Is Beauty Losing Its Glow on Instagram? Why Engagement Is Falling—and Who’s Still Winning
It wasn’t long ago that beauty ruled Instagram. Glossy flatlays, transformation reels, and influencer routines drove billions in exposure.
But Q1 of 2025 is telling...
Unlocking Instagram’s Algorithm: What You Need to Know to Get Seen in 2025
If you’ve been wondering why your Instagram posts aren’t reaching as many people as they used to, or maybe you’re just starting out and...
TikTok Gets a Reprieve: What the 75-Day Extension Means for the App’s Future in...
TikTok has once again skirted a potential U.S. ban, but the clock is still ticking. On April 4, 2025, President Donald Trump granted a...
YouTube Shorts View Counts Are Changing: Here’s What Creators Need to Know
Starting March 31, 2025, YouTube is rolling out a major update to how Shorts views are counted, and it’s more than just a numbers...
Instagram Steps Into the Classroom: A New Partnership to Fight Bullying
Social media platforms often face criticism regarding youth mental health, but Instagram is actively working to become part of the solution.
The platform recently launched...
LinkedIn Influencers Are on the Rise. Here’s How You Can Join Them
Gone are the days when LinkedIn was just an online resume database. The platform has transformed into a dynamic space where professionals share career...
TikTok’s Uncertain Days May End Soon with Promising U.S. Deal
In recent months, TikTok has been the focal point of intense scrutiny and debate within the United States, stemming from national security and data...
Transforming Marketing with YouTube BrandConnect
In today’s fast-paced digital world, creators have emerged as powerful influencers, shaping consumer decisions and driving brand narratives like never before.
Recognising this shift, YouTube...
TikTok’s New Marketing Guide Reveals How Brands Can Thrive During Cultural Moments
As TikTok continues to reshape digital marketing, the platform recently unveiled a detailed report in collaboration with media giant Magna, highlighting how brands can...
TikTok Sale Update: President Trump Confirms Four Interested Groups in Acquisition Talks
President Donald Trump recently confirmed ongoing negotiations with four groups interested in acquiring TikTok, the massively popular social media platform currently owned by China-based...
