Why Social Commerce Creators Are Making More by Diversifying Beyond Amazon

September 17, 2025

For years, Amazon was the holy grail of affiliate marketing. Its endless catalog, trusted name, and built-in shopper traffic made it the first stop for influencers eager to monetize.

But lately, cracks are showing. Commission rates feel squeezed, competition is fiercer than ever, and sudden shifts, such as the fluctuations of Amazon Inspire, leave many creators scrambling.

Smart influencers are rethinking their strategies. They’re not abandoning Amazon, but they’re no longer putting all their eggs in one basket.

Platforms like Benable, Walmart, and Wayfair are proving that diversification is a growth strategy, not just a backup plan. It’s one that can sometimes outperform Amazon itself.

Why Amazon Isn’t the Only Game in Town

Amazon still dominates the affiliate world, but it’s no longer the only serious option. The problem isn’t that Amazon stopped working; it’s that creators face more roadblocks there.

Thousands of influencers are competing for the same shoppable carousel spots. And Amazon’s short cookie window, often just 24 hours, means you only get credit if your audience buys almost immediately.

That’s a tough squeeze in a creator economy where attention is scattered and loyalty is fragile.

“If the product doesn’t sell, it doesn’t matter how many videos you make.” Ileane Smith

This reality is driving creators to explore what’s next.

The Rise of Benable

If Amazon is the old guard, Benable is the cool new kid. Built around curated lists, Benable feels like a blend of Pinterest boards and affiliate tech.

Influencers can group products into themes, such as “Back-to-School Must-Haves” and “Holiday Gift Lists,” and earn commissions when followers make purchases.

The big win? Lower saturation. Unlike Amazon, where thousands of creators may compete on the same product, Benable’s structure allows you to stand out through curation.

According to Niche Life Success, Benable already connects influencers to over 35,000 brands, providing creators with flexibility far beyond a single retailer.

Ileane Smith “I can definitely say that I made more money on Benable than I did on Amazon, for sure.”

It’s not magic; earnings still depend on consistency, audience trust, and smart product selection. But for many, Benable provides fresh oxygen in an increasingly crowded Amazon ecosystem.

Walmart’s Affiliate Push

Walmart has quietly become one of the strongest alternatives. Its affiliate program offers commissions in the 1–4% range depending on category, according to Creator Hero.

While that sounds similar to Amazon, Walmart’s three-day cookie window, compared to Amazon’s 24 hours, gives creators more breathing room to earn commissions.

The retailer’s scale is another selling point. Walmart isn’t just about groceries and basics; it’s a trusted brand across various categories, which makes it easier to recommend to a broad audience.

Onboarding, however, can be tricky. Some influencers report wait times of 2–4 weeks and requirements such as an established website or a strong social profile.

Still, creators who make it through often highlight seasonal bonuses and hidden contests as unexpected income boosters. One tip from Antoine Speller in our sessions drives the point home:

“Be systematic about payout tracking. Walmart pays monthly, but every program has quirks. Don’t leave money on the table.”

Other Sleeper Programs: Lowe’s, Wayfair, and Beyond

While Amazon, Benable, and Walmart grab headlines, don’t ignore niche players like Lowe’s or Wayfair.

Lowe’s is a goldmine for home improvement influencers. Big-ticket items mean bigger commissions per order, even if the volume is lower.
Wayfair dominates in furniture and décor, making it an ideal platform for lifestyle and design creators.

These platforms may not have Amazon’s traffic, but they win by being specialized. If your content fits the niche, you’re not just another face in the crowd; you’re the go-to authority.

The Hard Truth About Onboarding

Here’s where new creators often get blindsided. Amazon makes it ridiculously easy to join. Others? Not so much.

Walmart, for example, may require proof of originality, audience metrics, and patience during the review process. Wayfair and Lowe’s can feel old-school in their application process.

The workaround is preparation. Before applying:

Update your bios across platforms.
Link all your active social channels.
Showcase original content that demonstrates your style.

Doing this upfront not only speeds up approvals but also positions you as a professional, which brands take notice of.

Tracking and Repurposing

Diversification only works if you manage it. Broken links and forgotten dashboards are silent killers of affiliate income. To avoid this:

Track performance: Use a spreadsheet or tools like Logie to log clicks, conversions, and payouts per platform.
Repurpose smartly: Don’t just copy and paste. Rework your Amazon video into a shorter Pinterest Pin or themed Benable list.
Test seasonality: Some platforms outperform during specific windows, such as back-to-school, Black Friday, or holiday contests.

The point is to make every piece of content work twice as hard without doubling your effort.

Community Insights and Pain Points

Creators stress that diversification is powerful but not perfect. Pain points include:

Platform lock-in: Some programs push exclusivity clauses. Don’t sign away flexibility.
Odd payout schedules: Walmart pays monthly, while others may pay quarterly in batches. Track them.
Multiple dashboards: Juggling 3–4 platforms can feel overwhelming at first.

Still, the wins are undeniable. Many creators report that direct brand collabs are easier once they’ve proven sales across multiple platforms.

Brands see them as more adaptable and therefore more valuable.

Tips for Multi-Platform Success

Audit your existing content to identify what can be reused across platforms.
Start with two or three new programs, not all at once.
Track commissions weekly to spot patterns early.
Watch for contests and bonuses, especially during the fourth quarter.
Diversify affiliate links. If your follower chooses Walmart over Amazon, you should still earn a commission.

Conclusion

Amazon isn’t dead, far from it. However, the affiliate landscape is shifting, and creators who stick to a single platform are leaving money on the table.

Diversification is about protecting yourself and unlocking new growth, not abandoning Amazon.

With Benable’s curated lists, Walmart’s trusted reach, and niche programs like Lowe’s and Wayfair, influencers now have more tools than ever to monetize effectively.

The smart move is to test, track, and refine your approach. Because in social commerce, the only constant is change, and the creators who adapt first usually win the most.

Pinterest Introduces Multi-Retailer “Where-to-Buy” Links for CPG Advertisers

Emmy O.

September 17, 2025

For years, Pinterest has been the place where ideas begin, a digital canvas of recipes, home décor, holiday shopping lists, and “someday” purchases.

