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Expanding Creator Opportunities with the Creativity Program Beta

By
Betonsky N.
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0

TikTok has always been a space where creators showcase their talents, connect with audiences worldwide, and even turn their passions into lucrative careers. 

With the introduction of the Creativity Program Beta in the UK, the platform is taking another significant step in supporting its creator community.

The Essence of TikTok

TikTok is a platform where creators not only entertain but also make meaningful connections and drive genuine impact. 

The Creativity Program Beta is designed to help creators foster their creativity, generate higher reward potential, and unlock more exciting, real-world opportunities. 

This program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. 

To be eligible for this program, creators must be at least 18 years old, meet certain follower and video view requirements, have an account in good standing, and produce high-quality, original content longer than one minute. 

Furthermore, all videos submitted for the Creativity Program must adhere to TikTok’s Community Guidelines.

James Stafford, General Manager, Operations & Marketing, TikTok UK & Nordics, expressed:

“At TikTok, we’re committed to introducing new monetisation tools for creators so they can get rewarded for their creativity. Designed to help creators generate higher revenue and unlock more real-world opportunities, the Creativity Program Beta joins our growing range of monetisation solutions… we’re already seeing it have a meaningful impact.”

Expanding Monetization Solutions

The Creativity Program Beta is just one of the many monetization solutions TikTok offers. Other notable solutions include TikTok Series, a premium content offer where creators can post collections of premium content behind a paywall. 

One Series can include up to 80 videos, each up to 20 minutes long. Additionally, there’s the LIVE Subscription, a monthly subscription on TikTok that offers subscriber badges, custom emotes, and a subscriber-only chat feature. 

These tools, along with the Creativity Program Beta, showcase TikTok’s commitment to its creators, ensuring they have multiple avenues to monetize their content.

YouTube’s Leap into Vertical Streaming and Direct Gaming

By
Betonsky N.
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0

YouTube, the world’s leading video-sharing platform, has always been at the forefront of innovation. 

The platform is exploring new avenues to engage its vast user base. Some of the features include;

Vertical Live Feeds

The vertical live feed is YouTube’s answer to the increasing demand for vertical content, primarily driven by mobile users. 

With platforms like TikTok and Instagram already capitalizing on vertical videos, YouTube does not want to be the odd one out

“Testing a new vertical live feed: We’re running an experiment with a new full-screen viewing experience on vertical live streams for mobile viewers.” mentions the platform

Introduction Vertical live streams would encourage YouTube users to immerse themselves in the platform more, especially when using mobile devices.

The scrollable live stream feed and fan funding features that the platform is experimenting with have the potential to boost interactions between creators and viewers, potentially leading to higher engagement rates.

YouTube is keen on blurring the lines between short-form and live content, and this could be a game-changer, especially for creators specializing in real-time content.

Playables: Gaming Meets Video Streaming

Playables introduce a new dimension to YouTube; instead of just watching videos, users will be able to play games directly on the platform.

“We’re starting to test a new experience on YouTube called “Playables.” Playables are games that can be played directly on YouTube on both desktop and mobile devices,” announced Youtube

With Playables, YouTube can cater to a broader audience, especially the gaming community, which is massive and continually growing.

Playing video games

It is also capable of increasing the time users spend on the platform. Playing a game can be more prolonged than watching a video, leading to higher retention rates.

If successful, it will also open new revenue streams for creators and YouTube through in-game purchases, ads, and sponsorships.

Introducing games on a video platform is a bold move. While it can diversify the content, there’s also a risk of diluting the platform’s core offering. However, if executed correctly, Playables will revolutionize how we perceive YouTube.

While it’s too early to predict the success of these features, they undoubtedly offer exciting possibilities. 

As users, all we can do is participate, provide feedback, and watch as YouTube shapes the future of online content.

Would you pay to access Meta?

By
Betonsky N.
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0

In a move that could reshape the social media landscape, Meta, the parent company of Facebook, is contemplating introducing a subscription model for its users in Europe.

This decision comes after the European Union’s stringent advertising and privacy regulations.

The Underlying Reasons

According to a report by the New York Times, the primary motivation behind this potential shift to a “pay to play” model for Facebook and Instagram (excluding WhatsApp) is to sidestep the complexities associated with EU regulations. 

The core issue revolves around transferring user data from Europe to the U.S., where Meta is headquartered, and the subsequent use of this data for advertising purposes, as The Verge details.

How Advertising Works on Meta’s Platforms

The advertising mechanism on platforms like Facebook is straightforward. Meta instantly logs this activity when users interact with a sponsored ad, leading to a tailored ad experience. 

