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Pinterest’s new advertising products: premiere spotlight & travel catalogs

By
Betonsky N.
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0
Pinterest

Pinterest, the visual discovery engine, has recently launched two new advertising products: Premiere Spotlight and Travel Catalogs. 

These innovative tools are set to revolutionize how creators and brands advertise on the platform, offering more immersive and engaging ways to reach audiences. 

Premiere Spotlight

Premiere Spotlight is a premium video solution offering an immersive brand awareness format. It uses widescreen video in priority placements, making it an ideal tool for seasonal moments, launches, or other big promotions. 

As Pinterest puts it, “Premiere Spotlight is our most immersive awareness format yet, providing scale and reach for your biggest brand moments. Starting today, Premiere Spotlight is available to advertisers in Australia, Canada, France, Germany, the United Kingdom and the United States.”

The ads appear on surfaces that reach millions of people daily, maximizing reach and scale. The ad will take up approximately 50% of a mobile screen on a guaranteed date. This means that creators can now ensure that their content is seen by a large audience at the right time.

Brands using Pinterest Premiere Spotlight have seen higher view rates and completion than other ad placements.

For instance, e.l.f Cosmetics used it to launch their new Lash N’ Roll Mascara and saw a 13% higher view-through rate with Gen Z compared to MRC’s baselines.

Travel Catalogs: Turning Inspiration into Booked Holidays

On the other end of the advertising spectrum, Pinterest has introduced Travel Catalogs. This tool is designed to drive engagement and performance, helping travel brands boost their bookings.

Millions of Pinterest users save travel content to their Pinterest boards, and the new feature by the platform is an easy way to turn these wishes into reality.

“Leading German travel booking company TUI got to try Travel Catalogs in beta. Their ads became more actionable, leading to an 8x higher optimized click-through rate (oCTR) than they were seeing previously.5 Hotel and rental companies worldwide will gain access to Travel Catalogs later this summer. You’ll find it in the catalogue menu in Ads Manager, along with our other shopping solutions,” mentioned Pinterest.

With Travel Catalogs, hotel, and rental brands can upload their full travel catalog to Pinterest, automatically creating dynamic product ads for each listing. These ads directly show relevant details on the Pin itself, such as the brand, pricing, and descriptions.

In a blog post, Pinterest explains, “Travel Catalogs will make it easier for people to turn their travel dreams into reality, with the click of a button.When someone clicks on an ad uploaded from Travel Catalogs, they’ll navigate directly to the booking site for that specific listing.”

Impact on Creators

These new advertising products are set to impact creators on Pinterest significantly.

Premiere Spotlight offers a new way to create high-impact, immersive video content that can reach a wide audience. This game-changer is for creators looking to boost their brand awareness and reach on the platform.

Travel Catalogs, meanwhile, offer a powerful tool for creators in the travel industry. By making it easier for users to go from inspiration to booking, creators can drive more conversions and boost their performance on the platform.

When asked if the introduction would open up some new avenues for Amazon influencer, Justin Germino, a seasoned vlogger, blogger,affiliate marketer, and Amazon influencer, said, “well tricky thing about Amazon influencers is, it is against Operating Agreement to do any paid promo to your Amazon store/live or any affiliate products, it gets you banned. So this may be useful to get people to promote if they own their own stores/merch, or shopify, but going to influencer channel, hard to convert to sales or ROI. Travel would be good for travel bloggers who have partnerships with travel agencies, hotels, and can benefit that way perhaps,”.

By leveraging the new advertising products, creators can reach a wider audience, create more engaging content, and ultimately drive more conversions, but does it really gel with their kind of marketing? Whether it is or not is debatable, but with the monthly numbers the platform attracts, it is worth a shot. 

Meta Unveils Facebook Reels Templates, Advanced Analytics, and more

By
Betonsky N.
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0
Facebook

Facebook has introduced new features and enhancements to support creators. The platform hopes that the recent updates will make it easier for creators to express themselves, build an audience, and earn a steady income.

