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20 Instagram Story Ideas to Skyrocket Engagement (Proven & Easy to Use)

By
Adam Bourque
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0
Instagram content Ideas
Aesthetic flat lay for mobile content creators and influencers planning their Instagram Stories.

“When we first started using Instagram Stories, we struggled to keep our audience engaged. We’d post consistently, but views would drop, and replies were rare. It wasn’t until we switched from random updates to intentional content, the kind that invites participation, that everything changed.”

This guide is for you if you’re tired of low engagement and want to use Instagram Story ideas to connect with your audience. 

These proven tips boost interaction, build trust, and keep your followers returning for more.

Key Takeaways

  • Discover 20 creative Instagram Story ideas grouped by strategy.
  • Learn what to post to spark engagement and interaction.
  • Understand which features (polls, quizzes, stickers) work best for specific goals.
  • Get bonus tools and actionable tips to grow with Instagram Stories.
  • Interactive Engagements (Make Viewers Tap)

Interactive Instagram Stories invite your audience to participate actively rather than passively view. Instagram’s algorithm favors these features, meaning higher visibility and engagement.

1. Instagram Story Poll: “This or That?”

Poll stickers are perfect for quick opinions. Post two options like “Home Office or Coffee Shop?” and let followers vote. 

This boosts the tap-through rate and gives insight into preferences. Use responses to inspire content or product decisions.

How to maximize: Use eye-catching visuals. Post results in a follow-up Story to keep the conversation going.

2. Run Interactive Quizzes

Quizzes tap into curiosity and reward users with fun insights. They work well for educating your audience or simply sparking a smile. For example, “How many coffees do we drink a day?” can build relatability.

Tip: Use branded colors and themes for quiz consistency.

3. Live Q&A or AMA Sessions

Let your audience ask questions using the Question sticker and answer them live. This builds a sense of access and real-time connection.

Pro tip: Promote the session a day in advance and summarize answers in highlights.

4. Audience Polls and Surveys

Use polls to shape your content or product strategy. Questions like “Which product should we launch next?” make users feel heard.

Why it works: Engaged users are more likely to convert because they’ve had input.

Behind-the-Scenes Content (Build Trust)

People crave authenticity. These Instagram Story ideas reveal the human side of your brand, helping you form stronger emotional connections with followers.

5. A Day in the Life Series

Take your audience through your day, from your morning coffee to packing orders. This format works exceptionally well for creators and small brands.

Best practice: Use timestamps and keep it casual to appear more relatable.

6. Behind-the-Scenes Content

Show your creative process, production environment, or even your messy desk. This transparency builds loyalty.

Why it matters: People are more likely to support brands they trust.

7. Meet the Team

Introduce your team members with fun facts or short interviews. This helps humanize your business.

Maximize impact: Use templates so every “Meet the Team” post is consistent and branded.

8. Holiday & Awareness Day Stories

To show you care, participate in national holidays or social causes. For example, “Happy Earth Day! We’re turning off the lights for an hour.”

Tip: Use relevant hashtags and stickers to increase visibility.

Educational & Tutorial Content (Provide Value)

These types of Stories keep your audience returning because they learn something useful. If you solve a problem, they’ll keep watching.

9. Quick Tips and Tutorials

Break complex processes into short, digestible steps. Example: “3 Ways to Improve Your Morning Routine.”

Format suggestion: Use carousel Stories to walk viewers through the tip step-by-step.

10. Favorite Tools or Apps

People love insider info. Sharing your favorite productivity tools or content apps makes you relatable and helpful.

Boost it: Tag the app or brand they might repost!

11. Product Demos and How-Tos

Show how to use your product clearly and visually. Highlight features that set you apart.

Conversion tip: Include a link sticker or CTA at the end.

12. Create Mode Tutorials

Use Instagram’s built-in Create Mode to teach a concept using only Story tools, such as a listicle, short story, or checklist.

Why it’s smart: It’s quick to produce and keeps users inside Instagram.

Promotions & Conversions (Drive Action)

These Instagram Story ideas are perfect when your goal is sales, signups, or clicks. Think urgency and incentive.

13. Countdown for Events or Launches

Countdown stickers build anticipation. Tease new drops, upcoming Lives, or webinar events.

Maximize: Allow reminders so followers are notified when the countdown ends.

14. Flash Sales & Limited-Time Offers

Time-sensitive offers trigger FOMO (fear of missing out). Stories let you create urgency like “Only 6 hours left!”

Tip: Use bold, branded visuals and add a swipe-up or link sticker.

15. Testimonials & Reviews

Repost customer reviews, star ratings, or short video testimonials. Show real proof that your offer delivers.

Bonus: Create a “Customer Love” highlight for all your social proof.

