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Prime Day Success for Creators: How to Maximize Commissions and Engagement With Pro Social Commerce Tactics

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admin
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Prime Day is fast approaching, and the opportunity for Amazon influencers and social commerce creators has never been greater. With new platform features, evolving audience behaviors, and more robust tools available than ever, this is your moment to turn a cup of commissions into a bucket—or better yet, a flood. In this post, we’ll break down the most actionable, up-to-the-minute tactics from Logie’s latest Prime Day masterclass, helping you plan, promote, and profit like an industry insider.

Why Prime Day 2025 is a New Ball Game for Creators

Prime Day is no longer just about quick wins. It’s a uniquely condensed shopping surge with ripple effects that last for weeks, as audiences binge on content and fill their carts. What’s changed in 2025? Platform updates now spotlight evergreen and pre-event content, live video ranks higher in consumer searches, and tools like Logie’s deal alert emails and Prime Day product filters mean creators can get insider access—and act faster than the competition.

The Rain Metaphor: Why You Need a Bucket, Not a Cup

“Imagine that it’s going to be raining so heavily, and you’re coming out with a cup of water. And yeah, your cup of water is going to be full. But why not come out with a bucket and let it fill up, right? This is the idea of when it’s raining. Do whatever you can to not just double down, to triple down, quadruple down… to 100-duple down.”
—Ehud Segev

This isn’t the year to play it safe. Prime Day is your commission monsoon: the more prepared you are, the more you’ll harvest. Let’s break down how to put this mentality into action.

Step 1: Start Early—Evergreen Content is a Secret Weapon

Unlike years past, Amazon is ranking and recommending content weeks—even months—ahead of Prime Day. Creators who prepare shoppable videos, buying guides, and themed collections ahead of time are seeing compounding traffic as the event draws near. Don’t just focus on the 48-hour window: build out content now targeting best sellers, trending categories (like tech and home appliances), and the top-performers from last year’s Prime Day.

  • Analyze last year’s Prime Day data to prioritize “known winners” and trending deals.
  • Use Logie’s analytics dashboard to spot early product traction among your audience.
  • Launch content that can be re-promoted on Prime Day—think “Top Prime Day Gadgets 2024” or “Best Prime Day Beauty Finds.”

Step 2: Go Live and Multiply Your Reach

Livestream shopping is surging, and over 70% of surveyed Prime Day buyers say they discovered deals through live video in the last event (source: Logie internal poll, 2023). Scheduling consistent streams before and during Prime Day can double or even triple your click-through and conversion rates. Consistency is key.

  • Plan a streaming calendar. Block time for 2-3 ‘pre-game’ sessions the week leading up to Prime Day.
  • Use Logie’s smart scheduling tool to auto-notify your email/SMS followers and push alerts right before you go live.
  • Make your content interactive: run flash polls, invite viewers to vote on deals, and reward live attendance with exclusive promo codes.

Step 3: Curated Collections—Selling More With Less Work

Prime Day is overwhelming for shoppers. Curated, shoppable collections (bundles, theme lists, “top 5 picks”) simplify decisions and drive higher average order values. Logie’s new ‘Prime Day Product Filter’ lets you curate in seconds—flagging only eligible, high-commission items.

  • Build shareable collections around themes your audience cares about (e.g., “Working From Home Must-Haves” or “Dorm Room Essentials”).
  • Update your collections live as new deals drop (using Logie alerts or your favorite deal-tracking apps).
  • Plug your collections into your latest posts, social bios, and stream overlays so every funnel points to your best offers.

Step 4: Insider Promotions—The Creator’s Secret Arsenal

Many Prime Day deals aren’t public until the last minute. Logie gives creators early alerts on hidden or pre-release deals, plus suggestions for promos with higher commission rates. This lets you:

  • Feature “only available here” offers that give you an edge over regular affiliates and influencers.
  • Plan your promotional schedule to spotlight the highest-value deals as soon as they’re available.
  • Build anticipation by teasing upcoming deals in email, IG Stories, and livestream teasers.

Step 5: Battle-Tested Engagement Tactics (What’s Working Right Now)

  • Personal Stories Sell: Show how you use Prime Day products in your own home—social proof boosts credibility and conversion.
  • Prime Day Countdown: Use Logie’s toolkit to deploy customizable countdown timers in social posts, boosting urgency.
  • Micro-Video Blitz: Short, snappy videos before and during Prime Day outperform standard posts across every major platform (especially TikTok, Reels, and YouTube Shorts). Use Logie’s multi-post tool to push across all channels.
  • Engage Your VIPs: Send “deal alert” emails to your top fans—Logie’s automated deal alert system has 30%+ higher click rates than generic newsletters (Logie user data, 2023-2024).

Takeaway: Don’t Just Show Up. Dominate Prime Day.

Prime Day is more than just an ecommerce holiday—it’s an earned advantage for creators who out-prepare, out-curate, and out-engage their peers. With Logie’s toolkit, a strategy built on urgency and trust, and the tips above, you’re not coming to the deal rain with a cup, but with a bucket ready for overflow. The difference will show up not only in your commission statements, but in the growth of your audience, trust, and long-term brand.

Ready to Upgrade Your Prime Day Arsenal?