Simplifying Video Content Creation

To cater to users’ diverse viewing preferences, Facebook will release updates in the coming weeks to enable creators to reach larger audiences with various video formats. 

When creators upload long-form videos or finish a Live on mobile or desktop, they can create a reel clipped from the original content that links back to the original video.

From inspiration to simplified creation, we’re making it easy to produce fun and creative reels on Facebook.

“To help inspire fresh content ideas, we’ve added an Inspiration Hub in the Professional Dashboard to gather popular reels, hashtags, topics and music. And the new Templates Hub in the Reels Composer displays popular, trending, and quality templates that you can use to easily create reels,” mentioned Facebook in a blog post.

Facebook has updated its Clips to Reels feature for Live videos to automatically select the highest quality clips from the Live video and reformat them into a reel that creators can easily publish. 

This update will streamline the content creation process and help creators maximize the impact of their Live videos.

Professional Mode for Profiles

Professional mode (ProMode) for profiles lets anyone become a creator using their profile on Facebook. Facebook statistics show that in the six months, since it expanded globally, tens of millions of creators have started using it, unlocking audience growth, monetization opportunities, and professional tools.

To help put creators on the path to success, creators are now prompted to personalize their profile by adding a website and social media links and reviewing their privacy settings. 

After setup, a ‘Your daily checklist’ module displays on the Profile home with tips and guided actions for creators to help grow their following.

In the coming weeks, Facebook will also roll out new metrics on the Professional Dashboard that will show creators how their accounts perform at a more granular level, including levels of interaction and consumption by format and followers and non-followers across all of their content5.

Expanding Monetization Opportunities

Facebook continues to expand and enhance its monetization offerings so that more creators can easily earn steady streams of income on Facebook through brand partnerships, bonuses, and fan support. 

The platform is testing the ability to cross-post Instagram-branded content reels and stories to Facebook, increasing campaign reach and impact. 

On Facebook, the platform has also reduced partnership ad eligibility requirements so that creators on Pages can permit their brand partners to run ads from their Facebook page.

The Performance bonus program, which rewards creators for garnering strong engagement on their posts, is expanding significantly, inviting more creators and introducing extra bonuses to help creators earn more. 

Facebook has also lowered some of the monetization eligibility requirements for Stars so that more creators who are just starting can earn money from Meta through the support of their fans.

By making it easier for creators to express themselves, build an audience, and earn a steady income, Facebook is paving the way for a new era in the creator economy. Monetization opportunities have not yet been fruit for many creators; maybe the current updates will spark something.

YouTube’s New Shopping Affiliate Program and More

By
Betonsky N.
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0
content creator

YouTube, the world’s leading video-sharing platform, is revolutionizing how creators monetize their content. 

The platform has recently rolled out a new shopping affiliate program and expanded its Partner Program, offering more flexibility for creators to generate income from their content.

YouTube’s New Shopping Affiliate Program

In a significant move, YouTube has launched a shopping affiliate program that empowers creators to tag products directly in their videos and shorts. 

These products, sourced from popular brands and retailers, can now become integral to a creator’s content.

“For creators who are further in their YouTube journey, we’re expanding our YouTube Shopping affiliate program to all eligible US-based creators who are in YPP with over 20,000 subscribers,” mentioned Youtube in a blog post

This innovative feature not only simplifies the shopping process for viewers but also enhances the visibility of the creator’s content. At present, this program is exclusively available to creators in the US.

Through the affiliate program, creators stand to earn a commission when fans purchase products from the merchants featured in their content. 

This initiative is a win-win for creators and viewers, making shopping a seamless part of the viewing experience.

Lower Eligibility Criteria for the YouTube Partner Program

In another progressive step, YouTube has introduced a new level of the YouTube Partner Program (YPP) with lower eligibility criteria. 

“we’re expanding our partner program, meaning more creators and artists will have the opportunity to make money on YouTube across different creative formats,” said Youtube in a blog post.

This level provides early access to promoting creators’ own products on YouTube shopping and fan funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships.

