Trump Says He Has Wealthy Investors Ready to Buy TikTok U.S.

June 30, 2025

If you thought the TikTok ban drama was over, think again. In a recent Fox News interview, Donald Trump claimed he has a group of “very wealthy people” ready to buy TikTok’s U.S. operations.

With a looming September 17th deadline and Beijing still holding the algorithm card, this isn’t just political theatre; it’s a real shift in the social media landscape.

If you’re a creator or brand relying on TikTok traffic, the next few weeks could reshape your content strategy. Here’s everything you need to know.

What Sparked the Urgency?

The Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA) was signed into law in 2024, giving ByteDance an ultimatum: sell TikTok’s U.S. operations or face a ban.

Now in office again, Trump has already extended the deadline three times. The current cutoff? September 17, 2025.

This extension aimed to allow room for a legitimate sale, and now Trump is claiming he has a qualified group of American investors who could take over the U.S. version of TikTok.

But here’s the twist: China still needs to approve the deal, especially if it involves TikTok’s core recommendation algorithm.

Who Might Be Buying?

While Trump hasn’t revealed names yet, speculation is swirling. Reports point to big private equity names like Andreessen Horowitz, Blackstone, and KKR. Former Treasury Secretary Steve Mnuchin and even the creator, Mr Beast, have been floated as interested parties.

Meanwhile, Frank McCourt’s Project Liberty has publicly committed $20 billion to acquire TikTok U.S. without the algorithm. This approach avoids export complications and raises concerns about content quality and continuity.

Why the Algorithm Matters

TikTok’s addictive power lies in its algorithm, which has been a Chinese-protected technology under strict export rules since 2020.

If the algorithm isn’t included in the sale, creators could experience a drop in reach, lower engagement, and a ripple effect on monetisation.

A sale without the algorithm is like buying a Ferrari without the engine. It might look the same, but it won’t perform like the TikTok you know.

What This Means for Creators

Platform Stability: A clean sale with algorithm access means less disruption. A fragmented version might cause users and creators to migrate to Reels, Shorts, or Pinterest.

Reach & Revenue: Expect algorithm changes to impact discovery and earnings if the sale excludes core tech.

E-commerce & Tools: Tools like TikTok Shop and ad systems may evolve or break depending on the buyer.

Logie creators: now is the time to diversify. Upload your content across platforms, link your product catalogues with Logie tools, and watch for early signs of engagement shifts.

How to Prepare Now

Audit Your Content: Which videos perform best across platforms? Use Logie’s analytics to compare.

Build Multi-Platform Funnels: Use our cross-posting tools to keep your affiliate links and tracking consistent.

Watch the Dates: September 17 is closer than you think. Monitor Logie’s creator briefings for real-time updates.

Closing Thoughts

The future of TikTok in the U.S. is still up in the air, but what’s clear is that creators can’t afford to wait and see.

Whether a sale happens or not, diversifying your reach and preparing for disruption is your smartest move.

Will you be ready when the algorithm shifts? Or will you be scrambling after the dust settles?

YouTube Shorts, Instagram Reels, or TikTok? Which Short-Form Platform Delivers Creator Growth

Emmy O.

June 27, 2025

Introduction

If you’re a creator trying to grow fast, monetize smarter, or finally figure out which platform is worth your time, this post is for you.

You’ve probably heard the same names over and over: TikTok, Instagram Reels, YouTube Shorts. But behind the hype is a real question: Which helps you grow your audience and income the fastest?

This isn’t about chasing trends. It’s about choosing a platform matching your goals, content style, and how you want to earn.

In this article, we break down each platform’s reach, engagement, monetization, and creator support so you can stop guessing and start scaling.

1. Reach & Audience Growth Potential

TikTok leads with ~40% of the short-form market share, dwarfing YouTube Shorts and Instagram Reels, which each hold about 20% 

This means TikTok remains the most fertile ground for discovery.

With average viewership, TikTok and Reels creators with 100K+ followers often get above 200K views per video, while typical Shorts posts average around 90K views .

YouTube Shorts now registers user sessions averaging 18 minutes, TikTok at 19 minutes, and Instagram Reels at 11 minutes, showing strong audience retention even on YouTube.

influencer marketing  

2. Engagement & Interaction

TikTok boasts the highest engagement accounts with 100K–500K followers, reaching about 9.7% engagement, while Reels reach about 6.6%.

TikTok also receives three times more comments than Instagram Reels, making it the place for two-way interaction.

On YouTube Shorts, the comment rate is low (around 0.05%), but engagement metrics matter most. Views include auto-plays in the Shorts feed, and YouTube pays based on engaged views, not raw impressions.

3. Creator Monetization & Revenue Models

YouTube remains the most consistent earner: creators in lucrative niches earn $2–$25 per 1,000 views on long-form and 45% revenue share on Shorts, with CPMs hitting up to $75.

