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Logie’s Commitment to Full Compliance with the Amazon’s Associate Program

By
Betonsky N.
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0

At Logie, your safety and security are our top priorities. We want to reassure you that the Logie platform is designed to help you create and manage your influencer website (go.shopping/@alias) and boost your Amazon Influencer growth.

This is entirely compliant with Amazon’s Terms of Service, specifically Section 5 (“Distribution of Special Links”):

5.  Distribution of Special Links Through Software and Devices 
You will not use any Program Content or Special Link, or otherwise link to an Amazon Site, on or in connection with (a) any client-side software application (e.g., a browser plug-in, helper object, toolbar, extension, component, or any other application executable or installable by an end user) on any device, including computers, mobile phones, tablets, or other handheld devices (other than Approved Mobile Applications); or (b) any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, Blu-ray players, or DVD players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

As a reliable platform, Logie strictly follows Amazon’s guidelines and prevents unethical or deceptive tactics that could harm end-users or manipulate the Amazon Associates program. We take pride in maintaining a fair, transparent, and ethical ecosystem for all our users.

What does Amazon’s section 5 entail?

Amazon implemented this section because of the following bad practices that were performed in past years by bad actors:

  1. Browser plug-ins or extensions: Some affiliates created browser extensions or plug-ins that would automatically replace other affiliates’ links with their own when a shopper clicked on an Amazon product link. This allowed them to “steal” commissions from other affiliates by taking credit for sales they did not refer to.
    Logie neither supports nor allows the use of any applications that automatically replace other affiliates’ links, ensuring fair credit for all sales referrals.

  2. Adware or malware: Some affiliates used adware or malware to force users’ devices to load Amazon pages with their affiliate links embedded, even when users did not intend to visit those pages. This would lead to more commission for the unethical affiliates while creating negative user experiences.
    Logie is completely free of malicious software that could force users to load Amazon pages with affiliate links involuntarily, preserving a positive user experience.

  3. Spamming: Some affiliates would use plugins, extensions, or tools to automatically spam forums, social media platforms, or comment sections with their affiliate links, hoping to get unsuspecting users to click through and make a purchase. This annoyed internet users and went against Amazon’s guidelines about promoting products in a relevant and non-intrusive manner.
    Logie prohibits spamming forums, social media platforms, or comment sections with affiliate links, adhering to Amazon’s guidelines of promoting products in a relevant and non-intrusive manner.

  4. Cookie stuffing: Some affiliates would use “cookie stuffing” techniques, which involved placing an Amazon affiliate tracking cookie on a user’s device without their knowledge or consent when they visited a website. This would lead to commissions earned by the unscrupulous affiliates for purchases made by that user on Amazon, even if they did not click on their affiliate link or had no connection with the affiliate.
    Logie does not use “cookie stuffing” techniques, protecting users from having Amazon affiliate tracking cookies unknowingly placed on their devices.

Amazon clearly states that section 5 doesn’t impact the software that you use to help you build or maintain your website, which is exactly what Logie does.

By adhering to Amazon’s restrictions, we support a healthy, fair, and transparent environment for the Amazon Associates Program, ensuring a consistently positive shopping experience for you and your go. Shopping website visitors.

The Logie tool is designed specifically to help you build your Amazon Influencer’s website and generate legitimate, white-hat traffic to Amazon through your go.shopping/@alias website.

As an official Amazon Ads partner, Logie is obligated to follow strict guidelines when it comes to data safety and privacy. You can read our terms of service here and our privacy policy here.

Enjoy peace of mind knowing that you’re always in safe and reliable hands with Logie.

Share premium content with ‘TikTok series’

By
Betonsky N.
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0

TikTok has introduced a new feature called “Series” that is designed to provide creators with a new way to share their stories, talents, and creativity as premium content, while further deepening their connection with the TikTok community.

What is Series?

Series is a feature that will enable eligible creators to post collections of premium content behind a paywall, which viewers will purchase for access. 

One Series can include up to 80 videos, each up to 20 minutes long. This will provide a new, longer format for viewers to watch their favorite creators and content.

“We prioritize the safety of our community when introducing new features and continue working to maintain a safe and welcoming environment where creativity and expression can thrive. As with all content on TikTok, Series content must abide by our Community Guidelines,” Tiktok.

With series Creators will have the freedom to select how much their Series should cost, reflecting the value of their exclusive content. 

The issue of monetization seems to be on every platform’s mind and it is clear why, because if they don’t figure it out, migration to other apps will happen, but so far TikTok has been lagging behind

Eligibility

Creators in select regions who meet certain criteria are eligible to join Series. The eligibility criteria include:

  • Creators should be 18 years or older
  • Have an account that is at least 30 days old
  • Have at least 10,000 followers
  • Must have posted more than three public videos in the last 30 days
  • Have at least 1,000 authentic video views in the last 30 days

Creators with less than 10,000 followers but who meet the other requirements will be able to apply by providing a link to premium content they’ve previously sold on other platforms via the Creator Center in the TikTok app.