But while it excelled at inspiration, the path to purchase often felt incomplete. Shoppers could be directed to a single retailer, which may be out of stock or overpriced, or brands could send them to their own site, risking the loss of valuable retailer-specific insights.

It was a trade-off: convenience for the shopper, or data for the brand.

With the launch of Where-to-Buy links, Pinterest is bridging the gap between inspiration and action more seamlessly than ever.

Advertisers can drive customers to multiple in-stock retailer options directly from an ad while still receiving valuable purchase intent data.

For shoppers, it’s flexibility. For brands, it’s intelligence. For creators, it’s a more reliable path from content to conversion.

What Are “Where-to-Buy” Links?

Where-to-Buy links make standard image ads instantly shoppable. With one tap, shoppers see a selection of retailers carrying the product Walmart, Target, Amazon, and thousands more, through Pinterest’s partners.

They can then choose their preferred store, add the item to their cart, and complete the purchase.

Julie Towns, Pinterest’s VP of Product Marketing and Operations, explained it clearly:

“With Where-to-Buy links, we can offer our CPG advertisers the best of both worlds: a seamless shopping experience for consumers and richer, more transparent purchase intent signals for brands.”

This dual benefit is critical. Shoppers enjoy the choice and convenience they expect, while advertisers gain higher-quality engagement from people ready to act.

Why Shoppers Benefit

For shoppers, this update is about control and speed. Pinterest has always been about discovery, but discovery doesn’t pay off if the purchase path is broken. Where-to-Buy links solve that by:

Offering choice: No more being funnelled into a single retailer. Users can pick the store they trust most.
Reducing frustration: Out-of-stock disappointments are less common when multiple in-stock options are surfaced.
Streamlining the journey: Inspiration can now become a purchase within the same session, a massive upgrade in convenience.

In an era where consumer patience is shrinking, this frictionless flow is a quiet but powerful win. Pinterest is positioning itself as both an inspiration hub and a true commerce engine.

Why Brands Will Love It

For advertisers, especially CPG brands, this is a breakthrough. Historically, sending people to retailer sites meant losing visibility into what happened after the click.

Now, Pinterest is addressing this with transparent, measurable signals, such as Purchase Intent Clicks and Purchase Intent Value.

The benefits for brands include:

Higher-quality engagement: Early testing shows campaigns with Where-to-Buy links deliver stronger performance than external landing pages.
Smarter insights: Brands can now see which retailer shoppers prefer, unlocking richer optimization opportunities.
Lower-funnel impact: By connecting inspiration directly to action, campaigns drive more tangible results.
Easy access: Through Pear Commerce, brands can launch these ads natively in Pinterest Ads Manager with no additional cost.

CPG advertisers should adopt these links early. The competitive edge will come from conversions, as well as the data-driven insights into buyer behaviour that can sharpen everything from ad creative to inventory planning.

Powered by Trusted Partners

Pinterest has partnered with MikMak and Pear Commerce to bring ‘Where-to-Buy’ links to life.

Pear Commerce: As Pinterest’s native, no-fee option, Pear connects shoppers to more than 3,000 retailers across 165,000 stores. Any advertiser can access this directly in Ads Manager without needing to be a Pear customer.
MikMak: For brands already partnered with MikMak, Pinterest now integrates its analytics-driven ‘where-to-buy’ technology, covering over 8,000 retailers and 3 million store locations. This brings real-time measurement and deeper analytics at no additional cost to MikMak partners.

Rachel Tipograph, CEO of MikMak, highlighted the bigger picture:

“By embedding MikMak’s technology, Pinterest now unlocks seamless, native shopping… offering new lower-funnel opportunities that help boost sales for advertisers.”

This dual integration is strategic. It ensures flexibility. Pear offers scale and accessibility, while MikMak delivers depth for brands that demand richer analytics.

Why Creators Should Care

Though designed for advertisers, Where-to-Buy links have ripple effects for creators. You live at the intersection of inspiration and action. The easier that action becomes, the more valuable your influence is.

More trust: Followers are less likely to hit dead ends when they click through your recommendations.
Higher conversions: Multi-retailer presence means fewer drop-offs and more completed purchases.
Stronger partnerships: Brands will look to creators who can drive clicks into this improved funnel.

If you’re a creator, diversify your affiliate relationships. If you only earn through one retailer, you risk losing out when your audience chooses another option.

The smartest influencers will align with multiple programs, ensuring every retailer click has monetization potential.

Risks and Watchouts

No new feature is flawless. Retailers must keep their feeds updated, or shoppers may still face stock frustrations.

There’s also the possibility of choice overload; too many options could paralyze instead of empower.

Creators who are too tightly tied to one affiliate network may also miss out on commissions if buyers shop elsewhere.

These risks are manageable. By choosing products with strong availability, maintaining flexible affiliate relationships, and keeping content simple and clear, creators and brands can minimize friction and maximize reward.

Getting Started

Where-to-Buy links will be available to all U.S. advertisers in the coming weeks.

For brands: Add links through MikMak for a deeply integrated experience, or use Pear Commerce’s native option to build and launch campaigns directly in Ads Manager.
For creators: Start aligning with products carried across multiple retailers, and track closely which ones convert best.

The sooner you experiment, the more insights you’ll have for Q4 and beyond.

Conclusion

Pinterest’s new Where-to-Buy links may seem like a small tweak, but they’re a strategic leap forward.

They resolve the age-old trade-off between shopper convenience and brand insight. Shoppers get choice, brands get actionable data, and creators gain a stronger bridge from influence to income.

As Julie Towns put it, Pinterest is helping advertisers connect “inspiration directly to lower-funnel action.” And that’s exactly what the platform and its community need to compete in today’s social commerce landscape.

Don’t wait. Whether you’re a brand or creator, test Where-to-Buy links now. Those who adopt early will gain not just conversions, but also the strategic advantage of data and trust in the two currencies that matter most in digital commerce.

The Ultimate Q4 Product Research Checklist for Amazon Influencers: Proven Methods from Top Earners

Betonsky

September 15, 2025

Q4 is here, the busiest, loudest, most competitive season on Amazon. Prime deals, Black Friday, Cyber Monday, and a nonstop wave of holiday shoppers mean the stakes couldn’t be higher. Everyone’s fighting for attention. Everyone’s posting. Everyone’s trying to catch the surge.