To qualify for YPP and unlock these benefits, creators need to meet the following thresholds:

  • 500 subscribers
  • Three uploads in the last 90 days
  • No active community guidelines strikes
  • Either 3,000 valid public watch hours in the last 365 days or 3 million valid public Shorts views in the last 90 days.

Creators who meet these criteria and are accepted into the program will gain access to a host of features, including channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products on YouTube shopping. 

They will also have access to creator support. However, some features may have additional eligibility criteria.

Expansion of the YouTube Partner Program

YouTube is gradually rolling out the lower eligibility criteria to creators in the US, Canada, the UK, South Korea, and Taiwan. 

The platform plans to extend early access to YPP across all countries where YPP is available. 

All creators will undergo a standard review process upon applying to ensure their channel aligns with YouTube’s policies and guidelines.

Also all YouTube Partner Program terms must be accepted by July 10, 2023, to continue monetizing on YouTube. Lauren, a Program Manager at YouTube, advises, “If you do not accept by July 10th, 2023, you will be removed from the YouTube partner program, and your content will no longer be eligible to monetize on the platform.”

Creator Music

In a significant shift, YouTube has moved all tracks that creators previously saved in their Library to Creator Music.

This growing catalog of high-quality music allows creators to use tracks in videos without losing monetization. 

Some songs can be licensed upfront, allowing creators to retain full monetization. Other songs may be eligible to share revenue with the track’s rights holders.

These updates from YouTube are a game-changer for creators, providing them with more opportunities to monetize their content. 

In particular, the new shopping affiliate program opens up a new avenue for creators to earn revenue by promoting products directly in their videos.

As YouTube continues to evolve its platform, it will be exciting to see more features that enhance creators’ ability to earn from their content.

Amazon Prime Day 2023 Guide for Influencers and Content Creators

By
Betonsky N.
-
0

Amazon Prime Day – the annual shopping event for Amazon Prime members – has become a major occasion since it was first launched by Amazon in 2015. Prime Day shoppers simply can’t get enough with millions of discounted products available for a limited time. Sales in the U.S. skyrocketed from $0.9 billion in 2017 to over $12 billion in 2022 during the 48-hour shopping extravaganza.

The 2023 Prime Day is predicted to break all records if past data is anything to go by! Influencers and content creators stand a unique chance to maximize profitability and growth. While the exact dates for Prime Day 2023 have not been made public, the event will likely take place in mid-July. This means you only have a few weeks to prepare and set the stage for the best possible outcome.

How to Prepare for Amazon Prime Day 2023

Thorough preparation and planning are crucial to make the most out of your Prime Day sales. Start by keeping an eye on announcements from Amazon, industry news, and social media platforms as prime day approaches. You want to stay up to date with the latest information so you have a better understanding of the event’s timeline, featured deals, and new strategies to help optimize your content.

  1. Study past performance – review your analytics data from previous Prime Days to assess which strategies worked well and where there’s room for growth. Identify patterns in audience engagement, product demand, and content performance to inform your strategy for Prime Day 2023. Amazon last year shared a list of the top-selling items on Prime Day 2022. You may want to see if some of these are aligned with your interests. Keep in mind though that trends change.
  2. Notice changes in audience behavior and product demand – pay attention to shifts in consumer preferences and market trends that have evolved since the last Prime Day. Use this information to anticipate potential changes in the online shopping landscape and adjust your content accordingly.
  3. Set specific goals – you want to have precise goals for Prime Day 2023 so you can align your actions to achieve specific objectives.
    Sales targets – have a good view of the total revenue you aim to generate, the number of products you want to promote, and the commission rate you hope to achieve. Having concrete goals in place will help you stay focused and motivated throughout the event.
    Audience growth and engagement – Prime Day offers an excellent opportunity to grow your audience and connect with new followers. Set targets for increasing your reach, whether it be through new followers, email subscribers, or increased engagement on your content.
  4. Track results – develop a simple tracking system to monitor your performance throughout Prime Day. Regularly updating and analyzing this data will enable you to adapt your strategies in real-time and stay on track to meet your goals.