16. Promote Your Blog or Video

Don’t just drop a link, tease the most compelling part of your content. Use headlines or juicy stats.

Drive clicks: Pair with a strong CTA like “Read More” or “Watch Now.”

Bonus Ideas to Keep It Fresh

Sometimes the best Instagram Story ideas are the ones that break your usual format. Use these to experiment and stay relevant.

17. User-Generated Content (UGC)

Feature your community. Repost tagged stories or customer content and encourage others to do the same.

Build momentum: Use a branded hashtag and thank users in your caption.

18. Throwback Thursdays or Milestones

Revisit early days or personal highlights. Followers love nostalgia and growth journeys.

Best practice: Tell a short story about the moment to make it meaningful.

19. Share Niche News or Updates

Establish authority by being the first to report something new. Think algorithm changes, app features, or industry shifts.

How to stand out: Explain how the update affects your followers.

20. Motivational Quotes

Use visually appealing quote cards to inspire or uplift. This type of content is highly shareable.

Pro tip: Use your brand font and colors so shares also build awareness.

Pro Tips to Maximize Your Instagram Story Ideas

  • Design with Canva, Adobe Express, or Mojo for animated Stories.
  • Plan your week using Later, Planoly, or Meta Business Suite.
  • Add alt text to your visuals to improve accessibility.
  • Include closed captions in video Stories for silent viewers.
  • Use Insights to track Story reach, replies, exits, and shares. Repost high-performing ones regularly.

Ready to Make Stories That Stick?

Instagram Stories aren’t just fun, they’re a strategy. Using varied and intentional Instagram Story ideas improves brand presence, drives interaction, and converts passive scrollers into loyal followers.

Want help staying consistent? Join Logie and start organizing your content using our to-do list.

Stay consistent. Stay creative. Let your Instagram Story ideas speak for your brand.

How Often Should You Post on TikTok in 2025?

By
Debby
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0
Flat lay of TikTok-branded sweatshirt, smartphone, notebook, and pen symbolizing content planning for creators
TikTok-themed content creator essentials—ideal for planning a smart posting strategy.

In 2025, TikTok remains one of the most powerful platforms for creators. 

But with competition rising, creators need clarity: 

How often should you post to stay visible and grow? 

This guide breaks down TikTok’s posting recommendations, what top creators do differently, and how to build a sustainable schedule that works for your content and audience.

TikTok’s Recommendation: Post 1–4 Times Daily

TikTok officially recommends posting between 1 to 4 times per day. This frequency increases the chances the algorithm will pick up your content. 

Each video is treated independently, giving you multiple shots at going viral. If you have the bandwidth, 2 high-quality posts daily is a sweet spot.

However, don’t sacrifice quality for quantity. Consistently poor content can reduce engagement and hurt your account’s visibility. 

Start with 1–2 posts and scale as your workflow allows. Focus on being discoverable without overwhelming yourself or your audience.

What Successful Creators Do (And Why)

Most creators who are growing sustainably post 4–6 times per week. This schedule allows them to create higher-quality, story-driven content. 

They prioritize editing, captions, and trends, knowing that quality content performs better than rushed uploads.

Creator burnout is real. Posting daily without purpose often leads to fatigue and a decline in creativity. 

It’s better to post intentionally than constantly. Think long-term: Would you rather burn out or build consistent visibility?

How to Use TikTok Analytics to Post Smarter

Your TikTok Pro dashboard has insights that most creators ignore. Use the Follower Activity section to find out when your audience is online. 

Posting 30–60 minutes before that peak window gives your video time to warm up before the scroll surge.

Review your top-performing content. What time did you post? What format worked best? This data tells you what to double down on. A strong content strategy is always built on numbers, not guesses.

Best Times to Post on TikTok in 2025 (Backed by Data)

Based on studies by Buffer and Later, engagement spikes during two daily windows: Morning (6–10 AM) and Evening (6–9 PM). These align with commute times and winding-down scroll sessions.

But your audience may be different. If you serve students or night-shift workers, your peak times will vary. Test at different times for a few weeks. 

TikTok’s algorithm learns when your audience is most likely to engage and feeds it the right signals.

Real Posting Strategies That Work in 2025

Instead of dumping all your content at once, spread it out. 

Post at regular intervals, even on a set weekly schedule. This builds consistency and gives each video a fair shot.

Turn one big idea into 3 short videos. Use Parts 1, 2, and 3 to hook and retain viewers. 

Repurpose winning videos into duets, stitches, or remakes. Batch your filming, schedule uploads with a tool, and keep your eye on what converts, not just what views.

5 Insider Tricks to Win on Amazon’s ‘Shop by Interest’

By
Betonsky N.
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0
Young African American woman browsing Amazon’s “Shop by Interest” feature on her smartphone, smiling while viewing curated product categories like HomeGym and Gift Ideas for Dads.

