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Over the last couple of weeks, Meta has revealed that it plans to scrap Facebook live shopping starting October 1, 2022. The company also recently
Over the years, market disruption in the retail sector has triggered dramatic changes. eCommerce has come a long way since the early 2000s. Continuous innovation
Live shopping – or Livestream shopping – is an eCommerce marketing strategy where creators such as influencers promote a product in real-time. Consumers watching the
Instagram has plans in place to let go of some of its shopping features as it looks to focus more on eCommerce efforts that directly
Facebook publicly introduced live video shopping after a series of trials and beta tests about two years ago. This enabled users to showcase products in
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