But here’s the thing: opportunity is everywhere. The creators who win big in Q4 aren’t the ones filming random products on a whim. They’re the ones who go in with a plan.

That old advice, “just film what’s lying around,” might have worked in the early days, but it won’t get you through the madness of Q4. Not if you want serious commissions. Not if you want to build something sustainable.

This isn’t about obsessing over every tiny detail. It’s about protecting your energy, picking winners, and avoiding the endless treadmill of low-ticket products that never yield a return.

As Ileane Smith said in one of our sessions:

“If the product doesn’t sell, it doesn’t matter how many videos you make.”

She’s right. Random uploads might feel productive, but they can quietly drain your time and motivation. And in Q4, those distractions are costly.

What Product Research Really Means

Product research is the process of analyzing which products are worth investing time in promoting. It means asking: Does this product have demand? Will it convert? Can it deliver meaningful commissions?

For Amazon influencers, this step is critical. Every video, carousel clip, or live stream is an investment. When you promote the wrong products, you’re not just wasting time; you’re draining energy and diluting trust with your audience.

The data backs this up:

Over 55% of Amazon customers report that their purchasing decisions are influenced by social media creators. If you’re spotlighting the right products, you have a direct impact on buying behavior.
Influencer-driven traffic converts at up to twice the rate of standard e-commerce traffic, with cart sizes averaging 60% larger. Picking poorly performing products means leaving this upside untapped.
Q4 is Amazon’s busiest season, with Prime Deals, Black Friday, and holiday rushes. Competition spikes, algorithms prioritize freshness, and buyers shop across multiple markets, including the US, Canada, and the UK. Without smart product research, you get drowned out by influencers who came prepared.

Product research is what separates guesswork from strategy and hobbyists from earners.

What Influencers Often Get Wrong

Many creators start by filming what they already own. It’s easy and gets you going. But eventually, you hit a ceiling.

Low-value products bring low-value returns, no matter how many views you rack up. The shift from convenience to strategy is what separates hobbyists from high earners.

The other big trap? Shiny Object Syndrome. Altovise Pelzer nailed it when she said:

“That shiny object syndrome and energy leakage is so real as a content creator, especially working with Amazon and TikTok and alerts, trends, etc.”

It’s tempting to chase every hot new alert, but spreading your attention across too many products can kill focus and with it, revenue.

The Modern Product Research Checklist

Here’s the framework top earners are using right now. Treat this like a filter. If a product doesn’t pass most of these, it’s probably not worth your time.

Know Your Category. Stay in your lane. Pick verticals where you have authority and passion. Audiences can smell inauthenticity.
Sales Velocity. Don’t guess. Check Amazon Best Sellers, Movers & Shakers, or tools like Logie. Is it trending week to week? Is it in “hot deals” or “frequently bought together”? If not, skip it.
Ratings & Reviews. Look for 4+ stars and solid review volume. But dig deeper: “frequently returned” tags or 1-star complaints about quality should be red flags.
Deals & Promos. Q4 is deal season. Products with lightning deals, coupons, or stackable discounts convert at much higher rates.

As Ileane said: “Whenever I put up a story, it’s also a product that’s on deal… then you get people’s attention.”

Carousel Placement. Check where the product sits. If it’s buried, it’ll be hard to gain traction. Upper carousel = visibility = clicks.
International Availability. Can shoppers in Canada, the UK, or other countries purchase it? Q4 is global. Don’t miss those commissions.
Know Your Numbers. Don’t just track views. Track conversions, CTR, and actual commissions per product. Double down on winners and cut losers fast.

Why Sales Velocity is important

If you only master one factor, make it sales velocity. Products that aren’t moving simply aren’t worth your energy. Amazon surfaces products with momentum, not those gathering dust.

Ask yourself:

Is this product climbing Amazon’s category charts?
Does it appear in Movers & Shakers or Lightning Deals?
Are people still buzzing about it on TikTok or Instagram, or has the hype cooled off?

If the answers are weak, skip it. In Q4, time is money.

Tools That Save You Hours

Top earners don’t wing it; they use tools that streamline the research process:

Amazon Best Sellers & Movers/Shakers: Fast Demand Checks.
Logie Viral View historic trend analysis and insights.
Deal trackers, Amazon + brand-driven coupons, and lightning deal alerts.
Notion, Airtable, or Google Sheets to log weekly research and track performance.

Build a simple spreadsheet that logs product category, sales rank, reviews, deals, carousel placement, and eventual performance. Over time, you’ll spot which niches consistently work for you.

The Step-by-Step Research Process in Action

Here’s what it looks like in practice:

Pick a category you know (e.g., beauty tech or home gadgets).
Search bestsellers using Amazon + Viral View.
Shortlist 3–5 products with strong ranks, good reviews, and active deals.
Validate carousel and international availability.
Scan for red flags, such as frequent returns or poor shipping.
Create content and monitor performance (CTR, conversions, payouts).
Document results, repeat, refine.

This is a system you can replicate and improve with every round.

Why Q4 Is Different

Q4 isn’t business as usual. It’s a whole different game:

Amazon’s algorithm favors freshness. New, deal-driven content receives priority in carousels and search results.
Competition explodes. Everyone’s filming, the margin for error shrinks.
International buyers surge. Products available globally drive higher commissions.
Affiliate stacking is no longer optional. Doubling up on Amazon + Logie maximizes every effort.

The upside? Q4 offers the biggest earnings potential of the year. The downside? Mistakes get costlier.

If I had to boil it down into one message: be intentional. Every product you feature in Q4 should pass your checklist and align with your brand. Don’t waste hours on products that don’t move.

And measure everything. As Altovise always says:

“You’ll know your numbers!”

Knowing your numbers means you stop chasing shiny objects and start compounding real results.

Conclusion

Q4 is where influencers separate themselves. Those who wing it with random products will stall. Those who adopt a structured, repeatable process will thrive.

The best products are those that strike the sweet spot: strong demand, positive reviews, visible placement, and high commission potential. Use the tools. Trust the process. Keep refining.