Think Amazon Inspire is gone for good? Not quite.

You’re not alone if you’ve been wondering what happened to Inspire, Amazon’s TikTok-style feed for shoppable videos. 

Creators and shoppers alike assumed it disappeared without a trace. But here’s the truth: Amazon didn’t delete Inspire; it rebranded it.

Today, it lives on as Shop by Interest, a personalized feed still quietly driving product discovery (and sales) inside Amazon’s mobile and desktop experience. 

If you’re an influencer, affiliate marketer, or seller, this quiet update is your golden chance to get ahead of the competition.

Here’s what Shop by Interest looks like in the Amazon mobile app:

  • Open the Amazon app
  • Tap the Search bar
  • Scroll past “Today’s Deals.”

Look for the ‘Shop by Interest’ carousel featuring videos and product picks.

If you haven’t seen it yet, try typing “Shop by Interest” directly into the Amazon search bar on your desktop. It’s still rolling out across regions.

What does this mean for you as a creator or seller?

It means most people have stepped away, leaving a quiet space where you can stand out. Amazon is still promoting content from the original Inspire creators under a new name.

Here’s how to optimize for Amazon’s ‘Shop by Interest’:

  1. Use Niche Keywords & Hashtags

Hashtags like #HomeGym, #GiftsForHim, and #BudgetBeauty signal your niche. Include them in video captions and descriptions for better discoverability.

  1. Hook in the First 3 Seconds

Think like TikTok. Add clear voiceovers or visuals explaining the product and its usefulness. Use bright lighting and a bold thumbnail.

  1. Boost Engagement with CTAs

Encourage viewers to save your video, follow your storefront, or click for more ideas. These actions are considered crucial in the feed’s ranking system.

  1. Try Underserved Categories

Seasonal trends, hobbies, and lesser-known interests (e.g., gardening kits, travel organizers, car gadgets) often have fewer creators and higher visibility.

  1. Cross-Promote Everywhere

Use short videos on Instagram Reels, TikTok, or your email newsletter to say:

“Here’s how to find my Amazon content now!”

Drive traffic directly to your product picks or shoppable videos.

In a recent workshop, influencer educator Ileane Smith showed how simple tweaks like switching up thumbnails or changing hashtags increased visibility on Shop by Interest by 50%.

“Most creators ignore the thumbnail, but it’s what gets the click. Add text, keep it clean, and highlight the product fast.” Ileane Smith.

She emphasized using bold visuals, focused lighting, and interest-driven captions. Hashtags like #AmazonFinds or #LifeHack perform well when matched to trending topics.

Stas Ive, a DTC strategist, shared this insight: “Shop by Interest isn’t just another feed, it’s a funnel. Your goal isn’t just views; it’s conversion. Think like a marketer. What would make you click and buy?”

He recommends adding social proof in the voiceover: “I’ve used this for 3 months and it still looks brand new.”

That subtle line increases trust and sales.

Amazon didn’t kill Inspire; it disguised it. Doing so opened a rare window for creators, marketers, and affiliate sellers to gain new visibility before the platform becomes saturated again.

If you’ve stopped posting, now’s the time to start again, with purpose.

If you never started, this is your soft entry point.

🎯 Your next steps:

  • Revisit your old Inspire content and repost it using updated tags.
  • Create a few niche-focused videos targeting “Shop by Interest.”
  • Tell your followers where to find you (and why your finds are worth watching)

Shop by Interest is Amazon’s stealthiest update in years, and the opportunity is hiding in plain sight.

Want to Know If Your Influencer Campaigns Are Actually Paying Off?

By
Betonsky N.
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0

Measuring ROI in influencer marketing has never been more essential, or more doable. With so many brands investing heavily in creator partnerships, understanding what works (and what doesn’t) is key to scaling results.

This infographic breaks down the most critical metrics, tools, and reporting techniques to help both brands and creators track performance with confidence. From engagement rates to conversion data, it’s all here backed by smart strategy and powered by Logie.

Are your influencer campaigns paying off?Download

The Best AI Tools for Influencers in 2025: Work Smarter, Grow Faster

By
Betonsky N.
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0

Being an influencer in 2025 isn’t just about creativity; it’s about working smart. With endless content demands, brand collaborations, and algorithm changes, staying ahead means leveraging the right AI tools. 

These tools help you create better content, track performance, and maximize your impact, without burning out.

Here’s a breakdown of the best AI-powered solutions for influencers this year.

1. AI-Powered Content Creation: Never Run Out of Ideas

Keeping your feed fresh is tough, but AI can help. These tools generate captions, design visuals, and even turn blog posts into videos, saving you work hours.

Jasper – Need a catchy caption or a blog post draft? Jasper generates on-brand content in seconds.