  • Start planning your evergreen content now—and ask Logie for a free analytics and toolkit trial.
  • Build your first unique Prime Day collection today using Logie product filters.
  • Set up deal alerts and scheduling before your competitors get ahead.

Prime Day only comes twice a year. Make this one the biggest yet. Your audience (and your bank account) will thank you!

5 Industries Where Nano-Influencers Are Dominating Emerging Markets in 2025

By
Emmy O.
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0

Why Nano-Influencers Are the Growth Drivers You Can’t Ignore

If you still think you need a celebrity to make a sale, think again. In emerging markets such as Africa, Southeast Asia, and Latin America, it’s nano-influencers, relatable creators with fewer than 10,000 followers, who are driving the biggest shifts in consumer buying behavior.

Why? Because they’re real people sharing real stories, and their communities listen. In a world where trust is everything, these small but mighty creators are making a significant impact in industries where authenticity prevails over advertising.

Let’s take a look at five sectors where nano-influencers are shaping trends, building trust, and driving measurable growth.

1. Beauty & Personal Care: Small Creators, Big Beauty Buzz

In the world of skincare, haircare, and cosmetics, nano-influencers have created a revolution. Their content ranges from morning routines to product reviews tailored to local climates and skin types, creating highly relatable and actionable content for their audiences.

Consumers in emerging markets often face limited access to global beauty brands or struggle with products that aren’t formulated for their environment. 

Nano-influencers fill this gap by recommending affordable and accessible products and partnering with regional beauty brands that aim to build awareness.

Platforms like TikTok and Instagram have become hubs for beauty discovery, and with TikTok Shop expanding, creators can now link directly to products, driving impulse purchases right from their videos. 

Engagement rates in the beauty industry are among the highest across all industries, with nano-influencers consistently outperforming larger creators.

2. Wellness & Fitness: Progress Over Perfection

The wellness and fitness space in emerging markets is experiencing a surge, but the trend has shifted from idealized bodies to real-life stories of progress and self-care. Nano-influencers in this space share practical advice on mental health, nutrition, and fitness routines that are suitable for small living spaces or tight budgets.

Wellness creators prioritize accessibility, sharing free home workouts, mindfulness practices, and realistic diet tips. 

Their honesty about struggles with motivation, body image, or financial barriers makes their content relatable to their audiences.

For brands offering fitness wearables, supplements, or local wellness apps, these influencers drive trial and adoption by showing how their products integrate into daily life. 

Over 54% of consumers in Asia Pacific rely on social media for health and wellness advice, making this a crucial channel for market penetration.

3. Fashion & Accessories: Local Style, Global Inspiration

In the fashion industry, global trends often fall short in emerging markets, where local culture, climate, and spending habits significantly influence consumer behavior. Nano-influencers bridge this gap by styling global trends in locally relevant ways, mixing thrifted finds, sustainable brands, and streetwear staples.

On TikTok, fashion hauls, thrift store finds, and “outfit of the day” posts drive fashion discovery. 

In Africa and Southeast Asia, where mobile-first shopping is booming, nano-influencers play a key role in introducing audiences to emerging local brands and promoting pop-up thrift markets and regional e-commerce platforms.

Nano-influencers in fashion achieve higher comment and save rates than larger creators, indicating that audiences engage deeply with their content, rather than simply scrolling past it. 

Brands that partner with these influencers benefit from word-of-mouth marketing that feels authentic, not transactional.

4. Food & Beverage: Homegrown Flavor, Shared Globally

The food and beverage space thrives on relatability. Nano-influencers in emerging markets share street food tours, family recipes, cooking hacks, and food challenges that feel like a conversation with a friend. 

This authenticity fuels trust in local brands that might not have the marketing muscle of global food giants.

On TikTok, food-related hashtags consistently top the trending charts, and according to Hootsuite, food videos have an engagement rate that is twice as high as branded food ads. 

Nano food creators introduce followers to niche products from artisanal sauces to plant-based snacks, creating viral moments that drive spikes in sales.

For small restaurants and food brands, partnering with local creators is a cost-effective way to reach hyperlocal audiences. 

The “local foodie” nano-influencer has become the modern-day restaurant critic, with one viral post enough to sell out a weekend’s worth of stock.

5. Fintech & Digital Services: Simplifying Smart Money Moves

Fintech adoption in emerging markets is booming, but financial literacy remains a challenge. Nano-influencers are stepping up to demystify digital wallets, microloans, and savings apps by creating bite-sized, jargon-free content that is easy to understand.

These creators, often small business owners or self-taught financial enthusiasts, share how they use fintech tools in their daily lives. 

This peer-level relatability builds trust among first-time digital users, who are more likely to download an app after seeing someone they trust use it.

A 2024 Statista study found that nearly 60% of fintech app downloads in LATAM were influenced by peer recommendations on social media. 

Nano-influencers are driving this trend, helping fintech brands, such as e-wallets and payment apps, expand beyond urban, tech-savvy users into rural and underserved communities.

Conclusion: Small Creators, Big Opportunities

In 2025, the future of influence in emerging markets belongs to nano-influencers. They’re building trust where it matters in everyday conversations, family group chats, and neighborhood TikTok feeds.

Smart brands aren’t chasing millions of followers anymore. They’re partnering with creators who truly understand their communities. 

Whether it’s beauty, wellness, fashion, food, or fintech, nano-influencers are demonstrating that small voices can have a massive impact.