TikTok offers $0.40–$1.00 per 1,000 views through its Creator Rewards Program, plus substantial live stream income; some creators pull in $35K per show.

Instagram Reels monetization is growing, with bonuses between $0.50 and $2.50 per 1,000 views and high-value brand deals ranging from hundreds to tens of thousands.

4. Platform Trends & Creator Support

TikTok has shifted from its multi-billion-dollar fund to a rewards algorithm that favors high-performing videos over longer cycles, though earnings and follower growth remain strong.

YouTube has integrated Shorts into the Partner Program and shares ad revenue via a Creator Pool based on engaged views.

Instagram is aggressively recruiting creators. It has launched exclusive bonuses, referral incentives up to $20K, and “Breakthrough Bonus” programs for Reels creators.

5. Platform Strengths & Weaknesses

Platform	Strengths	Limitations
TikTok	Rapid discovery, high engagement, live stream commerce	Trend-dependent, high content churn
Instagram Reels	Seamless shopping integration, strong visuals, tied to full IG ecosystem	Monetization still maturing
YouTube Shorts	Reliable ad income drives long-form growth, strong retention metrics	Slower subscriber growth, low comment rates

6. Influencer Marketing Strategies by Platform

TikTok: Use duets, challenges, sound trends, and TikTok Shop or live stream commerce when relevant. Post consistently and natively, don’t copy-paste across platforms.

Instagram Reels: Complement Reels with Stories, Lives, and static Feed posts. Pair with in-app shopping and clean visuals for seamless brand activations.

YouTube Shorts: Use Shorts as teasers that link into your long-form content funnel. Optimize for SEO-friendly titles, playlists, and call-to-actions.

Final Thoughts: Pick what matches your goals

If explosive reach and real-time engagement matter most, TikTok is your fastest path. For visually driven, commerce-integrated storytelling, Instagram Reels is unmatched.

YouTube Shorts is the sustainable choice for long-term channel growth, consistent earnings, and an evergreen content strategy.

The smartest path? Start with one platform, validate what works, then cross-pollinate across others.

Creator growth isn’t about being everywhere; it’s about being where your audience shows up and buys in.

The Best Platforms for Influencer Marketing (and How to Pick the Right One)

Emmy O.

June 26, 2025

Introduction: Not All Platforms Are Created Equal

If you’ve ever felt overwhelmed trying to decide whether to put your next influencer campaign on TikTok, Instagram, YouTube, Pinterest, or LinkedIn, you’re not alone.

In today’s creator economy, choosing the right platform isn’t just a preference; it’s a strategy. The wrong choice can mean low engagement, wasted ad spend, or flat-out silence.

But the right one? That’s where influencer marketing shines, driving views, sparking conversations, and generating real conversions.

At Logie, we’ve seen firsthand how matching the right creator with the right platform can completely transform campaign results.

But there’s no one-size-fits-all answer. Each platform offers something different: TikTok’s virality, Instagram’s shopability, YouTube’s depth, Pinterest’s intent, and LinkedIn’s authority.

This guide discusses each platform’s strengths, who it is best for, and how to align it with your campaign goals.

Whether you’re a brand manager planning your next launch or a creator looking to expand your reach, this comparison will help you choose wisely and confidently.

1. Audience & Demographics

TikTok: Dominates Gen Z and young millennials, with 16–24-year-olds making up ~41% of its user base. It leads in conversion social commerce on TikTok, converting nearly 44% of users in 2024.
Instagram: Broad demographic reach; 81% of users use it to research products, and 50% have made purchases from the app 
YouTube is the largest video platform, with over 2.5 billion people using it monthly. It is excellent for product reviews, tutorials, and long-form storytelling.
Pinterest: A visual discovery engine, not a social app with a strong influence in fashion, home décor, and lifestyle. Grew its creator fund by 72%.
LinkedIn is ideal for B2B, career-focused, and professional content. While smaller in lifestyle reach, it’s powerful for industry thought leadership and lead generation.

2. Content Format & Engagement

TikTok: Short, entertaining, trend-driven videos are highly shareable. Its algorithm aids virality and supports live shopping, where immediate purchases during live streams are increasingly common.
Instagram: Offers Reels, Stories, Feed, and Live. Shops integration supports seamless purchases directly from posts and lives .
YouTube provides longer video formats, perfect for in-depth demos, unboxings, and reviews. It also has dedicated shopping tools via YouTube BrandConnect .
Pinterest supports Pins, Idea Pins, and shoppable content. It is ideal for the evergreen discovery and planning stages when users build boards around inspiration .
LinkedIn: Best for posts, articles, and SlideShares focused on expertise, case studies, and tool recommendations.

3. Social Commerce & Conversion

TikTok & Instagram: Top performers for social commerce. TikTok’s short videos converted ~44%, while Instagram shoppers actively engage with product posts and shops. Both are investing heavily in live shopping.
YouTube: Influences purchase decisions through reviews and is improving product tags via BrandConnect integration
Pinterest: Functions as a visual search and discovery platform, enabling high-intent user purchases and inspiring future buys 
LinkedIn is less transactional and more suited for driving lead generation and professional service conversions.

