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6 tips to maximize Valentine’s Day sales this year

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Valentine's Day
Valentine's Day Image Concept

Valentine’s Day is a time when people are willing to spend more on gifts and experiences to show their love and appreciation for their significant others. As a content creator, you have the unique opportunity to tap into this market and maximize your sales this Valentine’s Day.

This post highlights a few tips that can help you make the most out of it.

1.  Get Started Earlier Rather Than Later

Every vendor is competing to get their audience’s attention on Valentine’s Day. Planning ahead of everyone else can give you an advantage and help create content that is relevant, timely, and engaging. Start by brainstorming ideas for content, promotions, and giveaways, and set a schedule for when you will publish each piece. Think about your target audience and what the yare looking for. Putting all these into consideration can help you tailor your content and promotions to attract the right people and increase your sales.

2.  Come Up with Some Winning Ideas

Consider finding something unique and special for your target audience. This could be a limited edition product or a customized service tailored to their needs. Bring in some discounts and special deals to keep your audience excited. Anything from a limited time offer on a specific item to a generous coupon can do the magic. Make sure to share whatever deals you come up with on all platforms in order to maximize reach.

3.  Create Super Engaging Content

Create content that is both entertaining and informative. Share stories, tips, and advice related to Valentine’s Day, and encourage your audience to share their own experiences. Use eye-catching images and videos to make your content more engaging and shareable. A gift guide with a list of unique and thoughtful gifts that and personalized recommendations could do the trick.

4.  Host a Valentine’s Day Live Stream

Hosting a livestream dedicated to Valentine’s Day’s picks is a great way to galvanize your audience and get people buying. You could focus on anything that clicks with your audience, from a live cooking class to a DIY craft session. Encourage your audience to share your shoppable content with their friends, family members, and colleagues.

5.  Run a Social Media Contest

A social media contest is a fun way to engage with your audience and drive sales. A Valentine’s Day-themed contest, such as a photo contest or a love letter writing contest might just do. Promote the contest on your social media platforms and encourage participants to share it with their own followers.

6.  Collaborate with a Local Charity

Consider donating a portion of your Valentine’s Day sales to a local charity or hosting a charity event to raise awareness and funds for a cause that is important to you. This will not only make a positive impact, but also demonstrate your commitment to social responsibility and help you stand out.

Conclusion

In addition to boosting your sales, Valentine’s Day can be another great opportunity to connect with your audience. Don’t be afraid to think outside the box and try something new this year. Your audience will appreciate the extra effort, and you will reap the benefits in increased sales and revenue.

Got any extra Valentine’s Day tips and ideas that have worked for you before? Share them with us in the comments section below.

Imaging for Amazon Sellers

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Using influencers to generate your images and photos can truly boost your sales on Amazon and it is an increasingly popular strategy for Amazon sellers.

Logie will produce award-winning images and photos with our pool of creators who have a huge reach on platforms like Instagram, TikTok, and YouTube.

IMAGING:

Time to revamp your Amazon listing with the Logie imaging services that include:

  • Image Editing
  • Product Photo Shoot
  • Female Model Photo Shoot by Top Amazon Influencers
  • Male Model Photo Shoot by Top Amazon Influencers

Lately, Amazon has expanded their Amazon Influencer program to also allow creators to live stream on product pages, and upload shoppable videos as well as photos and posts.

Our services also include –

ENHANCED BRAND CONTENT:

  • Enjoy EBC product videos produced by Amazon’s top content creators and influencers

Logie makes it super easy to create content, imaging, and videos with Amazon’s A-list influencers.
We make your life super easy. You no longer need to look for the right content creators and influencers to take amazing sellable pictures, and videos or go live with your products, as Logie will take care of it for you!

One of the most effective ways for Amazon sellers to use influencers is to give them products to review and promote. Influencers can provide honest reviews and endorsements of products, which can be invaluable for Amazon sellers looking to build trust with their audience.