If you’re a brand looking to scale in emerging markets, the question isn’t “should we work with nano-influencers?” It’s “How soon can we start?”

TikTok Has Rolled Out ‘ShopLocallyMade’ to Help Regional Sellers Thrive

By
Adam Bourque
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0
Shop locally made

Small businesses are the soul of every community, but they often struggle to get the spotlight they deserve. 

That’s changing. TikTok has just launched its ShopLocallyMade campaign, a new initiative to promote regional small businesses and give local makers a chance at scaling.

Through this campaign, TikTok showcases creators and entrepreneurs building homegrown brands with heart and helping them connect with millions of shoppers across the platform. 

Whether you’re a handmade candle business in Nashville or a kitchen spice startup in Atlanta, ShopLocallyMade is about putting your story front and center. 

1. What Is ShopLocallyMade?

ShopLocallyMade is TikTok’s way of celebrating and elevating local commerce. Launched through TikTok Shop, this initiative highlights sellers based in different regions of the U.S. creating high-quality, unique products that reflect their communities’ culture, flavor, and creativity.

The campaign is backed by curated content, in-app features, and creator partnerships that drive awareness, engagement, and conversion. It’s not just about visibility.

From beauty brands to artisanal foods, TikTok is spotlighting the kinds of businesses that might otherwise go unseen.

The launch includes creators like:

  • Kaike (from Chicago) is a clean skincare brand founded by a Black female entrepreneur.
  • The Cajun Market (from Louisiana) – bringing Southern cooking to the mainstream.
  • Thirteen Lune (from LA) – a beauty brand focusing on inclusive products and storytelling.

2. Why This Matters for Small Businesses

This campaign is smart business. Local sellers face unique challenges when competing with big brands online: limited ad budgets, lower brand recognition, and fewer marketing resources.

TikTok’s algorithm already thrives on authenticity, so when small business owners show up as themselves, packing orders, explaining their process, and sharing their origin stories, they naturally build trust. ShopLocallyMade gives these stories a bigger stage.

And it’s working. According to TikTok, 59% of users say they’re more likely to shop from small or local businesses after seeing them on the platform. That means reach is turning into revenue.

3. How TikTok Is Driving Results

The platform is rolling out exclusive features for participating sellers, including:

  • A ShopLocallyMade badge to help buyers quickly spot regional brands
  • Dedicated homepage placement within TikTok Shop
  • Amplified exposure through #ShopLocallyMade content campaigns
  • Collaborations with top creators who authentically promote local businesses

This kind of built-in support is often out of reach for small businesses. It allows them to scale without having to become marketing experts overnight.

4. What It Means for Creators & Influencers

Creators are central to this rollout. TikTok is encouraging local influencers to work with small businesses in their communities, and they’re getting paid to do it. 

This means more monetization opportunities for creators and deeper storytelling for the brands involved.

As a creator, this is a perfect time to:

  • Partner with regional brands for authentic product showcases
  • Join the #ShopLocallyMade conversation to grow your visibility.
  • Use TikTok Shop to earn affiliate commissions from the brands you love

At Logie, we believe in this creator-brand synergy. It’s what builds long-term partnerships that benefit everyone, from the buyer to the business owner to the creator.

5. How to Get Involved

If you’re a small business owner in the U.S., you can sign up for TikTok Shop here. Once approved, you can apply to be featured in the ShopLocallyMade program through the Seller Center.

Even if you’re not part of the current spotlight cities, there are ways to get noticed:

  • Use hashtags like #TikTokShop, #SmallBusiness, and #ShopLocallyMade
  • Create behind-the-scenes content to showcase your authenticity.
  • Collaborate with micro-influencers in your community.

And if you’re a creator, now is the time to reach out to your favorite local brands. Offer to feature them. Start conversations. Be the bridge between small sellers and social commerce.

Why Brands Should Invest in Nano & Micro-Influencers in Emerging Markets

By
Betonsky
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0
Nano and micro influencers

It might be time to rethink your strategy if you’re still chasing big-name influencers for every campaign. 

In 2025, the real growth potential lies in massive follower counts and the authentic, hyper-local connections forged by nano- and micro-influencers, especially in emerging markets.

With social commerce booming and trust becoming more valuable than reach, brands that want to scale meaningfully must shift their gaze toward smaller but mightier creators. Here’s why.

What Are Nano & Micro-Influencers?

  • Nano-influencers: Typically 1,000 to 10,000 followers
  • Micro-influencers: Typically 10,000 to 100,000 followers

They may not have celebrity status, but have strong community trust, higher engagement rates, and local credibility that larger influencers often lack.

According to Statista, over 47% of consumers across emerging markets say they are more likely to trust a product recommendation from a peer or local creator than a brand ad. 

The influence of relatable voices is especially strong in fast-developing regions where social circles play a critical role in purchasing decisions.

1. Higher Engagement, Lower Costs

Nano and micro-influencers often generate up to 60% more engagement than macro or celebrity influencers. Their followers tend to be close-knit and loyal, making interactions feel more personal and trustworthy.

A report from HypeAuditor found that nano-influencers had the highest engagement rate on Instagram, averaging 5.6%, compared to 1.2% for macro-influencers. That means more meaningful conversations, comments, and shares.