4. Campaign Goals & Ideal Use Cases

Goal	Best Platform(s)	Why
Awareness / Viral Reach	TikTok, Instagram, YouTube	High reach and shareability
Consideration / Reviews	YouTube, Pinterest	Long-form detail, visual discovery
Sales / Short-term Promo	TikTok, Instagram Shops	In-app purchase features, live shopping
B2B / Professional Authority	LinkedIn	Ideal for thought leadership and lead-gen
Evergreen inspiration	Pinterest	Visual boards for aspirational content

5. Budget & ROI Expectations

Influencer marketing spend is now expected to surpass traditional digital ad spend.
ROI depends on platform choice and campaign design: TikTok and Instagram offer fast results, while YouTube and Pinterest may offer longer conversion windows.
Micro-influencer campaigns (via platforms like Logie) can be highly cost-effective.

6. Influencer Discovery & Campaign Tools

Tools like Logie help brands manage campaigns across platforms. 
Choose tools based on your team size, budget, and desired integrations (e.g., e-commerce, analytics).

7. Platform Trends & Best Practices

TikTok: Capitalize on trends and live shopping, use hashtag challenges.

Instagram: Integrate feed posts with Reels and Stories; leverage Shops + live demos.

YouTube: Keep evergreen content alive with SEO-optimized descriptions and timestamps. Use BrandConnect for sponsored opportunities.

Pinterest: Use high-quality visuals, keywords in pin descriptions, and group board collaborations.

LinkedIn: Post case studies, partner-driven content, and repurpose video snippets from other platforms.

Final Thoughts: Match Strategy to Platform, Not the Other Way Around

The truth is, influencer marketing doesn’t work in a vacuum. What works for TikTok will fall flat on LinkedIn.

What converts on Pinterest may not even get seen on Instagram. That’s why your platform choice is the strategy.

TikTok and Instagram will deliver speed if you’re promoting quick-consumption products or riding trends.

YouTube and Pinterest are your powerhouses if you’re educating or nurturing long-term interest. And if you’re building trust in a B2B space, LinkedIn remains unmatched.

Most importantly, don’t choose based on what’s trendy; choose based on what your audience needs and where they live.

Let your influencer marketing strategies follow the buyer journey, not just the algorithm.

So… which platform will you pick for your next campaign?

TikTok’s Live Fan Club: How Creators Are Building Loyalty That Lasts

Emmy O.

June 25, 2025

TikTok just gave creators a new way to connect with fans, and it’s more than just flashy badges. The platform’s new Live Fan Club feature is quietly becoming one of its most powerful engagement tools.

It rewards loyal viewers, boosts interaction during lives, and creates a sense of community that could eventually translate into real revenue.

But it’s not just about perks and popularity. TikTok is doubling down on loyalty, live content, and monetization, all while facing major pressure from U.S. regulators. And with Community Fest 2025 in full swing, Fan Clubs are front and center in TikTok’s strategy.

In this article, we’ll explain Fan Clubs, why they matter now, and what creators and brands should pay close attention to.

So, What’s the Live Fan Club Anyway?

The Live Fan Club is a VIP section for your most loyal TikTok LIVE viewers. It’s free to join, and gives fans some pretty cool benefits:

A unique badge that shows up during live chats
The chance to be featured in a Fan Club tab
Exclusive messages from the creator
Extra visibility during busy livestreams

For creators, it’s a great way to recognize your regulars, spark deeper conversations, and keep your LIVE room feeling more like a community than a crowd.

A Star Player in TikTok’s Community Fest 2025

If you’ve been on TikTok lately, you’ve probably seen the buzz about Community Fest. Like the creator Olympics, it’s a global celebration of live creators and their fans.

Fan Clubs are right at the heart of it. TikTok runs missions, reward systems, and team competitions that rely on Fan Club participation.

The more active and engaged your fan club is, the better your shot at climbing the leaderboard.

Translation? If you’ve been thinking of going LIVE more often, now’s the time.

For Creators in the TikTok Shop World

Here’s where it gets even more interesting: Fan Clubs may become a key tool for anyone selling products through TikTok Shop.

Because let’s be real: People don’t buy from strangers. They buy from creators they trust. With Fan Clubs:

You know who your most engaged viewers are.
You can build personal relationships with those fans.
You can turn them into your first customers, brand ambassadors, or repeat buyers.

For brands scouting creators to partner with, a thriving Fan Club is a great sign that someone knows how to build a community, which often leads to higher conversions.

Meanwhile… U.S. Drama Still Looms

Of course, all of this is happening while TikTok is still on the chopping block in the U.S. Former President Trump recently granted yet another 90-day extension, buying TikTok time to figure out how to restructure its U.S. operations before the latest deadline, September 17, 2025.

