that up to three quarters of mobile apps are downloaded, used once, and then ditched. This is not the case with TikTok. A study focusing on the behavior of users on the platform showed that the majority of users go to the app to watch other users’ videos, rather than upload their own. This means that more users view the app as a source of entertainment, and there’s a lot of that with about 55% of users uploading videos.

The number of TikTok buyers in the US grew by 72% last year

Throughout 2022, TikTok made a series of changes and innovations to position itself as a hub for social commerce. The platform added a Shop feature for US merchants in partnership with TalkShopLive. Plans are also underway for open fulfillment centers similar to what Amazon does. By making these and more changes to support in-app shopping experiences, TikTok has managed to surpass Pinterest and increase the number of buying users on the platform to a whopping 23.7 million.

TikTok has over 90 million users in the US

TikTok has over 94 million active users in the US as of January 2023. This number is projected to reach over 100 in the next 1-2 years. While the majority of these users are youngsters between the ages of 10 and 19, a significant 29.5% of users are aged 20-29, while 16.4% of daily TikTok users fall within the 30 – 39 age bracket. 13.9% of users are 40 – 49 and only 7.1% are over the age of 50.

Conclusion

Are you already using TikTok to maximize reach and results? Let us know what you like best about the platform and what strategies you’d recommend to other creators.

Mindspace: This brand is transforming how we declutter and organize

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Mind Space

Did you know that clutter reduces your working memory, impacts your ability to think clearly, and often raises your stress levels. Yes – excess stuff isn’t just messy. It often stands in the way of you living your best life.

The good news – science has shown – is that spending even a few minutes decluttering every day can help boost your moods, sharpen your wits, and relieve anxiety. What’s even better for most people is that tapping into these benefits is super easy if you have the right products close by.

Our latest brand interview featured Mindspace; a company that helps save your peace from drowning in clutter. Mindspace has essentially revolutionized the way we think about organization and decluttering. Learn more about the company’s products and unique value.

What are the main/top products that your brand offers?

Desk organizer, laundry bins, toy chest, and utensil caddy.

Mindspace creates a wide organizers for different spaces: kitchen, living room, office, and even for travel.

Some of our products can be placed on bookshelves and desks while others can be hung on doors or walls. We have diverse sizes and styles to accommodate the varying needs of our customers. We have consumers need to declutter not just their physical spaces but also your mind.

Who are your target audience(s)?

Who do we design for: The modern thinking go-to brand for space organizers, Mindspace is more than a solution, it’s a cause to rally to, a call to action. Mindspace gives us a reason to clean up the clutter.

What’s the story behind your brand?

Mindspace was born from a passion to declutter the mind and create better spaces. Our mission is to create spaces that are conducive to productivity, relaxation, and overall well-being. Through hard work and a laser-sharp focus, we have over the years emerged to be the go-to choice for anyone looking to enhances their spaces at work and at home. We will work hard to continue innovating and delivering products that meet our users’ imagination.

What do customers love most about your products?

Keeping our target market in mind, our products are designed to be smart, yet simple, current yet classic, laid back yet ambitious. We strive to create organizers, bins, and chests are not only functional in terms of storage and organization, but also visually pleasing. Practicality is another key factor, with each product designed to maximize storage space while being easy to use and access.

What core values are embedded into your products and work processes?

An uncluttered space is an uncluttered mind.

About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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