The Best AI Tools for Influencers in 2025: Work Smarter, Grow Faster

May 21, 2025

Being an influencer in 2025 isn’t just about creativity; it’s about working smart. With endless content demands, brand collaborations, and algorithm changes, staying ahead means leveraging the right AI tools.

These tools help you create better content, track performance, and maximize your impact, without burning out.

Here’s a breakdown of the best AI-powered solutions for influencers this year.

1. AI-Powered Content Creation: Never Run Out of Ideas

Keeping your feed fresh is tough, but AI can help. These tools generate captions, design visuals, and even turn blog posts into videos, saving you work hours.

Jasper – Need a catchy caption or a blog post draft? Jasper generates on-brand content in seconds.

ChatGPT – Perfect for brainstorming video scripts, repurposing old content, or developing new post ideas.

Canva (Magic Studio) – AI-powered design suggestions help you create stunning graphics effortlessly.

Lumen5 – Turns your blog posts or scripts into engaging short-form videos for Instagram Reels and YouTube.

These tools help you stay consistent, adapt content across platforms, and keep your audience engaged.

2. Link Management & Analytics: Track What Works

Affiliate links, promo codes, and brand partnerships need tracking. These tools help you organize links, measure clicks, and optimize for conversions.

Bitly – Shorten, brand, and track links to see what’s driving traffic.

Linktree – A single, sleek bio link for all your important URLs.

Beacons.ai – More than just links—media kits, storefronts, and monetization tools in one place.

Geniuslink – Automatically directs international followers to the right store (great for global audiences).

These are Best for Affiliate marketers and creators who want to maximize earnings from their links.

3. Influencer Platforms & Campaign Management

Managing brand deals manually? AI-powered platforms now handle outreach, contracts, and performance tracking so you can focus on creating.

Logie.ai – An all-in-one solution for AI content creation, link management, and Amazon-compliant reporting.

Aspire – Helps brands find influencers and track campaign success.

Grin – Built for e-commerce creators, with tools for tracking sales and partnerships.

LTK (LiketoKnow.it) – Turn your outfit posts into shoppable content and earn commissions.

Why Logie.ai stands out: It combines AI-generated content, automated link tracking, and real-time analytics, making it a game-changer for serious influencers.

4. Performance Tracking: Know Your Numbers

Data is power. These tools show you what’s working (and what’s not) so you can refine your strategy.

Amazon Influencer Analytics – Track sales, commissions, and traffic from your Amazon storefront.

Google Analytics – Deep insights into your blog or website traffic.

Iconosquare – Detailed Instagram & Facebook analytics to optimize posting times and content.

Keyhole – Real-time hashtag tracking and campaign performance.

Key metrics to watch: Engagement rates, click-throughs, top-performing posts, and conversion trends.

5. Best Practices for Using AI as an Influencer

AI is powerful, but strategy still matters. Here’s how to use it effectively:

Stay Compliant – Follow platform rules (like Amazon’s Terms of Service) to avoid penalties.
Automate Repetitive Tasks – Let AI handle scheduling, link tracking, and basic content drafts.
Personalize Where It Counts – Use AI insights to tailor content to your audience’s preferences.
Test & Optimize – Try different tools and track results to see what boosts your growth.

In 2025, successful influencers don’t just create, they optimize. With AI handling the heavy lifting, you can focus on building authentic connections and growing your brand.

Ready to streamline your workflow? Tools like Logie.ai make creating, tracking, and scaling your influence easier than ever.

Try it free today and work smarter, not harder.

AI Influencers in 2025: Can We Trust Them? (And Should Brands Even Try?)

Betonsky N.

May 20, 2025

Picture this: You’re scrolling Instagram when a stunning influencer catches your eye. Flawless skin, impeccable style, and captions so witty they seem… too perfect. Then it hits you, this person isn’t real. They’re an AI-generated avatar with millions of followers and brand deals.

At Logie, we’ve watched this trend explode. AI influencers are everywhere now, never tired, never off-brand, and always camera-ready. For marketers, it’s tempting: Imagine the control! No more influencer ghosting or PR scandals! But here’s the catch: Audiences are skeptical. And that changes everything.

Let’s discuss what’s happening and how brands and creators can navigate this new world without losing the human touch.

Why AI Influencers Are Taking Over (And Why It’s Complicated)

AI influencers are like digital puppets:

Hyper-realistic but not human. They’re designed to be “perfect,” always on-message, always available.

Scalable. Need 100 posts in a week? An AI won’t complain.
Data-driven. Every caption, pose, and product placement is optimized for engagement.

For brands, this sounds like a dream. No more worrying about an influencer going rogue or posting something off-brand. But here’s the problem: Perfection is boring.

Real people connect with real people’s quirks, messy hair, and all. When an AI “influencer” promotes a product, it feels… hollow. And if they mess up? The brand takes 100% of the blame.

The Trust Problem: Why AI Influencers Feel “Off”

A Northeastern University study found something fascinating:

When a human influencer makes a mistake, audiences shrug. (“Hey, nobody’s perfect!”)

