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TikTok Introduces Subscriber-Only Videos to Enhance Creator Monetization

TikTok has recently introduced a new feature to enhance monetization opportunities for creators. The feature, Subscriber-Only Videos, adds to the platform’s LIVE Subscription service.


TikTok LIVE is a unique platform where creators can engage with their audience in real time, providing unedited and authentic content. 

The platform has been exploring new ways to help creators cultivate deeper connections with their global community and reward their creativity.

In 2022, TikTok launched LIVE Subscription, a monthly subscription service on TikTok LIVE that allows fans to show their appreciation for their favorite LIVE creators. 

“As part of our ongoing efforts to build diversified creator monetization opportunities to support our creators, today we’re introducing the addition of a new LIVE Subscription perk, Subscriber-Only Videos. Subscriber-Only Videos are exclusive videos that only subscribers can view. The new perk encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another, helping creators foster even more meaningful connections with their community,” mentions Tiktok.

This service has allowed creators to increase their earnings while growing their community. 

Subscribers gain access to exclusive benefits defined by the creator, including Subscriber Badges, Subscriber-Only LIVEs, Custom Emotes, and Subscriber-Only Chats.

Subscriber-Only Videos

The new Subscriber-Only Videos feature is an exclusive perk that only subscribers can view. 

This encourages interactions beyond the LIVE room, enabling subscribers to like, comment, and reply to one another. With this, creators can foster even more meaningful connections with their community.

“The safety of our community is our priority, and as with all content on TikTok, content on LIVE must abide by our Community Guidelines. To access the LIVE Subscription feature, creators must be 18 years of age and have a minimum of 1,000 followers. Users must be over 18 to purchase a subscription and to send or receive Coins and Gifts. All users must follow our Community Guidelines and not solicit gifts or offer incentives for gifting. For additional details and our list of LIVE safety tools, please visit the Creator Portal,” says Tiktok

Several creators have found LIVE to be impactful in their lives. Japanese calligrapher @daizo77, ASMR content creator @Caring Whispers, and gamer SavageMike have all found value in the service. 

They highlight the benefits of interacting closely with fans, the regular income provided by the service, and the exclusive emotes and Subscriber-Only Chat feature.

TikTok’s introduction of Subscriber-Only Videos is a significant step toward providing diversified monetization opportunities for creators. 

By fostering deeper connections between creators and their communities, TikTok continues to develop ways to support and reward creativity on its platform. 

This, together with other monetization opportunities, including the TikTok series, Interactive ad-ons, and TikTok creative challenge, which have all been released recently, are a few options that TikTok creators can explore to improve their monetization opportunities.

2 Responses

  1. Anyone know when the subscriber only video feature will actually become available? It used to be an option before it was officially announced, but now it’s no longer an option

  2. Is this for subscribers only LIVE videos? I did not find an option for pre recorded videos I uploaded to share with subs only.

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