“Series is in its early stages, and we’re continuously exploring ways to improve the experience for our creator community and the way creators are rewarded. Series joins our growing range of monetization solutions as we continue to build new ways for creators to feel valued and rewarded as they inspire and engage our community. Series is currently only available to select creators with applications to join opening in the coming months. We’re looking forward to hearing feedback from our community,” said Tiktok in the announcement

TikTok creators have not been able to properly monetize their content despite the influence that the platform has. Previously, the platform has introduced the creative program beta which has still not gained the traction they had hoped, but at least they are making baby steps 

Queer inclusivity in marketing: a virtual Tiktok event

By
Betonsky N.
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0

TikTok is steadfast in its commitment to fostering a safe and inclusive space for its LGBTQIA+ community.

 In this light, the platform has created a virtual event titled “TikTok Takeoff: Queer Inclusivity in Marketing” which aims to educate small businesses on enhancing queer representation and inclusivity.

Queer Inclusivity in Marketing

The event is scheduled for June 13th at 1 PM CT and according to the platform, the session aims to provide insightful perspectives on how businesses can engage and amplify queer voices authentically, not just during pride month, but year-round.

“Whether you’re a queer person or an ally, join us for this enlightening session focused on teaching small businesses how to show up authentically,” said TikTok in the announcement

The 1-hour session will be packed with advice on how to create engaging content on TikTok, and how you can make it more inclusive. There will be insights from queer-owned small businesses, and valuable contributions from industry experts at It Gets Better.

Queer-Owned Businesses Share Experiences

In this session, several queer business owners will share their experiences, success stories, and views on how brands can support the queer community.

Gefen Skolnick, Founder and CEO of Couplet Coffee, a queer woman-owned specialty coffee brand, notes,

“Our aim is to make great coffee more fun and approachable for all.” Her business now graces 350+ shelves across the US, including all World Markets and Foxtrot Markets.

Music City Creative, an LGBTQ+-owned eco-friendly print shop based in Nashville, will also join the discussion.

A Year-Round Support

The event emphasizes the importance of supporting queer-owned businesses beyond Pride month. TikTok has highlighted numerous brands that authentically embrace their queer identity, utilize the platform to build relationships, share personal experiences, and widen their audience.

Some of these brands include @CTOAN Co., a queer Black-owned candle business; Good Light Cosmetics, a gender-inclusive beauty brand; and Very Gay Paint, a muralist company centered around queerness and colorful designs.

“Shop small and support these businesses year round!” urges TikTok,

The session will be open to everyone and users can secure a spot by RSVPing. A live Q&A segment will also be included, allowing participants to interact and learn from the #QueerTok experts. 

This session is a good opportunity to learn from the community and if you are a creator, it is a good way to find out how else to be inclusive.

Maybe there is a creative angle you haven’t considered, Register Here

TikTok Canada Honors National Indigenous History Month with #IndigenousTikTok

By
Betonsky N.
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0
Indigenous

In observance of National Indigenous History Month, TikTok Canada is showing its appreciation for the Indigenous Peoples’ enduring and modern connections to their lands. 

In an official statement, TikTok Canada expressed its gratitude towards Indigenous creators, artists, and small business owners for choosing their platform to narrate their stories, impart their knowledge, represent their culture, and spread joy.

Indigenous Voices Resounding on TikTok

TikTok Canada highlighted that creators from the #IndigenousTikTok community inject the platform with authenticity, creativity, and knowledge. 

The platform has emphasized the importance of their first-hand storytelling in reclaiming their identities, advocating for Indigenous youth, and exhibiting the resilience of their communities.

“A significant aspect of our platform is its ability to facilitate a deeper understanding of Indigenous culture and heritage, challenging misconceptions and breaking down barriers,” a spokesperson for TikTok Canada shared. “Our mission is to amplify and support the voices that tirelessly work towards sharing the beauty, history, and heritage of the First Nations, Inuit, and Métis peoples,” said Tiktok in their announcement

#IndigenousTikTok Visionary Voices List

As part of its commitment to the #IndigenousTikTok community, TikTok Canada is introducing the inaugural #IndigenousTikTok Visionary Voices List. 

This list will recognize creators and small businesses that have made a positive impact both within and beyond the TikTok platform.

Furthermore, TikTok will feature an in-app #IndigenousTikTok content hub to highlight Visionary Voices and other members of the community. This initiative aims to enhance Indigenous visibility and to celebrate inspiring Indigenous voices.

Unveiling the 2023 #IndigenousTikTok Visionary Voices

TikTok’s 2023 #IndigenousTikTok Visionary Voices list will spotlight nine Indigenous creators who have leveraged the platform to educate, entertain, and advocate for the Indigenous community.

“These creators are sharing their stories in their own unique voices, thereby making a lasting impact on and off our platform,” TikTok Canada added.

The Visionary Voices comprise of exceptional creators, industry disruptors, and small business owners, each with a compelling and unique narrative.

Indigenous community members on TikTok span a broad spectrum of talents, from performers, powwow dancers, and artists to makers, style icons, oral storytellers, and writers. 