When an AI influencer messes up? People assume it was intentional and blame the brand.

Why? Because AI doesn’t feel real. It can’t:

Apologize genuinely (“Sorry, guys, that post was tone-deaf, I’m learning.”)
Show vulnerability (“This acne journey has been rough, but here’s what helped.”)
Be relatable (“I burned dinner again. #AdultingFail”)

And let’s be honest, some AI influencers creep people out. Have you ever seen one who’s almost human but not quite? That’s the “uncanny valley” effect, making audiences uneasy.

The bottom line: AI influencers can work, but only if brands use them transparently and don’t try to fake authenticity.

One weird but interesting example is The News Daddy, a popular influencer who covers current events with personality and edge. Recently, an unrelated AI experiment emerged online: a character called The News Baby.

While not created by News Daddy himself, this AI avatar mimics his voice, pacing, and even signature humor, delivered through the digitally rendered face of a baby. It’s equal parts hilarious and uncanny.

The News Baby is a conversation starter about how far AI should go. The baby-faced digital character presents news content in a style eerily similar to News Daddy’s, but it raises questions about originality, creator rights, and content integrity.

It’s gone viral in bursts, but also sparked deeper conversations: Should AI be allowed to replicate real creators without their consent closely? What are the boundaries when an AI copy becomes so recognizable that it potentially competes with or dilutes the original?

This case adds an important layer to our conversation. Whether it’s playful parody or a serious attempt at automation, News Baby is a reminder that even when AI imitates style, it can’t replace human connection.

How to Use AI Influencers Without Losing Credibility

We’re not saying avoid AI entirely. It’s a tool, not a villain. But brands and creators need to be smart:

For Brands:

Be upfront. Label AI influencers clearly. (Example: “Meet Nova, our virtual brand ambassador!”)
Don’t replace humans, augment them. Use AI for repetitive tasks (product demos, UGC-style posts), but let real people handle emotional storytelling.
Monitor closely. AI can go off-script fast. Have a human review everything.

For Creators:

Lean into what AI can’t do. Your humor, flaws, and real-life stories are your superpower.
Collaborate with AI. An AI may handle your editing while you focus on raw, unfiltered content.
Call out fake influencers. If an AI account copies your style, speak up. Audiences will back you.

Here’s the truth: AI influencers won’t replace humans. They’ll just make real creators more valuable. In 2025, audiences will crave:

Real stories (not polished algorithms)
Genuine mistakes (not programmed “imperfections”)
Human connection (not synthetic charm)

So, brands: Use AI wisely. Creators: Double down on what makes you you.

And if you’re feeling lost in this new landscape? We’re here to help. At Logie, we help brands and creators blend innovation with authenticity because the future belongs to those who keep it real.

Influencer Marketing in 2025: Navigating New Trends and Smarter Strategies

Betonsky N.

May 19, 2025

Influencer marketing will be completely redefined in 2025. The rules of the game will change for creators and brands alike, especially those in Logie’s ecosystem.

Whether you’re just now finding your voice in the creator economy or driving data-backed brand growth, understanding these trends is essential.

Let’s explore the key shifts shaping influencer marketing this year and how to stay ahead.

1. The Rise of Nano and Micro-Influencers

Big is no longer always better. Brands are leaning into nano (1K–10K) and micro-influencers (10K–100K) because they offer authenticity and trust over mass reach. These creators often have niche communities that engage meaningfully.

This is your moment. You don’t need a million followers to land collaborations. Focus on community, consistency, and value.

Partnering with smaller influencers gives you a lower-cost way to test messaging across segments. Their engagement rates are often three times higher than those of macro-influencers.

2. AI-Powered Influence: From Matching to Messaging

AI is doing more than writing captions. It’s helping brands discover the right influencers, forecast campaign performance, and even generate personalized content at scale.

For creators: Embrace tools like Logie.ai that help you optimize your profile, generate branded content ideas, and get matched to campaigns that fit your style.

For Brands: With AI, you’re no longer guessing. Predict which creators will drive ROI before you commit.

3. Live Shopping Is Here to Stay

Influencers going live to showcase products is no longer a novelty. Platforms like TikTok, Amazon Live, and Instagram are turning real-time commerce into a major revenue channel.

For creators: Don’t be afraid to go live. Even casual product demos can drive sales if you’re engaging and relatable.

For Brands: Real-time data and viewer feedback from live sessions offer unmatched insight into what products excite your audience.

4. ROI-Driven Influencer Partnerships

Gone are the days of paying for “awareness.” In 2025, performance matters. Brands are moving toward affiliate models, conversion tracking, and performance-based payments.

For creators: Learn how to track your conversions and communicate your ROI. Brands love creators who know their metrics.

For brands: Performance-based influencer deals protect your budget and keep your goals aligned with creators.

5. Long-Term Partnerships Over One-Off Posts

Brands are valuing relationship building over short-term sprints. Long-term collaborations mean better storytelling, more loyalty, and measurable growth.

For creators: Show brands you’re in it for the long haul by creating a mini-series, sharing unboxing stories, or showing product evolution.

