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This brand creates awesome products for your four-legged friend

By
Betonsky N.
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0
Logie Brand

Pets provide companionship, reduce stress and anxiety, and promote a sense of well-being. They also help with physical activities such as walking or playing, as well as serve as a source of comfort, security, and unconditional love for many people.

Studies have also shown that having a pet can improve physical health, such as reducing blood pressure and cholesterol levels. They also help people who have mental health issues like depression or anxiety. Overall, pets can play a significant role in enhancing people’s physical and mental health and improving the overall quality of their lives.

Logie Brand

In our latest brand spotlight, we interviewed a representative of Ruff and Ruffus, a brand that creates superb products to care for our four-legged friends.

What are the main/top products that your brand offers?

Pet playpens, leashes, vitamins, grooming

Who are your target audience(s)?

We are passionate about providing the best products and services for pet owners. We understand the special bond between pet owners and their furry companions, and we are dedicated to making that bond even stronger. We know that pet owners want the best for their pets and we strive to provide high-quality, innovative products that will make your life easier and more enjoyable. From food and grooming supplies to toys and accessories, Ruff and Ruffus has everything pet owners need to keep their pets happy and healthy. Our target audience is pet owners who are looking for products that are not only functional but also stylish, and we are always searching for new and innovative ways to meet their needs and exceed their expectations.

What’s the story behind your brand?

Ruff and Ruffus recognizes the need for high-quality, stylish pet products that would make the lives of pets and their owners easier and more enjoyable. They set out to create a brand that would stand for quality, design, and innovation.

Our customers are at the heart of everything we do, and we strive to provide excellent customer service and support. We also believe in giving back to the community and supporting pet-related charitable organizations and animal welfare causes.

At Ruff and Ruffus, we are not just a brand, we are a lifestyle. We are committed to providing you with the best products and services, so they can enjoy your pets to the fullest.

What do customers love most about your products?

At Ruff and Ruffus, we understand that our customers care deeply about the quality and design of our products. You want products that are not only functional but also stylish and on-trend. That’s why we are committed to providing high-quality products that are designed with both pets and pet owners in mind. We pay attention to the latest trends in pet products and we are always looking for new and innovative ways to improve our designs. We use only the best materials and we rigorously test all of our products to ensure that they are safe and durable. Ruff and Ruffus is dedicated to providing the best quality products and we are constantly working to improve and update our product lines to meet their needs and exceed their expectations.

What core values are embedded into your products and work processes?

We believe in being honest, transparent, and ethical in all of our business practices. We are committed to sourcing our products from trusted, responsible suppliers and ensuring that all of our products are safe and of the highest quality. Additionally, we believe in giving back to the community and we support pet-related charitable organizations and animal welfare causes. Yes – we are constantly seeking new ways to make a difference.

This brand is bringing creativity to life with unique art products

By
Betonsky N.
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0
Nil Tech

Art is valuable to so many people (kids and adults alike) because it’s a form of self-expression. It is a way to reflect one’s personal style and create something that is unique and meaningful to the viewer. The value of art also lies in its potential to communicate emotion, tell stories, and make a statement.

In this chapter of the Logie brand spotlights, we interviewed a representative of Nil Tech, a company that is revolutionizing the art and design industry with unique, high-quality products. Learn more about Nil Tech’s amazing art products, brand story, unique selling point, and values that are helping bring creativity to life.

What are the main products that your brand offers?

Sketch pads (white, black, and tone tan), Art sets: full sketch set, watercolor pencils + metallic pencils, fineliner + dual tip color brush pens, Electric pencil sharpener

Who is your target audience(s)?

Professional and amateur artists. People looking to explore drawing, sketching and coloring. Journaling (BUJO), Manga, Hand lettering, watercolor drawing, pastels, charcoal and graphite.

What’s the story behind your brand?

We wanted to bring together art supplies, inspiration and resources. You can count on quality products, ideas from a community of our featured artists and access to learning materials.

What do you love most about your products?

Our products are curated by artists and approved by our kids. Quality and easy to use art supplies for all.

What core values are embedded into your products and work processes?

Integrity, learning, passion and creativity.

Want to learn more about Nil Tech and their products? Let the company know by dropping a question in the comments section below.

7 challenges retailers must overcome in order to make the most out of social commerce in 2023

By
Betonsky N.
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0
social commerce

Social commerce and live stream shopping have seen a significant increase in popularity in recent years. But as we move into 2023, there are several key challenges that businesses will need to overcome in order to continue to thrive in this space.

