Pinterest Adds AI Labels to Images: A Step Toward Transparency in Generative Content

May 2, 2025

Pinterest has officially joined the growing number of platforms prioritizing transparency in the age of artificial intelligence.

On April 30, 2025, Pinterest introduced Gen AI labels, visual markers that help users identify AI-generated content on the platform.

This new feature ensures users can distinguish between real-world visuals and content created by generative AI.

Let’s explore what this update means, why it matters, and how it positions Pinterest as a leader in ethical AI integration in social media.

What Are Pinterest’s Gen AI Labels?

Gen AI labels are Pinterest’s new way of flagging content created using generative AI tools. These labels will be:

Automatically added to images created using Pinterest’s native AI features (like background generation).

Manually added by creators when uploading content made with third-party AI tools.

It is visible on Pins, giving users clear insight into whether the content is AI-generated.

The growing global calls for AI transparency and Pinterest remain a trusted visual inspiration source.

Why Pinterest Is Labeling AI-Generated Content

With the rise of AI art, design, and marketing tools, it’s becoming harder to distinguish between human-made and machine-generated visuals. Pinterest’s AI labels serve several important purposes:

Build trust with users: Transparency is essential in an era of misinformation. Knowing whether an image is AI-generated allows users to make informed decisions.

Promote ethical AI use: Rather than hiding AI’s role, Pinterest encourages responsible and honest content creation.

Stay ahead of regulation: Governments and regulatory bodies are pushing for greater disclosure of AI usage. Pinterest is proactively aligning with these expectations.

By implementing these labels, Pinterest joins Google, OpenAI, Meta, and Microsoft in supporting the C2PA (Coalition for Content Provenance and Authenticity) standard, a framework for embedding AI provenance data into images.

Pinterest and the Push for Responsible AI in Social Media

With tools like DALL·E, Midjourney, and Photoshop’s AI features creating highly realistic visuals, misinformation is a growing risk.

Pinterest, however, is positioning AI as a creative collaborator, not a threat. Its AI-generated image labels serve to:

Clarify the origin of content without discouraging creativity.

Help creators stand out by embracing AI responsibly.

Reinforce Pinterest’s identity as a positive, trustworthy space.

Unlike platforms plagued by deepfakes or synthetic misinformation, Pinterest’s use of generative AI focuses on creativity, aesthetics, and visual storytelling. The labels simply bring more honesty to the process.

What Pinterest AI Labels Mean for Creators and Brands

For Pinterest creators and brands, the introduction of Gen AI labels comes with a few key changes:

Self-disclosure is required if you upload AI-generated content made outside of Pinterest tools.

Trust and engagement will favor transparency. Audiences are becoming more discerning and reward honesty.

AI becomes a storytelling tool, not a shortcut. Creators who use AI openly can still build strong emotional connections with their audience.

Pinterest’s algorithm doesn’t penalize AI-labeled content, at least not currently, but being upfront helps build credibility and long-term loyalty.

Pinterest’s new Gen AI labels are a thoughtful, timely response to the rise of AI-generated content across the internet. Rather than banning or limiting AI, Pinterest fosters a healthier ecosystem where creators can innovate and users can explore without losing trust.

In an online world where inspiration can come from a paintbrush or a prompt, Pinterest reminds us that creativity doesn’t have to hide its roots. Transparency is the new authenticity, and Pinterest sets the tone for the rest of the creator economy.

Your Bio Just Became a Business: Inside Link tree’s New Monetization Features

Betonsky N.

April 30, 2025

Linktree has transformed from a simple link hub into a powerful monetization platform, giving creators new ways to earn money directly from their bios.

The latest features eliminate the need for multiple third-party tools, allowing influencers, educators, and entrepreneurs to streamline their income streams.

With over 70 million users, Linktree is now positioning itself as an all-in-one business solution for digital creators who want to simplify their earning process.

Selling Digital Products Just Got Easier

One of the most exciting updates is the ability to sell digital products like e-books, templates, and exclusive content directly through Linktree.

This removes the hassle of setting up separate storefronts on platforms like Gumroad or Etsy. Instead, followers can browse and purchase products without leaving your Linktree page.

This seamless experience improves conversion rates and keeps your audience engaged, reducing the risk of losing potential buyers to external sites.

This feature is a major time-saver for creators who’ve been juggling multiple sales platforms.

Monetizing Knowledge with Built-In Courses

Linktree’s partnership with Kajabi allows creators to build and sell online courses directly from their profiles.

The integration includes AI-powered course suggestions, ready-made templates, and automated checkout systems, making it easy even for first-time instructors to launch.

This feature lets you turn your expertise into a scalable income stream, whether you’re a fitness coach, marketing expert, or DIY artist.

