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WhatsApp Enhances Privacy with ‘View Once’ Voice Messages

By
Betonsky N.
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0

WhatsApp has introduced a significant update to its voice messaging feature, enhancing user privacy. Following introducing the ‘View Once‘ feature for photos and videos in 2021, WhatsApp has extended this privacy-focused functionality to voice messages. 

The ‘View Once’ Voice Message Feature

WhatsApp’s latest update allows users to send voice messages that disappear after being listened to once. This feature is handy for sharing sensitive information, such as credit card details or surprise plans, over voice messages. 

The ‘View Once’ voice messages are marked with a “one-time” icon and, like all personal messages on WhatsApp, are protected with end-to-end encryption by default. This addition indicates WhatsApp’s commitment to user privacy and security.

User Experience and Security

From a user experience perspective, this update offers added peace of mind. Sharing sensitive information without worrying about being stored or misused is a significant advantage. However, it’s important to note that while the messages disappear after being played once, they are still susceptible to unauthorized recording through external means. Users should remain cautious and use this feature judiciously.

WhatsApp has started rolling out the ‘View Once’ voice message feature globally and is looking forward to user feedback. This gradual rollout approach allows WhatsApp to gather user insights and make necessary adjustments to enhance the feature’s effectiveness and user experience.

The introduction of ‘View Once’ voice messages on WhatsApp is a welcome move for users who value privacy in their digital interactions. It reflects the growing demand for more secure and private communication tools in an increasingly digital world. As we move forward, it will be interesting to see how users adapt to and utilize this new feature and how it impacts the overall experience on WhatsApp.

YouTube’s 2023: A Year of Diverse Trends and Rising Stars

By
Betonsky N.
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0

The year 2023 on YouTube was marked by a diverse array of trending topics and the rise of new creator talents, as highlighted by Madeline Buxton, Culture & Trends Manager for the US and Canada. 

From the quirky ‘Skibidi Toilet‘ to the cultural phenomenon of ‘Barbie,’ YouTube’s landscape this year was a vibrant mix of creativity, innovation, and cultural shifts.

The Trending Topics of 2023

YouTube’s trending topics in the US were a testament to the platform’s role in transforming cultural moments into immersive experiences. The year saw fans engage with various content, from original series like ‘Skibidi Toilet’ to the much-anticipated release of ‘Barbie.’ 

These trends played out across various formats, including Shorts, long-form videos, livestreams, and podcasts, showcasing YouTube’s versatility as a platform.

Creators turned the ‘Grimace Shake’ into a piece of analog horror-inspired lore and engaged with the Mario universe through Jack Black’s rendition of ‘Peaches.’ The open world of ‘The Legend of Zelda: Tears of the Kingdom’ offered new adventures, while Miley Cyrus’s ‘Flowers’ became a hit through multiple Shorts trends. 

This year also saw the rise of artificial intelligence in content creation, a must-stream indie horror game, and the spotlight on Música Mexicana, bringing diverse genres and topics to the forefront.

Top Creators and Breakout Stars

In the realm of creators, MrBeast continued his reign, joined by fresh faces who found success in various verticals, from sketch comedy to sports. These creators, including Pink Shirt Couple, Topper Guild, and Zhong, saw the most significant growth in US-based subscribers, reflecting the dynamic nature of YouTube’s creator community.

The US Breakout Creator’s list featured multiple gaming creators and the creator behind the unexpected series of the year. This list, including Pink Shirt Couple, JT Casey, and Jeffrey Bui, highlights those who saw significant growth in subscribers, showcasing the ever-evolving landscape of YouTube content creation.

The Soundtrack of 2023

Shorts trends and the rising popularity of Música Mexicana drove music on YouTube in 2023. Artists like Peso Pluma and Grupo Frontera brought regional Mexican music to the top of the charts. Tracks from Toosii and Miley Cyrus also gained popularity, demonstrating YouTube’s influence in shaping music trends and propelling songs to new heights.

YouTube’s 2023 reflects the platform’s unique ability to cater to various interests and communities. From gaming and horror to music and AI, YouTube continues to be a space where diverse content thrives, and creators can find their niche. 