ChatGPT – Perfect for brainstorming video scripts, repurposing old content, or developing new post ideas.

Canva (Magic Studio) – AI-powered design suggestions help you create stunning graphics effortlessly.

Lumen5 – Turns your blog posts or scripts into engaging short-form videos for Instagram Reels and YouTube.

These tools help you stay consistent, adapt content across platforms, and keep your audience engaged.

2. Link Management & Analytics: Track What Works

Affiliate links, promo codes, and brand partnerships need tracking. These tools help you organize links, measure clicks, and optimize for conversions.

Bitly – Shorten, brand, and track links to see what’s driving traffic.

Linktree – A single, sleek bio link for all your important URLs.

Beacons.ai – More than just links—media kits, storefronts, and monetization tools in one place.

Geniuslink – Automatically directs international followers to the right store (great for global audiences).

These are Best for Affiliate marketers and creators who want to maximize earnings from their links.

3. Influencer Platforms & Campaign Management

Managing brand deals manually? AI-powered platforms now handle outreach, contracts, and performance tracking so you can focus on creating.

Logie.ai – An all-in-one solution for AI content creation, link management, and Amazon-compliant reporting.

Aspire – Helps brands find influencers and track campaign success.

Grin – Built for e-commerce creators, with tools for tracking sales and partnerships.

LTK (LiketoKnow.it) – Turn your outfit posts into shoppable content and earn commissions.

Why Logie.ai stands out: It combines AI-generated content, automated link tracking, and real-time analytics, making it a game-changer for serious influencers.

4. Performance Tracking: Know Your Numbers

Data is power. These tools show you what’s working (and what’s not) so you can refine your strategy.

Amazon Influencer Analytics – Track sales, commissions, and traffic from your Amazon storefront.

Google Analytics – Deep insights into your blog or website traffic.

Iconosquare – Detailed Instagram & Facebook analytics to optimize posting times and content.

Keyhole – Real-time hashtag tracking and campaign performance.

Key metrics to watch: Engagement rates, click-throughs, top-performing posts, and conversion trends.

5. Best Practices for Using AI as an Influencer

AI is powerful, but strategy still matters. Here’s how to use it effectively:

  • Stay Compliant – Follow platform rules (like Amazon’s Terms of Service) to avoid penalties.
  • Automate Repetitive Tasks – Let AI handle scheduling, link tracking, and basic content drafts.
  • Personalize Where It Counts – Use AI insights to tailor content to your audience’s preferences.
  • Test & Optimize – Try different tools and track results to see what boosts your growth.

In 2025, successful influencers don’t just create, they optimize. With AI handling the heavy lifting, you can focus on building authentic connections and growing your brand.

Ready to streamline your workflow? Tools like Logie.ai make creating, tracking, and scaling your influence easier than ever.

Try it free today and work smarter, not harder.

AI Influencers in 2025: Can We Trust Them? (And Should Brands Even Try?)

By
Betonsky N.
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0

Picture this: You’re scrolling Instagram when a stunning influencer catches your eye. Flawless skin, impeccable style, and captions so witty they seem… too perfect. Then it hits you, this person isn’t real. They’re an AI-generated avatar with millions of followers and brand deals.

At Logie, we’ve watched this trend explode. AI influencers are everywhere now, never tired, never off-brand, and always camera-ready. For marketers, it’s tempting: Imagine the control! No more influencer ghosting or PR scandals! But here’s the catch: Audiences are skeptical. And that changes everything.

Let’s discuss what’s happening and how brands and creators can navigate this new world without losing the human touch.

Why AI Influencers Are Taking Over (And Why It’s Complicated)

AI influencers are like digital puppets:

Hyper-realistic but not human. They’re designed to be “perfect,” always on-message, always available.

  • Scalable. Need 100 posts in a week? An AI won’t complain.
  • Data-driven. Every caption, pose, and product placement is optimized for engagement.

For brands, this sounds like a dream. No more worrying about an influencer going rogue or posting something off-brand. But here’s the problem: Perfection is boring.

Real people connect with real people’s quirks, messy hair, and all. When an AI “influencer” promotes a product, it feels… hollow. And if they mess up? The brand takes 100% of the blame. 

The Trust Problem: Why AI Influencers Feel “Off”

A Northeastern University study found something fascinating:

When a human influencer makes a mistake, audiences shrug. (“Hey, nobody’s perfect!”)

When an AI influencer messes up? People assume it was intentional and blame the brand.

Why? Because AI doesn’t feel real. It can’t:

  • Apologize genuinely (“Sorry, guys, that post was tone-deaf, I’m learning.”)
  • Show vulnerability (“This acne journey has been rough, but here’s what helped.”)
  • Be relatable (“I burned dinner again. #AdultingFail”)

And let’s be honest, some AI influencers creep people out. Have you ever seen one who’s almost human but not quite? That’s the “uncanny valley” effect, making audiences uneasy.