From a budget perspective, partnering with 10 micro-influencers might deliver 3x the ROI of one celebrity partnership, and it’s often more sustainable for long-term campaigns.

2. Deeper Community Trust

In emerging markets, trust in institutions and big brands is still building. People are more likely to trust someone from their community who looks, speaks, and lives like they do.

That’s why creators with 5K or 20K followers in their hometowns often outperform big names regarding influence. 

A study by Edelman found that 63% of global consumers trust influencers more than brand advertising, especially when those influencers are perceived as “people like me.”

These creators aren’t just marketing products but are part of daily conversations. Their authenticity isn’t manufactured, it’s felt.

3. Culturally Relevant Storytelling

Too many global campaigns fail because they overlook cultural context. Language, humor, values, and even what counts as aspirational differ from region to region.

Nano and micro-influencers thrive because they understand this. They don’t translate content; they embed your message into the lived realities of their audience. 

Whether they showcase skincare routines for humid climates or use local slang in product demos, their content feels native, not foreign.

That’s the kind of content that drives clicks and conversions.

4. Faster Market Penetration

DataReportal says over 60% of internet users in emerging economies discover new brands through social media. 

With mobile-first access and limited traditional advertising, platforms like TikTok and Instagram have become the storefront.

Nano and micro-influencers help you quickly break into those digital neighborhoods. By collaborating with multiple creators across regions or languages, brands can test different messaging angles and see what resonates fast, affordably, and with low risk.

It’s influencer marketing as market research, and it works.

5. A Strategic Long-Term Play

Big wins often come from long-term relationships, not one-off campaigns. And here’s where working with smaller influencers shines.

Today’s nano-influencer is tomorrow’s trendsetter. If your brand builds real partnerships early, offering support, recognition, and fair pay, you’re planting seeds for future growth. Think of it like talent scouting, but for influence.

And the bonus? Many of these creators become powerful brand advocates, organically promoting your products for years.

How Logie Supports Influencer Growth in Emerging Markets

At Logie, we’re already seeing this shift. Our tools help creators of all sizes optimize their content, analyze campaign performance, and earn commissions, all from one dashboard.

We’ve seen firsthand how micro-influencers drive sales through authentic storytelling, relatable content, and smart use of our automation tools.

We’re not just helping creators monetize, we’re helping brands scale smarter by tapping into authentic voices where they matter most.

Related reads from Logie:

Conclusion

Let’s face it, people connect with people, not polished ads. That’s why the magic of influencer marketing often happens in the hands of creators who feel like friends, not brands.

In emerging markets, especially, where authenticity matters and local relevance is everything, nano and micro-influencers are quietly driving some of the biggest results. 

They understand the culture, speak the language, and build trust in ways that can’t be manufactured.

So if your brand wants to grow in these regions, don’t just look for big numbers. Look for real connections.

Because in the end, it’s not about going viral. It’s about being remembered.

Trump Says He Has Wealthy Investors Ready to Buy TikTok U.S.

By
Debby
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0

If you thought the TikTok ban drama was over, think again. In a recent Fox News interview, Donald Trump claimed he has a group of “very wealthy people” ready to buy TikTok’s U.S. operations. 

With a looming September 17th deadline and Beijing still holding the algorithm card, this isn’t just political theatre; it’s a real shift in the social media landscape.

If you’re a creator or brand relying on TikTok traffic, the next few weeks could reshape your content strategy. Here’s everything you need to know.

What Sparked the Urgency?

The Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA) was signed into law in 2024, giving ByteDance an ultimatum: sell TikTok’s U.S. operations or face a ban. 

Now in office again, Trump has already extended the deadline three times. The current cutoff? September 17, 2025.

This extension aimed to allow room for a legitimate sale, and now Trump is claiming he has a qualified group of American investors who could take over the U.S. version of TikTok. 

But here’s the twist: China still needs to approve the deal, especially if it involves TikTok’s core recommendation algorithm.

Who Might Be Buying?

While Trump hasn’t revealed names yet, speculation is swirling. Reports point to big private equity names like Andreessen Horowitz, Blackstone, and KKR. Former Treasury Secretary Steve Mnuchin and even the creator, Mr Beast, have been floated as interested parties.

Meanwhile, Frank McCourt’s Project Liberty has publicly committed $20 billion to acquire TikTok U.S. without the algorithm. This approach avoids export complications and raises concerns about content quality and continuity.

Why the Algorithm Matters

TikTok’s addictive power lies in its algorithm, which has been a Chinese-protected technology under strict export rules since 2020. 

If the algorithm isn’t included in the sale, creators could experience a drop in reach, lower engagement, and a ripple effect on monetisation.

A sale without the algorithm is like buying a Ferrari without the engine. It might look the same, but it won’t perform like the TikTok you know.

What This Means for Creators

Platform Stability: A clean sale with algorithm access means less disruption. A fragmented version might cause users and creators to migrate to Reels, Shorts, or Pinterest.

Reach & Revenue: Expect algorithm changes to impact discovery and earnings if the sale excludes core tech.

E-commerce & Tools: Tools like TikTok Shop and ad systems may evolve or break depending on the buyer.

Logie creators: now is the time to diversify. Upload your content across platforms, link your product catalogues with Logie tools, and watch for early signs of engagement shifts.