Instead of directing followers to a separate course platform, you can now nurture and monetize your audience in one place, keeping the entire journey seamless.

Linktree Shops Turn Recommendations into Revenue

For U.S.-based creators, Linktree Shops offers a sleek way to monetize affiliate marketing. You can curate a personalized storefront featuring products from major brands like Amazon, Sephora, and Target, earning commissions on every sale.

Unlike traditional affiliate links, which can feel spammy, this feature lets you showcase products in a more organic, branded way.

This update will benefit micro-influencers, in particular, by allowing them to monetize their recommendations without disrupting their content flow.

TikTok to Expand E-Commerce into Japan in June 2025

Betonsky N.

April 29, 2025

TikTok is officially bringing its popular e-commerce platform, TikTok Shop, to Japan by June 2025, marking a significant move in its global expansion strategy.

But this isn’t just another international rollout. For creators, brands, and everyday shoppers, TikTok’s entry into Japan’s retail space could reshape how products are discovered, marketed, and sold online, and the rest of the world should take notice.

As regulatory pressures mount in the United States, including ByteDance’s divestment deadline by January 2025, this expansion signals a pivot toward markets in Asia and Europe, where social commerce continues to gain momentum.

Why Japan and Why Now?

This isn’t a random move. Japan presents a unique combination of digital maturity and consumer sophistication.

With a $1.5 trillion retail market, some of the highest smartphone usage globally, and a tech-forward population, Japan is a natural fit for the kind of video-led, interactive shopping experience TikTok offers.

At the same time, TikTok is facing increasing scrutiny in the U.S., which makes markets like Mexico and Japan vital for sustaining growth.

TikTok’s strategy in Japan will involve onboarding local businesses and independent sellers. From skincare and cosmetics to food and pet products, sellers can go live, showcase products in real time, and interact directly with potential buyers.

How TikTok Shop Works and Why It’s So Effective

TikTok Shop blends entertainment and shopping in a way few platforms have managed. It allows users to discover and purchase products without leaving the app.

Sellers can host live shopping sessions, answer real-time questions, and close sales seamlessly, engaging the shopping experience.

This model has proven successful across Southeast Asia, where TikTok Shop reportedly surpassed $4.4 billion in GMV in 2022.

The platform’s algorithm-driven discovery approach means products can go viral and sell out within hours of being featured in a creator’s video.

TikTok plans to deliver hyper-personalized recommendations for the Japanese market, particularly in locally popular categories, such as beauty, home goods, and pet accessories.

Meeting Japan’s Legal and Cultural Expectations

Success in Japan will depend on more than flashy tech features it will hinge on trust.

Japanese consumers are detail-oriented and cautious adopters. To meet their expectations, TikTok is partnering with local creators to deliver authentic, community-based content that feels native to the culture.

The platform is also expected to maintain strict data privacy and transparency standards, essential under Japan’s rigorous consumer protection laws.

Any misstep, like a mishandled refund or misleading ad, could rapidly harm user trust, making compliance and communication central to TikTok’s rollout.

A Global Commerce Blueprint in Action

This launch is part of TikTok’s broader effort to double global e-commerce revenue by 2025. In addition to Japan, the platform has expanded TikTok Shop into France, Germany, and other digitally advanced economies.

TikTok is positioning itself against giants like Amazon, Rakuten, and YouTube by evolving from an entertainment app into a discovery-first shopping destination. And with Millennials and Gen Z increasingly embracing content-led commerce.

Recent ROI data from Nordic campaigns shows how TikTok is already delivering real value to brands through shoppable video content.

If successful, the Japan rollout could become the playbook for other markets like South Korea, Canada, and Australia.

What This Means for Brands, Creators, and Shoppers

For brands, this is a unique opportunity to reach Japanese consumers who already spend their time scrolling.

Companies that act early and localize their approach stand to gain from reduced competition and stronger market entry.

Creators can explore new income streams via TikTok Shop, including affiliate commissions, branded storefronts, and sponsored deals. The key to success is value-led content with organic product integration.

For shoppers, the experience becomes less transactional and more community-driven. They can discover, watch, trust, and buy without leaving the app.

Conclusion

TikTok’s e-commerce launch in Japan isn’t just a business decision; it’s a glimpse into the future of global commerce as the platform shifts from passive entertainment to active conversion. Brands, creators, and shoppers have a new space to connect and transact.

If you want to stay ahead of these shifts and tap into the full potential of social commerce, now is the time to watch TikTok Shop closely.

SEO for Social Media: The Overlooked Power Move You’re Probably Missing

Betonsky N.

April 29, 2025

Social media isn’t just a space for viral dances, memes, and witty one-liners. In 2025, it’s also one of the fastest-growing search engines.