The bottom line: AI influencers can work, but only if brands use them transparently and don’t try to fake authenticity.

One weird but interesting example is The News Daddy, a popular influencer who covers current events with personality and edge. Recently, an unrelated AI experiment emerged online: a character called The News Baby. 

While not created by News Daddy himself, this AI avatar mimics his voice, pacing, and even signature humor, delivered through the digitally rendered face of a baby. It’s equal parts hilarious and uncanny.

The News Baby is a conversation starter about how far AI should go. The baby-faced digital character presents news content in a style eerily similar to News Daddy’s, but it raises questions about originality, creator rights, and content integrity.

It’s gone viral in bursts, but also sparked deeper conversations: Should AI be allowed to replicate real creators without their consent closely? What are the boundaries when an AI copy becomes so recognizable that it potentially competes with or dilutes the original?

This case adds an important layer to our conversation. Whether it’s playful parody or a serious attempt at automation, News Baby is a reminder that even when AI imitates style, it can’t replace human connection.

How to Use AI Influencers Without Losing Credibility

We’re not saying avoid AI entirely. It’s a tool, not a villain. But brands and creators need to be smart:

For Brands:

  • Be upfront. Label AI influencers clearly. (Example: “Meet Nova, our virtual brand ambassador!”)
  • Don’t replace humans, augment them. Use AI for repetitive tasks (product demos, UGC-style posts), but let real people handle emotional storytelling.
  • Monitor closely. AI can go off-script fast. Have a human review everything.

For Creators:

  • Lean into what AI can’t do. Your humor, flaws, and real-life stories are your superpower.
  • Collaborate with AI. An AI may handle your editing while you focus on raw, unfiltered content.
  • Call out fake influencers. If an AI account copies your style, speak up. Audiences will back you.

Here’s the truth: AI influencers won’t replace humans. They’ll just make real creators more valuable. In 2025, audiences will crave:

  • Real stories (not polished algorithms)
  • Genuine mistakes (not programmed “imperfections”)
  • Human connection (not synthetic charm)

So, brands: Use AI wisely. Creators: Double down on what makes you you.

And if you’re feeling lost in this new landscape? We’re here to help. At Logie, we help brands and creators blend innovation with authenticity because the future belongs to those who keep it real.

Sign up for brands and creators.

Influencer Marketing in 2025: Navigating New Trends and Smarter Strategies

By
Betonsky N.
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0

Influencer marketing will be completely redefined in 2025. The rules of the game will change for creators and brands alike, especially those in Logie’s ecosystem. 

Whether you’re just now finding your voice in the creator economy or driving data-backed brand growth, understanding these trends is essential.

Let’s explore the key shifts shaping influencer marketing this year and how to stay ahead.

1. The Rise of Nano and Micro-Influencers

Big is no longer always better. Brands are leaning into nano (1K–10K) and micro-influencers (10K–100K) because they offer authenticity and trust over mass reach. These creators often have niche communities that engage meaningfully.

This is your moment. You don’t need a million followers to land collaborations. Focus on community, consistency, and value.

Partnering with smaller influencers gives you a lower-cost way to test messaging across segments. Their engagement rates are often three times higher than those of macro-influencers.

2. AI-Powered Influence: From Matching to Messaging

AI is doing more than writing captions. It’s helping brands discover the right influencers, forecast campaign performance, and even generate personalized content at scale.

For creators: Embrace tools like Logie.ai that help you optimize your profile, generate branded content ideas, and get matched to campaigns that fit your style.

For Brands: With AI, you’re no longer guessing. Predict which creators will drive ROI before you commit.

3. Live Shopping Is Here to Stay

Influencers going live to showcase products is no longer a novelty. Platforms like TikTok, Amazon Live, and Instagram are turning real-time commerce into a major revenue channel.

For creators: Don’t be afraid to go live. Even casual product demos can drive sales if you’re engaging and relatable.

For Brands: Real-time data and viewer feedback from live sessions offer unmatched insight into what products excite your audience.

4. ROI-Driven Influencer Partnerships

Gone are the days of paying for “awareness.” In 2025, performance matters. Brands are moving toward affiliate models, conversion tracking, and performance-based payments.

For creators: Learn how to track your conversions and communicate your ROI. Brands love creators who know their metrics.

For brands: Performance-based influencer deals protect your budget and keep your goals aligned with creators.

5. Long-Term Partnerships Over One-Off Posts

Brands are valuing relationship building over short-term sprints. Long-term collaborations mean better storytelling, more loyalty, and measurable growth.

For creators: Show brands you’re in it for the long haul by creating a mini-series, sharing unboxing stories, or showing product evolution.

