Logie.ai on January 13th 2023, released a new whitepaper called “The Art of Live Shopping.” The detailed industry guide delves into the exciting world of live-stream shopping and covers a wide range of topics that are sure to interest anyone involved in the retail industry. The whitepaper is available for free download at https://logie.ai/whitepapers/.
The whitepaper provides both theoretical and practical insights to help retailers, e-commerce businesses, and other stakeholders in the industry to understand and capitalize on the potential of live streaming. It also provides actionable tips and strategies that can be implemented to improve the performance of live streaming and increase customer engagement.
Evolution of retail shopping
The whitepaper begins by looking at the historical evolution of retail shopping. It goes back to the early days of brick-and-mortar stores, the rise of e-commerce, and the more recent trends of mobile commerce and live-stream shopping. It then goes on to explore the impact of the pandemic on live stream shopping, highlighting the ways in which it has accelerated the adoption of this new form of retail.
Live shopping Interactions
Another key area that the whitepaper covers is the main roles in live shopping interactions. It explains how creators, brands, consumers, and technology platforms all play important roles in making live stream shopping a success. It also looks at the importance of effective communication and how it can help to build trust and engagement with the audience.
Effective live streams
The 2023 social commerce whitepaper by Logie also looks at what effective live streams look like. It provides examples of successful live stream shopping events and breaks down the key elements that made them successful. This includes things like engaging content, effective use of technology, and a clear call to action.
The whitepaper also looks at the target demographics for live stream shoppable content. It explains how different age groups and genders have different preferences and how retailers can adapt their live stream shopping strategies to appeal to these different groups.
One of the most exciting sections of the whitepaper is the section on brand-influencer partnerships. It explores how these partnerships can help to drive engagement and sales and provides tips on how to find and work with influencers. What’s more, the whitepaper explores the top ecommerce categories for live shopping and provides data and statistics on the popularity of live stream shopping in different countries and regions and looks at the potential for future growth.
In addition to the areas mentioned above, Logie’s live shopping whitepaper “The Art of Live Shopping” covers other important aspects of live stream shopping. For example, it delves into the technical aspects of live streaming, such as the various platforms available to creators, as well as best practices for streaming shoppable content. It also discusses how retailers can track the performance of their live streams and use the data to improve their strategies. Overall, this social commerce whitepaper provides a comprehensive overview of live-stream shopping, covering everything from the basics to advanced techniques and strategies.