The platform’s role in shaping cultural moments and music trends is undeniable, and its impact on the creator economy is significant. Thinking about what new trends and talents will emerge on YouTube in the coming year is exciting as we look ahead.

TikTok’s 2023 Retrospective: A Year of Creative Explosion and Cultural Impact

By
Betonsky N.
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0

2023 on TikTok was nothing short of a cultural phenomenon. It was a year where the global community embraced everything from ‘girl dinners’ to the Roman Empire, showcasing a diverse range of content that influenced and impacted lives worldwide. 

TikTok’s 2023 had vibrant comedy, education, beauty, and sports trends. The platform was a stage for creators like Nyadollie Deng (@dollievision) with her artistic makeup routines and Justin Flom (@justinflom), who amazed us with his DIY Iron Man light. 

From fried chicken ASMR to pet videos, TikTok had it all. Adam Presser, Head of Operations at TikTok, said,

 “Year on TikTok 2023 is a way for us to honor some of the standout moments… It’s a window into stories that have inspired, entertained, and educated over 1 billion people around the world.”

The Soundtrack of 2023

Music on TikTok took a dynamic turn in 2023, with artists and fans putting their spin on hits, creating a unique soundtrack that defined the year. Sped-up versions of songs like Justine Skye’s “Collide” topped the US song list, demonstrating TikTok’s power to breathe new life into older releases. 

The platform was a launchpad for tracks to trend and even climb the Billboard charts, proving its undeniable influence in the music industry.

Creators at the Heart

TikTok’s soul lies in its creators, and 2023 was a year where they shone brighter than ever. From Keith Lee (@keith_lee125) boosting small businesses to Alix Earle (@alixearle) becoming everyone’s favorite virtual bestie, these creators were more than just entertainers; they were inspirations and trendsetters. 

Their content was not just about going viral but about making a genuine impact through laughter, education, or simply sharing their lives.

Small Businesses Thriving on TikTok

2023 also highlighted TikTok’s role in empowering small businesses. Hashtags like #SMB and #SmallBusiness became community support hubs, helping brands like Love & Pebble (@loveandpebble) and AZ Taco King (@aztaco.king) grow exponentially. 

This aspect of TikTok is particularly fascinating, as it underscores the platform’s ability to be a powerful tool for economic growth and entrepreneurship.

TikTok continued to be an educational powerhouse in 2023. From fascinating facts about animal behavior to math hacks and historical insights, the platform was a hub for knowledge and learning. 

This blend of entertainment and education is a unique aspect of TikTok, making it a platform as informative as fun.

Reflecting on TikTok’s 2023, it’s clear that the platform is more than just a social media app; it’s a cultural powerhouse that shapes trends, educates, entertains, and even influences the music industry. 

As we look forward to what 2024 has in store, one thing is sure: TikTok will continue to be a space where creativity knows no bounds, and every user has the potential to be a trendsetter.

Instagram Announces Changes to Cross-App Communication with Facebook

By
Betonsky N.
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0

Instagram has recently announced a significant update regarding its cross-app communication feature with Facebook. Starting from mid-December 2023, Instagram users can no longer chat with Facebook accounts directly through the Instagram app. This change marks a shift in how users interact across Meta’s social media platforms.

Critical Changes in Cross-App Communication

End of New Conversations and Calls: Users cannot initiate new conversations or calls with Facebook accounts from their Instagram app. This change restricts the seamless interaction that was previously possible between the two platforms.

Existing Chats Become Read-Only: Any conversations on Instagram that users have had with Facebook accounts will become read-only. Neither party can send new messages in these chats, freezing ongoing conversations.

Privacy Adjustments: Facebook accounts will no longer be able to view the Activity Status of Instagram users or see whether their messages have been read. This adds a layer of privacy for Instagram users in their interactions with Facebook accounts.

No Transfer of Chats: It’s important to note that existing chats with Facebook accounts will not be moved to the user’s inbox on Facebook or Messenger. This means that the history of these conversations will remain on Instagram but will not be active for further communication.

Continuing Conversations on Messenger or Facebook

For users who wish to continue their conversations with Facebook accounts, Instagram advises starting a new chat on Messenger or Facebook directly from their Facebook account. This approach allows users to maintain connections but requires them to switch platforms.