Create Engaging, Shoppable Content

Producing captivating and shoppable content is the key to driving sales and maximizing profitability. Follow these steps to ensure your content is optimized for maximum impact.

– Plan your content calendar

Organize a content calendar for the weeks leading up to Prime Day. This will help you plan and schedule your posts and videos strategically to build excitement around the event. Include a mix of promotional teasers, product spotlights, and personal anecdotes to keep your audience engaged and informed about the upcoming deals.

– Craft eye-catching posts and videos

Logie automatically matches you with the products you’re most likely to sell using our artificial intelligence technology. However, you can also handpick products that you are interested in from our promotions page. You want to choose items that resonate with your target audience, have great reviews, and offer excellent deals. Use our tools to create excellent descriptions and images before sharing your content. Don’t forget to include clear call-to-actions, inviting your audience to shop the deals.

– Utilize storytelling and personal anecdotes

Share your personal experiences with the products you’re promoting to establish credibility and foster trust with your audience. Use storytelling to showcase the value and relevance of the products in your day-to-day life, making your content more relatable and engaging.

Begin Your Prime Day Marketing Two Weeks Early

You need to start building up visibility at least two weeks before Prime Day. Start by determining how you’re going to compete with other vendors. What types of promotions do you think will set you apart? You’ve got a lot of options ranging from coupons to lightning deals that help capture shoppers’ attention.

Boost Your Marketing Strategy

Prime Day is a big day. In fact, one of the biggest sales events of the year. Your old-fashioned marketing strategy probably won’t be enough to make the most out of this opportunity. It’s important that you consider taking additional action to get the most from each piece of content you generate.

  • Share your Prime Day promotions, product recommendations, and shoppable content across all your social media channels. Use captivating visuals, compelling copy, and targeted hashtags to maximize engagement and reach. Instagram Stories, Reels, TikTok, and other short-form video content formats are a great way to showcase your Prime Day promotions.
  • Consider boosting your shoppable content and product recommendations. If a post that you generated is getting a lot of attention, you may maximize reach by boosting it on some of these social media platforms (FB, TikTok, etc). Use the platform’s targeting features to do it within costs.
  • Another option is to partner with other influencers in your niche to cross-promote each other’s Prime Day content. This often leads to increased exposure and a broader audience reach. Make sure to choose influencers with a complementary target audience to ensure maximum effectiveness.

Don’t Forget to Advertise After Prime Day

It’s important that you promote more on the days immediately ahead and after Prime Day. This is the time frame during which traffic tends to be highest. A lot of people will be looking to capitalize on those great deals even after the 48-hour Prime Day 2023 window is over. So make sure you stay on top of your game.

What are the Top-Selling Product Categories on Prime Day

Analyzing past Amazon Prime Day data can help you figure out what product categories are likely to resonate with customers. Some of the top Prime Day sellers over the last few years include the following:

  • Electronics and smart devices – Prime Days have consistently shown high demand for electronic gadgets. These include streaming devices and smart home products such as voice-controlled speakers and smart plugs.
  • Health and personal care – consumer interest in personal care, wellness products, and portable health solutions like water filters has been prominent during past Prime Day events, indicating an ongoing focus on well-being.
  • Home and kitchen appliances – multifunctional kitchen appliances, such as Instant Pots, have also been popular.
  • Hobbies and outdoor activities – Prime Days tend to see a surge in products related to outdoor activities and genealogy services, showcasing consumers’ varied interests.

These are just a few of many! Despite your niche, it’s the high time you make sure that you are pulling all the strings to make the most out of Prime Day 2023. Let us know what you think about this upcoming Prime Day and how you plan to maximize your sales and audience growth!

Instagram API Update: New Features and Expanded User Access 

By
Betonsky N.
-
0
Instagram

Instagram has announced an update to its Content Publishing API, introducing new features and expanding user types. 

This update will revolutionize how creators and brands interact with the platform, offering more flexibility and control over content publishing.