So why does a feature like the Fan Club matter in this context? Because TikTok is showing that it’s not backing down.

It’s leaning in. More loyalty. More engagement. More reasons for creators and fans to stick around, no matter what politics are doing behind the scenes.

And Let’s Not Ignore Safety Concerns

TikTok has also been under scrutiny for serious livestream safety concerns, including troubling reports about children livestreaming in exploitative situations.

While the platform says it’s working on stronger moderation tools, fan clubs could also play a role here, adding structure and better oversight and giving creators more power over who gets visibility in their LIVE rooms.

Conclusion

This reflects TikTok’s long-term playbook that creators and brands should watch.

If you’re a creator:

Now’s your chance to build a tighter-knit community, reward your biggest supporters, and turn that loyalty into real-world opportunities, whether with TikTok Shop, partnerships, or even launching your product line.

If you’re a brand:

Start paying attention to more than just follower count. Creators nurturing active Fan Clubs likely have the kind of community trust that converts to sales.

In a world where short videos come and go in seconds, the Live Fan Club is TikTok’s answer to long-term loyalty. And honestly? It’s a pretty smart move.

TikTok Isn’t Going Anywhere, At Least Not Yet

Emmy O.

June 24, 2025

What just happened?

On June 19, 2025, President Trump signed an executive order titled “Further Extending the TikTok Enforcement Delay,” officially extending the deadline for TikTok’s “qualified divestiture” until September 17, 2025

In practical terms, that means:

TikTok stays online in the U.S. The Department of Justice is now barred from enforcing the ban mandated by the “Protecting Americans from Foreign Adversary Controlled Applications Act” (PAFACA).
App stores (Apple, Google) are safe. They’re shielded from legal penalties for keeping the app available.
Time is being bought. The administration hopes this window allows for a secure and legally sound sale or restructuring of TikTok’s U.S. operations, under the watch of Vice President JD Vance.

A little history: How did we get here?

PAFACA & TikTok:

April 24, 2024: Congress passed PAFACA—a law that demands TikTok’s parent, ByteDance (based in China), either divest U.S. operations within 270 days or face a ban
Deadline set: January 19, 2025.
January 17, 2025: The Supreme Court affirmed PAFACA as constitutional in TikTok v. Garland
January 18–19, 2025: TikTok briefly went offline; Apple and Google pulled the app. Trump returned it via executive order, delaying enforcement by 75 days.

Extensions:

April 4, 2025—The second 75–day extension came just as Trump introduced tariffs on China. Speculation arose that TikTok’s sale could be tied to a broader trade strategy.
June 19, 2025 – 3rd and lengthiest extension: a new 90-day pause, now ending September 17, 2025, to allow time for a deal.

Why this matters, and what it means

TikTok’s place in America:

With over 170 million U.S. users and 7.5 million U.S. businesses, TikTok is woven deeply into American pop culture and commerce
It’s a go-to platform for creators, artists, politicians—even Trump himself, who’s admitted to having a “warm spot in his heart” for the app.

National security concerns:

Lawmakers warn TikTok could funnel American user data to the Chinese government or be a vehicle for propaganda.
Senator Ted Cruz even referred to it as a potent espionage tool, echoing bipartisan concern.s

Political tug-of-war:

Supporters of the delay (including Trump) argue it buys necessary time for a technical, legally sound sale without disrupting American users.
Critics see it as overreaching. Some Republicans (e.g., Senators Hawley and Rubio) view it as an unnecessary delay for national security, and others fear Trump may be using tech policy as political leverage.
GOP frustration is growing—some senators bluntly say “we can’t wait forever,” yet few are challenging the President directly

The deal landscape:

Bidders reportedly include Amazon, Perplexity AI, AppLovin, Oracle-led coalitions, investors associated with Steven Mnuchin, and Alexis Ohanian
Structurally, ByteDance might retain a minority stake under a broader U.S.-led consortium.
However, the whole approval hinges on China’s willingness to agree, something that earlier deals stumbled over because of recent tariffs.

What comes next?

By September 17, 2025:

TikTok must finalize a deal that meets PAFACA standards, effectively putting its U.S. operations beyond China’s control.
If no deal is reached:
The DoJ could begin enforcing the law.
App stores could be compelled to pull the app and cease support.

Possible roadblocks:

Legal challenges: Some observers argue that these repeated executive extensions may not align with the letter of PAFACA. That could invite lawsuits.
Political resistance: Even Republicans who are frustrated with the delay have been reluctant to challenge Trump directly. Scaling up pressure may require legislative fixes or court orders.
U.S.–China dynamics: China’s climate on allowing a divestiture deal remains uncertain, especially amid tariffs and geopolitical tension

Takeaway: High stakes await in September

For users: Good news—TikTok continues to operate without interruptions.
For ByteDance and buyers, finalizing a deal within 90 days is crucial; otherwise, they risk losing access to the American market.
For lawmakers and regulators, this moment will be defined by balancing urgent national-security demands with potential economic, political, and diplomatic consequences.

