Home Blog Page 55

Roblox Open Beta Coming to Meta Quest

0

Meta has recently announced that the popular online platform Roblox is coming to Meta Quest, starting with an open beta that will be available in the App Lab in the coming weeks. 

This move is expected to significantly impact the virtual reality (VR) landscape, offering new opportunities for both developers and users.

The Integration of Roblox and Meta Quest

Roblox, a platform hosting millions of user-generated games, boasts an average of over 66 million daily users. 

Integrating Roblox with Meta Quest 2, Quest Pro, and the upcoming Quest 3 will expand the platform’s reach, adding to its vast community that spans mobile devices, desktops, and Xbox.

“The open beta is a great opportunity for the Roblox developer community to optimize their existing games for Quest and build new ones for VR while gathering input and feedback from the Quest community.” said Meta in a Blog post

The open beta will provide the Roblox developer community with a unique opportunity to optimize their games for Quest and build new ones for VR. This will allow developers to experiment, learn, and iterate on VR experiences before Roblox fully releases on the Meta Quest Store.

Impact on the VR Community

Roblox’s integration with Meta Quest will impact the VR community significantly. With over 15 million active experiences and counting, Roblox is set to offer a vast library of content for the Quest community to explore. 

Furthermore, Roblox automatically publishes some experiences that use default player scripts to support VR devices. This means that the Roblox VR library will be seeded with high-quality content from day one.

“And because Roblox is cross-platform, you’ll be able to connect, play, and hang out with friends across Xbox, iOS, Android, and desktop helping to make VR more social than ever before.” announced Meta

The cross-platform nature of Roblox will also make VR more social than ever. Users will be able to connect, play, and hang out with friends across Xbox, iOS, Android, and desktop.

Safety Measures

Roblox on Quest will be available for people ages 13 and up. Parents can use existing Meta Quest parental supervision tools to help create a level of safety and supervision that’s right for their family. 

This ensures that while the platform is expanding its reach and capabilities, it is also taking into account the safety and well-being of its users.

Integrating Roblox into Meta Quest is a significant step forward in the VR landscape. It provides new opportunities for developers to create and optimize VR experiences and offers users a vast library of content to explore. 

The move is expected to make VR more social and interactive, further enhancing the VR experience for users. However, as with any new development, it will be interesting to see how this integration evolves and what impact it will have on the future of VR.

YouTube rolls out Video Title Suggestions and Expands Demographic Survey

0

YouTube is rolling out video title suggestions and expanding its demographic survey to the UK. 

These updates are part of YouTube’s ongoing efforts to improve its platform and provide equal opportunities to all creators.

Video Title Suggestions

YouTube is introducing a new feature that will be available on the details page on Studio Desktop within a few hours after uploading eligible videos. 

The suggested titles are generated based on the video’s transcript and description. This feature aims to provide inspiration for video titles, saving creators time on brainstorming. 

“We’re introducing a new feature where you’ll be able to see suggestions or a video title on the details page on Studio Desktop. This is available within a few hours after upload for eligible videos. Video title suggestions are created based on the transcript and description from the video itself. The goal is to help you find inspiration for a video title. By saving you time on brainstorming video titles are optional, and you can always change the title or use a suggestion as a basis for further iteration,” mentions Connor

These suggestions are optional, and creators can always modify the title or use the suggestion as a starting point for further iteration. 

However, YouTube reminds creators that they are still responsible for their video titles and must ensure they comply with all YouTube policies.

Expanded Demographic Survey: Ensuring Equal Opportunities

In 2021, YouTube launched a voluntary survey where creators could provide information about their gender identity, sexual orientation, race, and ethnicity. 

This survey aims to help YouTube identify potential gaps in its systems that might impact a creator’s opportunity to reach their full potential.

“We want to make sure our systems do not reflect unintentional bias and make sure we offer equal opportunities to any creator or artist community. Our existing process is limited cuz we only have information about content, not identifying information about the creators themselves.” mentions Connor in the announcement

YouTube is now expanding this voluntary survey to creators in the UK. In the coming weeks, UK-based creators will have a setting in the studio where they can add demographic information related to their YouTube channel if they choose to do so.