How to Prepare Now

Audit Your Content: Which videos perform best across platforms? Use Logie’s analytics to compare.

Build Multi-Platform Funnels: Use our cross-posting tools to keep your affiliate links and tracking consistent.

Watch the Dates: September 17 is closer than you think. Monitor Logie’s creator briefings for real-time updates.

Closing Thoughts

The future of TikTok in the U.S. is still up in the air, but what’s clear is that creators can’t afford to wait and see. 

Whether a sale happens or not, diversifying your reach and preparing for disruption is your smartest move.

Will you be ready when the algorithm shifts? Or will you be scrambling after the dust settles?

YouTube Shorts, Instagram Reels, or TikTok? Which Short-Form Platform Delivers Creator Growth

By
Emmy O.
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0

Introduction

If you’re a creator trying to grow fast, monetize smarter, or finally figure out which platform is worth your time, this post is for you.

You’ve probably heard the same names over and over: TikTok, Instagram Reels, YouTube Shorts. But behind the hype is a real question: Which helps you grow your audience and income the fastest?

This isn’t about chasing trends. It’s about choosing a platform matching your goals, content style, and how you want to earn.

In this article, we break down each platform’s reach, engagement, monetization, and creator support so you can stop guessing and start scaling.

1. Reach & Audience Growth Potential

TikTok leads with ~40% of the short-form market share, dwarfing YouTube Shorts and Instagram Reels, which each hold about 20% 

This means TikTok remains the most fertile ground for discovery.

With average viewership, TikTok and Reels creators with 100K+ followers often get above 200K views per video, while typical Shorts posts average around 90K views .

YouTube Shorts now registers user sessions averaging 18 minutes, TikTok at 19 minutes, and Instagram Reels at 11 minutes, showing strong audience retention even on YouTube.

influencer marketing 

2. Engagement & Interaction

TikTok boasts the highest engagement accounts with 100K–500K followers, reaching about 9.7% engagement, while Reels reach about 6.6%.

TikTok also receives three times more comments than Instagram Reels, making it the place for two-way interaction.

On YouTube Shorts, the comment rate is low (around 0.05%), but engagement metrics matter most. Views include auto-plays in the Shorts feed, and YouTube pays based on engaged views, not raw impressions.

3. Creator Monetization & Revenue Models

YouTube remains the most consistent earner: creators in lucrative niches earn $2–$25 per 1,000 views on long-form and 45% revenue share on Shorts, with CPMs hitting up to $75.

TikTok offers $0.40–$1.00 per 1,000 views through its Creator Rewards Program, plus substantial live stream income; some creators pull in $35K per show.

Instagram Reels monetization is growing, with bonuses between $0.50 and $2.50 per 1,000 views and high-value brand deals ranging from hundreds to tens of thousands.

4. Platform Trends & Creator Support

TikTok has shifted from its multi-billion-dollar fund to a rewards algorithm that favors high-performing videos over longer cycles, though earnings and follower growth remain strong.

YouTube has integrated Shorts into the Partner Program and shares ad revenue via a Creator Pool based on engaged views.

Instagram is aggressively recruiting creators. It has launched exclusive bonuses, referral incentives up to $20K, and “Breakthrough Bonus” programs for Reels creators.

5. Platform Strengths & Weaknesses

Platform Strengths Limitations
TikTok Rapid discovery, high engagement, live stream commerce Trend-dependent, high content churn
Instagram Reels Seamless shopping integration, strong visuals, tied to full IG ecosystem Monetization still maturing
YouTube Shorts Reliable ad income drives long-form growth, strong retention metrics Slower subscriber growth, low comment rates

 

6. Influencer Marketing Strategies by Platform

TikTok: Use duets, challenges, sound trends, and TikTok Shop or live stream commerce when relevant. Post consistently and natively, don’t copy-paste across platforms.

Instagram Reels: Complement Reels with Stories, Lives, and static Feed posts. Pair with in-app shopping and clean visuals for seamless brand activations.

YouTube Shorts: Use Shorts as teasers that link into your long-form content funnel. Optimize for SEO-friendly titles, playlists, and call-to-actions.

Final Thoughts: Pick what matches your goals

If explosive reach and real-time engagement matter most, TikTok is your fastest path. For visually driven, commerce-integrated storytelling, Instagram Reels is unmatched. 

YouTube Shorts is the sustainable choice for long-term channel growth, consistent earnings, and an evergreen content strategy.

The smartest path? Start with one platform, validate what works, then cross-pollinate across others. 

Creator growth isn’t about being everywhere; it’s about being where your audience shows up and buys in.

The Best Platforms for Influencer Marketing (and How to Pick the Right One)

By
Emmy O.
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0
influencer marketing

Introduction: Not All Platforms Are Created Equal

If you’ve ever felt overwhelmed trying to decide whether to put your next influencer campaign on TikTok, Instagram, YouTube, Pinterest, or LinkedIn, you’re not alone. 

In today’s creator economy, choosing the right platform isn’t just a preference; it’s a strategy. The wrong choice can mean low engagement, wasted ad spend, or flat-out silence. 

But the right one? That’s where influencer marketing shines, driving views, sparking conversations, and generating real conversions.

At Logie, we’ve seen firsthand how matching the right creator with the right platform can completely transform campaign results. 