In Summary

What happened: President Trump signed a third extension delaying enforcement of the TikTok ban until September 17, 2025.
Why it matters: Without a U.S.-approved buyer, TikTok could still face removal from app stores under the PAFACA law.
Who’s affected: 170 M+ U.S. users, millions of creators and businesses, and potential buyers like Oracle, AppLovin, and others.
What to watch: Whether ByteDance finalizes a deal in time, and how China responds to any U.S.-led takeover.
Bottom line: TikTok gets more time for now. But pressure is building. By September, it’s deal or disappear.

Prime Day 2025 Is Here – And Logie Creators, This One’s Big

Emmy O.

June 23, 2025

Amazon has just confirmed it: Prime Day 2025 will be from July 8 to 11, and for the first time ever, it’s a four-day shopping event. That means more deals, engagement, and time for creators to cash in.

Traditionally, a 48-hour affair, this year’s extended window means you have double the time to promote high-converting products and maximize your commissions.

Deals will drop daily at midnight (PDT), with fresh themes featuring top brands like Samsung, Kiehl’s, and Levi’s.

What’s New This Year

Beyond the extended timeline, Amazon is heavily pursuing AI-powered shopping tools. From Interest-based browsing to 3D product previews and personalized guides, shoppers are getting a smarter, faster way to discover deals and that’s a golden opportunity for creators who know how to guide the conversation.

Here’s what else is new:

Daily “Big Deals” refreshes at midnight PDT
Early-access savings already live (yes, now!)
Enhanced search and personalization tools for Prime members

If you’re planning content, lean into these updates. Educating your audience on how to find and shop smarter could set your content apart.

Logie’s Offering Special Prime Day Commissions

This year, Logie is stepping up the game for creators. We’re rolling out special commission rates exclusively for the Prime Day window.

So, whether you’re a seasoned affiliate marketer or just getting started, this is the moment to monetize your influence in a big way.

Expect:

Boosted earnings for featured products
Creator spotlights for top performers
Bonus incentives for driving traffic and conversions

We’ll share exact details through your Logie dashboard and email, so keep an eye out.

Strategic Tips to Maximize Prime Day Earnings

To help you prep, we recently published a full breakdown on how influencers can dominate Prime Day. But here’s a quick cheat sheet if you’re in a hurry:

1. Start Now with Early Deals

Promote the products that are already discounted. This builds momentum and early conversions.

2. Use Data to Guide Content

Logie gives you real-time data on clicks and conversions. Double down on what’s working.

3. Lean Into Video + Livestreams

Short-form product videos, TikToks, IG Reels, and even live deal walkthroughs drive the most engagement.

4. Time Your Drops

Post around Amazon’s midnight deal updates. Many creators miss this window—don’t.

5. Use Smart CTAs

Direct your followers to shop through you. “Link in bio” is basic. “Tap to grab this limited drop before midnight” converts.

Final Thoughts

Prime Day 2025 will be the biggest creator opportunity of the summer, especially with Logie’s exclusive commission offers in the mix.

Whether planning deal lists, unboxing videos, or just jumping into affiliate marketing for the first time, this is your moment.

✅ Key Dates: July 8–11

✅ Next Step: Check your Logie dashboard for special campaign prompts

✅ Don’t forget: Start pushing early-access deals today!

Need help planning your Prime Day strategy?

Contact the Logie team or check the latest insights on logie. Let’s make this Prime Day your most profitable yet 💼💸

3 Powerful YouTube Shorts Video Updates Creators Can’t Miss

Emmy O.

June 19, 2025

If you’ve ever felt like your YouTube Shorts video was doing everything right, high views, strong engagement, but still wasn’t converting into clicks or sales, you’re not alone.

That’s exactly why YouTube is rolling out product stickers inside Shorts. This new feature has already shown significant results, with a 40% increase in product clicks during a May 2025 U.S. experiment.

And it’s not just about shopping, YouTube is also expanding community features and live gifting to help creators monetize and connect more effectively.

Here’s everything you need to know about the latest YouTube Shorts video update.

🛍️ Product Stickers in YouTube Shorts Videos

YouTube has officially upgraded how shopping looks inside a Shorts video:

Before: Tagged products appeared as a small banner in the corner.

Now, Viewers will see a product sticker image right on the screen.

When viewers tap the sticker:

They’re sent directly to the product’s retailer page.
Tapping a down arrow reveals the full list if multiple products are tagged.

Important Details:

The sticker shows the first product in your tagged list.
You can reorder tags to choose which product appears.
Editing sticker size and placement requires the YouTube main app.

Creators uploading via desktop or Studio Mobile must switch to the main app to adjust these elements.

In tests, Shorts with stickers saw over 40% more product clicks than those using the old shopping button. This change is global, except South Korea (for now).