For Brands: Repeating partnerships means less ramp-up time, deeper insights, and stronger brand lift.

6. Platform Diversification Is Non-Negotiable

Instagram and TikTok are still dominant, but brilliant creators and brands are expanding into Pinterest, LinkedIn, YouTube Shorts, and even podcasts.

For creators: Repurpose your content. TikTok could become a pin, an Instagram reel, and a YouTube short.

For brands, Diversification equals risk reduction. It also expands your ability to test which platform drives what kind of result.

7. Authenticity Still Wins

Consumers are tuning out overly scripted content. They want transparency, honest opinions, and creators who use the products they promote.

For creators: It’s okay to say no to partnerships that don’t feel right. Long-term trust > short-term paycheck.

For brands: Partner with creators who already love your product. The content will be stronger, and the performance will be better.

8. B2B Influencer Marketing Is Growing

Influencer marketing isn’t just for skincare and sneakers. More B2B brands are partnering with thought leaders and subject matter experts to reach niche professional audiences.

For creators: If you’re a creator with knowledge in finance, tech, marketing, or productivity, explore LinkedIn and newsletters.

For brands, collaborate with industry leaders on webinars, whitepapers, and LinkedIn campaigns to increase credibility and reach.

Wrap-Up

Influencer marketing in 2025 is no longer about playing catch-up. It’s about being agile, strategic, and authentic.

Creators: Double down on your strengths, use AI tools to stand out, and prioritize value-driven relationships.

Brands: Stop guessing. Use data, diversify platforms, and invest in creators who deliver real outcomes.

Want help navigating all this? Join Logie and access useful tools for creators.

Let’s evolve together, smarter.

Don’t Panic: TikTok Shop’s 2025 Shift Explained

Betonsky N.

May 15, 2025

In 2025, TikTok Shop started the year as one of the fastest-growing forces in U.S. e-commerce, blending entertainment with real-time shopping in a way no other platform does.

Creators were going viral, small businesses were scaling quickly, and the platform seemed poised to compete with giants like Amazon and Shein.

But then trade tensions flare up.

By April, new U.S. tariffs of up to 145% on Chinese imports and the removal of the de minimis exemption for goods under $800 began to bite.

Foreign sellers, many of whom fuel TikTok Shop’s product ecosystem, started reporting monthly sales slumps of up to 25%. Costs rise. Shipping slows. Creators and brands pause, reassess, and brace for uncertainty.

What Triggered the Slowdown?

These aggressive tariffs were throwing TikTok Shop’s supply chain into disarray, while sellers relying on Chinese manufacturers saw profit margins vanish overnight.

For creators who thrive on promoting affordable trending products, maintaining pricing that works for their audience was becoming impossible.

Meanwhile, mid-size and enterprise brands started seeing campaign ROI drop as fulfillment times lagged and ad inventory became less predictable. Budget planning got harder, and Experimentation stalled

In “TikTok Shop Surges Ahead,” we explored how creators and brands capitalized on TikTok’s integrated commerce model. However, macroeconomic friction is now challenging that momentum.

A Temporary Cooling-Off Period

A 90-day tariff reduction deal between the U.S. and China recently lowered duties to 30%, offering momentary relief.

Sellers have started updating product catalogs, and creators cautiously resume campaigns. However, the damage from Q2 is already setting strategy changes in motion.

This moment is a wake-up call.

📰 In “Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do”, we highlight why leaning into first-party data and platform diversification is critical now more than ever.

For creators, Simplify, Source Smart, Stay Visible, while brands should rethink Campaigns to Maximize Conversions.

For data-driven brand managers, this is a prime window to:

Audit which SKUs are tariff-exempt or locally stocked
Reinvest in influencer-generated content, especially on stable platforms like Pinterest.
Split-test UGC vs branded creative to see which format recovers best in ROAS

TikTok may be turbulent, but the creator economy isn’t slowing down; it’s shifting. Brands should use this period to build cross-platform systems that endure future supply chain shocks.

What Everyone’s Doing: Diversify, Adapt, Repeat

Across the board, both creators and brands are:

Using Pinterest to tap into evergreen search intent
Curating Amazon Storefronts to support TikTok product links
Building email lists and gated content to reduce reliance on any one platform

📣 As we cover in “Pinterest Is Changing How People Shop and Search,” shoppers now expect rich, personalized discovery experiences. Platforms that reliably deliver those are where attention is heading.

While TikTok Shop is experiencing some roadblocks, its unique blend of social-first commerce and viral storytelling still has incredible potential.

Sellers who can pivot quickly, creators who can evolve content formats, and brands who track performance intelligently will appear.

This turbulence is temporary. Your strategy shouldn’t be.

Turn Pins into Purchases: Your 2025 Pinterest Shopping Playbook

Betonsky N.

May 14, 2025

In this day and age, people don’t shop the way they used to. They scroll before they search, and they save before they buy.

And increasingly, they’re shopping where they feel inspired. That’s why Pinterest has become one of the most valuable platforms for creators and e-commerce brands, especially when powered by Shopping Ads.