That’s right, your audience isn’t just turning to Google anymore. They search on TikTok, Instagram, YouTube, Pinterest, and LinkedIn to discover solutions, products, and people.

If you’re not optimizing your content for social search, you’re basically whispering while your competitors shout into the feed with a megaphone.

This guide explains social SEO simply and clearly, why it matters more than ever, and how to do it without sounding robotic or sacrificing authenticity.

What Is Social Media SEO

Social media SEO is about making your content searchable on platforms like Instagram, TikTok, Pinterest, YouTube, LinkedIn, and even X (formerly Twitter).

Unlike traditional SEO, which focuses on Google search rankings, social SEO helps your posts show up when users search directly within social platforms.

And yes, they’re searching more than you think. Queries like:

“Easy meal prep ideas”

“Freelance copywriter near me”

“Best haircare for curly hair”

“2025 digital marketing tips”

These aren’t just Google searches anymore. People want instant, relatable answers and search in the apps where they spend most of their time.

If your posts aren’t optimized to appear in those results, you’re missing out on a steady flow of organic reach, brand discovery, and potential conversions.

Why Social SEO Is Your Growth Opportunity

Here’s the real deal: users trust what they discover on social platforms. It feels current, real, and personal. And platforms like TikTok and Pinterest are evolving into powerful discovery engines, not just entertainment hubs.

When you implement social SEO, you can:

Increase visibility with people already searching for what you offer.

Build brand trust through discoverable, valuable content.t

Drive organic traffic to your website, store, or services.

Strengthen your niche authority and grow a community.

It’s not just about “being seen,” it’s about being found by the right people, at the right time, on the platforms they trust most.

How to Nail Social Media SEO (Without Sounding Like a Bot)

Let’s get tactical. Here’s how to start implementing smart, effective social SEO today:

1. Use Keywords Like a Real Human

Think about what your ideal follower would type into a search bar. You want to incorporate these words and phrases into your content naturally.

For example:

If you’re a fashion coach, relevant keywords might be “plus-size outfit ideas,” “capsule wardrobe tips,” or “how to style wide-leg pants.”

Where to add those keywords:

In your bio or profile headline

In your captions and post descriptions

As hashtags (strategically)

In spoken text within videos (especially for TikTok & Reels)

In alt text for accessibility, and yes, it’s searchable too.

💡 Pro Tip: Write for people first, then optimize for search. Don’t keyword-stuff; keep it conversational.

2. Turn Your Bio Into Searchable Real Estate

Your social media bio isn’t just an intro; it’s your profile’s SEO headline.

Make it clear, concise, and keyword-rich. It should quickly communicate:

What you do

Who you help

How you do it

Example:

“Helping busy moms simplify meal planning with easy, budget-friendly recipes.”

Short, specific, and searchable.

3. Write Captions That Serve the Algorithm and Your Audience

The first three lines of your caption are key. That’s your hook, which stops the scroll and gets people reading. After that, get intentional with the language your audience would search for.

Examples:

“3 budget travel tips that saved me $500 last month”

“Struggling with breakouts? These skincare swaps helped me clear my skin fast.”

Thinking about freelancing in 2025? Here’s where to start.”

Use your community’s actual language, not jargon. Think answers, solutions, and transformation.

4. Use Hashtags as Search Tools (Not Decoration)

You don’t need 30 hashtags to get discovered. You need the right mix.

✅ Include:

Niche-specific tags: #femtechfounder, #veganrecipesforkids

Audience-focused tags: #momlife, #startupgrind

Descriptive tags: #minimaliststyle, #digitalnotetaking

Branded or community tags: #TeamNoSleep, #MySkinJourney

Think of hashtags as mini search engines that categorize your content, not just boost it.

5. Match the Search Behavior of Each Platform

Each social platform has its algorithm quirks and search culture. Speak the language of each one:

TikTok: Focus on captions and spoken content, both impact discoverability. Use text overlays in your videos.

Instagram: Use searchable display names, keyword-friendly bios, and alt text. Hashtags still matter, just use them wisely.

Pinterest: Treat it like Google. Optimize pin titles, board names, and descriptions with searchable terms.

YouTube: Prioritize your video title, description, tags, and transcript. Use keywords early and often.

LinkedIn: Headlines, summaries, and post copy should be keyword-optimized to match how people search for roles or thought leadership.

6. Track What Works and Adjust as You Go

SEO even on social isn’t set-it-and-forget-it. Check your analytics regularly:

What posts are reaching non-followers?

Which keywords are driving saves or shares?

Which formats (video, carousel, stories) perform best?

Use that insight to refine your approach. Update your bios, test new hooks, and experiment with search terms as trends shift.