While it may inconvenience users accustomed to the integrated chat experience, it also enhances privacy and clarity in communication channels. Users will now have distinct boundaries between their Instagram and Facebook interactions, possibly simplifying the user experience while maintaining separate identities on each platform.

Instagram’s decision to discontinue cross-app chatting with Facebook accounts is a notable change in the digital communication landscape. As users adapt to this update, seeing how it impacts the overall user experience on both Instagram and Facebook will be interesting. This move could signify a broader strategy by Meta to differentiate the functionalities and user experiences across its various platforms.

Instagram’s 2024 Trend Talk: Unveiling Gen Z’s Cultural Drive

By
Betonsky N.
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0

In collaboration with WGSN, Instagram has recently revealed the 2024 Instagram Trend Talk, offering a deep dive into the trends that Gen Z anticipates will shape global culture in the upcoming year. 

This revelation, announced on December 4, 2023, results from an extensive survey spanning the US, UK, Brazil, India, and South Korea, focusing on diverse areas such as fashion, beauty, social media, dating, friendships, and more.

Fashion and Beauty Trends

In the realm of fashion and beauty, Gen Z is showing a strong inclination towards sustainable fashion goals for 2024. This includes a trend towards buying fewer new clothes, repeating outfits, shopping locally, and engaging in thrifting and DIY fashion. 

This shift indicates a growing awareness and responsibility towards sustainable living. In terms of personal style, there’s a noticeable drive towards individuality, with nearly one-third of Gen Z looking to get more creative with their dressing. This includes finding their signature scent and developing their unique ‘core’ aesthetic. 

In beauty preferences, new hairstyles and skincare tips are trending, while shaved eyebrows are a trend they wish to leave behind. The rise of fragrance creators also highlights a trend towards personal expression through scent.

Social Media Usage

Regarding social media usage, Gen Z plans to prioritize meaningful connections in 2024, using platforms like Instagram to keep up with friends and family and stay informed about fashion, music, and technology trends. 

Instagram is becoming a tool for closer personal connections, with activities like liking stories, sending reels or memes in DMs, and liking posts being popular ways to engage with others.

Dating and Friendship Dynamics

The survey reveals that most Gen Z (63%) are single, focusing on strengthening current relationships rather than seeking new ones. Interestingly, exchanging Instagram handles is becoming the preferred contact mode, surpassing traditional phone numbers. The top ‘icks’ in relationships include chewing with an open mouth, a lousy sense of humor, and dirty fingernails.

Flirting on Instagram involves liking stories, featuring someone in a story or photo dump, or adding them to the Close Friends list. The most valued aspect of friendships for Gen Z is the ability to share anything and mutual understanding.

Lifestyle and Priorities

Looking at lifestyle and priorities, 2024 is seen as a year of self-improvement and development for Gen Z. Their top priorities include staying healthy, exploring career paths, and traveling. There’s also a growing interest in vegan products and plant-based meats, reflecting a shift towards more health-conscious and environmentally friendly eating habits.

Celebrity Engagement and Activism

Regarding celebrity engagement and activism, a significant portion of Gen Z belongs to various fandoms, with TV shows/anime, musicians, and video games being the most popular. Many have sent DMs to celebrities as a form of support. In activism, the focus will be on education, voting, and using social media to spread awareness, reflecting a proactive approach to societal issues.

The 2024 Instagram Trend Talk offers valuable insights into the minds and hearts of Gen Z, highlighting their preferences, priorities, and the cultural trends they are likely to drive. These insights are crucial for brands, marketers, and content creators who aim to align with Gen Z’s values and interests in the upcoming year. As we enter 2024, understanding these trends will be essential for anyone looking to connect with this influential demographic on platforms like Instagram.

Maximising Post-Holiday Sales: Strategies for Businesses in the ‘Fifth Quarter

By
Betonsky N.
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0

As the holiday season winds down, businesses are presented with a unique opportunity to capitalize on the post-holiday period, often called the ‘fifth quarter’ (Q5). 

This time, stretching from late December to mid-January, is ripe with potential for continued sales growth, as indicated by recent insights and strategies outlined by Meta.