The expansion of this survey is part of YouTube’s commitment to ensuring its systems do not reflect unintentional bias and offer equal opportunities to all creator communities.

By introducing video title suggestions, YouTube provides a tool to help creators save time and potentially increase their video visibility. 

Expanding the demographic survey to the UK is a significant step towards ensuring equal opportunities for all creators. 

As YouTube continues to evolve, it’s clear that the platform is dedicated to supporting its creator community.

Amazon Prime Day: A Global Shopping Phenomenon 

0

Amazon Prime Day, a global shopping event exclusively for Prime members, has been a game-changer since its inception in 2015. 

Over the years, it has evolved into a significant event that offers exclusive deals, supports small businesses, and promotes Amazon’s products. 

The Genesis of Prime Day

Amazon introduced Prime Day on July 15, 2015, to celebrate the company’s 20th birthday. 

The event spanned nine countries: the U.S., the UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. On this day, customers bought more items than on Black Friday 2014, Amazon’s biggest Black Friday ever at the time. 

Over 34.4 million items were ordered across Prime-eligible countries, with 398 items ordered per second.

Its Importance

Prime Day is more than just a sales event; it’s a global shopping phenomenon. On Prime Day 2022, customers purchased over 300 million items worldwide, and the event tends to increase ad conversion rates. 

Prime Day serves a longer-term importance to Amazon by driving new members to its $119 annual free-shipping program and tightening existing customer relationships. 

For creators, this means a larger audience to tap into and more potential for earnings.

Logie’s Prime Day Collection

This year, Logie has provided creators with a Prime Day collection to help boost their earnings. By providing a curated list of products that will have amazing deals during Prime Day, Logie allows creators to plan their promotions accordingly. This is advantageous for several reasons:

  • Increased Earnings: All the products that sell from the Logie’s Prime Day collection will pay creators 5x to 20x what Amazon Associates is paying, offering the best ROI during Prime Day.
  • Ease of Use: Creators can easily create a new collection on their Logie’s collection page, add the ASINs from the Google sheet provided by Logie, and share the link to the collection. This makes it easy to promote the products and earn commissions.
  • Flexibility: Creators will be able to add or remove products from the collection anytime, providing flexibility to adapt to changes in product availability or audience preferences.
  • Reach: Creators are able to share the link to their collection anywhere if they have added their go. Shopping URL to the Amazon Associates allowed websites. This allows creators to reach a wider audience and maximize their Prime Day earnings.

As we kick off Prime Day 2023, it’s clear that this event will continue to evolve and make its mark in the retail industry.

Meta’s AI Transparency: A Game Changer for Creators and Users?

0

In the ever-evolving social media landscape, Meta, the parent company of Facebook and Instagram, recently made a significant move. 

Nick Clegg, President of Global Affairs at Meta, unveiled the inner workings of the AI systems that rank content on Facebook and Instagram. 

This move towards transparency could have far-reaching implications for creators and users on these platforms.

Decoding AI Systems: A Double-Edged Sword?

Meta’s AI systems, as explained by Clegg, predict the value of content for each user, influencing what they see on their feeds. 

While this personalization has been a cornerstone of Meta’s platforms, unveiling the AI’s inner workings could be a double-edged sword.

On the one hand, this transparency can empower creators. Understanding the mechanics of content ranking can help them tailor their content more effectively, potentially increasing their reach and engagement. 

However, there’s also a risk of manipulation. With the AI’s workings laid bare, there’s a potential for misuse, with creators possibly gaming the system to their advantage, which could lead to an inauthentic user experience.

User Control: A Step Towards Empowerment or Overload?

Meta’s move to give users more control over what they see is a significant step toward user empowerment. 

The release of 22 system cards for Facebook and Instagram, providing information about how their AI systems rank content, is a commendable move towards transparency.

However, this increased control could also lead to information overload for users. While some users may appreciate the ability to customize their feeds, others may find the process overwhelming. 