Here’s the truth: the most successful social content isn’t about outsmarting the algorithm, it’s about showing up in the right place with the right message.

Smart social SEO helps your ideal audience find you faster. But it’s your story, your value, and your voice that keep them around.

So the next time you post, ask:

Would someone actually search for this?

Would they find it helpful, inspiring, or relatable?

Would they want to learn more?

If the answer is yes, you’re not just posting. You’re growing.

And you’re doing it on purpose.

—

✍️ By Anyango Okoth

Facebook’s New War on Spam: How Authentic Creators Will Win Big in 2025

Betonsky N.

April 28, 2025

Facebook (under Meta) is getting serious about cleaning up spam, and this move could reshape your newsfeed and your entire content strategy.

But this isn’t your typical mild algorithm tweak. It’s a full-scale reset to restore the balance between genuine creators and the flood of low-value, spammy posts that have crowded the platform for far too long.

Over the past few years, the platform has seen a significant surge in content designed to bait clicks and likes rather than offer anything real. Think misleading captions, endless hashtag walls, and those cringeworthy posts that say, “Tag three friends who love pizza .”

These tactics not only bury meaningful content but also erode the trust users once had in Facebook.

Meta’s message this time is crystal clear: it’s time to clean house.

This isn’t about punishing creators but shifting the spotlight back onto meaningful content that inspires, informs, or entertains. Facebook wants your feed to be relevant again, not filled with cheap tricks.

What Facebook Now Considers Spammy

Facebook has laid it out: if your strategy relies on any of the following, it’s time to pivot:

Clickbait captions are designed to mislead or overhype

Mismatched captions that don’t fit the actual content (like a sunset photo paired with a crypto rant)

Irrelevant hashtag stuffing

Mass sharing across pages or bots to manipulate reach

Recycling content through low-quality, suspicious networks

Posts flagged under these behaviors will see a major drop in visibility. They will be limited to existing followers without an algorithmic boost, and monetization opportunities for such posts will be removed.

It might sound harsh, but it’s a wake-up call. If your captions and hashtags are being used more to manipulate than to tell a real story, it’s time to rethink. Facebook’s goal here isn’t just cleaning up the feed; it’s encouraging healthier digital habits across the board.

Fake Engagement and Impersonation Under Fire

Spammy posts aren’t the only thing on Facebook’s radar. Fake engagement, such as coordinated likes, suspicious comment threads, and impersonator pages pretending to be celebrities, is also being cracked down on.

Here’s what Facebook is rolling out:

Reduced visibility for comment threads that look orchestrated

More innovative tools to detect and hide fake or impersonator comments

Stricter penalties for accounts coordinating fake engagement

This is huge for creators and small brands who want to build an authentic following. With fake engagement pushed out, real voices finally have a chance to break through the noise.

Empowering Users and Page Owners

This isn’t just a top-down cleanup. Facebook is also giving more power to users and page owners.

Users will soon be able to mark comments as “unhelpful,” flagging spammy or misleading replies.

Page admins are getting upgraded moderation tools to control what appears under their posts and keep their communities clean.

This means a safer, more trustworthy environment for creators and brands to grow honest conversations, not just fending off spam bots.

The New Reality: Authenticity Wins

If you’re creating content on Facebook, here’s the bottom line: authenticity is everything now.

Original, intentional posts will be rewarded. Lazy reposts, clickbait captions, and spammy tactics will be quietly buried.

This isn’t about complicating things but pushing creators to evolve. Some might see an initial dip if they’ve relied heavily on spam tactics. But it’s also an opportunity to rebuild stronger: to tell better stories, spark honest conversations, and earn lasting loyalty.

Facebook’s renewed focus feels like a breath of fresh air in a social media world that’s gotten a little too fast, fake, and noisy. This shift signals more than just a policy update; it’s a cultural reset for connecting online.

Whether you’re an influencer, a small business, or just someone sharing with friends, it’s a great moment to pause and ask: Are you posting just to post, or are you showing up purposefully?

If you focus on that, the algorithm and your audience will follow your lead.

Authenticity Over Aesthetics: How Social Media Is Redefining Influence in 2025

Betonsky N.

April 24, 2025

In 2025, social media is shifting dramatically. Gone are the days when perfectly filtered photos and aspirational lifestyles were the gold standard. Today, there’s a growing demand for something more real: authenticity.

With ongoing economic uncertainty and social fatigue around unrealistic content, audiences crave creators who show up as themselves, flaws, mess, and everyday moments.

Highlight reels are being replaced with honest storytelling, and people are tuning in to creators who share the wins, lessons, stumbles, and behind-the-scenes.

Why the Shift?