What This Means for Shorts’ Creators

More Clicks: Stickers are visual and engaging—no more subtle banners.
Optimized Shopping Flow: Viewers can purchase in fewer taps.
New Design Opportunities: Creators can utilize sticker placement to highlight key products within their context effectively.

This is a major upgrade if you’re already tagging products in your YouTube Shorts videos.

Related Feature Updates That Impact Shorts

1. Communities Are Expanding

YouTube is making Communities available to all creators with post access. This lets you:

Host ongoing conversations outside of video comments.
Allow subscribers to post and interact.
Moderate using existing tools (block lists, review settings, etc.).

2. New Live Gifts in the U.S.

Four new animated gifts, Victory Spin, Hurray, Sealplash, and Rockstar, can be sent during streams. Creators are encouraged to thank gift senders to drive more support.

Final Tips for Shorts Creators

Pick Your Best Product First: Only the first tag generates the sticker.
Edit for Impact: Use the YouTube main app to adjust sticker size/placement.
Create Welcome Posts: If activating Communities, start with a pinned post to set expectations.

Conclusion

If you’re a creator looking to make the most of short-form content, these updates offer real tactical value:

Use product stickers to make the shopping experience feel native and effortless. Prioritize visually appealing products and position them with intent.
Leverage Communities to keep your audience engaged between video uploads. They can be a space for polls, behind-the-scenes posts, or subscriber-led discussions.
Test new gifts in livestreams to increase viewer interaction and show appreciation in real time.

By adopting these tools early and learning what works best for your niche, you can build stronger revenue streams and a more connected audience within the YouTube Shorts video experience.

5 Essential YouTube Player for Education Updates Creators Must Know

Emmy O.

June 18, 2025

If you create educational content on YouTube, your videos might already be helping students learn in classrooms worldwide.

YouTube’s Player for Education program is changing how schools access your content and how you get paid for it. Here’s everything you need to know, straight from YouTube

How Player for Education Works

For Viewers (Schools & Students)

Teachers embed their videos directly into digital learning tools
Ad-free experience: No distractions from lessons
Enhanced privacy: No targeted recommendations or comments

For Creators

Your existing videos may already be used if embedding is enabled
No special uploads required
Earn through watch time licensing (not ads)

3 Key Facts Straight from YouTube

Opt-In is Automatic

If embedding is enabled, your content is eligible
No separate application needed

Payment is Performance-Based

Earnings come from educational partners’ licensing fees
Paid based on your share of monthly watch time

Full Creator Control

Restrict embedding anytime in YouTube Studio
Payment terms are optional (but required to earn)

Your Action Plan

If You Want to Participate

Enable embedding (if not already on):

YouTube Studio → Settings → Permissions

Wait for YouTube’s invitation (monthly batches):

Check: Earn → More ways to earn → Player for Education

Track performance:

Filter Analytics by “Player type: Education”

If You Prefer to Opt Out

Disable embedding for specific videos
No penalty for non-participation

What Schools See (And Don’t See)

✅ Can Access:

Your video content
Descriptions and chapters

❌ Can’t Access:

Ads or external links
Recommended videos sidebar
Comments section

Real Talk: The Pros and Cons

The Upside

New revenue stream without ad pressure
Content reaches students who need it most
Builds long-term educational authority

The Limitations

Payments depend on institutional demand.
Requires a signed contract to earn
Analytics is less detailed than the main dashboard

Smart Strategies for EDU Creators

Optimize Existing Content

Add clear timestamps (e.g., “00:00 Introduction”)
Use school-friendly titles (“Cell Division Explained”)

Create for Classroom Use

7-15 minute “lesson-sized” videos perform best
Avoid brand promotions in educational content

Spread the Word

Mention in descriptions: “Available for classroom embedding”
Share with teacher communities (responsibly)

Where to Find Your Data

Earnings:

Appear monthly in AdSense
Labelled “Player for Education”

Performance:

YouTube Studio → Analytics → Advanced Mode
Filter by “Player type”

Conclusion: Is YouTube’s Education Player Right for You?

The Player for Education represents a meaningful shift in how educational content reaches classrooms and how creators are rewarded for their expertise.

While it won’t replace ad revenue overnight, it offers arguably more valuable: sustainable income tied directly to educational impact.

For creators who:

✔️ Teach complex concepts

✔️ Prioritize evergreen, curriculum-aligned content

✔️ Want their work to reach students authentically

This program is worth embracing. Enable embedding, watch for your invite, and consider optimizing older videos for classroom use.

For everyone else? The choice remains yours, YouTube’s made sure of that.

What’s your take? Will you optimize for classrooms, or stick to traditional formats? Share your thoughts in the comments.

7 Proven Influencer Marketing Strategies Every Brand Needs to Master in 2025

Emmy O.