This guide walks you through Pinterest’s latest ad tools while connecting the dots to critical shifts in shopping behaviour, as uncovered in these Logie insights.

Pinterest Is Changing How People Shop and Search

Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do Next

Step 1: Upload Your Product Catalogue. Your Storefront Starts Here

Your product feed is the foundation of everything on Pinterest. It enables discoverable product Pins, retargeting ads, and personalized shopping experiences.

How to upload:

Direct Upload: Add your data feed as a .csv or .tsv file.
E-commerce Integrations: Sync in real-time with Shopify, WooCommerce, Adobe Commerce, or Salesforce.
Pinterest API: Ideal for extensive inventories that require automation.

Best practice: Ensure your catalogue is updated daily to avoid out-of-stock items appearing in ads.

According to Pinterest, merchants with Catalogues see 5x more impressions than those without. Every item in your catalogue becomes fuel for Pinterest’s algorithm to promote your products contextually.

Pro tip from Logie: As visual-first platforms continue to rise, structured product data becomes critical in SEO for discovery. Pinterest isn’t just a mood board; it’s now a search engine with buying intent.

Step 2: Optimize Your Feed; Visibility Begins With the Details

Uploading your feed is step one. Optimizing it is where you unlock performance.

🛠 Improve metadata:

Add product titles with brand, colour, and size (ex, “Adidas Cloudfoam Running Shoes – White, Women’s 8”)
Write detailed descriptions (80+ characters) using relevant keywords naturally
Use rich visuals that show the product in lifestyle settings (not just white backgrounds)

Use Pinterest’s tools:

Catalogue diagnostics to fix feed errors
Scheduled ingestion to refresh your data frequently
Bulk uploads to grow your SKU base (2,500+ products = 3x ROAS!)

Pinterest’s discovery engine thrives on context. The more data you give it, the more it can match your product to a user’s intent, often before they even search for it.

Learn how Pinterest is transforming visual search and product discovery.

Step 3: Inspire to Convert; Make Every Scroll Shoppable

People use Pinterest to imagine, plan, and dream. Your goal? Seamlessly insert your products into that experience.

Here’s how:

Product Tagging: Add clickable tags to lifestyle images so people can shop what they see.
Connect Instagram: Claim your IG account to auto-import Reels and posts as Pins.
Creative Catalogue: Automate UGC, influencer content, or videos into dynamic ads.
Shoppable Collages: Combine multiple products into a themed visual board with prices and links.

Pinterest reports that product Pins tagged in real-life imagery show 70% higher shopping intent than standalone product Pins. It’s not just what you sell, it’s how you show it.

Boards also matter. Over 25% of Pinterest SEO traffic leads to boards, not Pins. So curating relevant boards with tagged products helps your catalogue work harder organically.

Explore how to drive traffic without relying on old SEO playbooks.

Step 4: Launch Smart Shopping; Campaigns Scale With AI

Once your catalogue is optimized, it’s time to turn it into results. Pinterest’s advertising ecosystem now supports advanced campaign types that are smarter, faster, and fully optimized for conversions.

Use these tools:

Pinterest Performance+: AI-powered ad delivery based on buyer behaviour
Deal Ads Module: Auto-surfaces sales and price drops to highly interested users
Promotions Integration: Connect with Shopify to auto-pull promotions into your ads
Mobile Deep Links: Drive users directly into your app for faster checkout

Pinterest reports that advertisers using deep links see up to a 235% lift in conversions and a 34% lower CPA. That’s not just reach, it’s high-intent action.

Use Smart Campaigns for:

Retargeting visitors
Converting high-potential browsers
Scaling catalogue ads across user segments

Step 5: Measure, Learn, Grow And Repeat What Works

Marketing is half art and half science, and Pinterest gives you the tools to master both.

Essentials:

Pinterest Tag: Track conversions from Pin to checkout
Conversions API: Collect server-side data for more accurate attribution
A/B Testing: Continuously refine creative, targeting, and timing

Third-party measurement: Use tools like Nielsen, Oracle, or Google Analytics for full-funnel insight

Pinterest found that advertisers using the Pinterest Tag and Conversions API together saw ~10% improved CPA. That’s compounding performance with data.

Learn how to measure deeper beyond basic analytics

Pinterest is a Social Platform; it’s also a Conversion Engine. With over 500 million monthly active users and unmatched visual-first engagement, Pinterest is redefining the path to purchase.

By correctly setting up Pinterest Shopping Ads, from catalogue to creative to measurement, you’re building an evergreen machine for product discovery and conversion.

Want to take action now?

Upload your full product feed.
Tag your products in lifestyle content.
Launch Smart Shopping campaigns
Measure and optimize with real-time insights

Your next high-intent customer might already be on Pinterest; you just need to show up right.

The trade war is cooling down, But What Does That Mean for Creators, Brands, and platforms like TikTok, Temu, and Shein?

Betonsky N.

May 13, 2025

Big news from across the globe: the U.S. and China have finally agreed to ease up on tariffs at least for the next 90 days.

It might sound like just another political headline, but if you’re a creator, a brand, or someone who relies on social commerce for growth, this matters more than you think.