1.      Stay on top of rapidly changing technology

One of the biggest challenges facing social commerce and live stream shopping is the need for businesses to stay on top of rapidly changing consumer preferences and trends. With countless social media platforms and the increasing use of mobile devices, consumers have more options than ever before when it comes to shopping online. This means that businesses will need to stay up to date on the latest trends and technologies in order to remain competitive.

2.      Navigate complex regulations and compliance requirements

Social commerce brands often have a hard time navigating the complex regulations and compliance requirements that come with operating in this space. Businesses need to ensure that they are following all relevant laws and regulations in order to avoid legal issues and protect the privacy of their customers.

3.      Create effectively personalized shopping experiences

There’s a need to effectively personalize and tailor the shopping experience to the specific needs of individual customers. With the rise of social media and other digital channels, consumers are becoming increasingly accustomed to receiving personalized and tailored content. Businesses will need to use data and analytics to understand the unique preferences and needs of their customers and ensure that they provide them with a personalized shopping experience.

4.      Deliver frictionless shopping experiences

E-commerce businesses need to provide a seamless and frictionless shopping experience for their customers. With the rise of social media and other digital channels, consumers increasingly expect to be able to shop from anywhere and at any time. Businesses will need to ensure that their social commerce and live-stream shopping platforms are optimized for mobile devices and that they are able to provide customers with a seamless shopping experience across all channels.

5.      Invest in the right technology and infrastructure

With the increasing popularity of live stream shopping, businesses need to invest in the right technology and infrastructure to support live streaming. This includes investing in high-quality cameras, lighting, and sound equipment, as well as having a solid internet connection. Additionally, businesses need to have a dedicated team to handle the technical aspect of live streaming, such as troubleshooting, monitoring and managing the live stream, and engaging with the audience. This challenge can often be overcome by choosing to outsource the work to an outside creator. Logie’s technology makes it this

6.      Find an effective way to collaborate with influencers

Another challenge that businesses will face is the need to effectively partner and collaborate with influencers and other industry leaders. Social commerce and live stream shopping rely heavily on influencer marketing and partnerships to drive sales and engagement. Businesses will need to develop effective strategies for identifying and working with influencers and other industry leaders in order to drive sales and engagement. Our technology at Logie addresses this challenge by using Artificial Intelligence to link each brand to the best-performing influencer in the specific niche.

7.      Effectively measure and analyze performance

Brands must effectively measure and analyze the performance of their social commerce and live-stream shopping efforts. With the rise of social media and other digital channels, businesses will need to use data and analytics to understand the effectiveness of their campaigns and to identify areas for improvement.

Conclusion

Social commerce and live stream shopping are rapidly evolving and becoming more popular, but brands will need to overcome a number of key challenges in order to continue to thrive in this space. Businesses that are able to effectively address these challenges will be well-positioned to succeed in the rapidly evolving social commerce and live stream shopping landscape of 2023.

Logie.ai publishes new live stream shopping whitepaper ‘The Art of Live Shopping’

By
Betonsky N.
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0
Man Watching Live Stream

Logie.ai on January 13th 2023, released a new whitepaper called “The Art of Live Shopping.” The detailed industry guide delves into the exciting world of live-stream shopping and covers a wide range of topics that are sure to interest anyone involved in the retail industry. The whitepaper is available for free download at https://logie.ai/whitepapers/.

Whitepaper Scope

The whitepaper provides both theoretical and practical insights to help retailers, e-commerce businesses, and other stakeholders in the industry to understand and capitalize on the potential of live streaming. It also provides actionable tips and strategies that can be implemented to improve the performance of live streaming and increase customer engagement.

Evolution of retail shopping

The whitepaper begins by looking at the historical evolution of retail shopping. It goes back to the early days of brick-and-mortar stores, the rise of e-commerce, and the more recent trends of mobile commerce and live-stream shopping. It then goes on to explore the impact of the pandemic on live stream shopping, highlighting the ways in which it has accelerated the adoption of this new form of retail.

Live shopping Interactions

Another key area that the whitepaper covers is the main roles in live shopping interactions. It explains how creators, brands, consumers, and technology platforms all play important roles in making live stream shopping a success. It also looks at the importance of effective communication and how it can help to build trust and engagement with the audience.

Effective live streams

The 2023 social commerce whitepaper by Logie also looks at what effective live streams look like. It provides examples of successful live stream shopping events and breaks down the key elements that made them successful. This includes things like engaging content, effective use of technology, and a clear call to action.