Influencers can also create content that drives traffic to their Amazon listing, such as unboxing videos or product tutorials as well as upload this content directly to the product page! In addition to product reviews and content, influencers can also be used to run social media campaigns and giveaways. This can be a great way to generate buzz and increase engagement with potential customers. Influencers can also be used to target specific demographics, such as age, gender, or location.

Ultimately, Amazon sellers can use influencers to create content, drive traffic, and increase sales. By leveraging the reach and influence of influencers, Amazon sellers can increase their visibility, build trust, and ultimately drive more sales.

Logie is transforming the way brands connect with creators by using AI algorithms that allow for “Perfect Matching” to take place. No need to use the existing marketplaces that use filters and back-and-forth communication. Logie automates the entire process.

Some real, authentic, lifestyle content generated by Logie creators for brands:

5 TikTok stats to inform your shoppable strategy in 2023

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TikTok

TikTok has seen tremendous growth in recent years, becoming one of the most popular social media platforms in the world. As the platform continues to evolve, it is expanding into new areas, including social commerce and live shopping.

With its massive reach and highly engaged user base, TikTok is quickly becoming a powerful tool for content creators and influencers looking to grow their brand and reach new audiences.

In this article, we take a closer look at this exciting platform to explore how content creators can make the most of it in 2023.

While Meta cut back on social commerce in 2022, other social platforms such as Pinterest, Shopify, and YouTube found a way to push forward. TikTok also made significant advances in this space and is not showing any signs of slowing down in 2023. The #TikTokMadeMeBuyIt phenomenon has generated billions of views and helped retailers move products across categories.

TikTok is the 6th most used social platform

TikTok has been the most downloaded app on the Apple Store, reaching over 3 billion downloads as far back as July 2021. It was also the first non-Meta app to get that many downloads in the last 7 years. In terms of usage, the app has been ranked as the 6th most popular in the world after Facebook, WhatsApp, Instagram, and WeChat.

TikTok is the most engaging social media platform in the US

U.S based TikTok users spend upwards of 46 minutes each day on the app. That makes it the most active platform ahead of YouTube at 45.6 minutes, Twitter at 34.8 minutes, Snapchat at 304 minutes, and both Instagram and Facebook at 30.1 minutes each. This alludes to the fact that TikTok users love the app, something every content creator and eCommerce marketer should keep in mind. The more time users spend on the app, the more likely it is that they’ll see your content.

90% of TikTok users open the app multiple times daily

Smartphone statistics show that up to three quarters of mobile apps are downloaded, used once, and then ditched. This is not the case with TikTok. A study focusing on the behavior of users on the platform showed that the majority of users go to the app to watch other users’ videos, rather than upload their own. This means that more users view the app as a source of entertainment, and there’s a lot of that with about 55% of users uploading videos.

The number of TikTok buyers in the US grew by 72% last year

Throughout 2022, TikTok made a series of changes and innovations to position itself as a hub for social commerce. The platform added a Shop feature for US merchants in partnership with TalkShopLive. Plans are also underway for open fulfillment centers similar to what Amazon does. By making these and more changes to support in-app shopping experiences, TikTok has managed to surpass Pinterest and increase the number of buying users on the platform to a whopping 23.7 million.

TikTok has over 90 million users in the US

TikTok has over 94 million active users in the US as of January 2023. This number is projected to reach over 100 in the next 1-2 years. While the majority of these users are youngsters between the ages of 10 and 19, a significant 29.5% of users are aged 20-29, while 16.4% of daily TikTok users fall within the 30 – 39 age bracket. 13.9% of users are 40 – 49 and only 7.1% are over the age of 50.

Conclusion

Are you already using TikTok to maximize reach and results? Let us know what you like best about the platform and what strategies you’d recommend to other creators.

Mindspace: This brand is transforming how we declutter and organize

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Mind Space

Did you know that clutter reduces your working memory, impacts your ability to think clearly, and often raises your stress levels. Yes – excess stuff isn’t just messy. It often stands in the way of you living your best life.