Understanding the Q5 Opportunity

The Q5 period is characterized by consumers seeking sales, making returns, redeeming gift cards, and spending cash gifts. According to YouGov’s “Meta Seasonal Holidays Study” (Dec 2022), 41% of holiday shoppers continue shopping past the season. This extended shopping period allows businesses to tap into the continued demand with cost-effective marketing strategies.

During Q5, many businesses withdrew from advertising, lowering media costs. Forward-thinking marketers capitalize on this by leaning into the reduced competition and sustained consumer demand. 

“The post-holiday period is a golden opportunity for businesses to drive sales efficiently,” notes a Meta spokesperson.

Data shows that in January, Cost Per Mille (CPM) rates were, on average, 15% lower than their October 1st levels, with Cost Per Acquisition (CPA) down by 4%, while the average Conversion Rate (CVR) only decreased by 8%.

Top Tactics for Maximizing Q5 Performance

Minimise Campaign Changes: Avoiding significant campaign changes is advised to maximize post-holiday investments. This helps accelerate the learning phase and optimize performance. Budget scheduling, a new feature rolling out in early Q4, allows for scheduling budget adjustments without re-entering the learning phase.

Automate for Better Performance: Automation across multiple campaign levers can optimize creative, targeting, placement, and budget. For instance, ad scheduling within Advantage+ shopping campaigns allows for more control with the same efficiency and scale.

Discover New Audiences: The lower auction costs during Q5 make it an ideal time to explore new audiences. Advantage+ audience, a new targeting solution, leverages AI to find new customers beyond known audiences.

Diversify Your Creatives: Differentiating creative during Q5 can address varied consumer motivations like sales, self-gifting, and New Year’s resolutions.

“Diverse creative approaches are key to meeting people where they are in their post-holiday journey,” suggests a marketing expert.

Use Data to Grow Lifetime Value: Post-holiday marketing data is crucial for connecting with customers across their shopping journey. Custom audiences can be used to remarket to those who bought or received holiday products, enhancing their lifetime value.

Validate Results: The post-holiday period is also an ideal time for businesses to test new tactics cost-effectively. A/B testing can optimize elements of Q5 campaigns, providing valuable insights for future strategies.

The post-holiday period presents a significant opportunity for businesses to continue their sales momentum. Businesses can make the most of this untapped potential by employing strategic tactics like minimizing campaign changes, leveraging automation, discovering new audiences, diversifying creatives, using data effectively, and validating results through testing. 

As Meta’s insights suggest, the fifth quarter is not just an extension of the holiday season but a distinct period with unique growth and engagement opportunities.

Direct Links on Pinterest: Revolutionizing Holiday Campaigns

By
Betonsky N.
-
0

As the festive season approaches, businesses constantly seek efficient ways to drive traffic and conversions. Pinterest has introduced a game-changing feature for advertisers: direct links. 

This new addition to Pinterest’s advertising arsenal promises to streamline the customer journey from Pinterest ads to the advertiser’s site or store, enhancing the effectiveness of festive campaigns.

Simplifying the Path to Conversion

Traditionally, Pinterest ads required two clicks for users to navigate from the platform to an advertiser’s website. However, direct links reduce this process to a single click, leading directly to the advertiser’s site. 

This streamlined approach is designed to support lower-funnel goals more effectively and at lower costs. It’s a significant shift that aligns with the top reason people use Pinterest: to find information about products and brands.

Enhanced Campaign Performance

The introduction of direct links has already shown impressive results. Brands using direct links for consideration campaigns have witnessed an average increase of 96% in clicks to the site, coupled with a 38% decrease in cost per outbound click. 

“Direct links help you convert more of the people shopping on Pinterest into active customers on your site or store.” – Jet Cessant, Pinterest.

Similarly, conversion campaigns have seen a 68% increase in clicks to the site and a 26% increase in click-based conversions. These figures underscore the effectiveness of direct links in boosting campaign performance.

Direct links are part of Pinterest’s expanding suite of performance solutions. They have been automatically enabled for consideration campaigns, while for conversion and shopping campaigns, advertisers need to activate the feature in Ads Manager. 

This development marks a new era for Pinterest advertising, offering businesses a more direct and efficient way to connect with their audience and drive conversions during the crucial holiday season.