June 17, 2025

Suppose you’ve ever scrolled through social media and wondered how the hottest brands keep landing in your favorite creators’ stories or why influencer collabs seem to launch faster than ever.

In that case, you’re seeing the future of influencer marketing strategy unfold. In 2025, influencer marketing isn’t just about big numbers or one-time posts. It’s about trust, real engagement, and a smart, data-driven approach that sets brands apart in a crowded digital landscape.

With the influencer marketing industry set to reach a record $30 billion in 2025 and 93% of marketers planning to boost their creator budgets, now is the time for brands to leverage these new rules of engagement to stand out and grow.

What is Influencer Marketing in 2025?

Influencer marketing in 2025 is all about collaboration—not just endorsements, but building communities, driving conversations, and creating real value. Today’s approach includes:

Nano-Influencers (1k–10k followers): Micro-communities with high engagement.
Micro-Influencers (10k–100k): Passionate, trusted, niche creators.
Macro-Influencers (100k–1M+): Broad reach, trendsetters, and category leaders.
AI/Virtual Influencers: Always-on consistency and data-driven insights.

Influencer marketing fuels growth for products, causes, and entire movements online and offline.

Why Influencer Marketing Strategy Matters (2025 Stats)

Influencer marketing is now non-negotiable for growth-focused brands.

Key 2025 Stats:

93% of marketers will increase or maintain influencer budgets this year (HubSpot).
The industry is projected to spend $ 30 B+ on global spending.
70% of Gen Z & Gen Alpha discover products via influencers before ads (IMH).
Campaigns with authentic creators deliver 11x higher ROI than paid social ads (Logie).

Why? Audiences crave authenticity, and platforms are doubling down on creator tools, affiliate commerce, and transparency.

7 Proven Influencer Marketing Strategies for 2025

1. Set SMART Goals

Define Specific, Measurable, Achievable, Relevant, and Time-bound goals, such as awareness, engagement, sales, or loyalty.

2. Clarify Your Ideal Audience

Use deep data insights and customer personas. Focus on behaviors, not just demographics.

3. Find Truly Aligned Influencers

Match values, content style, and audience affinity for natural synergy. (Try Logie’s creator discovery tools.)

4. Personalize Partnerships

Foster long-term, mutually beneficial relationships. Invite creative input, and co-design campaigns don’t just dictate deliverables.

5. Diversify Formats & Platforms

Go beyond Instagram and TikTok: integrate YouTube Shorts, newsletters, podcasts, Pinterest, and emerging platforms. Mix short-form, long-form, and interactive content.

6. Enable Real-Time Flexibility

Allow for “trendjacking” and spontaneous creator input. Adapt quickly to viral moments.

7. Measure, Analyze, and Optimize

Track engagement, conversions, share-of-voice, and repeat actions. Use AI analytics tools (like Logie’s dashboard) to optimize on the fly.

Platform Deep Dive: Winning Channels & Tactics for 2025

Influencer marketing isn’t “one size fits all.” Each platform offers unique opportunities. Here’s how to maximize results:

Instagram: The Engagement Powerhouse

Reels and Stories deliver top engagement.
Collaborative posts and co-branded content amplify reach.
In-app shopping & affiliate links drive conversions.
Transparent partnership tags are a consumer expectation.

Pro Tip: Empower creators to tell the story their way; authenticity is everything.

TikTok: The Viral Engine

Challenges, trends, and “sounds” boost viral discovery.
User-generated content and hashtag campaigns can scale reach fast.
Native shopping & affiliate tools are catching up fast.
Algorithms reward rapid, creative trend adaptation.

Pro Tip: Let creators hop on real-time trends; flexibility is key.

YouTube: Deep-Dive Storytelling & Trust

Product reviews, tutorials, and vlogs generate long-form trust.
YouTube Shorts now extends visibility to quick-consumption audiences.
Affiliate links and shoppable integrations make conversion seamless.

Pro Tip: Invest in serialized content, not just one-time sponsorships.

Emerging Platforms & Multi-Channel Integration

Threads & X (Twitter): Real-time discussions, viral branded challenges.
Pinterest: Visual storytelling plus shopping integration, boosted by AI search.
Podcasts & Newsletters: Deep, story-driven brand integrations for niche engagement.

Pro Tip: Encourage creators to cross-promote across all relevant channels for compounded results!

Is Influencer Marketing Still Effective in 2025?

Yes, more than ever.

With rising privacy measures, ad fatigue, and fragmented attention, creator-led campaigns connect authentically and deliver ROI that outpaces traditional ads.

The future is diverse: from community micro-influencers to AI-powered virtual creators.

Smart Dos & Don’ts for 2025 Success

Do:

Elevate diversity, inclusion, and real community voices.
Foster long-term partnerships—not one-offs.
Leverage AI analytics for rapid campaign adjustments.

Don’t:

Fixate on follower counts instead of true influence.
Micromanage a creator’s authentic voice.
Limit campaigns to one platform, spread risk, and reach.