Opening Doors for Creators

Previously, the Instagram Content Publishing API was only accessible to Instagram Business accounts; now, the social platform is expanding API access to Instagram Creator accounts. 

“Beginning today, Instagram Creator accounts can now access the Instagram Content Publishing API to publish content via third-party platforms.” said Jas Shou in a Blog post.

The expansion allows creators to publish content via third-party platforms, opening up a new world of content creation and distribution possibilities. It also offers API developers a broader range of Instagram users, including creators and businesses.

New Features for Reels

Instagram has added two new features to the Content Publishing API for Reels: user tagging and “Original Audio” rename. These features were highly requested by partners who have integrated with the API for Reels.

The user tagging feature allows developers to enable users to tag one or more users during the Reels publishing process via the API. This feature works the same way as in Instagram’s first-party interfaces. Tagged users will receive a notification and see the Reel published in the tagged tab on their profile.

The “Original Audio” rename feature allows users to change the default “Original Audio” name for any original audio they own when creating a Reel via the Instagram Reels API. This feature gives users more control over their content and its presentation to their audience.

Increasing the Limit of Daily Media Posts

In addition to the new features, Instagram has increased the limit of daily media posts per account from 25 to 50 posts across all media types, including Reels, Stories, and Feed posts. This change will enable creators and brands to share more content with their audience, enhancing their presence on the platform.

With these updates, Instagram has ensured that it will not cause any breaking changes for existing integrations. 

This means that developers and users can enjoy the new features and expanded access without worrying about disruptions to their current operations.

By expanding access to Creator accounts and introducing new features, Instagram empowers creators and brands to take their content publishing to the next level.

It’s an exciting time for all Instagram users, and we can’t wait to see the innovative ways these new tools will be used, considering it will take developers sometime before we start seeing the changes.

TikTok’s Open Applications: Connecting Brands and Creators

By
Betonsky N.
-
0
partnership

TikTok has recently introduced a new feature that could revolutionize how brands and creators interact. 

The feature, Open Applications, aims to simplify the process of finding the right creators for brand campaigns. 

Open Applications

Open Applications work like a job posting or casting call for creator collaborations on TikTok. With the new feature, Brands will post the details of their upcoming campaigns to the TikTok Creator Marketplace, and creators can proactively apply to these campaigns. 

“The application includes a short pitch or concept for the brand campaign, examples of relevant TikTok videos they’ve created, their contact information, and their proposed fee,” mentioned TikTok in a blog post.

With this feature, it will be easier for brands and creators to find each other, fostering a more authentic and effective partnership. When creators proactively reach out to brands they are excited about, they can participate in campaigns that feel authentic to them.

A New Era of Creator Discovery

One of the standout features of Open Applications is the inclusion of preference filters and screening questions. 

These tools allow brands to narrow down their pool of applicants by various factors such as audience demographics, follower count, location, brand affinity, and relevant experience. 

”When a creator truly believes in the product they’re promoting, that’s when advertising magic is made. We believe that creators should be able to proactively reach out to brands that they are excited about, and further their careers as content creators with partnerships that feel authentic to them,” explained Tiktok in the blog post.

This means brands can find creators with unique stories and connections to their brand—qualities that can be hard to find through a simple creator search.

Open Applications allows creators to use search filters to seek out best-fit opportunities relevant to them and apply to unlimited campaigns. 

Setting Up an Open Application Campaign

To set up an open application, Brands must create a new campaign in the TikTok Creator Marketplace, fill out brand information and campaign details, set their preferred creator qualifications, add screening questions, set the deliverables, and choose the payment method. Once the campaign is published, they can wait for creators to apply or invite specific creators to apply.

Introducing Open Applications opens a new window to social media marketing. By streamlining the process of connecting brands and creators, TikTok might have found a new and effective form of advertising. Brands can find creators who believe in their products, leading to more impactful and engaging campaigns.

The success of this feature will largely depend on its adoption by both brands and creators. If brands fail to provide clear and attractive campaign details, or if creators do not take the initiative to apply proactively, the potential of Open Applications may not be fully realized. 