For instance, a single click on a disc golf advertisement can trigger a flood of related ads within minutes. While this model has proven effective for advertisers, it has raised eyebrows among regulators, particularly in the EU. 

The constant debate is whether such tracking methods align with the General Data Protection Regulation (GDPR) and if they infringe upon user privacy.

The Implications of a Subscription Model

The introduction of a subscription model in Europe could serve as a litmus test for the intrinsic value of social media. 

If users are mandated to pay for services like Facebook and Instagram, it would be the first real gauge of their willingness to invest in such platforms.

For many, disconnecting from such platforms might seem daunting, if not impossible. This sentiment might drive a segment of users to accept subscription fees, especially if they perceive the value these platforms offer outweighs the cost.

However, the ethos of the internet has largely been built on free access to platforms in exchange for data, which is then monetized through advertising. Users have grown accustomed to this model, and a sudden shift might be met with resistance.

Many might perceive the introduction of fees as a double-dip by Meta, where they profit from both user data and direct payments.

Furthermore, the younger demographic, which constitutes a significant portion of Instagram’s user base, might be less inclined to pay, given their limited financial resources and the availability of alternative free platforms. 

The rise of competitors like TikTok, which offer similar social media experiences without direct costs, could further deter users from subscribing to Facebook or Instagram.

If many users opt to pay, it could set a precedent for other platforms to introduce similar models, potentially heralding a new era of the internet where premium, ad-free experiences come at a direct cost. 

However, if the model is met with widespread resistance, it could lead to a decline in user numbers, forcing platforms like Facebook and Instagram to innovate and find alternative revenue streams or revert to their original models.

While introducing a subscription model is a bold move that could generate direct revenue, it’s a gamble. The question is, would you pay to access an ad-free on Facebook or Instagram?

Amazon Day Delivery: A specific day to Receive Your Orders

By
Betonsky N.
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0
Get paid on Logie

Amazon, the global e-commerce giant, has introduced a new delivery option for its Prime members: Amazon Day. 

This feature allows members to select a specific day of the week to receive all their orders, offering greater control over their delivery schedule and potentially reducing the amount of packaging used.

How Amazon Day Works

Amazon Day is a free delivery option exclusively for Prime members. At the checkout page for Prime-eligible items, members can select the “Amazon Day” option and choose any day of the week for their orders to arrive. 

This selected day can be saved for future orders, making it the default delivery option. However, members have the flexibility to change this default setting anytime they wish.

“Amazon Day lets you pick the day of the week that you receive your orders. You’re in control of your delivery schedule, plus you receive fewer boxes on average.”

When to Use Amazon Day

There are several scenarios where Amazon Day can be particularly beneficial:

  • When traveling and wanting your package to arrive at your destination upon your arrival.
  • When you’re sure, you’ll be home to receive the package.
  • If you want to order immediately but don’t need the item until a later date.
  • When you have multiple items in your order with different delivery dates and wish to consolidate them into a single delivery.

Choosing Amazon Day not only offers convenience but also promotes sustainability. By consolidating multiple orders into one delivery, Amazon Day deliveries use, on average, 30% fewer boxes. 

In 2022 alone, this initiative saved 180 million boxes.

“On top of making deliveries work for your personal schedule, choosing Amazon Day is a great way to combine multiple orders into one delivery, potentially reducing the amount of packaging you receive.”

Members can earn promotional rewards with their Amazon Day orders. These rewards, which usually apply to digital products like eBooks and digital video downloads, are automatically added to the member’s Amazon account once the package ships.

Eligibility for Amazon Day Delivery

Amazon Day Delivery is tailored for Prime customers, allowing them to designate a preferred day of the week to receive their eligible purchases. 

However, not every order is suited for this delivery method. Expressly, Prime orders that are fulfilled by third-party sellers, shipments containing items not eligible for One-Day or Two-Day Shipping, Amazon Key deliveries, shipments with Hazmat items, deliveries to addresses outside the contiguous US, those directed to Amazon Hub locations, and deliveries to PO Boxes are all excluded from the Amazon Day option. 

Furthermore, even if an item doesn’t fall into these categories, it might still be ineligible based on individual criteria. 

External factors, like adverse weather conditions, can influence Amazon’s ability to offer this delivery on the chosen day. 

It’s also worth noting that select Amazon Day orders might come with promotional rewards automatically credited to the user’s Amazon account upon shipment.

Effect House Exits Beta: A New Era for TikTok Creators

By
Betonsky N.
-
0

TikTok’s Effect House has made significant strides since its inception. Since launching version 1.0 in 2022, effects made by Effect House’s community of creators have inspired more than 21 billion videos, and now it has exited from beta.