Target demographics

The whitepaper also looks at the target demographics for live stream shoppable content. It explains how different age groups and genders have different preferences and how retailers can adapt their live stream shopping strategies to appeal to these different groups.

Brand-influencer collaborations

One of the most exciting sections of the whitepaper is the section on brand-influencer partnerships. It explores how these partnerships can help to drive engagement and sales and provides tips on how to find and work with influencers. What’s more, the whitepaper explores the top ecommerce categories for live shopping and provides data and statistics on the popularity of live stream shopping in different countries and regions and looks at the potential for future growth.

Conclusion

In addition to the areas mentioned above, Logie’s live shopping whitepaper “The Art of Live Shopping” covers other important aspects of live stream shopping. For example, it delves into the technical aspects of live streaming, such as the various platforms available to creators, as well as best practices for streaming shoppable content. It also discusses how retailers can track the performance of their live streams and use the data to improve their strategies. Overall, this social commerce whitepaper provides a comprehensive overview of live-stream shopping, covering everything from the basics to advanced techniques and strategies.

This brand creates fantastic learning-themed toys

By
Betonsky N.
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0
SplashEZ learning toys

Toys are an instrumental aspect of a child’s cognitive development. They help stimulate concentration, enhance attention span and memory, a refine motor development during the most important childhood years. It’s no wonder that each parent should take the time to actively expose their child to various toys. However, the reality of the matter is that most of us are so tired by the end of the day that all we want to do is sit back and relax. Choosing toys that encourage independent learning is a great way to make sure that your little one has what they need to learn and grow without requiring so much guided effort from your end.

In this episode of the Logie brand spotlights, we interviewed a representative of the brand SplashEZ. This is a company that creates thoughtful toys to help parents give their little one the best educational options for a rich learning experience.

What are your main/top products?

SplashEZ mold-free bath toys help transform a child’s bath time into a rich learning experience. These include our famous A to Z sprinkler and matching animal bath toys. We also have a Clock Sprinkler and even Alphabet Flash Cards, among many other options that are tailored to deliver a rich and immersive learning experience.

Who are your target audience?

Mothers and grandmothers for kids aged 0–8.

What do customers love most about your products?

The educational theme together with the fun play outdoors or during bath time.

What is your brand story?

It all started a few years back when we’d literally had enough of hearing “baby shark” and “I’m bored” on repeat…

Long hot summers’ meant even longer days with our kids who desperately needed something to do! ( Ya feel us). Deep inflatable pools were out of the question. They were so little, and we wanted to keep them safe during swim time. That’s when the Splash Sprinkler Pad was born – a fun, wet activity that worked well for multiple ages. Those little munchkins stayed cool and entertained for hours each day! And once we upgraded the design with educational themes – it made us parents feel like we totally nailed it!

What core values are embedded into your products and work processes?

SplashEZ is committed to creating products that are innovative, durable, and safe. Toys inspire both parents and children to use their imagination and creativity.

If you have any questions about SplashEZ’s learning-themed toys, get in touch with the brand by leaving a comment below.

This brand offers solutions to prevent lower back pain

By
Betonsky N.
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0
Bod Support Logo

Low back pain is one of the most common reasons why people miss work and seek medical attention. It’s also the main contributor to the overall burden of musculoskeletal disease with more than 570 million prevalent cases worldwide. In the US alone, 65 million Americans have reported a recent instance of back pain while 16 million adults (about 8% of all adults) suffer from persistent or chronic back pain that affects their everyday comfort and productivity.

While aging is certainly a contributing factor, lifestyle plays an increasing role. Lack of exercise can result in weak back and abdominal muscles that are unable to effectively support your weight. Improper posture and body mechanics while undertaking everyday tasks (e.g., driving or sitting for extended durations of time) can result in chronic back pain over time.

Bod Support is a US-based company that is at the forefront of providing lumbar support solutions to prevent chronic back pain. The company aims to help working professionals remain productive and comfortable while ensuring a strong, healthy, back.  We talked to the company’s representative to learn more about their products and how they’re helping ensure a healthier working nation by preventing back pain.

Bod Support Logo

What are the main products that your brand offers?

We believe in the power of prevention, and our mission is to keep your back pain-free using quality back supports and seat cushions. Our customers want reliable lumbar support products that are comfortable and easy to use, and we go out of our way to provide the highest quality products at competitive prices.