The good news – science has shown – is that spending even a few minutes decluttering every day can help boost your moods, sharpen your wits, and relieve anxiety. What’s even better for most people is that tapping into these benefits is super easy if you have the right products close by.

Our latest brand interview featured Mindspace; a company that helps save your peace from drowning in clutter. Mindspace has essentially revolutionized the way we think about organization and decluttering. Learn more about the company’s products and unique value.

What are the main/top products that your brand offers?

Desk organizer, laundry bins, toy chest, and utensil caddy.

Mindspace creates a wide organizers for different spaces: kitchen, living room, office, and even for travel.

Some of our products can be placed on bookshelves and desks while others can be hung on doors or walls. We have diverse sizes and styles to accommodate the varying needs of our customers. We have consumers need to declutter not just their physical spaces but also your mind.

Who are your target audience(s)?

Who do we design for: The modern thinking go-to brand for space organizers, Mindspace is more than a solution, it’s a cause to rally to, a call to action. Mindspace gives us a reason to clean up the clutter.

What’s the story behind your brand?

Mindspace was born from a passion to declutter the mind and create better spaces. Our mission is to create spaces that are conducive to productivity, relaxation, and overall well-being. Through hard work and a laser-sharp focus, we have over the years emerged to be the go-to choice for anyone looking to enhances their spaces at work and at home. We will work hard to continue innovating and delivering products that meet our users’ imagination.

What do customers love most about your products?

Keeping our target market in mind, our products are designed to be smart, yet simple, current yet classic, laid back yet ambitious. We strive to create organizers, bins, and chests are not only functional in terms of storage and organization, but also visually pleasing. Practicality is another key factor, with each product designed to maximize storage space while being easy to use and access.

What core values are embedded into your products and work processes?

An uncluttered space is an uncluttered mind.

This brand creates awesome products for your four-legged friend

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Logie Brand

Pets provide companionship, reduce stress and anxiety, and promote a sense of well-being. They also help with physical activities such as walking or playing, as well as serve as a source of comfort, security, and unconditional love for many people.

Studies have also shown that having a pet can improve physical health, such as reducing blood pressure and cholesterol levels. They also help people who have mental health issues like depression or anxiety. Overall, pets can play a significant role in enhancing people’s physical and mental health and improving the overall quality of their lives.

Logie Brand

In our latest brand spotlight, we interviewed a representative of Ruff and Ruffus, a brand that creates superb products to care for our four-legged friends.

What are the main/top products that your brand offers?

Pet playpens, leashes, vitamins, grooming

Who are your target audience(s)?

We are passionate about providing the best products and services for pet owners. We understand the special bond between pet owners and their furry companions, and we are dedicated to making that bond even stronger. We know that pet owners want the best for their pets and we strive to provide high-quality, innovative products that will make your life easier and more enjoyable. From food and grooming supplies to toys and accessories, Ruff and Ruffus has everything pet owners need to keep their pets happy and healthy. Our target audience is pet owners who are looking for products that are not only functional but also stylish, and we are always searching for new and innovative ways to meet their needs and exceed their expectations.

What’s the story behind your brand?

Ruff and Ruffus recognizes the need for high-quality, stylish pet products that would make the lives of pets and their owners easier and more enjoyable. They set out to create a brand that would stand for quality, design, and innovation.

Our customers are at the heart of everything we do, and we strive to provide excellent customer service and support. We also believe in giving back to the community and supporting pet-related charitable organizations and animal welfare causes.

At Ruff and Ruffus, we are not just a brand, we are a lifestyle. We are committed to providing you with the best products and services, so they can enjoy your pets to the fullest.

What do customers love most about your products?

At Ruff and Ruffus, we understand that our customers care deeply about the quality and design of our products. You want products that are not only functional but also stylish and on-trend. That’s why we are committed to providing high-quality products that are designed with both pets and pet owners in mind. We pay attention to the latest trends in pet products and we are always looking for new and innovative ways to improve our designs. We use only the best materials and we rigorously test all of our products to ensure that they are safe and durable. Ruff and Ruffus is dedicated to providing the best quality products and we are constantly working to improve and update our product lines to meet their needs and exceed their expectations.