Gen Z and millennials, who prioritise trust and relatability, drive this change. According to Sprout Social, 86% of consumers say authenticity matters when deciding what brands or influencers to follow.

And it’s not hard to see why realness becomes a source of comfort when life feels uncertain.

We’re also seeing the rise of “deinfluencers” creators who call out overhyped products and promote mindful consumption. Their honesty is refreshing in a space dominated by paid promotions and polished branding.

If any platform has accelerated this shift, it’s TikTok. With its algorithm designed to reward creativity and relatability over follower count, everyday users are going viral for simply being themselves.

Whether it’s a spontaneous storytime, an unfiltered morning routine, or a vulnerable moment captured on camera, TikTok proves that real resonates.

Their 2025 trend report emphasises the rise of niche communities and content that feels “in the moment.”

Brands are increasingly partnering with micro-influencers, who may have smaller followings but bring deeper engagement and trusted voices.

The Pressure to Stay Real

Of course, being authentic online isn’t always easy. Constantly sharing your life, even in the name of transparency, can lead to burnout. Many creators are now setting healthier boundaries, choosing intentional storytelling over oversharing. It’s not about exposing everything, but being honest with what you choose to share.

For brands, the takeaway is simple: real sells. Audiences are done with overly curated marketing.

They want stories that reflect their lives, told by people they trust. That’s why partnerships with authentic creators are becoming far more impactful than traditional ad campaigns.

Once overlooked, micro- and nano-influencers are now in high demand. Their deep, niche communities offer brands a chance to connect in personal and organic ways.

Social media in 2025 isn’t about perfection; it’s about being human. And that shift offers an incredible opportunity.

Creators no longer need to chase perfection. Brands no longer need to chase noise. The future belongs to those who can genuinely connect, relate, and inspire.

Because in a world full of filters, authenticity stands out

Top 10 Thoughtful Gifts for Every Kind of Mom

Betonsky N.

April 24, 2025

Finding the perfect gift for Mom doesn’t have to be stressful. Whether she’s sentimental, practical, tech-savvy, or a self-care enthusiast, we’ve curated a list of 10 unique gift ideas that will make her feel loved and appreciated.

1. Custom Star Map

Celebrate a special moment in her life with a custom star map. Whether it’s the night of her wedding, the birth of her child, or another cherished memory, this keepsake turns the night sky into a piece of art she’ll treasure forever.

2. Monthly Book Subscription

Is she an avid reader? Surprise her with a monthly book subscription like Book of the Month or a niche genre box. Pair it with a soft blanket and some artisanal coffee or tea for an extra cosy touch.

3. Smart Indoor Garden

For the plant-loving mom, a smart indoor garden is a gift that keeps on giving. With minimal effort, she can grow fresh herbs, flowers, or veggies right in her kitchen—perfect for foodies and garden enthusiasts alike.

4. Personalised Jewellery

Custom jewellery, such as a necklace or bracelet engraved with her children’s initials, birthstones, or a meaningful date, is timeless and heartfelt. It’s a daily reminder of the love she inspires.

5. DIY Spa Experience

Bring the spa to her with a luxurious kit featuring high-quality skincare products, a silk robe, bath salts, and a jade roller. If you want to go the extra mile, include a massage or facial service subscription for ongoing pampering.

6. Wi-Fi Digital Photo Frame

Combine tech and sentimentality with a digital photo frame. These frames allow her to enjoy a rotating gallery of family memories, updated in real-time by loved ones.

7. Gourmet Food & Wine Pairing Box

Indulge her foodie side with a curated gift box of artisanal cheeses, chocolates, and a bottle of fine wine. To elevate the experience, include a virtual cooking class or wine-tasting event.

8. Handwritten Recipe Book

Capture the magic of family recipes by creating a personalised recipe book. Add her favourite dishes, notes from loved ones, and even space for her to jot down new creations, a gift as practical as it is sentimental.

9. Adventure or Experience Gift

Skip the material gifts and give her the gift of memories. Whether it’s a hot air balloon ride, a pottery class, or a weekend getaway, an experience-based gift is a thoughtful way to celebrate her adventurous spirit.

10. Smart Sleep Mask

An innovative sleep mask is the ultimate relaxation tool for the mom who needs a little more rest. Many have built-in speakers for soothing sounds, perfect for winding down after a long day.

No matter what kind of mom you’re shopping for, the best gifts are those that show how well you know and appreciate her. These gifts will surely make her feel loved, thoughtful, meaningful, and tailored to her personality.

What’s the most unique gift you’ve given or received for Mother’s Day?

Meta’s Edits App Launches Globally: A New Challenger to CapCut in the Creator Economy

Betonsky N.