Who are your target audience(s)?

People who sit long hours for work:

Office, car, truck, and wheelchair. Sporting event stadiums, kayaking.

What’s the story behind your brand?

We believe everyone deserves to be productive at work while maintaining a comfortable bum all day long. Our work at Bod Support was inspired by the increasing cases of chronic back pain that are associated with long sitting hours. We want everyone to be comfortable and happy at work, and our lumbar support products provide a way to achieve just that.

What do you love most about your products?

Everyone at the company, our friends and family use our products daily. That says it all.

What core values are embedded into your products and work processes?

Our core values are the foundation of our company and guide us in everything we do. We strive to be a company of empathy, understanding that each of us has unique experiences and perspectives. We are patient and take the time to listen to and learn from each other and our customers. We have a desire to constantly improve and stay ahead of the curve. And we hold ourselves to the highest standard of integrity, operating with honesty, fairness, and respect for all. Together, these core values help us to create an environment of growth and success.

Why 2023 will be the big year for social commerce

By
Betonsky N.
-
0
Social Commerce 2023 Trends

Social commerce has become increasingly popular since the pandemic. Here in the US, the sector experienced significant growth with almost all major technology companies announcing features. Viewers enjoy interacting with key opinion leaders and their favorite creators when making purchase decisions. If insights from the last two years are anything to go by, 2023 will be a massive bang for the sector.

Nearly two-thirds of consumers say they trust influencer recommendations compared to just a third who say they trust branded social media content. As interest in this new marketing trend continues to skyrocket, US livestream shopping sector is expected to reach about $35 billion by 2024. Social commerce sales (in general) are projected to climb to $80 billion dollars in the US by 2025.

Influencers are reinventing the shopping experience

Live stream commerce is helping improve the shopping experience for consumers across niches. This perhaps (best) explains why products that are showcased by influencers via live streams recorded conversion rates as much as 10x the conversion rates in conventional ecommerce. Creator marketing is making it possible for consumers to discover and purchase products in one medium without having to bank on a direct relationship with the brand behind the product.

Social commerce is helping consumers overcome the trust barrier

Lack of trust in social networks and vendors is one of the main barriers facing social commerce. The authenticity of vendors and products on social media is constantly questioned. More so, most people are hesitant to share their financial information with social networks. Consumers want to hear more about the products they are interested in from third-party creators, as well as get assurances that their purchases will be protected and refunded. Influencer-based marketing is helping overcome this key challenge by clarifying the purchase journey via live interactions.

More platforms are investing in live shopping

Amazon is by far the largest e-Commerce player in the US with a 38% market share. The company’s Amazon Live is perhaps the most popular livestream shopping platform in the US. But Amazon is not the only company that’s working to take social commerce to the next level in 2023. Many other social networks and ecommerce platforms (Pinterest, TikTok, YouTube, Shopify, etc.) have recently introducing in-app shopping tools to enable seamless social commerce experiences. More players will continue to launch social commerce innovations geared towards making this sector grow at an even higher pace in 2023.

More brands are making the leap

Despite the slow start of live stream shopping in the US, more brands have come to appreciate its benefits. Marketing managers are keen to cultivate deeper relationships with customers via real-time conversations and personalized shopping experiences. All the same while improving their sales bottom-line. More and more brands will explore social commerce in 2023 as they seek to stand out of the competition in an already crowded digital landscape.

More demographics are taking a liking to social commerce

In the US, social commerce has been more popular with Generation Z and millennials. This has seen brands with a predominantly younger target audience (18 – 34 years) rush to reach out via interactive livestreams. But this trend is shifting as baby boomers and even smaller demographics account for a significant percentage of users. It’s clear that the vast majority of shoppers are hungry for a frictionless, personalized experience.

Niche micro influencers are replacing super-expensive celebrity influencer endorsements

Marketers know that influencer-generated content performs better than regular branded content. But celebrity endorsements are super expensive and often out of the reach of smaller brands. Live stream shopping is making it possible for smaller players to gain similar benefits within budget. Companies are taking advantage of niche micro-influencers who (in addition to being affordable) offer higher audience engagement rates, access to niche communities, willingness to work with smaller brands, accessibility, and openness to continuing relationships.

AI is enabling better social commerce personalization

US-based brands spent around $3.7 billion on influencer marketing in 2021. This was a 33% increase from the previous year. Demand for personalized shopping experiences is on an all-time high even as data regulations become more stringent. Shoppers expect online shopping experiences to be at least similar to or better than what they get at brick-and-mortar stores. Using artificial intelligence, platforms such as Logie are enabling ever-improving personalized experiences that better suit the needs of brands, creators, and shoppers.