These videos have garnered more than 8.6 trillion views globally, showcasing the platform’s potential to become an indispensable tool for creators. 

Additionally, the community has grown, bringing together more than 400,000 members on the Effect House Discord.

Empowering Creators: Tools and Features

Effect House has introduced many tools to aid creators in their journey. For instance, the Art Maker and Asset Studio allows creators to use AI to generate assets for their effects. 

The introduction of User Media Texture, which incorporates images from the camera roll into effects, and the expansive Asset Library opens up a world of possibilities for creators to experiment and innovate.

Furthermore, the Material Editor and Generative Effects offer enhanced creative freedom.

Monetizing Effects

Effect House has added offerings to help effect creators unlock real-world opportunities and grow their careers. 

The New Creator Bonus, the $6 million Effect Creator Rewards program, and the Branded Effect Closed Beta are notable initiatives in this direction. 

The latter pairs designers with brands to collaboratively build branded effects, likely attracting more professional creators to the platform and elevating the overall content quality.

Community Building and Support

Effect House has proactively fostered a sense of community among its users. Activities and programs like Challenges, Missions, Bonus Badges, and a new Community Forum page have been instrumental in this endeavor. 

Building a strong community is crucial for the sustained growth of any platform, and by providing creators with avenues to connect, share, and learn, Effect House ensures its longevity and relevance in the digital space.

Effect House has showcased success stories, like that of creator @lauragouillon, whose”My Red Flags” effect was used in over 6.7 million videos, leading to brand collaborations and payouts. 

Such stories motivate budding creators and establish a benchmark for what’s achievable on the platform.

Effect House encourages creators to join their journey, offering exclusive profile frames on TikTok for effect submissions. 

They also emphasize the importance of community engagement through their official Discord channel and Effect Analytics. 

By continuously updating its offerings and engaging with its user base, Effect House is a dynamic and responsive platform ready to adapt to the ever-evolving digital landscape.

Effect House’s exit from beta marks a significant milestone in TikTok’s journey to empower creators. 

With its robust tools, monetization opportunities, and a strong emphasis on community building, the platform is set to redefine content creation on TikTok. 

As the digital world watches, one thing is clear: exciting times lie ahead for TikTok and its community of creators.

Read more on Effect House here

Changes to X’s Privacy Policy: What You Need to Know

By
Betonsky N.
-
0

X’s Privacy Policy will change, reflecting the platform’s evolving approach to user data and its interactions with third parties. 

These changes highlight the platform’s commitment to transparency and user control over personal information. 

The updates to the Privacy Policy will go into effect on September 29, 2023

Collaboration with Service Providers

X may share user information with its service providers that perform various functions on its behalf. This includes:

  • Payment service providers facilitating transactions.
  • Hosting services for X’s blogs and wikis.
  • Services that aid in understanding the use of X’s platform.
  • Providers offering fraud detection services.

“We may share your information with our service providers that perform functions and provide services on our behalf.” mentions the platform

Interactions with Advertisers

Advertising is a significant revenue source for X, and advertisers gain insights from user interactions with their ads, both on and off X. 

For instance, if a user clicks on an ad or an external link, the advertiser might deduce that the user came from X and gather other related information.

“Advertisers may learn information from your engagement with their ads on or off X.” X.

Third-party Content & Integrations

X values user consent and only shares or discloses information when a user gives explicit permission. 

This can occur when a user authorizes a third-party application to access their X account or asks X to share feedback with a business. 

Furthermore, X collaborates with third-party partners to enhance user experience by displaying video content or enabling cross-platform sharing.

“We share or disclose your information with your consent or at your direction.” Says X

APIs and Public Data Accessibility

X employs APIs and embeds to make public information available to websites, apps, and other platforms. 

While this content is generally available in limited quantities for free, X charges licensing fees for extensive access. 

Although X has standard terms governing the use of this information and a compliance program to enforce these terms, the entities accessing this data are not affiliated with X.

“We use technology like APIs and embeds to make public X information available to websites, apps, and others for their use,” mentions X

The changes to X’s Privacy Policy underscore the platform’s commitment to safeguarding user data while enhancing the overall user experience. 

As digital platforms evolve, users must stay informed about how their data is used and shared.

Read more on the policy changes here.

YouTube’s New Approach to Community Guidelines Warnings

By
Betonsky N.
-
0

To foster a safer and more understanding environment for its vast creator community, YouTube has recently announced updates to its Community Guidelines warnings. 

These changes aim to provide creators with more clarity and resources, ensuring they can better navigate the platform’s policies.

