Mastering ‘Trending Picks’ on Amazon to Boost Your Sales in 2025

Amazon has been quietly turning influencer storefronts from static shelves into dynamic, algorithm-aware destinations. 

A new module labeled “Trending picks from Creator” sits right up top on many creator pages. 

You can see it live across multiple storefronts today, each displaying a compact grid of items with discount flags and quick-add affordances, prime real estate that you didn’t have to manually curate, but can absolutely influence.

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When the first thing a visitor sees is a pre-filtered set of products that are already proving themselves on Amazon and, often, on social media, research overwhelm fades and conversion friction drops. 

Your job is to nudge the inputs that feed this module so it reflects your niche, your price strategy, and the kind of AOV that keeps commissions healthy.

“You can change what shows up on that Trending picks section… Don’t stack it with all $20 items at the top of your storefront… Look at your Logie dashboard, what chunk of the pie is coming from your storefront? Use that.” Ileane Smith

This article explains what the widget is, how it likely works, and exactly how to shape it step by step using idea lists, price mix, and cross-platform pushes.

1) What is ‘Trending Picks’?

The “Trending picks from [Creator]” module appears automatically and refreshes over time. You don’t drag-and-drop items into it; Amazon fills it using signals it trusts. 

Numerous live storefronts now show the exact label and layout (“Trending picks from …”), with items showcasing percent-off badges and add/visit actions.

It sits within a trend-first ecosystem. Amazon already runs the Best Sellers, New Releases, and Movers & Shakers lists, which are updated hourly to reflect the biggest sales-rank gainers, as well as editorial “Internet Famous” roundups tied to social buzz. 

Trending picks on influencer pages fit neatly into that trend-and-intent stack.

It’s not an idea list, but your idea lists feed it. Your curated Idea Lists still render on the storefront, and Amazon’s own help center explains how to create them. 

Those lists serve as a practical lever to seed the right items, including timely and socially relevant products, into your storefront’s overall momentum.

2) How it likely works

Amazon hasn’t published a formal spec for “Trending picks,” but their adjacent modules and on-site behavior give strong clues:

• Sales-rank velocity & promos: Items that jump in rank and/or run coupons tend to appear across trend properties (e.g., Movers & Shakers is explicitly sales-velocity-based and refreshed hourly). 
• Social proof & platform lift: Amazon routinely highlights “Internet Famous” finds, products that have been lifted by TikTok/IG virality and review heat. When that overlaps with your niche, your curation benefits.
• On-site engagement: Saves, clicks, dwell, and multi-item browsing likely contribute. Clean, relevant idea lists, combined with cross-platform traffic that lands on lists (not random products), can nudge these signals.

You can’t hard-pin items to the widget, but you can meaningfully shape the inputs the algorithm consumes.

3) Step-by-step: Move your ‘Trending picks’ in 14 days

• Days 1–2: Audit and set a baseline

In Logie, pull the last 30–60 days of storefront-sourced clicks and commissions. Which items are carrying you?

Open your Amazon page, screenshot today’s “Trending picks”: note categories, price tiers, discount badges. This is your “before.” You’ll compare in ~2 weeks.

• Days 3–5: Curate momentum via Idea Lists

Create/refresh 3–5 Idea Lists tied to real demand: “Dorm Room Upgrades,” “Under-$50 Beauty That’s Actually Good,” “Late-Summer Home Refresh.”

Source candidates from Movers & Shakers, which is updated hourly, and Best Sellers/New Releases within your categories. Validate stock, discount status, and recency.

Keep lists tidy: use benefit-forward titles, provide clear descriptions, and include only relevant items. Amazon’s help doc confirms Idea Lists render on your storefront, treat them like landing pages, not junk drawers.

• Days 6–8: Engineer your AOV

Avoid a wall of $10–$20 items. Blend three bands:

• Friction-free picks less than $25 to stoke clicks and saves.
• Anchors $75–$300 to lift AOV/commissions.
• Upgrades/bundles where it makes sense (e.g., premium versions, multi-packs).

As you update lists, include new releases and items currently flagged in Amazon trend hubs or editorial “Internet Famous.”

• Days 9–11: Drive the right traffic

Publish 15–25s shorts/reels that mirror your lists; show a “why it’s good” moment, not a catalogue flip.

Link to the Idea List, not a single SKU. You want multi-item browsing; those on-site behaviors are the right kind of “heat” to influence a dynamic module.

• Days 12–14: Inspect and iterate

Screenshot Trending picks again. Did the category/price mix shift toward what you curated?

Double down on items with promo flags, coupons/discounts. Create a fresh short, a thumbnail variant, or a 20s demo to amplify. Movers & Shakers refreshes hourly, ride spikes while they’re warm.

4) Price strategy: build a money mix

Creators often over-index on low-ticket “easy wins.” That can inflate clicks but depress earnings. A healthy storefront mix:

• Entry items less than $25: low friction, high click probability.
• Mid-range staples ($30–$120): your bread-and-butter earners, matching everyday needs.
• AOV lifters $150–$500+: justified by clear outcomes (e.g., “this dryer cuts frizz in 60s,” “espresso shots like a café” think value, not specs).
• Bundles/upsells: a premium option alongside a value pick reframes price and helps AOV.
• Use your Logie dashboard to confirm this isn’t just a theory: track storefront revenue concentration before and after your refresh.

5) Advanced tactics

• Seasonal/event stacks: Map lists to Amazon’s calendar moments back-to-school, holiday, and fall reset. 

Amazon surfaces seasonal demand everywhere; aligning your lists is the easiest tailwind you’ll ever get. 

• Momentum mirroring: Check Movers & Shakers daily in your niche to stay informed. If a specific SKU is experiencing a spike, add it to the correct list on the same day.

UGC fabric: Where policy allows, fold creator photos or shopper quotes into item choices within lists, credibility is better than collage.

• Niche authority first, trend second: Viral “Amazon Finds” can tempt you off-brand. Resist. Trend-fit + niche-fit beats random virality for long-term earnings.

• Editorial gravity: Amazon’s “Internet Famous” showcases social-viral products. If one genuinely fits your category ethos, ride it, don’t fight it.

6) Common mistakes that quietly kill your widget

• Autopilot lists. If nothing’s changed in weeks, your signals go stale. Update biweekly in-season, monthly off-season.
• Only cheap items. Great for volume, tough for earnings. Balance is the play.
• Category drift. If your audience trusts you for beauty but you flood the page with power tools, don’t be surprised when storefront metrics wobble.
• One-and-done traffic. Posting a list without supporting shorts/reels leaves clicks on the table.
• Ignoring Amazon’s own trend scaffolding. Movers & Shakers is hourly. Best Sellers and New Releases are always active. They are free R&D for your curation.

7) A 30-minute weekly ritual

• 5 min  Scan: Movers & Shakers in your niche + one adjacent category. Screenshot anything you might add. 
• 10 min  Edit lists: Add 3–6 momentum items, prune stale ones, and rebalance price tiers. Keep titles and descriptions benefit-first.
• 10 min Publish a short: 15–25s demo of one item or a 3-item “why I like these”. Link to the Idea List, not just one product.
• 5 min Check Logie + storefront: Note storefront-sourced clicks/commissions and screenshot current “Trending picks.” Compare week over week.

Do this consistently, and your storefront will stop behaving like a static catalogue and start acting like a living merch table.