The opportunity is massive. Beat shiny object syndrome, know your numbers, and step confidently into the season with products that actually pay.

Sep 12, 2025 Logie Webinar: Missed Our Biggest Product Research Session Yet?

Logie Academy

September 12, 2025

Ileane Smith did not hold back. In our latest session, she broke down the real process behind smart product research for shoppable videos, the kind of know-how every Amazon influencer needs.

If you’ve ever asked yourself:

“Why isn’t this video converting?”
“How do I know which products are worth my time?”

…this replay is your answer.

What you’ll discover:

“Know Your Numbers!” Inspired by Altovise’s mantra, Ileane shows you exactly how to read sales volume, reviews, and promo placements so you stop guessing and start choosing products that actually move the needle.
The Criteria Checklist: From carousels and Amazon Choice badges to how deals spark attention on Instagram and beyond.
Insider Logie Scoop Ehud Segev unveiled Logie’s brand-new affiliate program, and it’s a game-changer: every “forgotten” brand email in your inbox can now turn into recurring income. With VIP codes, you can bring in brands, earn $30–$100/month per brand, and get first pick of new products on the platform.
Money Matters, Solved Real talk on bank accounts (Canada, UK, worldwide) with workarounds so creators everywhere can get paid.
How to Speak: Upgrade your Creator Connections profile to attract the right brands no more guesswork.

This is a toolkit for spotting product goldmines, making smarter choices, and unlocking new income streams.

P.S. The next few days are critical. DM Ehud, now for your VIP Logie brand codes before they disappear.

Sep 12, 2025 Logie Webinar: How Top Influencers Turn “Lost” Brand Emails into Income

Logie Academy

September 12, 2025

What if your inbox were your next secret revenue stream?

That’s the big question Altovise Pelzer brought to the table, joined by Ehud Segev, Ileane Smith, Antoine Speller, and a powerhouse community of creators who know what it takes to turn everyday opportunities into income.

The replay is packed with real wins, tough lessons, and behind-the-scenes strategies influencers are using right now.

Why you’ll want to catch this session:

Michelle Johnson’s neighborhood strategy → How she tapped into family and community connections to create content that actually pays.
Lane & Antoine’s automation hacks → The good, the bad, and how cloud strategies are helping them save both time and money.
Ileane Smith’s breakthrough → Her unexpected earnings surge on Benable, plus the exact contest tactics creators are using to outpace even their Amazon income.
Affiliate program real talk → What’s really working across Walmart, Lowe’s, Wayfair, Pinterest, and even Dollar Tree, plus workflows for tracking commissions without the headaches.
Something brand new → Ehud revealed the Logie affiliate program as a way to finally monetize those forgotten brand emails and DMs. With your exclusive code, you’ll lock in recurring income and get first pick at every new brand campaign you bring in.

This is a blueprint for smarter, more resilient influence. You’ll see how leaders are stacking their wins, avoiding burnout, and building systems that turn everyday interactions into long-term revenue.

Turn Your Brand Emails Into Recurring Income: Logie’s Affiliate Program for Q4 2025

Logie Academy

September 12, 2025

Q4 is here, and Logie has launched a game-changing opportunity for creators: a powerful affiliate program designed to turn emails you got from brands into a scalable source of recurring income. Here’s how you can seize first-mover advantage before the holiday gold rush.

Why This Affiliate Offer Is a Game-Changer – And Why Timing Is Everything

The Logie brand affiliate program isn’t just another link-share scheme. It offers serious earning potential at the perfect time: right as your inbox explodes with brand outreach ahead of Black Friday, Cyber Monday, and the holiday retail rush. If you’re an experienced Amazon influencer or high-volume social seller, you know that your partnerships double in Q4 – and Logie’s new program lets you directly cash in on that demand.

The core opportunity: Refer brands to Logie, and earn generous recurring commissions for every successful sign-up. Brands you refer will be tied to your account, granting you ongoing rewards as they launch and expand their campaigns on Logie. Even better, you score a ‘first right of refusal’ for those brands’ future influencer collaborations – meaning you’ll be the first creator they contact when it’s time to activate campaigns.

Join Logie's Affiliate Program

How the Program Works: The Playbook

Access Your Brand Inbox: Comb through your existing emails, DMs, and brand contacts – the same ones who are already reaching out for partnerships.
Send a Special Invitation: Use Logie’s custom invite code and outreach template (see below) to quickly introduce brands to the platform. Mass-replying is encouraged!
Track and Earn: As brands sign up and activate campaigns, you get recurring commissions. Early sign-ups unlock enhanced perks – including double influencer exposure for brands that launch before Q4 ramps up.
Enjoy Priority Access: For every brand you bring in, you get the first opportunity to participate in their campaigns, driving even more potential revenue.

Why It’s Urgent: The First-Mover Advantage

According to Logie leadership, this affiliate play is designed for action-takers:

The window for maximum impact is now. Brands are preparing their Q4 campaigns, seeking new influencer partners, and deciding on their social media platforms. By acting before the surge starts, you ensure:

Your invite is the first a brand sees (vs. getting lost in the Q4 brand flood).
You secure ongoing, stacked commissions – for all of Q4 and beyond.
Brands you refer become “yours” – including advanced notice of all their future partnership needs.

Financial Upside: Recurring Income with Minimal Effort

This isn’t a one-and-done commission. Every brand you onboard results in recurring payouts whenever they run campaigns through Logie. For active creators, that means:

Potential for hundreds or thousands of extra dollars per month, passive and stackable.
More visibility and leverage in future brand negotiations – since you’re the connector and trusted Logie expert.

Sample Outreach Script: Maximize Your Replies

Not sure what to say? Try this proven template to engage brand contacts quickly, simply REPLY to existing emails you received before from brands (very effective), or send new emails (less effective).

Hi [Brand Contact],

Hope you’re doing well!

I wanted to reach out because I’ve started managing my brand partnerships through a platform called Logie, and it’s been a total game-changer. They use AI to match influencers with brands, and it’s saved me so much time and hassle.