April 23, 2025

On April 22, 2025, Meta officially rolled out Edits, a new video creation and editing app designed to go head-to-head with TikTok’s highly popular CapCut. The global launch marks Meta’s most aggressive move in its ongoing effort to own a larger slice of the creator economy.

With short-form video consumption at an all-time high and creators demanding more robust, flexible, and platform-agnostic tools, Meta’s Edits feels like more than just another app—it’s a strategic pivot to future-proof its social platforms and win back creative mindshare.

What makes this more interesting is that it arrives right as U.S. lawmakers renew scrutiny of Chinese-owned TikTok and CapCut and creators start searching for less politically vulnerable tools. Edits don’t just fill a gap; they capitalize on timing.

What Is Edits, Exactly?

Edits is a free mobile app available on iOS and Android designed to simplify video creation for everyday users and power users alike.

It combines intuitive design with advanced editing features, such as frame-accurate timelines, clip-level trimming, automatic enhancement, green screen support, and even AI tools that animate static images.

But it’s not just about flashy effects. What sets Edits apart is its no-watermark export, a creator-friendly move that TikTok’s CapCut charges users to unlock.

With Edits, creators can make polished videos and post them to Instagram, Facebook, YouTube Shorts, TikTok, or anywhere else without looking like they’re tied to a single brand.

Meta is trying to speak the creator’s language: simple, fast, open.

🛠️ Features That Put Creators in Control

Beyond its editing prowess, Edits offers a suite of tools that help creators manage the entire video creation process:

“Projects” lets users organize multiple video drafts and edits in one place.

“Ideas” acts like a creative journal, a home for concepts and future content.

“Inspirations” showcases trending audio and themes to keep creators on trend.

“Performance insights” include data on how long people watch, when they drop off, and what drives engagement.

That last bit is crucial. Meta is leaning into a trend where creators aren’t just artists, they’re data-driven businesses. By baking in analytics, Edits become a tool for growth, not just content.

What’s Coming Next?

Meta isn’t done. The company has promised several major updates in the coming months:

Keyframe support for fine-tuned animations and transitions.

AI-driven aesthetic controls, so creators can change the “feel” of a video with one tap.

Collaborative editing which lets teams or brands work on the same video remotely.

An expanded asset library with voice effects, fonts, animations, and royalty-free music.

In short: Meta wants this app to be the Adobe Premiere of mobile creators—but easier, smarter, and free.

Why This Move Makes Strategic Sense

Meta’s timing couldn’t be better. CapCut and TikTok are still riding high, but political pressures, particularly in the U.S., have created uncertainty for creators and advertisers alike.

Meanwhile, Instagram Reels and Facebook Watch are still trying to catch up in a TikTok-dominated world. Giving creators a reason to start and stay inside the Meta ecosystem makes perfect sense.

Also, unlike CapCut, which subtly nudges users toward TikTok, Edits is platform-agnostic. It’s for creators who post everywhere and don’t want to feel locked in. That alone could win Meta some much-needed goodwill.

Edits is more than a CapCut rival. It’s Meta’s way of saying: We hear you, creators. It’s about giving users tools that feel empowering, flexible, and respectful of their craft. The no-watermark policy alone signals respect for the creator’s brand, which has been missing in many “free” tools.

Will it dethrone CapCut? That remains to be seen. But with its clean interface, creator-first design, and strong pipeline of updates, Edits is a serious contender and a much-needed breath of fresh air in a space dominated by lock-in and limitations.

TikTok Tests ‘Footnotes’: A Community-Powered Push for Transparency in the Age of AI and Misinformation

Betonsky N.

April 22, 2025

As misinformation swirls around online platforms, TikTok is proactively rebuilding trust and fostering transparency.

Enter Footnotes, a new feature currently being tested in the U.S. that lets contributors add context to videos, much like X’s Community Notes or Meta’s contextual labels.

But TikTok’s approach uniquely balances crowd-sourced input and professional fact-checking.

With generative AI on the rise and political events around the corner, including the upcoming U.S. elections, TikTok’s move signals a broader industry shift toward community-driven content validation. The question is: will it work?

What Is TikTok’s Footnotes Feature?

Footnotes are TikTok’s version of a real-time content context layer, a way to append clarifications, fact-based commentary, or additional insight beneath a video. Think of it as saying, “Hey, here’s some background you should know.”

Unlike standard comments or creator captions, Footnotes are intended to live within a dedicated section that’s visible and neutral. The goal? Help viewers make informed judgments without disrupting the creative or entertainment experience.

It’s not just a feature, it’s a philosophy. In a digital world where a viral video can sway opinion faster than any editorial piece, TikTok seems to say: Let’s give our audience the tools to slow down and think.

How Does Footnotes Work?