Striking a balance between user control and user experience will challenge Meta.

The Impact on Researchers: A New Era of Openness

Meta’s commitment to transparency extends to the research community as well. The upcoming roll-out of a new suite of tools, including the Meta Content Library and API, will provide researchers with unprecedented access to publicly-available content across Facebook and Instagram.

This move could herald a new era of openness in social media research, providing researchers with a wealth of data to analyze and understand user behavior and content trends. 

However, it also raises questions about privacy and data security that Meta must address.

Meta’s move towards transparency and user control is a significant step in the social media landscape. 

It can empower creators, users, and researchers but raises questions about potential misuse, information overload, and data security. 

As we move forward, it will be interesting to see how Meta navigates these challenges and what impact this will have on the future of social media.

Leveraging Prime Day

0

Amazon Prime Day, a highly anticipated event for shoppers worldwide, presents a unique opportunity for creators to boost their earnings. 

This year, Logie has provided creators with a Prime Day collection to help boost their earnings. 

The Importance of Prime Day

Prime Day is more than just a sales event; it’s a global shopping phenomenon. 

On Prime Day 2022, customers purchased over 300 million items worldwide, and the event tends to increase ad conversion rates. 

Prime Day has become an important sales event in the eCommerce calendar, and it’s easy to assume that creators can harness Prime Day’s powerful earning potential.

Prime Day serves a longer-term importance to Amazon by driving new members to its $119 annual free-shipping program and tightening existing customer relationships. 

For creators, this means a larger audience to tap into and more potential for earnings.

Logie’s Prime Day Collection

Logie’s Prime Day collection presents a unique opportunity for creators. By providing a curated list of products that will have amazing deals during Prime Day, Logie allows creators to plan their promotions accordingly. This is advantageous for several reasons:

  1. Increased Earnings: All the products that sell from the Logie’s Prime Day collection will pay creators 5x to 20x what Amazon Associates is paying, offering the best ROI during Prime Day.
  1. Ease of Use: Creators can easily create a new collection on their Logie’s collection page, add the ASINs from the Google sheet provided by Logie, and share the link to the collection. This makes it easy to promote the products and earn commissions.
  1. Flexibility: Creators will be able to add or remove products from the collection anytime, providing flexibility to adapt to changes in product availability or audience preferences.
  1. Reach: Creators are able to share the link to their collection anywhere if they have added their go. Shopping URL to the Amazon Associates allowed websites. This allows creators to reach a wider audience and maximize their Prime Day earnings.

Prime Day is a significant event for both shoppers and creators. By taking advantage of Logie’s Prime Day collection, creators will be able to boost their earnings, reach a wider audience, and provide their followers with the best deals. 

You can access the Google Sheets with Logie prime day deals here.

Logie earns Amazon Ads Verified Partner status

0

Logie has earned a ‘Verified’ partner badge to become an Amazon Ads Verified Partner. This accolade comes a few months after the company initially joined the Amazon Advertising Network. The verification essentially means that Logie has been approved to be in their partner directory to help eCommerce businesses on the platform. Registered partners demonstrate expertise with Amazon Ads products.

Logie is one of the leading influencer marketing companies in the world today. It utilizes big data and cutting-edge AI to match each product to the influencer who’s most likely to sell it – helping raise the bar for brand-influencer collaboration. This innovative approach has drawn notable recognition in the social commerce industry.

Amazon Ads verification is just the latest in a remarkable string of accolades that Logie has earned over the last few years. The company earlier this year presented at the NRF’s Retail’s Big Show, one of the top annual retail events in the U.S. Logie was also admitted into the NVIDIA Inception Accelerator. This is a leading accelerator program that helps startups evolve faster by providing access to expertise and co-marketing. Logie was also among the official sponsors of VidCon 2023 between June 21 and June 24.

“We are proudly now an Amazon Ads Verified Partner. This accolade is just an honor but also a testament to the hard work and dedication our team puts forth every day. It strengthens our resolve to continue to shape the future of digital advertising through artificial intelligence, delivering cutting-edge solutions for both brands and creators. We will continue to keep pushing hard to make sure that Logie is the most trusted solution for Amazon Influencers on Amazon – even as we open our doors to more brands and influencers,” said Tanya Breus, Logie’s Business Development executive.