Since we’ve worked together before, I got a special offer I can share with you: you can skip their waiting list and get double the Amazon influencers for your first three months. That means Oct-Nov-Dec (entire Q4) you can have dozens of influencers promoting you without lifting a finger (Logie does everything).

Let me know if you’re interested, and I’ll send you the invite link.

Best,

Your Name

Real Results & Community Momentum

Top Logie creators are already seeing traction. As one community leader notes:

“You guys literally have a chance to make hundreds or thousands of dollars extra every single month by joining the Logie affiliate program, by making money with Logie, you’re making money with us.”
– Ehud Segev

The more relationships you nurture, the more exponential your returns – especially as brands see firsthand the power of running campaigns through Logie’s innovative creator-brand marketplace.

Takeaways & Next Steps

Act First: Begin mass-replying to your brand contacts today with Logie’s affiliate invitation.
Automate Your Outreach: Save your template, personalize lightly, and set a goal to reach out to at least 10 brands per week.
Track Results: Use Logie’s affiliate dashboard to monitor clicks, signups, campaign launches, and recurring commissions.
Leverage Perks: As the first referring influencer, you’ll enjoy the best access to new brand partnerships and ongoing campaign opportunities.

The holiday season is always the most competitive and lucrative time for creators. The Logie brand affiliate program gives you all the tools to turn relationships you’ve already built into a true recurring income engine – acting now means you’ll ride the Q4 wave with greater ease, authority, and financial upside.

Ready to Multiply Your Brand Campaign Revenue?

Check your inbox, we have emailed all our users their own unique invitation code! Find it, and start maximizing your inbox today.

Is Your High-Performing Amazon Video Secretly Losing Money?

Adam Bourque

September 8, 2025

Q4 is the biggest earning season for Amazon affiliates and creators. Prime deals, Black Friday, Cyber Monday, and the holiday shopping rush create a once-a-year opportunity to scale your commissions.

But here’s the catch: while you’re pushing harder with content, a silent killer may already be eating away at your earnings in content purgatory.

That’s when your videos, which are still receiving views, quietly stop generating revenue because the product connections are broken.

The scary part? Most creators don’t realize it until they’ve lost hundreds or thousands in sales.

The Silent Problem

Many creators assume that if a video has traffic, sales will naturally follow. But in reality, your video might be floating around, untethered, with views rolling in, but no commissions flowing out.

Why? Because Amazon’s system is sensitive. Videos lose their link to products when:

The product is out of stock or marked as currently unavailable.
Amazon switches ASINs (product identifiers) during mass updates in the fourth quarter.
Listings get migrated or delisted to manage inventory.
Videos are “over-tagged” with too many ASINs, triggering suppression.

As Altovise Pelzer shared during a recent Logie session:

“A lot of products started coming up as currently unavailable… People didn’t even realize their videos that were doing extremely well were not getting traction because they weren’t connected to a product; they were untagged. Or they were over-tagged.”

That’s the quiet danger: your best content may suddenly become invisible at the very moment you need it most.

The Real-World Impact

If this happens to even a handful of your top videos, your Q4 numbers can swing from seven figures to five figures.

That’s not exaggeration. Affiliate strategists consistently warn that tagging issues are a hidden driver of underperforming reports.

Here’s what you might see if your content is drifting in “purgatory”:

Lost revenue: Your best videos stop generating commissions.
Flat conversions: Traffic grows, but sales don’t.
Confusing reports: Dashboards display views but do not correlate with purchases.
Risk to brand deals: Sponsored campaigns underperform not because of bad content, but broken tagging.

David Peters summed it up perfectly:

“Earnings patterns in Q4 don’t always make sense. So often it’s a hidden content connection issue, you think it’s an algorithm, but it’s product tagging.”

Spotting the Symptoms Early

So, how do you know if your content is affected? Watch for these red flags:

Videos showing products as currently unavailable or do not exist.
Untagged videos inside Amazon’s Video Manager or affiliate dashboard.
Multiple ASINs linked to one video, diluting performance.
Revenue drops without view declines.

If any of these sound familiar, it’s time for a tagging intervention.

Immediate Steps to Rescue Your Content

Here’s what you can do right now to avoid losing Q4 revenue:

Audit Your Video Library

Use tools like Logie to scan for untagged videos, inactive ASINs, or mismatched products.
Prioritize your top performers for September and October; these are the videos that should drive sales in November and December.

Manually Cross-Check Products

Open your top-earning videos and confirm the products are still live, in stock, and correctly linked.
Don’t assume traffic equals revenue; verify the connection to the product.

Retag or Replace Quickly

If an ASIN is dead, retag to the correct live product.
If the product is discontinued, create a new video for a similar replacement.

Automate Ongoing Checks

Set up recurring scans and alerts using Logie workflows.
Create triggers for “untagged” or “product unavailable” so you get notified before commissions flatline.

Document and Communicate

For sponsored campaigns, tell brands when ASIN or tagging changes affect reporting.
This transparency protects your credibility and can even strengthen relationships.

Tips to Stay Ahead

Beyond fixing what’s broken, here are practical ways to stay one step ahead:

Tag Smart, Not Excessively: Avoid over-tagging with too many variations. Amazon may suppress the video or split commissions.
Keep an ASIN Tracker: A simple spreadsheet for your top 20–50 videos helps you see immediately when a product ID changes.
Refresh Content Seasonally: Re-uploading updated content every few months helps keep it indexed and prevents it from being lost in algorithm shifts.
Collaborate with the Community: Platforms like Logie offer shared reporting. Creators often spot category-specific patterns (like sudden ASIN switches in electronics or toys).
Balance Sponsored vs. Organic Content: Sponsored videos are particularly sensitive to tagging issues. Keep backups and alternate ASINs handy.

Success in Q4 is about maintaining what you’ve already built and producing new content. A single hour spent retagging could recover thousands in lost revenue.

And while it might not feel glamorous, this is exactly what separates pros from hobbyists. Pros treat their content library like an asset that needs maintenance. Hobbyists just upload and hope.

Conclusion

Q4 is too valuable to gamble on broken product connections. Content purgatory is real, and it’s probably happening to more of your videos than you think.

Do yourself a favor: audit, retag, and automate before the holiday surge hits its peak. It could be the difference between a disappointing December and a record-breaking one.