But there’s no one-size-fits-all answer. Each platform offers something different: TikTok’s virality, Instagram’s shopability, YouTube’s depth, Pinterest’s intent, and LinkedIn’s authority.

This guide discusses each platform’s strengths, who it is best for, and how to align it with your campaign goals. 

Whether you’re a brand manager planning your next launch or a creator looking to expand your reach, this comparison will help you choose wisely and confidently.

1. Audience & Demographics

  • TikTok: Dominates Gen Z and young millennials, with 16–24-year-olds making up ~41% of its user base. It leads in conversion social commerce on TikTok, converting nearly 44% of users in 2024.
  • Instagram: Broad demographic reach; 81% of users use it to research products, and 50% have made purchases from the app influencer marketing strategies on social platforms
  • YouTube is the largest video platform, with over 2.5 billion people using it monthly. It is excellent for product reviews, tutorials, and long-form storytelling.
  • Pinterest: A visual discovery engine, not a social app with a strong influence in fashion, home décor, and lifestyle. Grew its creator fund by 72%.
  • LinkedIn is ideal for B2B, career-focused, and professional content. While smaller in lifestyle reach, it’s powerful for industry thought leadership and lead generation.

2. Content Format & Engagement

  • TikTok: Short, entertaining, trend-driven videos are highly shareable. Its algorithm aids virality and supports live shopping, where immediate purchases during live streams are increasingly common.
  • Instagram: Offers Reels, Stories, Feed, and Live. Shops integration supports seamless purchases directly from posts and lives .
  • YouTube provides longer video formats, perfect for in-depth demos, unboxings, and reviews. It also has dedicated shopping tools via YouTube BrandConnect .
  • Pinterest supports Pins, Idea Pins, and shoppable content. It is ideal for the evergreen discovery and planning stages when users build boards around inspiration .
  • LinkedIn: Best for posts, articles, and SlideShares focused on expertise, case studies, and tool recommendations.

3. Social Commerce & Conversion

  • TikTok & Instagram: Top performers for social commerce. TikTok’s short videos converted ~44%, while Instagram shoppers actively engage with product posts and shops. Both are investing heavily in live shopping.Influencer marketing platform comparison
  • YouTube: Influences purchase decisions through reviews and is improving product tags via BrandConnect integration
  • Pinterest: Functions as a visual search and discovery platform, enabling high-intent user purchases and inspiring future buys 
  • LinkedIn is less transactional and more suited for driving lead generation and professional service conversions.

4. Campaign Goals & Ideal Use Cases

Goal Best Platform(s) Why
Awareness / Viral Reach TikTok, Instagram, YouTube High reach and shareability
Consideration / Reviews YouTube, Pinterest Long-form detail, visual discovery
Sales / Short-term Promo TikTok, Instagram Shops In-app purchase features, live shopping
B2B / Professional Authority LinkedIn Ideal for thought leadership and lead-gen
Evergreen inspiration Pinterest Visual boards for aspirational content

5. Budget & ROI Expectations

  • Influencer marketing spend is now expected to surpass traditional digital ad spend.
  • ROI depends on platform choice and campaign design: TikTok and Instagram offer fast results, while YouTube and Pinterest may offer longer conversion windows.
  • Micro-influencer campaigns (via platforms like Logie) can be highly cost-effective.

6. Influencer Discovery & Campaign Tools

  • Tools like Logie help brands manage campaigns across platforms. 
  • Choose tools based on your team size, budget, and desired integrations (e.g., e-commerce, analytics).influencer marketing strategies.

7. Platform Trends & Best Practices

  • TikTok: Capitalize on trends and live shopping, use hashtag challenges.
  • Instagram: Integrate feed posts with Reels and Stories; leverage Shops + live demos.
  • YouTube: Keep evergreen content alive with SEO-optimized descriptions and timestamps. Use BrandConnect for sponsored opportunities.
  • Pinterest: Use high-quality visuals, keywords in pin descriptions, and group board collaborations.
  • LinkedIn: Post case studies, partner-driven content, and repurpose video snippets from other platforms.

Final Thoughts: Match Strategy to Platform, Not the Other Way Around

The truth is, influencer marketing doesn’t work in a vacuum. What works for TikTok will fall flat on LinkedIn. 

What converts on Pinterest may not even get seen on Instagram. That’s why your platform choice is the strategy.

TikTok and Instagram will deliver speed if you’re promoting quick-consumption products or riding trends. 

YouTube and Pinterest are your powerhouses if you’re educating or nurturing long-term interest. And if you’re building trust in a B2B space, LinkedIn remains unmatched.

Most importantly, don’t choose based on what’s trendy; choose based on what your audience needs and where they live. 

Let your influencer marketing strategies follow the buyer journey, not just the algorithm.

So… which platform will you pick for your next campaign?

TikTok’s Live Fan Club: How Creators Are Building Loyalty That Lasts

By
Emmy O.
-
0

TikTok just gave creators a new way to connect with fans, and it’s more than just flashy badges. The platform’s new Live Fan Club feature is quietly becoming one of its most powerful engagement tools. 

It rewards loyal viewers, boosts interaction during lives, and creates a sense of community that could eventually translate into real revenue.

But it’s not just about perks and popularity. TikTok is doubling down on loyalty, live content, and monetization, all while facing major pressure from U.S. regulators. And with Community Fest 2025 in full swing, Fan Clubs are front and center in TikTok’s strategy.