For Brands: Repeating partnerships means less ramp-up time, deeper insights, and stronger brand lift.

6. Platform Diversification Is Non-Negotiable

Instagram and TikTok are still dominant, but brilliant creators and brands are expanding into Pinterest, LinkedIn, YouTube Shorts, and even podcasts.

For creators: Repurpose your content. TikTok could become a pin, an Instagram reel, and a YouTube short.

For brands, Diversification equals risk reduction. It also expands your ability to test which platform drives what kind of result.

7. Authenticity Still Wins

Consumers are tuning out overly scripted content. They want transparency, honest opinions, and creators who use the products they promote.

For creators: It’s okay to say no to partnerships that don’t feel right. Long-term trust > short-term paycheck.

For brands: Partner with creators who already love your product. The content will be stronger, and the performance will be better.

8. B2B Influencer Marketing Is Growing

Influencer marketing isn’t just for skincare and sneakers. More B2B brands are partnering with thought leaders and subject matter experts to reach niche professional audiences.

For creators: If you’re a creator with knowledge in finance, tech, marketing, or productivity, explore LinkedIn and newsletters.

For brands, collaborate with industry leaders on webinars, whitepapers, and LinkedIn campaigns to increase credibility and reach.

Wrap-Up

Influencer marketing in 2025 is no longer about playing catch-up. It’s about being agile, strategic, and authentic.

Creators: Double down on your strengths, use AI tools to stand out, and prioritize value-driven relationships.

Brands: Stop guessing. Use data, diversify platforms, and invest in creators who deliver real outcomes.

Want help navigating all this? Join Logie and access useful tools for creators.

Let’s evolve together, smarter.

Don’t Panic: TikTok Shop’s 2025 Shift Explained

By
Betonsky N.
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0

In 2025, TikTok Shop started the year as one of the fastest-growing forces in U.S. e-commerce, blending entertainment with real-time shopping in a way no other platform does. 

Creators were going viral, small businesses were scaling quickly, and the platform seemed poised to compete with giants like Amazon and Shein.

But then trade tensions flare up.

By April, new U.S. tariffs of up to 145% on Chinese imports and the removal of the de minimis exemption for goods under $800 began to bite. 

Foreign sellers, many of whom fuel TikTok Shop’s product ecosystem, started reporting monthly sales slumps of up to 25%. Costs rise. Shipping slows. Creators and brands pause, reassess, and brace for uncertainty.

What Triggered the Slowdown?

These aggressive tariffs were throwing TikTok Shop’s supply chain into disarray, while sellers relying on Chinese manufacturers saw profit margins vanish overnight. 

For creators who thrive on promoting affordable trending products, maintaining pricing that works for their audience was becoming impossible.

Meanwhile, mid-size and enterprise brands started seeing campaign ROI drop as fulfillment times lagged and ad inventory became less predictable. Budget planning got harder, and Experimentation stalled

In “TikTok Shop Surges Ahead,” we explored how creators and brands capitalized on TikTok’s integrated commerce model. However, macroeconomic friction is now challenging that momentum.

A Temporary Cooling-Off Period

A 90-day tariff reduction deal between the U.S. and China recently lowered duties to 30%, offering momentary relief. 

Sellers have started updating product catalogs, and creators cautiously resume campaigns. However, the damage from Q2 is already setting strategy changes in motion.

This moment is a wake-up call.

📰 In “Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do”, we highlight why leaning into first-party data and platform diversification is critical now more than ever.

For creators, Simplify, Source Smart, Stay Visible, while brands should rethink Campaigns to Maximize Conversions.

For data-driven brand managers, this is a prime window to:

  • Audit which SKUs are tariff-exempt or locally stocked
  • Reinvest in influencer-generated content, especially on stable platforms like Pinterest.
  • Split-test UGC vs branded creative to see which format recovers best in ROAS

TikTok may be turbulent, but the creator economy isn’t slowing down; it’s shifting. Brands should use this period to build cross-platform systems that endure future supply chain shocks.

What Everyone’s Doing: Diversify, Adapt, Repeat

Across the board, both creators and brands are:

  • Using Pinterest to tap into evergreen search intent
  • Curating Amazon Storefronts to support TikTok product links
  • Building email lists and gated content to reduce reliance on any one platform

📣 As we cover in “Pinterest Is Changing How People Shop and Search,” shoppers now expect rich, personalized discovery experiences. Platforms that reliably deliver those are where attention is heading.

While TikTok Shop is experiencing some roadblocks, its unique blend of social-first commerce and viral storytelling still has incredible potential. 

Sellers who can pivot quickly, creators who can evolve content formats, and brands who track performance intelligently will appear.

This turbulence is temporary. Your strategy shouldn’t be.

