If you’ve ever wished your Pinterest feed could read your mind, you’re in luck.
Pinterest just rolled out a major update to its visual search experience, designed to help users discover what they didn’t even know they were looking for.
The new features are strategic tools for creators and brands, from AI-powered image detection to scene-based recommendations.
Let’s break it down.
What’s New with Pinterest Visual Search?
1. Scene-Based Search
Users can now tap on any part of an image, such as a couch in a living room scene or a pair of shoes in an outfit picture, and Pinterest will instantly surface visually similar items.
If you’re posting lifestyle content or product photos, Pinterest will now make your pins shoppable and discoverable in more intuitive ways, without you needing to do anything extra.
2. Shop the Look AI Upgrades
Pinterest has enhanced its “Shop the Look” tech, using computer vision to identify multiple products in a single image. Whether it’s a rug, jacket, or coffee mug, it can now pinpoint and match them to items in the platform.
This means a single creator image can now drive multiple product impressions. For brands using Logie to manage affiliate campaigns, this creates deeper content value from every creator collaboration.
3. Lens Improvements
Pinterest Lens (the visual camera search feature) is faster and smarter. Point your camera at something IRL like a plant, dress, or chair, and Pinterest will bring up visually similar pins, products, or mood boards.
This closes the loop between offline inspiration and online shopping. If you’re using Logie to generate product-based content, you’re now part of a more innovative, visual discovery engine.
So, What Should You Do Differently?
If you’re a creator…
- Post full scenes, not just single products. Pinterest can now read the whole photo.
- Showcase bundles or real-life use. A mug on a tray? A coat by a door? More relatable = more discoverable.
- Use Pinterest-focused formats. Our Logie templates make this part easy.
If you’re a brand…
- Provide creators with well-styled sets. Think bundles or thematic collections.
- Track which visuals convert. Logie’s dashboard tells you what’s working and what’s not.
- Lean into Pinterest. With search now happening through visuals, it’s no longer optional; it’s essential.
Connecting the Dots: Visual AI Meets Transparency
Pinterest is improving not only how people shop but also how users trust the content they see.
In a related move, Pinterest recently announced that it’s rolling out AI-generated content labels to bring more transparency to the platform. This is a big deal for creators focused on authenticity and platforms like Logie, where trust and performance go hand in hand.
Together, these changes are shaping a new Pinterest—one that’s more intuitive, responsible, and powerful.
Pinterest’s visual search upgrades enhance discovery, redefining what being discovered means.
This isn’t a gimmick or a passing trend. It’s the beginning of a shift where photos become purchase pathways, scenes become search results, and content becomes commerce.
If you’re already using Logie, now’s the time to build visual-first strategies into your weekly flow. And if you’re not yet?
Let your content live where your audience is already looking. Let it be seen, shopped, and scaled on the smartest search engine nobody’s talking about (yet).