Conclusion

Social commerce has become an increasingly important part of the future of digital marketing. With increased interest and investment in the sector, this industry has the potential to reach and engage more customers than ever before this year.

Logie will exhibit at the world’s top annual retail conference

By
Betonsky N.
-
0
Exhibition Image

Logie will exhibit its industry-leading social commerce technology at the 2023 Retail’s Big Show. This is the world’s leading (and most important) annual retail event organized by the National Retail Federation (NRF).

It is expected to bring together as many as 40,000 vendors, retailers, and industry experts from all over the world. The event will take place between January 15 – 17 at the Javats Center in New York City.

The 2023 chapter will feature scores of carefully selected exhibitors. The event aims to introduce attendees to people, ideas, and partners that can help put them on the fast track to success.

Logie was among the few companies that were chosen under the Innovation Lab category. This is the NRF Retail’s Big Show category that tracks the latest developments in retail transformation through technologies such as AI and Machine Learning.

During the conference, Logie representatives will use the opportunity to demonstrate how the company is using artificial intelligence and big data to:

  • Make it easier for brands to find the best creators for their products. Conventionally, identifying the right influencer for a promotion entails combing through marketplaces. This is a time-consuming and often impractical process for many brands. Our artificial intelligence algorithms use progressive data to match each product to the best-performing influencer in that specific niche category. This is making it possible for brands to save time while also optimizing each influencer marketing use case.
  • Furnish creators with the tools they need to be effective. Creators often spend a lot of time on back-and-forth communication with brands while trying to come to a consensus. Logie’s set of creator tools are automating these administrative processes and gives creators the tools they need to create and publish high-quality content FAST. This creates an environment where creators can focus on what they do best while also earning some of the highest commissions in the industry for each sale.

Previously, using technology to reshape creator-brand transactions in this way was impossible because there simply wasn’t enough data available. Logie is combining multiple data points as well as using insights from each transaction to further inform and improve the AI.  This has enabled our engineers to deliver some really impactful solutions for the industry.

The 2023 Retail’s Big Show will feature expos and educational sessions and bring together notable executives and thought leaders in research, business, and retail. Representatives from some of the leading news outlets around the world will also be present to catch a whiff of trends and developments that are likely to shape the industry (and the global economy by extension) in the near future.

Here’s what you need to know about Amazon Inspire (the new in-app shopping experience)

By
Betonsky N.
-
0

Amazon is always creating new tools and resources to make your work as an influencer easier and more fruitful. Inspire – the company’s new in-app shopping experience that was announced this December – brings product discovery capabilities to the platform via a personalized feed of shoppable posts and videos. The idea behind this launch is encourage casual scrolling on the Amazon app (via a social media like experience) so that consumers can discover products and make purchases while being entertained.  

When did Amazon launch Inspire

Despite the company starting work on this new feature for creators last fall, Inspire was only launched in the second week of December. The ‘silent’ introduction of this cool new feature (without all the fanfare and widespread announcements) perhaps indicates that Amazon has been working on getting this out without letting its competitors in the social commerce space know what it was up to.

How will Inspire fit in with Amazon Live?

Amazon Live has been the most prominent livestream shopping platforms in the US thus far. While competitors like YouTube, Pinterest, Shopify, TikTok, Instagram, and others have either launched or announced similar initiatives – nothing has come quite close to Amazon Live in terms of making live stream shopping so practical. Inspire will complement Amazon Live by making it much easier for creators to reach more customers via engaging shoppable posts and videos.

What kind of content can consumers discover via Inspire

The new in-app shopping experience will work  – more or less – like what you see on TikTok. Consumers will be able to discover ideas and explore products from content created by influencers, brands, and other customers. This then enables an integrated shoppable interface that keeps consumers engaged via endless photos and videos that they can swipe through. While at it, consumers can seamlessly shop (in just a few clicks) whenever they find something they may be interested in.

What is Amazon looking to achieve with Inspire?

By launching Inspire, Amazon is clearly looking to get ahead of the social commerce curve before its competitors do so. The content published on Inspire will directly compete for consumers’ attention with the likes of YouTube, TikTok, Instagram, and many others. TikTok is already testing its own in-app shopping features in the U.S., while Shopify is collaborating with YouTube for a live shopping partnership that aims to reach tens of millions of U.S. based customers.

