A comprehensive guide to creating winning campaigns on TikTok
TikTok is a powerful platform for brands and creators, this is due to its unique blend of authentic content, engaging challenges, and irresistible trends....
BRAND NEW analytics & metrics features launched for Amazon Live creators
Amazon has rolled out exciting new analytics features for live streamers on their Live platform. With real-time additions, you can now optimize your live-streaming...
Government bans: what’s next for Tiktok influencers?
TikTok has created overnight celebrities and fostered trends in every corner of the globe. Many brands have benefited from positive reviews while others flopped...
7 influencer marketing trends that are taking shape in 2023
Q1 of 2023 is almost over and we have seen some interesting developments in the creator economy. While Meta appears bent on ditching social...
How to make your Instagram Reels and TikTok videos go viral
Both Instagram reels and TikTok videos can be a great way to build a community around your shoppable content. What platform you want to...
5 lessons U.S. content creators can learn from the Chinese influencer marketing ecosystem
Chinese influencers, or Key Opinion Leaders (KOLs) as they are often referred to, have long been a driving force behind the country's thriving e-commerce...
Anti-Influencers: the new trend pushing back against influencer culture
In a world where social media influencers dominate our feeds with perfectly curated content, some are pushing back against the trend. Anti-influencers, also known...
Top Live Stream Shopping Statistics for 2023
With the rise of e-commerce and the increasing popularity of live streaming, it's no surprise that live-stream shopping has become a major trend in...
6 tips to maximize Valentine’s Day sales this year
Valentine's Day is a time when people are willing to spend more on gifts and experiences to show their love and appreciation for their...
15 most popular virtual influencers today
Virtual influencers - digital characters that have a 'personality' and behave like humans - are here to stay. These digital creators come in all...