In this article, we’ll explain Fan Clubs, why they matter now, and what creators and brands should pay close attention to.

So, What’s the Live Fan Club Anyway?

The Live Fan Club is a VIP section for your most loyal TikTok LIVE viewers. It’s free to join, and gives fans some pretty cool benefits:

  • A unique badge that shows up during live chats
  • The chance to be featured in a Fan Club tab
  • Exclusive messages from the creator
  • Extra visibility during busy livestreams

For creators, it’s a great way to recognize your regulars, spark deeper conversations, and keep your LIVE room feeling more like a community than a crowd.

A Star Player in TikTok’s Community Fest 2025

If you’ve been on TikTok lately, you’ve probably seen the buzz about Community Fest. Like the creator Olympics, it’s a global celebration of live creators and their fans.

Fan Clubs are right at the heart of it. TikTok runs missions, reward systems, and team competitions that rely on Fan Club participation. 

The more active and engaged your fan club is, the better your shot at climbing the leaderboard.

Translation? If you’ve been thinking of going LIVE more often, now’s the time.

For Creators in the TikTok Shop World

Here’s where it gets even more interesting: Fan Clubs may become a key tool for anyone selling products through TikTok Shop.

Because let’s be real: People don’t buy from strangers. They buy from creators they trust. With Fan Clubs:

  • You know who your most engaged viewers are.
  • You can build personal relationships with those fans.
  • You can turn them into your first customers, brand ambassadors, or repeat buyers.

For brands scouting creators to partner with, a thriving Fan Club is a great sign that someone knows how to build a community, which often leads to higher conversions.

Meanwhile… U.S. Drama Still Looms

Of course, all of this is happening while TikTok is still on the chopping block in the U.S. Former President Trump recently granted yet another 90-day extension, buying TikTok time to figure out how to restructure its U.S. operations before the latest deadline, September 17, 2025.

So why does a feature like the Fan Club matter in this context? Because TikTok is showing that it’s not backing down. 

It’s leaning in. More loyalty. More engagement. More reasons for creators and fans to stick around, no matter what politics are doing behind the scenes.

And Let’s Not Ignore Safety Concerns

TikTok has also been under scrutiny for serious livestream safety concerns, including troubling reports about children livestreaming in exploitative situations.

While the platform says it’s working on stronger moderation tools, fan clubs could also play a role here, adding structure and better oversight and giving creators more power over who gets visibility in their LIVE rooms.

Conclusion

This reflects TikTok’s long-term playbook that creators and brands should watch.

If you’re a creator:

Now’s your chance to build a tighter-knit community, reward your biggest supporters, and turn that loyalty into real-world opportunities, whether with TikTok Shop, partnerships, or even launching your product line.

If you’re a brand:

Start paying attention to more than just follower count. Creators nurturing active Fan Clubs likely have the kind of community trust that converts to sales.

In a world where short videos come and go in seconds, the Live Fan Club is TikTok’s answer to long-term loyalty. And honestly? It’s a pretty smart move.

TikTok Isn’t Going Anywhere, At Least Not Yet

By
Emmy O.
-
0

What just happened?

On June 19, 2025, President Trump signed an executive order titled “Further Extending the TikTok Enforcement Delay,” officially extending the deadline for TikTok’s “qualified divestiture” until September 17, 2025 

In practical terms, that means:

  1. TikTok stays online in the U.S. The Department of Justice is now barred from enforcing the ban mandated by the “Protecting Americans from Foreign Adversary Controlled Applications Act” (PAFACA).
  2. App stores (Apple, Google) are safe. They’re shielded from legal penalties for keeping the app available. 
  3. Time is being bought. The administration hopes this window allows for a secure and legally sound sale or restructuring of TikTok’s U.S. operations, under the watch of Vice President JD Vance. 

A little history: How did we get here?

PAFACA & TikTok:

  • April 24, 2024: Congress passed PAFACA—a law that demands TikTok’s parent, ByteDance (based in China), either divest U.S. operations within 270 days or face a ban 
  • Deadline set: January 19, 2025.
  • January 17, 2025: The Supreme Court affirmed PAFACA as constitutional in TikTok v. Garland 
  • January 18–19, 2025: TikTok briefly went offline; Apple and Google pulled the app. Trump returned it via executive order, delaying enforcement by 75 days. 

Extensions:

  1. April 4, 2025—The second 75–day extension came just as Trump introduced tariffs on China. Speculation arose that TikTok’s sale could be tied to a broader trade strategy.
  2. June 19, 2025 – 3rd and lengthiest extension: a new 90-day pause, now ending September 17, 2025, to allow time for a deal. 

Why this matters, and what it means

TikTok’s place in America:

  • With over 170 million U.S. users and 7.5 million U.S. businesses, TikTok is woven deeply into American pop culture and commerce
  • It’s a go-to platform for creators, artists, politicians—even Trump himself, who’s admitted to having a “warm spot in his heart” for the app. 