Twitter Threatens Legal Action Against Meta Over Threads App

0

Twitter is threatening Meta with a lawsuit after the successful launch of Meta’s new Twitter rival, Threads

The social media giant views the app as a competitive threat, indicating Threads’ impact since its launch.

Accusations of Trade Secret Theft

An attorney representing Twitter sent Meta CEO Mark Zuckerberg a letter accusing the company of trade secret theft through the hiring of former Twitter employees. Semafor first reported the letter, and a person familiar with it confirmed its authenticity to CNN.

“Meta had engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property,” Alex Spiro, an outside lawyer for Twitter owner Elon Musk, wrote in the letter.

In response to reports on the letter, Musk tweeted: “Competition is fine, cheating is not.” This statement underscores Twitter’s stance on the issue, emphasizing the importance of fair competition in the tech industry.

Allegations Against Former Twitter Employees

The letter says that Meta hired former Twitter employees who “have improperly retained Twitter documents and electronic devices” and that Meta “deliberately” involved these employees in developing Threads.

“Twitter intends to strictly enforce its intellectual property rights,” Spiro continued, “and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.”

Meta spokesperson Andy Stone flatly dismissed the letter. “No one on the Threads engineering team is a former Twitter employee — that’s just not a thing,” he said on Threads.

This statement contradicts the allegations made by Twitter, setting the stage for a potential legal battle.

The Impact of Threads

In the months since Musk acquired Twitter for $44 billion, the social network has been challenged by a growing number of smaller microblogging platforms, such as the decentralized social network Mastodon and Bluesky, an alternative backed by former Twitter CEO Jack Dorsey. 

But Twitter has not threatened either with litigation. Unlike some Twitter rivals, Threads has experienced rapid growth, with Zuckerberg reporting 30 million user sign-ups on the app’s first day. As of Thursday afternoon, Threads was the number-one free app on the iOS App Store.

The legal threat may not necessarily lead to litigation, but it could be part of a strategy to slow down Meta, said Carl Tobias, a law professor at the University of Richmond.

YouTube Unveils AI-Formulated Quizzes to Assess User’s Knowledge on Preferred Subjects

0

YouTube, the world’s leading video-sharing platform, has taken a significant leap forward by introducing AI-generated quizzes to test users’ understanding of topics they’re interested in. 

This new feature, currently in the experimental phase, is part of YouTube’s ongoing efforts to enhance user engagement and learning. 

AI-Generated Quizzes

YouTube has begun testing AI-generated quizzes on the YouTube mobile app Home Feed. 

These quizzes are designed to test a viewer’s understanding of a subject covered in a video they recently watched. 

If a viewer chooses to take a quiz, a link to the recently watched video appears under it, allowing them to navigate back to learn more about the topic easily. 

“The quizzes will test your understanding of a subject covered in a video you recently watched. If you choose to take a quiz, a link to the recently watched video will appear under it so you can easily navigate back to learn more about the topic at hand,” states Youtube

This feature is currently being tested globally on a small percentage of viewers on iOS and Android who recently watched a few select educational and EN-language videos.

“If you ever notice that YouTube looks a bit different for you than it does for your friend or family member, you’re likely seeing one of these experiments. Be sure to give YouTube feedback and report any potential technical issues – our teams use this information and experiment results to help us decide if, when, and how to release these features more broadly,”. 

In the first half of 2023, YouTube conducted several experiments to improve the user experience and provide creators with more tools to engage their audience. 

These included testing new hashtag suggestions in Shorts titles, allowing images in Community tab poll posts on iOS, and enabling creators to create and measure podcasts in Studio. 

These experiments laid the groundwork for introducing AI-generated quizzes, demonstrating YouTube’s commitment to leveraging technology to enhance user engagement and learning.