To become contributors, users must meet specific criteria: They must be 18+, have an account older than six months, and maintain a clean community guidelines record. This ensures that contributors are somewhat experienced and have a history of responsible platform use.

Once qualified, contributors can suggest footnotes for videos they believe need more context, whether correcting misleading health advice, explaining a political claim, or even providing cultural background on a meme.

But what sets TikTok apart is the “bridging-based ranking system”. This system doesn’t just rely on popularity; it looks for agreement between contributors with differing viewpoints.

In theory, this reduces echo chambers and promotes balanced, nuanced footnotes that reflect multiple perspectives.

Only those notes deemed “helpful” by the system go live. Viewers can then upvote or downvote them, creating a dynamic, evolving layer of communal insight.

How Does It Compare to Meta & X?

Meta and X have recently stopped using third-party professional fact-checkers and are shifting toward community moderation.

TikTok, however, is opting for a hybrid approach. It continues to work with 20 independent fact-checking organizations accredited by the International Fact-Checking Network (IFCN), including AFP and PolitiFact.

Footnotes won’t replace these efforts but will complement them, filling in the real-time gaps with crowdsourced relevance.

This layered strategy gives TikTok a stronger footing: while professional fact-checking can be slow, community notes are fast and situational. Together, they cover both speed and accuracy.

Our take? This dual-track approach might be TikTok’s most significant competitive edge in a misinformation-prone environment.

Why TikTok Is Doing This And Why Now

Timing is everything. The U.S. elections are coming, the EU’s Digital Services Act is tightening accountability, and regulatory pressure on TikTok (especially in the U.S.) is intensifying.

Add that to increasing scrutiny over AI-generated content, and it’s clear why TikTok is bolstering its credibility mechanisms.

But beyond compliance, there’s strategy here, too. By empowering users to self-moderate content, TikTok deepens community engagement while offloading some moderation burden from its internal teams. It’s cost-effective, scalable, and democratic, a win-win if executed thoughtfully.

Still, success hinges on one key factor: trust. Will users view footnotes as neutral and informative, or as a new form of censorship? That’s the tightrope TikTok has to walk.

TikTok’s Footnotes could become a turning point in platform accountability. It reflects an awareness of TikTok’s influence as an entertainment hub and an information gateway.

By offering tools for shared truth-building, TikTok is betting that the future of content isn’t just about what gets posted but also about how it’s framed.

Whether Footnotes becomes a permanent part of the TikTok experience will depend on adoption, accuracy, and most importantly, how well TikTok manages misuse. But in an age where 15-second clips shape global discourse, even a slight contextual nudge can significantly impact.

Shein and Temu to Raise Prices: What New U.S. Tariffs Mean for Budget Shoppers and E-Commerce Giants

Betonsky N.

April 17, 2025

If you’re a fan of grabbing trendy finds for cheap on Shein or Temu, your online cart will feel a little heavier, not in items, but in cost. Starting April 25, 2025, both e-commerce giants will hike their prices for U.S. shoppers.

This isn’t just a business decision; it’s a direct response to major changes in U.S. trade policy, specifically the rollback of the “de minimis” rule and the introduction of new tariffs targeting Chinese imports.

The goal? Level the playing field for American businesses, but this comes at a cost to the millions of shoppers who’ve grown accustomed to ultra-affordable goods.

What Is the ‘De Minimis’ Rule and Why Was It So Important?

The “de minimis” provision allowed imports valued under $800 to enter the U.S. without customs duties or taxes for years.

Companies like Shein and Temu could ship individual packages directly to American consumers from Chinese warehouses, often avoiding the taxes and regulatory scrutiny that apply to domestic and traditional importers.

In 2024 alone, over 1.4 billion packages entered the U.S. under this exemption. Shein and Temu, which thrive on volume and low overhead, reportedly made up over 30% of these.

Critics argue the rule gave overseas sellers a significant edge over the U.S.-based businesses, especially small ones that had to charge sales tax, handle import duties, and comply with stricter regulations.

The rule was foundational to Shein and Temu’s pricing strategy. Without it, they face the same fees that others do, and they’re not absorbing the cost.

What Changed and Why Is It Happening Now?

In early 2025, former President Trump signed an executive order eliminating the de minimis exemption for Chinese imports. As of May 2, any shipment from China, regardless of value, is now subject to complete import duties, which can go as high as 145% on specific categories.

The reasoning behind the move is twofold:

Protect American Jobs and Companies: U.S. retailers and manufacturers can compete more fairly by making it more expensive to import cheap goods from China.

Address National Security and Quality Concerns: Many policymakers have voiced concerns over counterfeit items, unsafe products, and a lack of accountability from platforms selling directly from overseas suppliers.