A Commitment to Education

Since its inception, YouTube’s Community Guidelines have been instrumental in safeguarding the platform from harmful content. 

While the majority of creators adhere to these guidelines, there are instances where some unintentionally cross the line. 

Recognizing this, YouTube has been proactive in introducing tools to help creators steer clear of these pitfalls. 

The latest update is a testament to this commitment, aiming to benefit the millions of YouTube creators without compromising the platform’s safety and integrity.

“More than 80% of creators who receive a warning never violate our policies again.”

Empowering Creators with Training Courses

In response to feedback from creators seeking more clarity on policy boundaries, YouTube is introducing an educational training course. 

This course becomes available to creators when they receive a Community Guidelines warning. By completing the course, creators gain a deeper understanding of the platform’s policies, helping them avoid future violations. 

If a creator remains compliant with the same policy for 90 days post-completion, the warning on their channel will be lifted.

“Starting today, creators can take an educational training course when they receive a Community Guidelines warning,” mentioned Youtube

The training courses are meticulously designed to offer clarity on specific content violations. For instance, a creator might upload a video intended for sexual health education, but if it lacks the necessary context, it could violate the platform’s nudity and sexual content policy. 

Under the new system, while the content will still be removed, creators can take a course that provides insights into the policy they violated.

Maintaining Community Guideline Standards

While YouTube introduces these educational avenues, it’s crucial to note that the platform’s Community Guideline standards remain unchanged. 

The three-strikes approach is still in place, and creators who accumulate three strikes within 90 days will face channel termination. 

The platform also retains the right to issue strikes or terminate channels that consistently violate policies or post severely inappropriate content.

“While we’re introducing ways to help good-faith creators better understand our policies, we’re not changing our Community Guideline standards or relaxing our three-strikes approach.” said Youtube

YouTube’s latest update underscores its commitment to fostering a harmonious creator community. 

By offering educational resources and more precise guidelines, the platform ensures creators have the tools to succeed while maintaining a safe environment for all users.

Advanced Analytics, Expanded YPP, and Membership Perks

By
Betonsky N.
-
0

In a recent update, YouTube unveiled several new features and improvements to enhance the creator experience and provide more tools for content analysis, monetisation, and audience engagement.

Advanced Analytics Access

Creators have long sought a more efficient way to analyse the performance of multiple videos simultaneously. 

Responding to this feedback, YouTube has introduced a new feature allowing creators to right-click the Analytics button in Studio, opening a new tab in Advanced Mode.

“So we’re happy to announce that now you can right click on the Analytics button in Studio to open a new tab in Advanced Mode,” mentioned Connor from Youtube

This feature is designed to streamline the data analysis process, enabling creators to assess the performance of multiple videos at once. 

It’s a step towards helping creators understand which content formats resonate most with their audience.

Expansion of the YouTube Partner Program (YPP)

In June, YouTube announced plans to introduce a new level of the YouTube Partner Program (YPP) with reduced eligibility thresholds. 

This was initially rolled out for creators in the U.S., U.K., Canada, Taiwan, and South Korea. The exciting news is that this new YPP level is now available to all eligible creators in these regions and will soon be expanded to 33 additional countries.

“Now, we wanted to give you an update that all creators in the U.S., U.K., Canada, Taiwan, and South Korea can now apply if they’re eligible.” continued Connor

The revamped YPP offers creators earlier access to fan funding features such as Super Thanks, Super Chat, Super Stickers, and channel memberships. 

The eligibility criteria include having 500 subscribers, three uploads in the past 90 days, no active community guideline strikes, and meeting specific watch hour or view count thresholds.

Improvements to Channel Memberships Offer Screen

To enhance the viewer experience and showcase the exclusive content available to channel members, YouTube is revamping the channel memberships offer screen. 

This screen displays when users click the “join” button and will feature thumbnails of members-only videos available at each price level.

“By doing so, we’ll highlight the exclusive content and perks that you’re offering to your members,” says Youtube

This update aims to provide potential members with a clearer understanding of the exclusive perks they can access, encouraging more users to support their favourite creators.

These updates underscore YouTube’s commitment to its creator community. By introducing advanced analytics tools, expanding the YPP, and enhancing the channel membership experience, YouTube ensures creators have the resources they need to succeed on the platform. 

As the digital landscape continues to evolve, such proactive measures are essential in fostering a vibrant and engaged creator community.

New Features to Enhance Teen Safety on Pinterest

By
Betonsky N.
-
0

In a recent announcement, Pinterest has unveiled a series of updates to enhance its younger users’ safety. 