Your action item: Block out one hour this week to audit your top videos. That single step could return more than any new video you publish between now and Black Friday.

How Amazon Creators Can Stay Focused in Q4 and Boost Earnings

Emmy O.

September 5, 2025

For creators on Amazon and TikTok, the fourth quarter is a paradox. On the surface, it’s a dream: more shoppers than any other time of year, brands ramping up budgets, and affiliate commissions skyrocketing.

Adobe reports that U.S. consumers spent $222.1 billion online during the 2023 holiday season, representing a 4.9% increase from the previous year. For creators, that means more eyeballs, more clicks, and more potential for growth.

But under this surge lies a minefield. Alongside the holiday rush comes intense competition, content dilution, and a very real temptation to chase every single opportunity that arises.

Every week in Q4, new influencers join the Amazon Influencer Program, brands launch a surge of promotions, and TikTok feeds are filled with sounds and challenges. It’s an environment designed to test focus.

If you’ve ever felt pulled toward trending products, frantic to test five new video formats in one weekend, or simply exhausted by the never-ending wave of “must-try” content strategies, you know this feeling.

It’s what creator Danielle Branch and others refer to as energy leakage. And as Altovise Pelzer reminded during a recent Logie session:

“That shiny object syndrome and energy leakage is so real as a content creator, especially working with Amazon and working with TikTok.”

This article explores why Q4 amplifies this challenge, why focus matters more than ever, and how an evergreen strategy, rather than frantic experimentation, is your true superpower.

The Problem

The fourth quarter brings more traffic and more noise. Every day, creators receive new brand pitches, affiliate offers, “hot product” alerts, and trending TikTok audio tracks that promise a fast track to sales.

On Amazon, this often manifests as creators tagging dozens of new products in their content or scrambling to make videos for products that might not even stay in stock.

Shiny object syndrome (SOS) describes this perfectly: that urge to jump from one new opportunity to the next without fully optimizing the last one. In marketing, SOS is often described as “shiny object hell,” where creators cycle endlessly through new ideas without building mastery.

For Amazon creators, SOS means dozens of half-hearted videos that don’t convert while proven content quietly loses steam.

This scattering of focus creates what Danielle Branch refers to as energy leakage. When you try to chase every trend, your attention fragments.

Instead of doubling down on content that drives steady commissions, you dilute your efforts, weaken individual content performance, and risk burning out.

As Danielle explained in her framework, “energy leakage” refers to recognizing the tasks, trends, or collaborations that consume your time without yielding a proportionate return.

In Q4, those leaks multiply because the environment feels like a sprint, but the real winners play the long game.

It’s tempting to think more content equals more revenue, but research suggests otherwise. A 2023 study of influencers on Amazon’s program found that creators who focused on refining high-performing evergreen content averaged 27% higher commissions in Q4 than those who spread their efforts thin chasing trending deals.

Audit Before You Act

October should be your month of clarity. Before Black Friday arrives, ask yourself:

What types of content drove the most sales last year?
Which video formats consistently converted even outside Q4 hype?
Where am I uniquely positioned (expertise, humour, authority, or style) to compete?

Danielle Branch advises starting here because most creators already have content that works; they just forget it when the seasonal chaos begins.

Once you’ve audited your library, resist the urge to throw everything out for whatever’s trending. Instead, refine and repurpose:

Update your top 5 evergreen videos with subtle holiday hooks, such as gift-giving angles, seasonal intros, or festive visuals.
Enhance your bestsellers with new storylines instead of creating dozens of new videos.
Bring back “hero” content that delivers year-round value and simply layer on seasonal theming.

This approach aligns with Amazon seller insights as well. According to Analyzer Tools, 42% of top Amazon sellers use TikTok to discover trends, but those who succeed combine those fads with an evergreen product mix.

Altovise Pelzer emphasized this during the session: creators often discover too late that their best videos “were not getting any traction because they weren’t connected to a product, they were untagged, or they were over-tagged.”

The takeaway? Before racing into Q4, protect your foundation.

Refine, Don’t Scatter

Short-term viral success feels thrilling, but refining what already works leads to long-term profitability.

Strategies to prioritize:

Batch shooting updates for your evergreen winners. Don’t shoot 20 random products; update your top 5 with fresh visuals.
Create alternative versions of viral trends. Instead of copying TikTok trends, adapt them to your proven voice and style.
Leverage analytics. Tools like Logie or Amazon Influencer dashboards reveal which products are rising. Focus there, not just what’s trending in the moment.

Why? Because Q4 is not just about December. Brands often double ad budgets in Q4 because returns also double.

If you waste Q4 energy chasing every deal, you’ll limp into January exhausted. But if you refine, you carry momentum into the new year.

Block Out the Noise

Protecting your energy is as critical as protecting your commissions. Q4 can overwhelm even veteran creators if boundaries aren’t set.

Danielle Branch suggests running weekly energy audits:

Which tasks energize me and drive revenue?
Which feel obligatory but bring little return?
What can I say “no” to this week to preserve focus?

Some creators swear by rituals:

The Monday Audit: Review your last week’s content, guided by data, not guesswork.
Micro-season planning: Frame Q4 around cycles (Black Friday prep, last-minute gifts, holiday returns) instead of chasing every trend.
Accountability groups: Join or create DM pods focused on sticking to strategy and resisting “scope creep.”

As Altovise put it, “That shiny object syndrome and energy leakage is so real…” Recognizing when you’re drifting allows you to reinvest energy into strategies that sustain you not just for Q4, but for Q1 and beyond.

Actionable Takeaways

Run a full content and category audit. Identify your 80/20 winners.
Batch-update your evergreen content. Add seasonal flavour without losing proven performance.
Create a “Shiny Object Filter.” Before testing something new, ask: Does this play to my strengths or just my FOMO?
Protect your creative energy. Schedule focused blocks and give yourself permission to say “no.”
Invest in analytics. Use data-driven decisions to refine instead of scatter.

Conclusion

The fourth quarter is loud. Shoppers are hungry, brands are aggressive, and the pressure to do everything is relentless.

However, the creators who thrive are those who protect their focus, refine their best content, and maintain their community’s trust.