What core values are embedded into your products and work processes?

We believe in being honest, transparent, and ethical in all of our business practices. We are committed to sourcing our products from trusted, responsible suppliers and ensuring that all of our products are safe and of the highest quality. Additionally, we believe in giving back to the community and we support pet-related charitable organizations and animal welfare causes. Yes – we are constantly seeking new ways to make a difference.

This brand is bringing creativity to life with unique art products

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Nil Tech

Art is valuable to so many people (kids and adults alike) because it’s a form of self-expression. It is a way to reflect one’s personal style and create something that is unique and meaningful to the viewer. The value of art also lies in its potential to communicate emotion, tell stories, and make a statement.

In this chapter of the Logie brand spotlights, we interviewed a representative of Nil Tech, a company that is revolutionizing the art and design industry with unique, high-quality products. Learn more about Nil Tech’s amazing art products, brand story, unique selling point, and values that are helping bring creativity to life.

What are the main products that your brand offers?

Sketch pads (white, black, and tone tan), Art sets: full sketch set, watercolor pencils + metallic pencils, fineliner + dual tip color brush pens, Electric pencil sharpener

Who is your target audience(s)?

Professional and amateur artists. People looking to explore drawing, sketching and coloring. Journaling (BUJO), Manga, Hand lettering, watercolor drawing, pastels, charcoal and graphite.

What’s the story behind your brand?

We wanted to bring together art supplies, inspiration and resources. You can count on quality products, ideas from a community of our featured artists and access to learning materials.

What do you love most about your products?

Our products are curated by artists and approved by our kids. Quality and easy to use art supplies for all.

What core values are embedded into your products and work processes?

Integrity, learning, passion and creativity.

Want to learn more about Nil Tech and their products? Let the company know by dropping a question in the comments section below.

7 challenges retailers must overcome in order to make the most out of social commerce in 2023

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social commerce

Social commerce and live stream shopping have seen a significant increase in popularity in recent years. But as we move into 2023, there are several key challenges that businesses will need to overcome in order to continue to thrive in this space.

1.      Stay on top of rapidly changing technology

One of the biggest challenges facing social commerce and live stream shopping is the need for businesses to stay on top of rapidly changing consumer preferences and trends. With countless social media platforms and the increasing use of mobile devices, consumers have more options than ever before when it comes to shopping online. This means that businesses will need to stay up to date on the latest trends and technologies in order to remain competitive.

2.      Navigate complex regulations and compliance requirements

Social commerce brands often have a hard time navigating the complex regulations and compliance requirements that come with operating in this space. Businesses need to ensure that they are following all relevant laws and regulations in order to avoid legal issues and protect the privacy of their customers.

3.      Create effectively personalized shopping experiences

There’s a need to effectively personalize and tailor the shopping experience to the specific needs of individual customers. With the rise of social media and other digital channels, consumers are becoming increasingly accustomed to receiving personalized and tailored content. Businesses will need to use data and analytics to understand the unique preferences and needs of their customers and ensure that they provide them with a personalized shopping experience.

4.      Deliver frictionless shopping experiences

E-commerce businesses need to provide a seamless and frictionless shopping experience for their customers. With the rise of social media and other digital channels, consumers increasingly expect to be able to shop from anywhere and at any time. Businesses will need to ensure that their social commerce and live-stream shopping platforms are optimized for mobile devices and that they are able to provide customers with a seamless shopping experience across all channels.