So let’s break it down: what just happened, what’s changing, and what you can do to stay ahead.

What’s the Deal? Literally.

After months of high-stakes tension (and some truly wild tariff hikes), both countries finally sat down and hit pause. The result?

U.S. tariffs on Chinese goods are dropping from 145% to 30%.

China is cutting its tariffs on American products from 125% to 10%.

Some of those extra retaliatory actions (like blacklists and shipping delays)? Suspended.

This truce kicks off a 90-day “reset mode” window between the world’s two biggest economies. But while analysts are busy asking “What’s next for trade?”, we’re asking something more immediate:

How does this affect your storefront, collabs, and next paycheck?

What This Means for TikTok, Temu, and Shein

Let’s start with the platforms that are already shifting into high gear.

TikTok has been in hot water lately due to all the regulatory noise in the U.S. But this softening in trade tension might just cool things down enough for the platform to double down on TikTok Shop in the States.

If TikTok can:

Integrate deeper with Chinese suppliers.

Offer smoother commerce for the U.S. audience.

And avoid further political drama.

Then you, the creator, could see more affiliate tools, better brand support, and yes, more commissionable links that actually convert.

Want proof? TikTok’s Japan e-commerce rollout is a case study in what’s possible when the platform isn’t under fire.

Temu and Shein Are About to Go Hard

These two have been in the influencer game for a while, but tariffs and tension made it harder for them to operate smoothly in the U.S. Now? It’s game on.

Expect:

Lower prices will make fast fashion and gadgets a trend again.
More creator campaigns (especially for those in beauty, lifestyle, and tech).
Quicker shipping and a better shopping experience.

If you’ve worked with Temu or Shein before, now’s the time to polish up your media kit. If you haven’t? Let’s just say they’re probably refreshing their influencer rosters as we speak.

Also, if you’ve seen your content views or affiliate links slowing down, check out Why Website Traffic Is Dropping. This trade thaw might just be your turning point.

Why Influencers Should Care

This isn’t just about trade, it’s about restoring product variety, campaign budgets, and affiliate programs that were frozen or scaled back during the chaos.

Brands will now:

Re-opening budgets for creator campaigns
Looking for fresh U.S.-based faces to represent global brands
Prioritizing ROI through authentic content and strong community ties

That last part? It’s great news for micro and nano creators. You’re exactly who these brands want if you have an engaged niche audience and solid content.

Need receipts? Is Beauty Losing Its Glow on Instagram? Shows how smaller, focused creators are outperforming big-name influencers.

Time to Recheck Your Storefront Strategy

Let’s talk links, buttons, and digital shelves.

If TikTok Shop comes back strong and platforms like Temu bring in more affiliate perks, where you drive your traffic matters more than ever.

Ask yourself:

Am I promoting the right products for the new wave?
Are my links set up where shoppers want to buy?
Is my short-form content aligned with upcoming trends?

If this feels like a pivot moment, it is. See how other creators are adapting in Monetization Trends from LinkedIn.

So… What Happens Next?

This 90-day window isn’t permanent. But it is your early mover advantage. While analysts and policymakers debate long-term solutions, creators and brands who act now can ride the next wave before it gets crowded.

If You’re a Creator:

Update your storefront and product links
Pitch to brands who are rebooting U.S. campaigns
Refresh your short-form content with conversion in mind

If You’re a Brand:

Look at emerging creators with data-backed engagement
Diversify your influencer network beyond just Instagram.
Explore commerce-ready platforms like TikTok, Temu, and Amazon Live.

Let’s not overcomplicate it. This is a turning point. The world economy just took a breath. That means more products, more campaigns, more dollars flowing into digital ecosystems where YOU show up.

The question now is: Are you ready for the next move?

Want help navigating the next wave of global commerce trends as a creator? Logie’s got your back with tools, data, sessions, and support. Let’s build what’s next, together.

Amazon Elevate Explained: 2025 Creator Program Overview, Eligibility, and Country Availability

Betonsky N.

May 12, 2025

Suppose you’re a content creator trying to grow your earnings through the Amazon Influencer Program. In that case, there’s a new development worth knowing about, mainly if you’re based in India: the Amazon Elevate Program.

Launched quietly in May 2025, Elevate is an invite-only extension of Amazon’s influencer ecosystem. It is designed to help selected creators scale their affiliate earnings with advanced tools, deeper analytics, and strategic support. But there’s a catch: as of now, Amazon Elevate is available only in India.

The program is being piloted within the Indian market through Amazon India and is inaccessible via Amazon.com or other country-specific Amazon influencer portals.

This limited rollout appears part of a regional test designed to refine the program before a broader launch. There is no official timeline or confirmation yet for an expansion to other countries, such as the U.S., UK, or Canada.

What Is the Amazon Elevate Program?

The Amazon Elevate Program is a performance-based pilot initiative within the broader Amazon Influencer Program.

It’s designed to support mid-level or experienced creators who generate consistent affiliate sales, publish high-quality product content, and have an active Amazon Storefront.

Elevate is not a replacement for the Amazon Influencer Program. Instead, it’s a layer of advanced support and benefits aimed at helping successful creators scale.