Pros & Cons: Influencer Marketing Strategy in 2025

Advantages

Greater reach and trust vs. traditional ads
Better audience insights and trend agility
Higher conversions via targeted, peer-powered campaigns

Disadvantages

Brand safety risks require thorough vetting
Regulatory complexity is rising
Multi-platform scaling demands strategic planning

Optimizing & Measuring Results in 2025

Use campaign codes, affiliate links, and custom UTM tracking.
Analyze saves, shares, and dwell time, not just likes.
Repurpose top-performing influencer content to new formats for extra ROI.

The Future of Influencers: What’s Next?

Influencers aren’t fading, they’re evolving.

Expect a powerful hybrid: AI-powered personalities and human community leaders.

Micro and nano-influencers will steer strategy using their closer, more trusting audience relationships, always focusing on genuine connection.

Amazon Prime Day 2025: How Influencers Can Dominate This July

Debby

June 12, 2025

Amazon Prime Day isn’t just another sale; it’s a goldmine for influencers who know how to play their cards right.

With millions of shoppers hunting for the best deals, this is your chance to boost engagement, grow your audience, and earn serious affiliate revenue.

Let’s break down how you can make Amazon Prime Day 2025 your most profitable sales event yet.

Why Prime Day 2024 Was a Big Deal (And What It Means for 2025)

Last year, Amazon Prime Day 2024 broke records with over 250 million items sold worldwide. But beyond the massive sales numbers, it was a huge win for influencers, especially those who planned ahead.

Creators who leveraged data-driven strategies, engaged with their audience in real time, and promoted trending products saw affiliate earnings and follower growth spikes.

According to Logie’s 2024 influencer guide, the top performers didn’t just post last-minute deals; they built anticipation weeks in advance.

What to Expect for Amazon Prime Day 2025

While Amazon hasn’t officially confirmed the Prime Day 2025 dates, history suggests it’ll land in mid-July.

This year, Amazon is expanding into new markets like Ireland and Colombia, opening fresh opportunities for influencers in those regions.

The competition will be fierce, so starting early is key. Here’s how you can stand out.

Step 1: Plan Ahead (Before the Sale Goes Live)

Research Trending Products Early

Don’t wait until July to figure out what to promote. Do some research and identify hot items before they sell out.

Pro Tip: Check last year’s best-selling Prime Day products (think tech gadgets, home essentials, and beauty tools) to predict 2025 trends.

Ask Your Audience What They Want

A simple Instagram poll or TikTok Q&A can reveal what your followers are excited about. Try asking:

“What’s on your Amazon wishlist this Prime Day?”

“Which product category are you most excited about: tech, fashion, or home deals?”

This helps you tailor your content to what your audience actually cares about.

Step 2: Create Content That Converts

Diversify Your Formats

Sticking to one content type? Big mistake. Mix it up with:

Live Unboxings – Build hype by revealing deals in real time.
Short-Form Videos (Reels/TikToks) – Quick, engaging clips with trending sounds.
In-Depth Reviews – Show why a product is worth the hype.
Instagram Stories with Wishlist Links – Make shopping effortless for your followers.

Storytelling Sells Better Than Hard Pitching

Instead of saying “Buy this blender!”, try:

*“I used to dread making smoothies until I tried this blender; now I have a healthy breakfast in 30 seconds. Game-changer!”*

People connect with real experiences, not sales pitches.

Step 3: Promote Strategically Across Platforms

Each platform has its own Prime Day sweet spot:

TikTok – Use trending sounds & challenges (e.g., “Duet with your top Prime Day pick!”)
Instagram – Post price comparison carousels (“Before Prime Day vs. During Prime Day”)
YouTube – Create “Top 10 Prime Day Deals You Can’t Miss” videos
Email & Blog – Send a curated deal list to subscribers

Collaborate for More Reach

Teaming up with other influencers? Yes, please! A quick collab or shoutout can double your visibility.

Step 4: Maximize Earnings with Logie’s Prime Day Perks

Exclusive 2025 Bonus: Logie is offering higher commission rates for Prime Day promotions.

If you’re already a Logie influencer, check your dashboard for special boosted rates. If not, now’s the perfect time to join and cash in on Prime Day earnings.

Join Logie now to unlock bonus commissions

Step 5: After Prime Day—Analyze & Re-Engage

Once the sale ends, don’t just move on. Review your performance:

Which posts drove the most clicks?
Which platforms performed best?
What products got the most engagement?

Then:

Thank your audience – A simple “You all crushed it this Prime Day!” goes a long way.
Share a recap – “Here are the top deals you loved!” keeps the momentum going.
Prep for the next wave – Back-to-school and holiday sales are approaching.

With millions of shoppers ready to spend, algorithm boosts on social platforms, and Logie’s exclusive commission perks, this Prime Day could be your most profitable yet.

Ready to dominate Amazon Prime Day 2025?

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.