5.      Invest in the right technology and infrastructure

With the increasing popularity of live stream shopping, businesses need to invest in the right technology and infrastructure to support live streaming. This includes investing in high-quality cameras, lighting, and sound equipment, as well as having a solid internet connection. Additionally, businesses need to have a dedicated team to handle the technical aspect of live streaming, such as troubleshooting, monitoring and managing the live stream, and engaging with the audience. This challenge can often be overcome by choosing to outsource the work to an outside creator. Logie’s technology makes it this

6.      Find an effective way to collaborate with influencers

Another challenge that businesses will face is the need to effectively partner and collaborate with influencers and other industry leaders. Social commerce and live stream shopping rely heavily on influencer marketing and partnerships to drive sales and engagement. Businesses will need to develop effective strategies for identifying and working with influencers and other industry leaders in order to drive sales and engagement. Our technology at Logie addresses this challenge by using Artificial Intelligence to link each brand to the best-performing influencer in the specific niche.

7.      Effectively measure and analyze performance

Brands must effectively measure and analyze the performance of their social commerce and live-stream shopping efforts. With the rise of social media and other digital channels, businesses will need to use data and analytics to understand the effectiveness of their campaigns and to identify areas for improvement.

Conclusion

Social commerce and live stream shopping are rapidly evolving and becoming more popular, but brands will need to overcome a number of key challenges in order to continue to thrive in this space. Businesses that are able to effectively address these challenges will be well-positioned to succeed in the rapidly evolving social commerce and live stream shopping landscape of 2023.

Logie.ai publishes new live stream shopping whitepaper ‘The Art of Live Shopping’

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Man Watching Live Stream

Logie.ai on January 13th 2023, released a new whitepaper called “The Art of Live Shopping.” The detailed industry guide delves into the exciting world of live-stream shopping and covers a wide range of topics that are sure to interest anyone involved in the retail industry. The whitepaper is available for free download at https://logie.ai/whitepapers/.

Whitepaper Scope

The whitepaper provides both theoretical and practical insights to help retailers, e-commerce businesses, and other stakeholders in the industry to understand and capitalize on the potential of live streaming. It also provides actionable tips and strategies that can be implemented to improve the performance of live streaming and increase customer engagement.

Evolution of retail shopping

The whitepaper begins by looking at the historical evolution of retail shopping. It goes back to the early days of brick-and-mortar stores, the rise of e-commerce, and the more recent trends of mobile commerce and live-stream shopping. It then goes on to explore the impact of the pandemic on live stream shopping, highlighting the ways in which it has accelerated the adoption of this new form of retail.

Live shopping Interactions

Another key area that the whitepaper covers is the main roles in live shopping interactions. It explains how creators, brands, consumers, and technology platforms all play important roles in making live stream shopping a success. It also looks at the importance of effective communication and how it can help to build trust and engagement with the audience.

Effective live streams

The 2023 social commerce whitepaper by Logie also looks at what effective live streams look like. It provides examples of successful live stream shopping events and breaks down the key elements that made them successful. This includes things like engaging content, effective use of technology, and a clear call to action.

Target demographics

The whitepaper also looks at the target demographics for live stream shoppable content. It explains how different age groups and genders have different preferences and how retailers can adapt their live stream shopping strategies to appeal to these different groups.

Brand-influencer collaborations

One of the most exciting sections of the whitepaper is the section on brand-influencer partnerships. It explores how these partnerships can help to drive engagement and sales and provides tips on how to find and work with influencers. What’s more, the whitepaper explores the top ecommerce categories for live shopping and provides data and statistics on the popularity of live stream shopping in different countries and regions and looks at the potential for future growth.

Conclusion

In addition to the areas mentioned above, Logie’s live shopping whitepaper “The Art of Live Shopping” covers other important aspects of live stream shopping. For example, it delves into the technical aspects of live streaming, such as the various platforms available to creators, as well as best practices for streaming shoppable content. It also discusses how retailers can track the performance of their live streams and use the data to improve their strategies. Overall, this social commerce whitepaper provides a comprehensive overview of live-stream shopping, covering everything from the basics to advanced techniques and strategies.