Pinterest’s direct links feature is a significant advancement for advertisers aiming to capitalize on the festive season. By simplifying the path to conversion and enhancing campaign performance, Pinterest is positioning itself as a more effective platform for driving traffic and conversions. 

This innovation is set to benefit creators and businesses alike, offering new opportunities for growth and success during the holiday campaigns.

Navigating the New Terrain: YouTube’s Latest Feature Rollouts

By
Betonsky N.
-
0

YouTube has recently unveiled a series of new features. These updates, including product drops, an improved post-creation flow, and enhanced revenue analytics, are set to revolutionize how creators interact with their audience and manage their channels.

Product Drops: Revolutionizing Creator Merchandising

The introduction of Product Drops is a significant leap forward for creators involved in merchandising. This feature integrates product promotion directly into the YouTube interface, allowing creators to showcase and sell merchandise seamlessly.

 “With Product Drops, creators can now bridge the gap between showcasing and selling their products, enhancing the viewer’s experience and opening new revenue avenues,” says a digital marketing expert. This integration is not just a convenience; it’s a strategic tool for creators to deepen their engagement with their audience.

Enhanced Post Creation Flow: Simplifying Content Management

YouTube’s overhaul of the Post Creation Flow shows its commitment to user-friendly content management. This revamped feature simplifies the process of uploading and editing content, making it more intuitive for creators. 

A tech analyst comments, “YouTube’s new Post Creation Flow is a significant improvement, reducing the complexity of content management and allowing creators to focus on what they do best – creating.” 

This update is a nod to the needs of creators for a more streamlined, efficient content management process.

Advanced Revenue Analytics: Empowering Creators with Insights

The enhancements in the Revenue Analytics Tabs provide creators with deeper insights into their earnings. This feature offers detailed data on various revenue streams, enabling creators to make more informed decisions about their content and monetization strategies. 

An industry financial analyst notes, “The updated Revenue Analytics Tabs on YouTube are a boon for creators. They offer a clear, detailed view of earnings, which is crucial for strategic planning and maximizing income.” This level of detail in analytics is a significant step towards empowering creators with the knowledge they need to succeed financially.

These latest features from YouTube highlight the platform’s ongoing efforts to support and empower its creators. By continually introducing innovative tools and detailed insights, YouTube reaffirms its position as a leader in the digital content space. These updates represent YouTube’s commitment to fostering a thriving, creative community where creators can succeed and grow.

Boost Your Holiday Sales: TikTok’s Creative Cards Revolutionize Small Business Marketing

By
Betonsky N.
-
0

The holiday season is a critical time for shopping, and making an impact during this period is essential for businesses aiming for a sales boost. TikTok Creative Cards offer a novel way for small businesses to connect with their audience on the platform. 

These cards provide over 100 digital card concepts, enabling businesses to keep their content fresh and engaging, which is particularly important for attracting attention to seasonal products and gift ideas.

Engaging with Your Audience Authentically

TikTok emphasizes the importance of authenticity in brand identity. “To engage the audience on TikTok, you have to be authentic to your brand identity and what drives it.”

The Creative Cards are designed to cater to a wide range of small businesses, offering diverse ideas across five categories:

Community Engagement: This involves creating an ongoing dialogue with the audience building loyalty through customer testimonials and content based on user comments.

Edutainment: Combining education with entertainment, this category helps businesses showcase their expertise in a fun way, enhancing customer confidence in their purchase decisions.

“TikTok Creative Cards help you develop new ways to communicate with concise ad concepts displayed on a collection of more than 100 digital cards.”

Creator Tools: Utilizing TikTok’s platform features like narration, green screen, music, and captions, these ideas aim to increase views and likability.

Trends Participation: Businesses can stay relevant by engaging in trending memes, hashtags, and holiday celebrations.

Storytelling: This involves sharing the business’s journey, including behind-the-scenes footage, origin stories, and challenges faced.

“These cards offer exciting ways to join in on trending memes and hot hashtags, as well as innovative ideas for celebrating the holidays.”

TikTok Creative Cards provide a versatile and innovative way for small businesses to enhance their online presence and connect with their audience during the holiday season. By embracing authenticity and creativity, these businesses can effectively leverage TikTok’s platform to boost holiday sales and build stronger customer relationships.

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