Turn Pins into Purchases: Your 2025 Pinterest Shopping Playbook

By
Betonsky N.
-
0

In this day and age, people don’t shop the way they used to. They scroll before they search, and they save before they buy. 

And increasingly, they’re shopping where they feel inspired. That’s why Pinterest has become one of the most valuable platforms for creators and e-commerce brands, especially when powered by Shopping Ads.

This guide walks you through Pinterest’s latest ad tools while connecting the dots to critical shifts in shopping behaviour, as uncovered in these Logie insights.

Pinterest Is Changing How People Shop and Search

Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do Next

Step 1: Upload Your Product Catalogue. Your Storefront Starts Here

Your product feed is the foundation of everything on Pinterest. It enables discoverable product Pins, retargeting ads, and personalized shopping experiences.

How to upload:

  • Direct Upload: Add your data feed as a .csv or .tsv file.
  • E-commerce Integrations: Sync in real-time with Shopify, WooCommerce, Adobe Commerce, or Salesforce.
  • Pinterest API: Ideal for extensive inventories that require automation.

Best practice: Ensure your catalogue is updated daily to avoid out-of-stock items appearing in ads.

According to Pinterest, merchants with Catalogues see 5x more impressions than those without. Every item in your catalogue becomes fuel for Pinterest’s algorithm to promote your products contextually.

Pro tip from Logie: As visual-first platforms continue to rise, structured product data becomes critical in SEO for discovery. Pinterest isn’t just a mood board; it’s now a search engine with buying intent.

Step 2: Optimize Your Feed; Visibility Begins With the Details

Uploading your feed is step one. Optimizing it is where you unlock performance.

🛠 Improve metadata:

  • Add product titles with brand, colour, and size (ex, “Adidas Cloudfoam Running Shoes – White, Women’s 8”)
  • Write detailed descriptions (80+ characters) using relevant keywords naturally
  • Use rich visuals that show the product in lifestyle settings (not just white backgrounds)

Use Pinterest’s tools:

  • Catalogue diagnostics to fix feed errors
  • Scheduled ingestion to refresh your data frequently
  • Bulk uploads to grow your SKU base (2,500+ products = 3x ROAS!)

Pinterest’s discovery engine thrives on context. The more data you give it, the more it can match your product to a user’s intent, often before they even search for it.

Learn how Pinterest is transforming visual search and product discovery.

Step 3: Inspire to Convert; Make Every Scroll Shoppable

People use Pinterest to imagine, plan, and dream. Your goal? Seamlessly insert your products into that experience.

Here’s how:

  • Product Tagging: Add clickable tags to lifestyle images so people can shop what they see.
  • Connect Instagram: Claim your IG account to auto-import Reels and posts as Pins.
  • Creative Catalogue: Automate UGC, influencer content, or videos into dynamic ads.
  • Shoppable Collages: Combine multiple products into a themed visual board with prices and links.

Pinterest reports that product Pins tagged in real-life imagery show 70% higher shopping intent than standalone product Pins. It’s not just what you sell, it’s how you show it.

Boards also matter. Over 25% of Pinterest SEO traffic leads to boards, not Pins. So curating relevant boards with tagged products helps your catalogue work harder organically.

Explore how to drive traffic without relying on old SEO playbooks.

Step 4: Launch Smart Shopping; Campaigns Scale With AI

Once your catalogue is optimized, it’s time to turn it into results. Pinterest’s advertising ecosystem now supports advanced campaign types that are smarter, faster, and fully optimized for conversions.

Use these tools:

  • Pinterest Performance+: AI-powered ad delivery based on buyer behaviour
  • Deal Ads Module: Auto-surfaces sales and price drops to highly interested users
  • Promotions Integration: Connect with Shopify to auto-pull promotions into your ads
  • Mobile Deep Links: Drive users directly into your app for faster checkout

Pinterest reports that advertisers using deep links see up to a 235% lift in conversions and a 34% lower CPA. That’s not just reach, it’s high-intent action.

Use Smart Campaigns for:

  • Retargeting visitors
  • Converting high-potential browsers
  • Scaling catalogue ads across user segments

Step 5: Measure, Learn, Grow And Repeat What Works

Marketing is half art and half science, and Pinterest gives you the tools to master both.

Essentials:

  • Pinterest Tag: Track conversions from Pin to checkout
  • Conversions API: Collect server-side data for more accurate attribution
  • A/B Testing: Continuously refine creative, targeting, and timing

Third-party measurement: Use tools like Nielsen, Oracle, or Google Analytics for full-funnel insight

Pinterest found that advertisers using the Pinterest Tag and Conversions API together saw ~10% improved CPA. That’s compounding performance with data.

Learn how to measure deeper beyond basic analytics

Pinterest is a Social Platform; it’s also a Conversion Engine. With over 500 million monthly active users and unmatched visual-first engagement, Pinterest is redefining the path to purchase.