But for Tiktok, this is something the industry needs, so hopefully, it works out.

WhatsApp Introduces Channels

By
Betonsky N.
-
0

WhatsApp has announced the launch of Channels aiming to provide users with a simple, reliable, and private way to receive important updates. 

The new feature will be accessible under the new tab called “Updates,” where users will find Status and the channels they follow, separate from personal chats. 

Channels aim to enhance the user’s app experience by seamlessly connecting them to updates from various people and organizations while maintaining their privacy. 

Channels are designed as a one-way broadcast platform where admins can send their followers’ text, photos, videos, stickers, and polls. 

Users will use a searchable directory to select channels to follow, including hobbies, sports teams, local officials, and more. They will also be accessed through invite links shared via chats, emails, or posted online.

“We’re aspiring to build the most private broadcast service available. This starts by protecting the personal information of both admins and followers. As a channel admin, your phone number and profile photo won’t be shown to followers. Likewise, following a channel won’t reveal your phone number to the admin or other followers. Who you decide to follow is your choice, and it’s private,” mentioned WhatsApp in a blog post.

Despite introducing this new feature, it is concerning how Channels will integrate with WhatsApp’s core function as a private platform for intimate conversations. 

However, WhatsApp may have a strategic plan for this new feature. Im not sure how it will work yet. We will have to wait and see.

Collaborative Growth on YouTube: #ShortsFriends 

By
Betonsky N.
-
0

YouTube Shorts have grown substantially globally in recent years, highlighting countless content creators’ inspiring journeys. 

To enhance this, Youtube has launched a new #ShortsFriends initiative; creators will now have the unique opportunity to promote each other by reciprocal sharing within the app, leading to a thriving and supportive network.

The #ShortsFriends Initiative

The referral program allows Short’s creators to promote one another through reciprocal sharing using the hashtag #ShortsFriends.

“Our YouTube Shorts Creator Community is nothing without our wonderful network of creators. We can cultivate and connect creators, much in part by working collaboratively with them to build the community together. Many of the rising stars in our Shorts Community come from referrals from fellow Shorts creators”, mentioned Youtube in the announcment

To join:

Youtube shorts is by creator community invite-only, so ensure you have applied for the invitation, and once approved; you will be able to join by

1. Uploading YouTube Shorts incorporating the hashtag #ShortsFriends.

2. Submit your interest in becoming a part of the Shorts Community here

Shorts Creator Community:

Self-taught artists, musical storytellers, and other talented individuals have benefitted from participating in YouTube referral programs. One creator was particularly successful due to his involvement in the community.

“Over that last six months I have gained over 200,000 subscribers by posting YouTube Shorts,” recounts creator HeyImDanIzzo. “Being in the YouTube shorts community helped me learn from other people’s experiences and I’ve even made friends at in-person shorts events that I talk to every day about content creation. We motivate each other every day and talk about any new features that come out.”

When creators join forces, an atmosphere where growth is achieved through mutual support instead of cutthroat competition is possible.

The initiative paves the way for more established creators to support young and upcoming creatives on the platform, boosting their presence, increasing views, and expanding reach.

“By collaborating with my fellow creators via the #ShortsFriends initiative, I not only expanded my audience but also formed lasting friendships and connections. Together, we were able to offer feedback, encouragement, and motivation to consistently improve our content,” says a Shorts creator who has experienced significant growth from utilizing the program.

This initiative by the Google-owned information platform is a way to foster meaningful connections within the Shorts Creator Community; it has the potential to provide a nurturing environment for creative talent to excel truly. Don’t miss your chance to be part of this collaborative movement – join #ShortsFriends today!

YouTube’s Approach to US Election Misinformation

By
Betonsky N.
-
0
Youtube

YouTube, the world’s largest video-sharing platform, has recently announced new updates to address and protect its community during the election season. 

These updates aim to balance protecting the community and providing a space for open discussion and debate, especially in the complex realm of political speech.

The Google-owned platform has allowed some previously prohibited false claims, which has sparked widespread discussion and debate.