The Potential Impact of AI-Generated Quizzes

The introduction of AI-generated quizzes could profoundly impact both creators and users on YouTube. 

This feature could increase creator-viewer engagement, as users may be more likely to interact with content that offers an interactive learning experience. 

Furthermore, it could encourage creators to produce more educational content, knowing that the platform actively supports and promotes it.

Introducing AI-generated quizzes marks a new era in YouTube’s innovation journey. By leveraging AI technology, YouTube is enhancing the learning experience on the platform and paving the way for a more interactive and personalized user experience. 

As YouTube continues to experiment and innovate, it will be exciting to see how these advancements shape the future of digital content consumption.

Threads: Instagram’s Twitter rival is Now Live on iPhone and Android

0

Meta, the parent company of Instagram, has officially launched its much-anticipated social media app, Threads.

This new platform is designed for sharing text updates and joining public conversations.

With the launch of Threads, Meta is making a significant move in the social media landscape, positioning the app as a potential rival to Twitter.

Threads: An Overview

Threads is designed to provide a separate space for real-time updates and public conversations. 

“Instagram is where billions of people around the world connect over photos and videos. Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond,” explains Meta in a blog post

The app is now available for download on both iOS and Android in more than 100 countries.

The launch of Threads comes at a time when Twitter has been experiencing issues, leading to a surge in popularity for other social media platforms. 

Threads, initially teased as ‘Barcelona‘ or ‘Project 92’, has been designed to capitalize on this trend. 

One of the key advantages of Threads is its integration with Instagram, allowing users to maintain their social circles while exploring a new platform.

Features and Functionality

Threads operates as a standalone app, despite its close connection with Instagram. Users can like, comment, repost, and share posts and control who can reply to their posts. 

“Soon, we are planning to make Threads compatible with ActivityPub, the open social networking protocol established by the World Wide Web Consortium (W3C), the body responsible for the open standards that power the modern web. This would make Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress – allowing new types of connections that are simply not possible on most social apps today. Other platforms including Tumblr have shared plans to support the ActivityPub protocol in the future,” Meta revealed.

The success of Threads will depend on whether consumers are willing to let Meta dominate another aspect of their social media experience. 

With the launch of Threads, Instagram is poised to impact the social media landscape significantly.

However, only time will tell whether Threads will be able to capitalize on Twitter’s missteps and carve out its niche in the competitive world of social media.

Seeing how Threads evolves and influences the social media landscape will be interesting as we progress. 

Will it disrupt the status quo or blend into the digital landscape as just another social media platform?

YouTube Innovates: Hyperlinked Comments, Tablet Visibility, and More

0

To enhance user experience and engagement, YouTube is introducing a series of new features and updates. 

The platform is experimenting with hyperlinked comments, extending post visibility to tablets, and adding a new metric in YouTube analytics.

Hyperlinked Comments: A New Way to Explore

YouTube is testing a new feature that allows hyperlinked keywords in comments. This feature is designed to reduce friction for viewers who wish to discover new and relevant content on the platform.

“Phrases or single words in comments that encourage exploration will be hyperlinked. Now, clicking on a link will initiate a new YouTube search with that term, navigating users to the search results page,” Connor, Youtube.

The video will continue playing in the mini-player to avoid interruption while the user explores the linked content. 

YouTube determines the linked keywords based on what users want to explore further. Creators can remove links on their video comments if they wish, and viewers can opt out of the experiment if they prefer their comments not to be hyperlinked.

More features

In response to a top feature request from creators and viewers, YouTube is rolling out post visibility to Android tablets and iPad users.

“This means your posts can now reach viewers who mainly use YouTube on tablets,” YouTube announced.

YouTube is adding a new metric in YouTube analytics to show creators how many reminders were set for an upcoming live stream or premiere. This new metric can be found in the YouTube analytics deep dive.

The platform is also launching several updates to channel memberships where eligible creators can now set up and manage channel memberships and other fan funding offerings via Studio Mobile.

Moreover, members-only videos will now surface on members’ home subscription feeds and the channel page.

Find out more of these updates here.

About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

Recent Posts