By correctly setting up Pinterest Shopping Ads, from catalogue to creative to measurement, you’re building an evergreen machine for product discovery and conversion.

Want to take action now?

  • Upload your full product feed.
  • Tag your products in lifestyle content.
  • Launch Smart Shopping campaigns
  • Measure and optimize with real-time insights

Your next high-intent customer might already be on Pinterest; you just need to show up right.

The trade war is cooling down, But What Does That Mean for Creators, Brands, and platforms like TikTok, Temu, and Shein?

By
Betonsky N.
-
0
Social Media Trade Wars

Big news from across the globe: the U.S. and China have finally agreed to ease up on tariffs at least for the next 90 days. 

It might sound like just another political headline, but if you’re a creator, a brand, or someone who relies on social commerce for growth, this matters more than you think.

So let’s break it down: what just happened, what’s changing, and what you can do to stay ahead.

What’s the Deal? Literally.

After months of high-stakes tension (and some truly wild tariff hikes), both countries finally sat down and hit pause. The result?

U.S. tariffs on Chinese goods are dropping from 145% to 30%.

China is cutting its tariffs on American products from 125% to 10%.

Some of those extra retaliatory actions (like blacklists and shipping delays)? Suspended.

This truce kicks off a 90-day “reset mode” window between the world’s two biggest economies. But while analysts are busy asking “What’s next for trade?”, we’re asking something more immediate:

How does this affect your storefront, collabs, and next paycheck?

What This Means for TikTok, Temu, and Shein

Let’s start with the platforms that are already shifting into high gear.

TikTok has been in hot water lately due to all the regulatory noise in the U.S. But this softening in trade tension might just cool things down enough for the platform to double down on TikTok Shop in the States.

If TikTok can:

Integrate deeper with Chinese suppliers.

Offer smoother commerce for the U.S. audience.

And avoid further political drama.

Then you, the creator, could see more affiliate tools, better brand support, and yes, more commissionable links that actually convert.

Want proof? TikTok’s Japan e-commerce rollout is a case study in what’s possible when the platform isn’t under fire.

Temu and Shein Are About to Go Hard

These two have been in the influencer game for a while, but tariffs and tension made it harder for them to operate smoothly in the U.S. Now? It’s game on.

Expect:

  • Lower prices will make fast fashion and gadgets a trend again.
  • More creator campaigns (especially for those in beauty, lifestyle, and tech).
  • Quicker shipping and a better shopping experience.

If you’ve worked with Temu or Shein before, now’s the time to polish up your media kit. If you haven’t? Let’s just say they’re probably refreshing their influencer rosters as we speak.

Also, if you’ve seen your content views or affiliate links slowing down, check out Why Website Traffic Is Dropping. This trade thaw might just be your turning point.

Why Influencers Should Care

This isn’t just about trade, it’s about restoring product variety, campaign budgets, and affiliate programs that were frozen or scaled back during the chaos.

Brands will now:

  • Re-opening budgets for creator campaigns
  • Looking for fresh U.S.-based faces to represent global brands
  • Prioritizing ROI through authentic content and strong community ties

That last part? It’s great news for micro and nano creators. You’re exactly who these brands want if you have an engaged niche audience and solid content.

Need receipts? Is Beauty Losing Its Glow on Instagram? Shows how smaller, focused creators are outperforming big-name influencers.

Time to Recheck Your Storefront Strategy

Let’s talk links, buttons, and digital shelves.

If TikTok Shop comes back strong and platforms like Temu bring in more affiliate perks, where you drive your traffic matters more than ever.

Ask yourself:

  • Am I promoting the right products for the new wave?
  • Are my links set up where shoppers want to buy?
  • Is my short-form content aligned with upcoming trends?

If this feels like a pivot moment, it is. See how other creators are adapting in Monetization Trends from LinkedIn.

So… What Happens Next?

This 90-day window isn’t permanent. But it is your early mover advantage. While analysts and policymakers debate long-term solutions, creators and brands who act now can ride the next wave before it gets crowded.

If You’re a Creator:

  • Update your storefront and product links
  • Pitch to brands who are rebooting U.S. campaigns
  • Refresh your short-form content with conversion in mind

If You’re a Brand:

  • Look at emerging creators with data-backed engagement
  • Diversify your influencer network beyond just Instagram.
  • Explore commerce-ready platforms like TikTok, Temu, and Amazon Live.

Let’s not overcomplicate it. This is a turning point. The world economy just took a breath. That means more products, more campaigns, more dollars flowing into digital ecosystems where YOU show up.

The question now is: Are you ready for the next move?

Want help navigating the next wave of global commerce trends as a creator? Logie’s got your back with tools, data, sessions, and support. Let’s build what’s next, together.

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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