This brand creates fantastic learning-themed toys

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SplashEZ learning toys

Toys are an instrumental aspect of a child’s cognitive development. They help stimulate concentration, enhance attention span and memory, a refine motor development during the most important childhood years. It’s no wonder that each parent should take the time to actively expose their child to various toys. However, the reality of the matter is that most of us are so tired by the end of the day that all we want to do is sit back and relax. Choosing toys that encourage independent learning is a great way to make sure that your little one has what they need to learn and grow without requiring so much guided effort from your end.

In this episode of the Logie brand spotlights, we interviewed a representative of the brand SplashEZ. This is a company that creates thoughtful toys to help parents give their little one the best educational options for a rich learning experience.

What are your main/top products?

SplashEZ mold-free bath toys help transform a child’s bath time into a rich learning experience. These include our famous A to Z sprinkler and matching animal bath toys. We also have a Clock Sprinkler and even Alphabet Flash Cards, among many other options that are tailored to deliver a rich and immersive learning experience.

Who are your target audience?

Mothers and grandmothers for kids aged 0–8.

What do customers love most about your products?

The educational theme together with the fun play outdoors or during bath time.

What is your brand story?

It all started a few years back when we’d literally had enough of hearing “baby shark” and “I’m bored” on repeat…

Long hot summers’ meant even longer days with our kids who desperately needed something to do! ( Ya feel us). Deep inflatable pools were out of the question. They were so little, and we wanted to keep them safe during swim time. That’s when the Splash Sprinkler Pad was born – a fun, wet activity that worked well for multiple ages. Those little munchkins stayed cool and entertained for hours each day! And once we upgraded the design with educational themes – it made us parents feel like we totally nailed it!

What core values are embedded into your products and work processes?

SplashEZ is committed to creating products that are innovative, durable, and safe. Toys inspire both parents and children to use their imagination and creativity.

If you have any questions about SplashEZ’s learning-themed toys, get in touch with the brand by leaving a comment below.

This brand offers solutions to prevent lower back pain

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Bod Support Logo

Low back pain is one of the most common reasons why people miss work and seek medical attention. It’s also the main contributor to the overall burden of musculoskeletal disease with more than 570 million prevalent cases worldwide. In the US alone, 65 million Americans have reported a recent instance of back pain while 16 million adults (about 8% of all adults) suffer from persistent or chronic back pain that affects their everyday comfort and productivity.

While aging is certainly a contributing factor, lifestyle plays an increasing role. Lack of exercise can result in weak back and abdominal muscles that are unable to effectively support your weight. Improper posture and body mechanics while undertaking everyday tasks (e.g., driving or sitting for extended durations of time) can result in chronic back pain over time.

Bod Support is a US-based company that is at the forefront of providing lumbar support solutions to prevent chronic back pain. The company aims to help working professionals remain productive and comfortable while ensuring a strong, healthy, back.  We talked to the company’s representative to learn more about their products and how they’re helping ensure a healthier working nation by preventing back pain.

Bod Support Logo

What are the main products that your brand offers?

We believe in the power of prevention, and our mission is to keep your back pain-free using quality back supports and seat cushions. Our customers want reliable lumbar support products that are comfortable and easy to use, and we go out of our way to provide the highest quality products at competitive prices.

Who are your target audience(s)?

People who sit long hours for work:

Office, car, truck, and wheelchair. Sporting event stadiums, kayaking.

What’s the story behind your brand?

We believe everyone deserves to be productive at work while maintaining a comfortable bum all day long. Our work at Bod Support was inspired by the increasing cases of chronic back pain that are associated with long sitting hours. We want everyone to be comfortable and happy at work, and our lumbar support products provide a way to achieve just that.

What do you love most about your products?

Everyone at the company, our friends and family use our products daily. That says it all.

What core values are embedded into your products and work processes?

Our core values are the foundation of our company and guide us in everything we do. We strive to be a company of empathy, understanding that each of us has unique experiences and perspectives. We are patient and take the time to listen to and learn from each other and our customers. We have a desire to constantly improve and stay ahead of the curve. And we hold ourselves to the highest standard of integrity, operating with honesty, fairness, and respect for all. Together, these core values help us to create an environment of growth and success.

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