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This year’s prime shopping season was a ‘hat of many surprises’. Pandemic blues and rising inflation initially led to negative predictions. But actual figures from
This year’s black Friday was shrouded by fears of an inflation-related slowdown. Sky-high prices on gasoline, rent, and household purchases led many to conclude that
Virtual influencers – digital characters that have a ‘personality‘ and behave like humans – are here to stay. These digital creators come in all forms
In the age of m-commerce and live shopping, influencers are a force to be reckoned with. Consumers prefer to receive advice from people they know
YouTube is done marking time on live shopping. From holding its second annual shoppable Beauty Festival to hosting the first-ever Shopping on Shorts challenge, the
New York Date: 19th October 2022 LOGIE today participated in this year’s Advertising Week Accelerator held in New York City. The program is an annual
Emerging reports reveal that Tiktok is partnering with TalkShopLive to launch a live shopping service focused on the Noth American market. According to reports from
Users spent more than 550 billion hours watching live-streamed content in 2021 alone. Demand for live streams and other highly personified content-types is going up
YouTube has revealed a new monetization opportunity for Shorts creators. This move can be seen as a direct intervention to avert Tiktok’s explosive expansion in
Live Shopping – the newest trend in eCommerce marketing – gives you the ability to advertise products to a live online audience. It empowers brands
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