🔑 Key Features of the Amazon Elevate Program

1. Advanced Analytics for Performance Tracking

Creators selected for Elevate gain access to a premium dashboard that provides:
Detailed product click-through and conversion rates
Cross-format content performance (video, livestream, static)
Sales attribution by content and platform

2. Personalized Creator Strategy Support

Participants are paired with Amazon’s Creator Partnerships team for 1:1 support. This includes:

Help optimizing storefronts and post formats.
Livestream strategy and planning
Insights on Creator Connections campaign alignment

3. Enhanced Discoverability on Amazon.in.

Elevate creators may be prioritized for:
Amazon Live slots
Seasonal editorial features
Product category promotions

These boost discoverability even for creators without large social media audiences by tapping into Amazon’s existing traffic.

4. Improved Monetization Opportunities

The program also offers access to:
Higher commission rates on selected campaigns
Priority invites to Creator Connections brand deals.
Early announcements for seasonal shopping initiatives like the Great Indian Festival and Prime Day

Who Is Eligible for Amazon Elevate?

Amazon has not released detailed eligibility criteria publicly, but based on available data:

The program is invite-only and focused on creators in India.
Participants likely already have an active Amazon.in Storefront
Regular content publishing, especially livestreaming and product reviews, is common among selected creators.
Demonstrated affiliate sales and engagement are key factors.

It’s important to note that this is not intended for beginners; it’s best suited for creators who already understand the affiliate model and actively promote Amazon products.

Will the Elevate Program Expand to Other Countries?

Possibly, but not yet. Amazon has not made any announcements about expanding Elevate beyond India.

However, given the increasing emphasis on performance-based influencer support across platforms, Elevate could eventually become a tiered global program if the pilot proves successful.

Some signals to watch for:

New creator tier structures are emerging within the U.S. Amazon Influencer Program
Broader rollout of Creator Connections across multiple regions
Future analytics or campaign tools being labeled “Elevate” in the .com environment

Until then, creators outside India are advised to continue focusing on consistent performance, optimizing their storefronts, and participating in Creator Connections as they await potential global updates.

Why This Matters for Affiliate Creators

Even though Elevate is currently limited to India, it represents a larger shift in the influencer marketing space from open, self-service tools to performance-based support tiers. Programs like Elevate show that platforms prioritize measurable impact over raw follower counts.

If and when this kind of structured, data-supported help becomes globally available, it could be game-changing for creators who balance content creation with a full-time job.

Get the latest on Amazon, TikTok, Pinterest, and creator tools weekly.

📬 Subscribe to Logie’s newsletter

📚 Read best practices on our blog

Pinterest Is Changing How People Shop and Search. Here’s How You Can Benefit

Betonsky N.

May 8, 2025

If you’ve ever wished your Pinterest feed could read your mind, you’re in luck.

Pinterest just rolled out a major update to its visual search experience, designed to help users discover what they didn’t even know they were looking for.

The new features are strategic tools for creators and brands, from AI-powered image detection to scene-based recommendations.

Let’s break it down.

What’s New with Pinterest Visual Search?

1. Scene-Based Search

Users can now tap on any part of an image, such as a couch in a living room scene or a pair of shoes in an outfit picture, and Pinterest will instantly surface visually similar items.

If you’re posting lifestyle content or product photos, Pinterest will now make your pins shoppable and discoverable in more intuitive ways, without you needing to do anything extra.

2. Shop the Look AI Upgrades

Pinterest has enhanced its “Shop the Look” tech, using computer vision to identify multiple products in a single image. Whether it’s a rug, jacket, or coffee mug, it can now pinpoint and match them to items in the platform.

This means a single creator image can now drive multiple product impressions. For brands using Logie to manage affiliate campaigns, this creates deeper content value from every creator collaboration.

3. Lens Improvements

Pinterest Lens (the visual camera search feature) is faster and smarter. Point your camera at something IRL like a plant, dress, or chair, and Pinterest will bring up visually similar pins, products, or mood boards.

This closes the loop between offline inspiration and online shopping. If you’re using Logie to generate product-based content, you’re now part of a more innovative, visual discovery engine.

So, What Should You Do Differently?

If you’re a creator…

Post full scenes, not just single products. Pinterest can now read the whole photo.
Showcase bundles or real-life use. A mug on a tray? A coat by a door? More relatable = more discoverable.
Use Pinterest-focused formats. Our Logie templates make this part easy.

If you’re a brand…

Provide creators with well-styled sets. Think bundles or thematic collections.
Track which visuals convert. Logie’s dashboard tells you what’s working and what’s not.
Lean into Pinterest. With search now happening through visuals, it’s no longer optional; it’s essential.

Connecting the Dots: Visual AI Meets Transparency

Pinterest is improving not only how people shop but also how users trust the content they see.

In a related move, Pinterest recently announced that it’s rolling out AI-generated content labels to bring more transparency to the platform. This is a big deal for creators focused on authenticity and platforms like Logie, where trust and performance go hand in hand.