For seasoned Amazon creators, the solutions are already in your toolkit: your data, your evergreen winners, and your ability to say “no.” Use them wisely, and Q4 won’t just be profitable, it’ll be sustainable.

Here’s to a smart, steady, and focused holiday season.

Generative AI: What It Means for Brands and Consumers

Debby

September 2, 2025

If you’ve been scrolling through your feed lately, chances are you’ve already seen it in ads, videos, or filters that just feel different.

Perhaps it’s the way a product demo appears a little too polished. Or how a background scene feels like it came out of a dream instead of a photo studio. That’s not your imagination. That’s generative AI.

Generative AI (Gen-AI) is technology that learns patterns from data and then creates something new text, images, videos, voices, or even 3D assets.

“The magic of generative AI is in unlocking creativity. When I see an AR Lens turn a simple product into something people can play with, laugh at, and share, that’s when I know we’ve crossed a line into real connection. Technology should feel human. Our job is to make sure every AI-powered moment is not just clever code in the background; it should be transparent, trustworthy, and delightful,” Raza, CTO

Think of it as a co-pilot that can generate marketing content in seconds, where you used to need teams, cameras, and long editing cycles. The possibilities are massive. But so are the challenges.

Why Brands Are Falling in Love with Gen-AI

Marketing is under pressure. Budgets are tight, campaigns are expected to land faster, and audiences demand content that feels personalized. Gen-AI steps in as a time-saver and a scale-booster.

Speed – Concepts that used to take weeks now happen in hours.
Scale – One product video becomes a hundred variations across languages, formats, and audiences.
Personalization – Ads that feel like they’re talking to you, not a generic crowd.
Experimentation – Want to see your sneaker in a cyberpunk city? Or your lipstick in a vintage Paris café? Done.

But speed and scale don’t guarantee success. Without care, AI content risks being bland, uncanny, or untrustworthy.

What the Snapchat Study Tells Us

Snapchat partnered with PMG and Eye Square to test AI in real-world contexts, involving 14,800 consumers across 7 markets and 150 marketers. The findings are eye-opening:

AI video + AR lenses win, hands down. Compared to static ads, these formats scored higher on attention, recognition, and both upper and lower funnel metrics. In plain terms, they don’t grab eyeballs; they move people closer to purchase.
Consumers see AI + AR as “premium.” These ads were described as more innovative, more entertaining, and more worth talking about.
But… photorealistic people are still creepy. Viewers accepted AI for products, environments, and effects. But fully synthetic humans? Not so much. The trust gap is still there.

This is important because it validates what many of us suspected: AI works best when it amplifies play and immersion, rather than pretending to replace people.

Transparency

One of the most significant takeaways from the study is that transparency is crucial. Consumers don’t necessarily reject AI outright. What they dislike is feeling tricked.

Millennials, for example, warmed up to AI ads after disclosure.
Gen Z, meanwhile, stayed a bit more skeptical, but disclosure didn’t tank performance either.

This is a cue for brands: stop fearing disclosure. Position it as a feature, not a flaw. Try: “This Lens was AI-assisted, brought to life by our creative team.” You frame AI as a collaborator, not a replacement.

The Tools That Make It Happen

Snap is also democratizing creation:

Lens Studio, equipped with AI tools, enables creators to generate backgrounds, objects, or effects from simple text prompts.
Sponsored AI Lenses are already powering campaigns from Uber to Coldplay, blending fun with engagement.
Snapchat+ AI Lenses demonstrate how everyday users are eager to experiment with generative visuals, retaining users through delight rather than obligation.

This is a creator opportunity. Anyone with a creative idea can now create interactive, immersive content without a massive budget.

The Ethical Side

But here’s where the optimism needs balance.

Snapchat’s “My Selfie” AI ads raised eyebrows when users discovered their AI-generated face could appear in personalized ads. Officially, only they see it, but critics argue that it blurs the line between personalization and manipulation.
AI bias is a real threat: filters and models have been known to lighten skin tones or reinforce narrow beauty standards. Without oversight, brands risk alienating the very audiences they want to include.

This is where brand safety and ethics must catch up. Governance can’t be a “later problem.” Audit your AI assets, test them across diverse demographics, and establish consent mechanisms that are transparent and not hidden in fine print.

Consumers Are Already Living With AI

One more thing: this isn’t abstract. AI is woven into daily habits.

Nearly one in four U.S. adults uses generative AI on a daily basis. For 18-to 34-year-olds, it’s closer to 4 in 10.
Gen Z already associates Snapchat strongly with AI so much that AI-powered filters, Lenses, and features aren’t “special.” They’re expected.

That means consumers are less wowed by novelty. They want value, relevance, and fun. Brands that treat AI as spectacle will fade fast. Brands that utilize it to address real needs, such as fit, personalization, and immersion, will emerge as winners.

How to Get This Right

Here’s how to lean in without losing trust:

Disclose with confidence. Own it. Transparency boosts trust.
Keep AI playful. Use it for environments, objects, effects, not fake people.
Govern tightly. Audit prompts, bias-test assets, and watermark outputs.
Localize with care. In markets like Brazil, test language, device performance, and cultural nuance.
Stay human. Let AI scale your work, but keep storytelling and authenticity in human hands.

Conclusion

Generative AI is no longer a gimmick; it’s a powerful tool. It’s here, reshaping how ads are made, shared, and judged.

Snapchat’s research proves it: AI and AR can outperform static formats if brands prioritize disclosure, ethics, and human oversight.

For creators, this is an invitation to experiment boldly. For brands, it’s a wake-up call to build governance before regulators or consumers demand it.

Because AI can create content in seconds. But trust takes years to build and only seconds to lose.

Turning Review Products into Ongoing Revenue Engines

Betonsky

September 2, 2025

You’ve spent hours crafting that unboxing video, the lighting is perfect, your reaction is spot-on, and engagement is climbing.

But here’s a question most creators skip: what happens when the camera turns off and “thanks for watching” fades out?

In 2025 and beyond, the smartest creators are doing more than just featuring products; they’re turning those review items into multi-layered ROI engines.

By reimagining what a review product can be, they’re building systems that continue to earn while creative momentum builds.