In 2020, Youtube was the last among other social media platforms to declare its stance, and being the major information distribution, this move raised many eyebrows.

The Policy Reversal

On June 2, 2023, YouTube announced that it would reverse its rules around election denialism, allowing some previously prohibited false claims to be made on its platform. 

The company stated that removing such content does curb misinformation but could also unintentionally curtail political speech without meaningfully reducing the risk of violence or other real-world harm.

“The ability to openly debate political ideas, even those that are controversial or based on disproven assumptions, is core to a functioning democratic society — especially in the midst of election season,” Youtube mentioned.

“In the current environment, we find that while removing this content does curb some misinformation, it could also have the unintended effect of curtailing political speech without meaningfully reducing the risk of violence or other real-world harm. With that in mind, and with 2024 campaigns well underway, we will stop removing content that advances false claims that widespread fraud, errors, or glitches occurred in the 2020 and other past US Presidential elections. This goes into effect today, Friday, June 2. As with any update to our policies, we carefully deliberated this change,” the update continued.

This policy reversal has raised questions about the role of social media platforms in moderating content and the fine line between protecting users from misinformation and preserving freedom of speech.

It also highlights the challenges that these platforms face in striking a balance between these two objectives.

Looking Ahead

As the 2024 US elections approach, YouTube’s policy reversal and implications for spreading election misinformation will be closely watched. 

The company has promised to provide more updates on its election strategy in the coming months, and it will be interesting to see how this strategy evolves in response to the changing digital landscape. 

YouTube acknowledges the need for intense scrutiny of its elections-related work and welcomes ongoing debate and discussion. 

Although questionable, the platform has stated it is committed to striking a balance between allowing for a broad range of political speech and ensuring it isn’t abused to incite real-world harm or broadly spread harmful misinformation. Do we take their word for it? 2024 is just 6 months away; we’ll have to see it to believe

Meta’s Verified Subscription Program: A New Frontier in India

By
Betonsky N.
-
0

Through its channel yesterday, Meta CEO Zuckerberg announced that it had expanded its Meta Verified subscription program to its largest user market, India. 

“Meta verified is now available in India, the UK, and Canada, with Brazil coming soon. Any previously verified account will maintain its status on Instagram and Facebook for free,” said the tech giant CEO in his announcement

This move comes after the initial launch of the program in Australia and New Zealand in February, followed by an expansion to North American and UK users a month later.

Meta Verified: A Closer Look

The Meta Verified subscription program is Meta’s response to Twitter’s Blue-like monthly subscription offering. 

For a recurring monthly payment of $11.99 on the web or $14.99 in-app, users can acquire a blue checkmark for their Facebook and Instagram presence. However, it’s important to note that a single subscription does not cover both platforms. 

Therefore, to have a blue checkmark on Facebook and Instagram, users would need to shell out $23.98 per month, or $287.76 per year.

Beyond the blue checkmark, the Meta Verified subscription has a few additional features. These include proactive account protection from impersonation, dedicated account support from Meta’s team, exclusive stickers for Facebook and Instagram Stories and Facebook Reels, and 100 Stars a month to allocate to other creators on Facebook.

The dedicated account support has proven particularly valuable for users who have experienced issues with their Meta account. Some users have subscribed for a month solely to resolve long-standing issues, after which they let the subscription lapse.

The Value of the Blue Checkmark

As paid programs like Meta Verified become more common, the relevance of the blue checkmark is diminishing. Despite this, the program’s expansion suggests its popularity among users.

India, Meta’s fastest-growing user market with over 300 million Facebook users, presents significant opportunities for the Meta Verified program. 

Given Meta’s rapid growth and popularity in India, many users are likely to sign up for Meta Verified to gain increased credibility in the app.

As Meta continues investing heavily in its VR and metaverse development, new income streams like Meta Verified present new revenue streams for the platform. Meta also plans to launch Meta Verified in Brazil soon.

As the digital landscape evolves, it will be interesting to see how users respond to these changes and how Meta adapts its strategies accordingly.

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