Together, these changes are shaping a new Pinterest—one that’s more intuitive, responsible, and powerful.

Pinterest’s visual search upgrades enhance discovery, redefining what being discovered means.

This isn’t a gimmick or a passing trend. It’s the beginning of a shift where photos become purchase pathways, scenes become search results, and content becomes commerce.

If you’re already using Logie, now’s the time to build visual-first strategies into your weekly flow. And if you’re not yet?

Let your content live where your audience is already looking. Let it be seen, shopped, and scaled on the smartest search engine nobody’s talking about (yet).

Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do Next

Betonsky N.

May 7, 2025

The way audiences consume content is fundamentally shifting, and traditional websites are feeling the impact. A recent report by Enders Analysis reveals a troubling trend: publishers, content creators, and brands are experiencing a steady decline in direct website traffic.

What’s causing it? Consumers are increasingly turning to AI-generated summaries and social media platforms for information, bypassing websites altogether.

If you’re a creator, building your platform and hoping to grow through blog traffic, or a brand manager, relying on content to drive affiliate or campaign ROI, this shift is a call to action.

As platforms like Google, TikTok, and Instagram evolve into AI-powered “answer engines,” creators and brands must rethink how content is published, distributed, and discovered.

📉 The Shift in User Behaviour: AI Summaries & Social Media Are Cutting You Out

Tools like Google’s new AI Overviews now display instant summaries of web content, meaning users get the answer they’re looking for without ever visiting your site.

According to Bain & Company, 30% of users rely on AI summaries over 80% of the time.

At the same time, social media continues to dominate content discovery:

Gen Z uses TikTok and YouTube like search engines
Instagram Reels are preferred over written posts
Google Search usage is declining among younger audiences

This behaviour impacts major publishers and anyone relying on blog SEO to drive traffic, including creator platforms like ours at Logie. It means content must now live where your audience scrolls, not just where Google indexes it.

Adapt or Decline: 3 Strategy Shifts for Creators and Brands

Relying solely on blog traffic? That era is over. Here’s how to stay relevant and monetizable in 2025 and beyond:

1. Distribute Beyond Your Blog

Publishing is step one. What you do next is where growth happens. Turn each blog into:

A 30-second TikTok or Instagram Reel
A Pinterest pin or Instagram quote graphic
A carousel or teaser post on LinkedIn
A bite-sized summary in your email newsletter

2. Optimise for AI Summaries

You can’t control AI tools, but you can make sure they feature you.

Format your blogs with:

Clear headlines and bullet points (H2/H3)
High-value summary statements near the top
Calls to action (CTAS) early, not just at the end

Whatever our CTA is, it should be part of the content, not buried below it.

3. Create Content Built for Engagement, Not Just Indexing

Search engines are no longer the only gatekeepers. To reach audiences and earn conversions, your content must feel engaging, visual, and personalized.

Try adding:

Polls or mini-quizzes inside blog posts
Short embedded videos to explain key points
Clickable graphics and testimonials from real users

For creators, content that performs well on TikTok or Pinterest is often born from a blog but never exclusively lives there.

This Is an Opportunity to Build Smarter. At Logie, we’re helping creators and brands turn this shift into an advantage.

By combining creator-first automation, multi-channel analytics, and real-time performance insights, we make it easier to:

Launch high-converting product content.
Track what actually drives clicks and sales.

If you’re a creator trying to grow with limited time or a brand manager trying to stretch limited bandwidth, the future of content lies in systems, not stress.

Keep Creating Just Smarter

Traffic may be dropping, but engagement is rising if you meet your audience where they are. That means thinking beyond the blog and embracing AI, social, and short-form video as part of your core content plan.

This shift doesn’t mean giving up on SEO; it means evolving with it. With the right strategy, your content won’t just survive, it’ll grow faster, wider, and more impactfully than ever before.

Yes, AI and social media are disrupting the traditional web, but they also give creators and brands new ways to win. Instead of fearing the decline of direct website traffic, embrace new platforms and formats that meet your audience where they already are.

Monetization Trends from LinkedIn: What Smart Creators Are Doing Differently

Betonsky N.

May 6, 2025

The rules of digital influence are changing fast. Brand deals are no longer limited to celebrities or influencers with millions of followers. Today’s smartest brands are investing in something far more powerful: authenticity.

And they’re finding it in creators just like you.

A recent LinkedIn post by Meta’s Director of Brand Partnerships sheds light on this evolving landscape. It highlights how brands are increasingly relying on creator-led short-form videos to connect with new audiences, foster trust, and drive conversions.

The best part? You don’t need a ring light or a massive following. With strategy, consistency, and the right tools, you can turn your content into a revenue stream, and Logie is here to help you do just that.

From Follower Counts to Conversion Creators: A Shift in What Brands Value

It used to be all about the number of followers, likes, and views, but things have changed.

Today, brands are prioritizing conversion-focused creators those who spark real engagement, build trust, and drive product sales. As shared in the LinkedIn post, many brands are shifting their budgets toward nano and mid-tier influencers who produce more impactful, relatable content.