From collaborative tools to reselling inventory, content creation, and more, let’s explore how this asset maximization mindset is reshaping creator strategy.

1. The Asset Maximization Mindset

Review products are no longer one-off content props. Creators today view them as ingredients in a content and revenue flywheel:

Barter and Buddy Systems: Trading review items with fellow creators for fresh angles and cross-promotion, reigniting relevance long after the unboxing.
Marketplace Resale: Leftover products don’t collect dust; they’re sold or partnered out via resellers to fund new campaigns.
Always-on Content: Scheduling evergreen videos (such as tips and throwbacks) and reposting them across platforms like Pinterest, TikTok, or email helps maximize the value of each product.
Crowdsourced UGC: Fans creating bonus footage provide reviewers with fresh content without the need for additional shoots and new perspectives.

2. What Works

Creators are bringing ingenuity and structure to products post-review:

Community Barter Boards

Private Discords or Slack groups where creators exchange items to spark new content angles. Logie’s community connect simplifies swaps, often opening unexpected doors to collaboration.

Resale to Reinvest

High-volume reviewers funnel overflow to trusted resellers (or friends) who flip products on platforms like eBay or Amazon. Their cash goes straight back into purchasing future campaign-worthy items. Pro tip: high-quality product shots boost resell value.

UGC Pipelines

Send a review item to a fan or peer creator after featuring it—host content contests or simple giveaways to encourage engagement. Authentic, fresh footage adds layers of trust and lets you credit and scale across channels.

Content Rotation & Syndication

Use Logie or Genius Links to reorder, tag, and distribute past review content across platforms. One product can power stories, shorts, newsletter snippets, and more without fatigue, but with recurring visibility.

Lane from DadReviews.org sums it up best:

“What can I do with the product after I’m done with it? I’m gonna send it to someone else who’s gonna create more content for it that I can automate to get even more content out there with my Genius Link, right?”

3. Four Proven Playbooks for Product Repurposing

Strategy	How It Works
Swaps & Barters	Trade products with creators to keep your content fresh and collaborative.
Resale Partnerships	Outsource leftover inventory to earn returns and fund future reviews.
Audience UGC	Let your community create content from your review products, genuine and scalable.
Automated Content Rotation	Feed review assets back into your publishing pipeline via platforms like Logie.

Each strategy moves the needle: more views, more sales, more evergreen loops.

4. Workflow in Practice

Altovise’s method is deliberate:

“On Monday, I review what items have stacked up. By Wednesday, I’ve usually matched at least two products to fellow creators for barter or UGC contests. End of the week is spent tracking what content came back, updating affiliate links, and prepping a batch for my reseller.”

Notice how organic and sustainable that rhythm is. It lifts campaigns while staying tidy and manageable.

5. Why This Works

Repurposing content, including IGC and UGC, stretches the value of each asset.

Brands earn an average of $6.50 and up to $20 for every $1 spent on influencer-generated content. Repurposing boosts that ROI.

UGC and creator-generated content also yield an authenticity boost, resulting in up to 85% better conversion rates compared to polished brand ads.

6. Next Steps

Mindset shift: Think of review products as long-term business assets, not freebies; each one can fuel multiple campaigns. Reframe them as campaign tools that support updates, comparisons, and seasonal content well after the unboxing.
Design a simple pipeline: Use a clear flow like Swap → UGC → Resell → Schedule Content to make sure every product continues working for you. Even a basic spreadsheet or checklist can track the progress of each product through the cycle and prevent missed opportunities.
Utilize automation platforms. Tools like Logie and Genius Links save time by automating syndication, affiliate tracking, and multi-market reach. This ensures your content continues to earn in the background, rather than relying on manual reposts.
Collaborate and scale: Partner with fellow creators to swap, cross-promote, or co-create content around the same products. Collaboration expands reach and injects authenticity by showing multiple voices and perspectives.
Track impact: Measure saves, clicks, and conversions, not just like, to know what’s driving ROI. Use this data to refine your pipeline and prove value to brands, making you more attractive for future partnerships.

Conclusion

This is a shift toward mindful, sustainable creator businesses.

Turning product review items into content and income recyclers means hashtags become pipelines, swaps become partnerships, and unboxings become springboards, not endings.

If you lean into it, every box can become part of a never-ending growth story.

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

Why Amazon Isn’t the Only Game in Town

The Rise of Benable

Walmart’s Affiliate Push

Other Sleeper Programs: Lowe’s, Wayfair, and Beyond

The Hard Truth About Onboarding

Tracking and Repurposing

Community Insights and Pain Points

Tips for Multi-Platform Success

Conclusion

What Are “Where-to-Buy” Links?

Why Shoppers Benefit

Why Brands Will Love It

Powered by Trusted Partners

Why Creators Should Care

Risks and Watchouts

Getting Started

Conclusion

What Product Research Really Means

What Influencers Often Get Wrong

The Modern Product Research Checklist

Why Sales Velocity is important

Tools That Save You Hours

The Step-by-Step Research Process in Action

Why Q4 Is Different

Conclusion

What you’ll discover:

Why This Affiliate Offer Is a Game-Changer – And Why Timing Is Everything

How the Program Works: The Playbook

Why It’s Urgent: The First-Mover Advantage

Financial Upside: Recurring Income with Minimal Effort

Sample Outreach Script: Maximize Your Replies

Real Results & Community Momentum

Takeaways & Next Steps

Ready to Multiply Your Brand Campaign Revenue?

The Silent Problem

The Real-World Impact

Spotting the Symptoms Early

Immediate Steps to Rescue Your Content

Tips to Stay Ahead

Conclusion

The Problem

Audit Before You Act

Refine, Don’t Scatter

Block Out the Noise

Actionable Takeaways

Conclusion

Why Brands Are Falling in Love with Gen-AI

What the Snapchat Study Tells Us

Transparency

The Tools That Make It Happen

The Ethical Side

Consumers Are Already Living With AI

How to Get This Right

Conclusion

1. The Asset Maximization Mindset

2. What Works

3. Four Proven Playbooks for Product Repurposing

4. Workflow in Practice

5. Why This Works

6. Next Steps

Conclusion

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