Whether this will revive American manufacturing is still up for debate, but what’s certain is that the extra cost is being passed on to consumers fast.

How Are Shein and Temu Responding?

With their business model under pressure, Shein and Temu are shifting gears. They’ve announced price increases for the U.S. market effective April 25, just before the new tariffs kick in. While they haven’t disclosed how much more customers can expect to pay, the timing suggests they’re bracing for a financial hit.

In addition to price hikes, both platforms are cutting back on advertising. Between March 31 and April 13, Temu cut its U.S. daily ad spend by 31% and Shein by 19%. That’s significant, these brands typically flood platforms like Facebook, Instagram, and Google with paid promotions to attract buyers.

There’s also speculation that both companies are exploring more U.S.-based warehousing and fulfillment solutions to reduce exposure to future policy changes. But that transition isn’t cheap or simple.

What Does This Mean for You, the Shopper?

For the everyday shopper, this policy change hits the wallet. If you’re someone who regularly shops from Shein or Temu, expect the following:

Higher prices on most items.

Longer delivery times, especially if platforms adjust logistics.

Fewer steep discounts or loss-leader deals.

However, it’s not all bad news. This shift could push more consumers toward local alternatives, resale markets, or more sustainable fashion options. And while the upfront costs might rise, product quality and accountability might also increase.

That said, for lower-income shoppers and college students who rely on platforms like Temu for essentials and budget finds, this creates a new barrier. Whether domestic options can step in to fill that gap remains to be seen.

Why This Could Change the E-Commerce Game

Beyond Shein and Temu, this is a wake-up call for the entire e-commerce industry. The de minimis rollback changes how global sellers approach U.S. markets. And for American consumers who have grown used to convenience, speed, and dirt-cheap pricing it may mean adjusting expectations.

It could also be an opportunity. Domestic retailers may finally see an even playing field, after years of watching consumers flock to ultra-low-cost overseas sellers. Brands investing in local supply chains, ethical production, and fast fulfillment might now find themselves better positioned.

This is about how we shop, what we value, and who we trust to deliver. Shein and Temu have risen by capitalizing on efficiency and affordability but in the new U.S. trade landscape, agility and transparency might be just as important.

Consumers now have a choice: pay a bit more for the convenience of overseas fast fashion or explore more responsible (and often longer-lasting) alternatives. As we hit this e-commerce crossroads, one thing’s for sure the era of unchecked, untaxed international mega-retail is coming to an end.

1...8910...71 Page 9 of 71

About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

What Are Pinterest’s Gen AI Labels?

Why Pinterest Is Labeling AI-Generated Content

Pinterest and the Push for Responsible AI in Social Media

What Pinterest AI Labels Mean for Creators and Brands

Selling Digital Products Just Got Easier

Monetizing Knowledge with Built-In Courses

Linktree Shops Turn Recommendations into Revenue

Sponsored Links and Rewards for Extra Earnings

Why Japan and Why Now?

How TikTok Shop Works and Why It’s So Effective

Meeting Japan’s Legal and Cultural Expectations

A Global Commerce Blueprint in Action

What This Means for Brands, Creators, and Shoppers

Conclusion

What Is Social Media SEO

Why Social SEO Is Your Growth Opportunity

How to Nail Social Media SEO (Without Sounding Like a Bot)

1. Use Keywords Like a Real Human

2. Turn Your Bio Into Searchable Real Estate

3. Write Captions That Serve the Algorithm and Your Audience

4. Use Hashtags as Search Tools (Not Decoration)

5. Match the Search Behavior of Each Platform

6. Track What Works and Adjust as You Go

What Facebook Now Considers Spammy

Fake Engagement and Impersonation Under Fire

Empowering Users and Page Owners

Why the Shift?

The Pressure to Stay Real

1. Custom Star Map

2. Monthly Book Subscription

3. Smart Indoor Garden

4. Personalised Jewellery

5. DIY Spa Experience

6. Wi-Fi Digital Photo Frame

7. Gourmet Food & Wine Pairing Box

8. Handwritten Recipe Book

9. Adventure or Experience Gift

10. Smart Sleep Mask

What Is Edits, Exactly?

What’s Coming Next?

Why This Move Makes Strategic Sense

What Is TikTok’s Footnotes Feature?

How Does Footnotes Work?

How Does It Compare to Meta & X?

Why TikTok Is Doing This And Why Now

What Is the ‘De Minimis’ Rule and Why Was It So Important?

What Changed and Why Is It Happening Now?

How Are Shein and Temu Responding?

What Does This Mean for You, the Shopper?

Why This Could Change the E-Commerce Game

Recent Posts

EVEN MORE NEWS

POPULAR CATEGORY