Why? Because real sells:

Unfiltered product reviews feel authentic.
Short how-to clips build quick trust.
Honest storytelling drives buying decisions.

💡 You don’t need a huge platform; you need real connection.

Why Short-Form Video Isn’t Just a Trend, It’s the New Sales Funnel

Short-form video has become the gold standard in creator content. Whether it’s TikTok, Instagram Reels, or Pinterest video pins, this format meets the modern viewer exactly where they are: scrolling quickly, watching silently, and craving value.

As the Meta executive highlighted, creator videos are outpacing traditional branded ads in engagement and conversion. That’s huge.

Here’s why short-form wins:

Short content gets watched to the end.
Viewers grasp product value instantly.
Creator personality builds trust in seconds.

You don’t need a studio setup. You only need your phone, voice, and a clear message.

🎯 Start with one product. Create one helpful video. Repeat.

How Logie Helps You Monetize with Confidence

Juggling a full-time job, family responsibilities, and your passion for content creation is no small feat. That’s why platforms like Logie were built to help creators like you make the most of every minute and every piece of content.

Logie gives you everything you need to turn your content into income:

Personalized product suggestions based on real-time trends
Plug-and-play templates to make creation faster
Real-time analytics to track what’s working
A supportive community of creators on the same journey

No more guesswork. No more burnout. Just smart, strategic growth.

Why This Era Belongs to Relatable Creators Like You

Gone are the days of needing viral fame to succeed. Some of the highest-converting creators have under 10k followers, but build real relationships with their audience.

Brands are taking notice. They want:

Authentic product demonstrations
Consistent creators with a clear voice
Partners who can drive results through trust

You don’t need to be everywhere at once, you just need to show up with value consistently.

Your pace is valid. Your voice matters. Your audience is out there.

Ready to Monetize Smarter?

This is a transformation, not just a trend. The way creators and brands collaborate is evolving, and you have everything it takes to succeed in this new era.

Whether you’re just starting or refining your strategy, Logie is designed to help you thrive.

👉 Join Logie as a Creator – Start Monetizing Smarter Today

Let your content speak, let your audience grow, and let this be the moment you finally turn your influence into income.

1...789...71 Page 8 of 71

About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

1. AI-Powered Content Creation: Never Run Out of Ideas

2. Link Management & Analytics: Track What Works

3. Influencer Platforms & Campaign Management

4. Performance Tracking: Know Your Numbers

5. Best Practices for Using AI as an Influencer

Why AI Influencers Are Taking Over (And Why It’s Complicated)

The Trust Problem: Why AI Influencers Feel “Off”

How to Use AI Influencers Without Losing Credibility

For Brands:

For Creators:

1. The Rise of Nano and Micro-Influencers

2. AI-Powered Influence: From Matching to Messaging

3. Live Shopping Is Here to Stay

4. ROI-Driven Influencer Partnerships

5. Long-Term Partnerships Over One-Off Posts

6. Platform Diversification Is Non-Negotiable

7. Authenticity Still Wins

8. B2B Influencer Marketing Is Growing

Wrap-Up

What Triggered the Slowdown?

A Temporary Cooling-Off Period

What Everyone’s Doing: Diversify, Adapt, Repeat

Step 1: Upload Your Product Catalogue. Your Storefront Starts Here

Step 2: Optimize Your Feed; Visibility Begins With the Details

Step 3: Inspire to Convert; Make Every Scroll Shoppable

Step 4: Launch Smart Shopping; Campaigns Scale With AI

Step 5: Measure, Learn, Grow And Repeat What Works

What’s the Deal? Literally.

What This Means for TikTok, Temu, and Shein

Temu and Shein Are About to Go Hard

Why Influencers Should Care

Time to Recheck Your Storefront Strategy

So… What Happens Next?

If You’re a Creator:

If You’re a Brand:

What Is the Amazon Elevate Program?

🔑 Key Features of the Amazon Elevate Program

1. Advanced Analytics for Performance Tracking

2. Personalized Creator Strategy Support

3. Enhanced Discoverability on Amazon.in.

4. Improved Monetization Opportunities

Who Is Eligible for Amazon Elevate?

Will the Elevate Program Expand to Other Countries?

Why This Matters for Affiliate Creators

What’s New with Pinterest Visual Search?

1. Scene-Based Search

2. Shop the Look AI Upgrades

3. Lens Improvements

So, What Should You Do Differently?

Connecting the Dots: Visual AI Meets Transparency

📉 The Shift in User Behaviour: AI Summaries & Social Media Are Cutting You Out

Adapt or Decline: 3 Strategy Shifts for Creators and Brands

1. Distribute Beyond Your Blog

2. Optimise for AI Summaries

3. Create Content Built for Engagement, Not Just Indexing

Keep Creating Just Smarter

From Follower Counts to Conversion Creators: A Shift in What Brands Value

Why Short-Form Video Isn’t Just a Trend, It’s the New Sales Funnel

How Logie Helps You Monetize with Confidence

Why This Era Belongs to Relatable Creators Like You

Ready to Monetize Smarter?

Recent Posts

EVEN MORE NEWS

POPULAR CATEGORY