Does Inspire work like a social network within the Amazon app?

Some critics have argued that Inspire sounds more like Amazon Spark – the company’s social network that was launched in 2017 and failed to gain traction. There are similarities in that costumers will need to select a few interests they’d like to follow to personalize their Inspire feeds with relevant content. But it’s also key to note that this is a different time and social commerce has become more of a norm since Covid-19 lockdowns forced shoppers to turn to alternate ways of product discovery. By attracting a large volume of content from hundreds of millions of shoppers, Inspire could cut a niche as the top-tier social commerce network in the country.

Why would a successful Inspire be a game changer for creators?

A key challenge that many social commerce apps have right now is to compel users to visit the app even when they don’t want to shop. People usually open the Amazon app only when they want to buy something. If the goal is just casual browsing, users will go to TikTok or the other social media apps. If Inspire succeeds in a lot of engaging content from creators, then it’d made it likely that consumers will visit the ap just to enjoy the exciting shoppable posts and videos (not just to shop). This would in turn unlock unprecedented product discovery potential that would dramatically enhance the kind of reach that creator content yields on the platform. While some will argue that this possibility is still a long shot, it’s important to appreciate just how this new launch can change how the social commerce ecosystem works.

How do you upload content?

Creators on the Amazon Influencer Program will simply need to upload photos and videos to their Storefront and tag at least one product listed on Amazon. The company will then decide what videos will appear in Inspire. Creators can upload up to 15 videos (simultaneously) within Creator Hub on desktop. Amazon recommends that you upload videos that are full screen and vertical when viewed on mobile to ensure the best experience on Inspire. The recommended maximum video length for Inspire videos is just 30 seconds.

How will creators earn commissions on Inspire

Creators will earn onsite commissions when their shoppable videos are viewed by customers and result in qualifying purchases. Because videos uploaded to Influencer storefronts have always earned a commission, Inspire will only make it easier for creators to maximize exposure.

This brand creates excellent leak-protection apparel for active women

By
Betonsky N.
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0
Lumana products

Niche specific products are often a great pick because they address specific issues facing a very particular audience. It’s easier to attract the consumer’s attention and build brand loyalty when showcasing specific use cases. This makes your work as a creator much easier comp

Lumana is a quality brand that offers premium activewear for the woman on the move. The company’s range of absorbable padding (embedded to running shorts and leggings) are designed to provide on-the-go functionality, comfort, and sustainability for women of all ages.

In this episode of the Logie Brands’ Spotlight, we interviewed Mandy Harrell. Mandy is the Brand Director at Lumana Apparel. She shared her brand’s story and why her company is passionate about creating quality leak-protection apparel to give the active woman practicality, comfort, and peace of mind.

What products does your company offer?

Lumana makes sweat-, period-, and leak-proof activewear for whatever your day holds. For bodies that move.

Who are your target audience(s)?

Women ages 18-45

Lumana apparel product

What’s the story behind your company?

The Concept of Leakproof Athletic Wear, the years of sweat, love, and loyalty that has made Lumana develop from a dream into a reality. Mid-Summer 2012, during a roof top Pilates session, wearing bright purple yoga pants, sweat was pouring through the yoga pants, feeling very self-conscious, after a male friend made the statement, “girl, this is Houston heat, not North Carolina heat” referring to the sweat “down there”. While it may seem like a comment of such would have been hurtful, it did the opposite, it sparked an idea. Utilize the technology of our parent company’s product, modify it for athletic wear, and boom, the concept of Lumana was born. The Lumana Brand was such a big team effort, designed by and for women of all ages and body types.

What do you love most about your products?

Their versatility. The classic styling of our products lend themselves to women of all ages, body types, and end use protection from every leak experienced by women at every stage of their life.

What core values are embedded into your products and work processes?

Empowering women is by far our biggest core value. We want our customers to feel protected from life’s natural leaks, without having to worry. Every design is made with functionality, comfortability, and sustainability in mind.

Where do you see your company in 5 years?

Ever evolving. We want to grow with our customers feedback to develop additional products that will continue to empower their daily lives. We want to build a community with our customers, that supports the open conversation of femininity and everything that entails, without the fear of embarrassment or shame.

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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Stay up to date with the latest in the creator economy at Logie Buzz. From social commerce trends to platform updates and influencer marketing insights, our blog covers everything brands and creators need to know to stay ahead.
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