These features, set to roll out soon, are designed to give users more control over their personal space on the platform.

Expanded Private Profiles

The platform is taking a significant step towards ensuring privacy, especially for teens. Users aged 16 and over will now have the option to choose between a private or public profile. 

Even with a private setting, they can still maintain connections by sharing a unique profile link with friends and family. 

For those under 16, a private profile remains the default, ensuring their online presence is safeguarded.

More Control Over Followers

The platform is granting teens more autonomy over their followers. Specifically, for those under 16, existing followers will be removed, allowing them to handpick who they want to interact with. 

This proactive approach is designed to prevent potential cyberbullying or unwanted interactions, ensuring their experience on the platform is safe and enjoyable. 

Regardless of age, all users can review and remove followers, giving them more control over their interactions.

Message and Collaborate Safely

In terms of communication, Pinterest is introducing measures to ensure that young users only interact with people they trust. While messaging and group boards will be accessible to all, permissions will be required. 

Younger users, specifically those under 16, can only communicate with mutual followers through a unique link that has a limited lifespan, adding an extra layer of security and ensuring that connections are timely and relevant.

Parental Passcode Update

Lastly, Pinterest empowers parents and caregivers with tools to oversee their teen’s online safety. 

They can now require a passcode for specific account setting changes. They can easily toggle this parental passcode as needed, allowing them to modify the protected settings on their teen’s account.

Pinterest’s new features are a commendable effort to prioritize the safety of its younger users. The platform fosters a more secure and positive environment for everyone by giving users and their guardians more control. 

As the digital world continues to evolve, such proactive measures are essential in ensuring that the internet remains safe for all, especially the younger generation.

Hyper-Personalization in E-Commerce

By
Betonsky N.
-
0

The digital shopping realm is on the cusp of a significant transformation. As the sector continues to claim a larger share of the overall retail market, the emphasis shifts from generic shopping experiences to hyper-personalized interactions. 

Hyper-personalized interactions refer to tailoring communication, content, products, or services to individuals based on their preferences, behaviors, and real-time data. 

It dives deeper, leveraging advanced technologies such as artificial intelligence (AI) and machine learning to analyze vast data points.

E-Commerce’s Evolutionary Journey

From Active Searches to Recommendations

Initially, e-commerce was all about consumers actively searching for their desired products. Over time, this shifted to products recommended to consumers based on their preferences and behaviors. 

Platforms like Alibaba and Taobao have been at the forefront of this change, offering a blend of personalization and entertainment.

The Creator-Centric Future

Content creators have dominated the next phase in e-commerce, and Instead of brands being the primary link between products and consumers, creators play a central role in this relationship. 

Brands are already tapping into this potential, most integrating interactive elements in their outlets and others collaborating with influencers.

The Power of AI and Personalization

A 2022 Salesforce survey revealed that 73% of participants expect companies to understand and anticipate their unique needs. Which is humanly impossible, and that’s where AI comes in.

Therefore, e-commerce is envisioned as an AI-driven ecosystem where product discovery and purchasing will be so streamlined that active shopping might become redundant. 

This AI-centric approach will be augmented by content creators and diverse media, offering a richer shopping experience.

Driving Customer Engagement

Hyper-personalization is not just a buzzword; it’s a strategy that drives customer engagement and loyalty. 

Tailored product recommendations and services make them more appealing to customers, encouraging prolonged interactions. 

Companies constantly battle for consumer attention, and personalization is their weapon. An Accenture study highlighted that nearly half of the participants abandoned a website due to poor curation. 

Moreover, 91% of customers are likelier to engage with brands offering personalized recommendations.

The financial implications of hyper-personalization are undeniable. Retailers who have embraced this strategy have seen a 25% increase in revenue. 

This is attributed to the enhanced user experience, which translates to higher customer retention and increased sales.

Reducing Costs

Personalization doesn’t just boost revenue; it also helps in cost-saving. Loyal customers mean reduced expenses in acquiring new ones. 

McKinsey’s study indicated that companies with personalization strategies spent up to 20% less on marketing and sales.

Incorporating Personalization Throughout the Customer Journey From the consideration phase to post-purchase interactions, companies integrate personalization at every touchpoint. 

This includes sharing personalized recommendations, offering best price guarantees, creating tailored add-on suggestions at checkout, and even weaving customers into loyalty rewards programs.

The shift towards hyper-personalization in e-commerce is not just a trend but a necessity. As the lines between product discovery, desire, and purchase blur, companies that adapt to these changes will lead the future of online retail. 

The consensus is clear: to stand out in the crowded e-commerce space, brands must offer personalized experiences that resonate with individual consumers.

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