National security concerns:

  • Lawmakers warn TikTok could funnel American user data to the Chinese government or be a vehicle for propaganda.
  • Senator Ted Cruz even referred to it as a potent espionage tool, echoing bipartisan concern.s 

Political tug-of-war:

  • Supporters of the delay (including Trump) argue it buys necessary time for a technical, legally sound sale without disrupting American users.
  • Critics see it as overreaching. Some Republicans (e.g., Senators Hawley and Rubio) view it as an unnecessary delay for national security, and others fear Trump may be using tech policy as political leverage.
  • GOP frustration is growing—some senators bluntly say “we can’t wait forever,” yet few are challenging the President directly 

The deal landscape:

  • Bidders reportedly include Amazon, Perplexity AI, AppLovin, Oracle-led coalitions, investors associated with Steven Mnuchin, and Alexis Ohanian 
  • Structurally, ByteDance might retain a minority stake under a broader U.S.-led consortium. 
  • However, the whole approval hinges on China’s willingness to agree, something that earlier deals stumbled over because of recent tariffs. 

What comes next?

By September 17, 2025:

  • TikTok must finalize a deal that meets PAFACA standards, effectively putting its U.S. operations beyond China’s control.
  • If no deal is reached:
  •    The DoJ could begin enforcing the law.
  • App stores could be compelled to pull the app and cease support.

Possible roadblocks:

  • Legal challenges: Some observers argue that these repeated executive extensions may not align with the letter of PAFACA. That could invite lawsuits. 
  • Political resistance: Even Republicans who are frustrated with the delay have been reluctant to challenge Trump directly. Scaling up pressure may require legislative fixes or court orders. 
  • U.S.–China dynamics: China’s climate on allowing a divestiture deal remains uncertain, especially amid tariffs and geopolitical tension 

Takeaway: High stakes await in September

  • For users: Good news—TikTok continues to operate without interruptions.
  • For ByteDance and buyers, finalizing a deal within 90 days is crucial; otherwise, they risk losing access to the American market.
  • For lawmakers and regulators, this moment will be defined by balancing urgent national-security demands with potential economic, political, and diplomatic consequences.

In Summary

  • What happened: President Trump signed a third extension delaying enforcement of the TikTok ban until September 17, 2025.
  • Why it matters: Without a U.S.-approved buyer, TikTok could still face removal from app stores under the PAFACA law.
  • Who’s affected: 170 M+ U.S. users, millions of creators and businesses, and potential buyers like Oracle, AppLovin, and others.
  • What to watch: Whether ByteDance finalizes a deal in time, and how China responds to any U.S.-led takeover.
  • Bottom line: TikTok gets more time for now. But pressure is building. By September, it’s deal or disappear.

Prime Day 2025 Is Here – And Logie Creators, This One’s Big

By
Emmy O.
-
2

Amazon has just confirmed it: Prime Day 2025 will be from July 8 to 11, and for the first time ever, it’s a four-day shopping event. That means more deals, engagement, and time for creators to cash in.

Traditionally, a 48-hour affair, this year’s extended window means you have double the time to promote high-converting products and maximize your commissions. 

Deals will drop daily at midnight (PDT), with fresh themes featuring top brands like Samsung, Kiehl’s, and Levi’s.

What’s New This Year

Beyond the extended timeline, Amazon is heavily pursuing AI-powered shopping tools. From Interest-based browsing to 3D product previews and personalized guides, shoppers are getting a smarter, faster way to discover deals and that’s a golden opportunity for creators who know how to guide the conversation.

Here’s what else is new:

  • Daily “Big Deals” refreshes at midnight PDT
  • Early-access savings already live (yes, now!)
  • Enhanced search and personalization tools for Prime members

If you’re planning content, lean into these updates. Educating your audience on how to find and shop smarter could set your content apart.

Logie’s Offering Special Prime Day Commissions

This year, Logie is stepping up the game for creators. We’re rolling out special commission rates exclusively for the Prime Day window. 

So, whether you’re a seasoned affiliate marketer or just getting started, this is the moment to monetize your influence in a big way.

Expect:

  • Boosted earnings for featured products
  • Creator spotlights for top performers
  • Bonus incentives for driving traffic and conversions

We’ll share exact details through your Logie dashboard and email, so keep an eye out.

Strategic Tips to Maximize Prime Day Earnings

To help you prep, we recently published a full breakdown on how influencers can dominate Prime Day. But here’s a quick cheat sheet if you’re in a hurry:

1. Start Now with Early Deals

Promote the products that are already discounted. This builds momentum and early conversions.

2. Use Data to Guide Content

Logie gives you real-time data on clicks and conversions. Double down on what’s working.

3. Lean Into Video + Livestreams

Short-form product videos, TikToks, IG Reels, and even live deal walkthroughs drive the most engagement.

4. Time Your Drops

Post around Amazon’s midnight deal updates. Many creators miss this window—don’t.

5. Use Smart CTAs

Direct your followers to shop through you. “Link in bio” is basic. “Tap to grab this limited drop before midnight” converts.

Final Thoughts

Prime Day 2025 will be the biggest creator opportunity of the summer, especially with Logie’s exclusive commission offers in the mix. 

Whether planning deal lists, unboxing videos, or just jumping into affiliate marketing for the first time, this is your moment.

✅ Key Dates: July 8–11

✅ Next Step: Check your Logie dashboard for special campaign prompts

✅ Don’t forget: Start pushing early-access deals today!

Need help planning your Prime Day strategy?

Contact the Logie team or check the latest insights on logie. Let’s make this Prime Day your most profitable yet 💼💸

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