In line with its commitment to amplifying these contributions, TikTok’s #IndigenousTikTok in-app programming hub will spotlight creators and organizations that demonstrate the community’s rich cultural heritage, creativity, impact, and ongoing activism throughout June.

TikTok’s statement further emphasized “We acknowledge the immense power of being able to tell your own stories. We are honored that so many Indigenous creators, artists, and small business owners come to TikTok to reclaim their identities, educate, advocate, and inspire. We remain committed to providing a safe, inclusive platform for these creators to share their stories, and we look forward to celebrating their unceasing efforts to bring about change and inspire others through their unique and inspiring journeys.”

TikTok’s guide for early holiday marketing

By
Betonsky N.
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0

With half the year already behind us, it’s the ideal time for marketers to strategize for the forthcoming holiday season. 

The holiday season might seem far off, but efforts made today could translate into significant returns in the future. TikTok has therefore released a holiday Playbook to help users maximize their sales.

Product Discovery and Shopping

As the holiday season approaches, it’s essential for brands and marketers to tap into this potential. Early data suggests that 15% of all product discoveries begin on TikTok, emphasizing the need to capitalize on this trend early. 

TikTok’s unique blend of creativity and virality has positioned it as a powerful platform for product discovery and shopping and with popular trends emerging within the platform, marketers should research and take advantage of this. 

Joining the Holiday Conversation on TikTok

The For You page (FYP) on TikTok serves as a hub for holiday and shopping content discovery. Brands can use this opportunity to engage with audiences by creating content around trending holiday hashtags like #Haul, #Hosting, and #GiftIdeas.

In addition to creating brand-specific content, one powerful strategy is to leverage the platform’s dynamic creator community. As the true voices of the platform, TikTok creators excel at introducing brands to their loyal communities of shoppers. 

They not only create curated gift lists, but they also ingeniously weave your brand into their personal holiday traditions and share their tips and tricks for holiday hosting. 

This authentic storytelling approach by creators inspires immediacy and purchase, presenting a full-funnel-in-one solution for your brand during the holiday shopping season.

To implement this strategy effectively, brands should use the TikTok Creator Marketplace to find creators whose style and audience align with their brand values and goals. 

In this way, by joining the holiday conversation on TikTok and forming strategic collaborations with creators, brands can foster a sense of community, enhance their reach, and ultimately drive higher sales during the holiday season.

Creative Solutions for the Holiday Season

Some of the ways for Tiktok sellers to be innovative and connect with users is by joining holiday conversations. The Tiktok guide suggests the following ways to achieve that;

  • Luxe Gift Giving. The holiday season is synonymous with luxury. Brands can use TikTok Creative Exchange to create content that showcases gift-giving opportunities and luxury unboxings, resonating with niche communities.
  • Shoppable Community Aesthetics. TikTok communities significantly influence trending products and aesthetics. Brands are advised to use CapCut, TikTok’s editing suite, to tailor content to align with ongoing trends and seamlessly participate in existing conversations.
  • The joy that Keeps on Giving: The post-holiday period is also crucial as TikTok creators share their #hauls, #gifts, and #unboxings, inspiring purchase-centric conversations. Brands should engage in this dialogue for extended Q5 interaction using the Creative Center’s Trends Hub.
  • Creators as Holiday Helpers: TikTok creators serve as brand ambassadors, introducing brands to their loyal communities through curated gift lists, integration of brands into personal holiday traditions, and sharing holiday hosting tips. This full-funnel-in-one solution inspires immediacy and purchase.

As the holiday season approaches, TikTok’s Creative Solutions become a pivotal tool for brands to engage their audience. Capitalizing on the luxury trend, brands can use the TikTok Creative Exchange to showcase affordable to premium gift-giving opportunities, crafting content that seamlessly integrates with various niche communities. 

Optimizing Ad Spend and Content

To optimize campaigns and maximize Return on Ad Spend (ROAS), brands need to connect catalogs and use reliable data. Consistent campaigns running through the full Consumer Packaged Goods (CPG) purchase cycle can achieve a greater ROAS. 

Additionally, diverse and valuable content developed with TikTok’s Creative Center and ecosystem of tools keeps users engaged. 

To target audiences, capture attention and increase engagement, brands and marketers should strive to use video shopping ads 

The dynamic nature of TikTok offers a unique opportunity for brands during the holiday season. By embracing an early, strategic, and creative approach to holiday marketing, brands can effectively connect with audiences, inspire thoughtful gifting, and ultimately boost holiday sales. 

Read more on Tiktoks Holiday playbook guide here

Demystifying Instagram’s Ranking Algorithm

By
Betonsky N.
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0
Instagram

Instagram, in a blog post, has explained the platform’s Algorithm in a bid to create transparency among its users. In response to feedback and misconceptions, Instagram has introduced new features and updates to enhance user experiences. 

Instagram’s Multifaceted Ranking Approach

Instagram employs a diverse array of algorithms, classifiers, and processes instead of relying on a single algorithm to determine what users see on the platform. 

To Recognize the unique preferences and behaviors exhibited by users in various app sections, the social media giant has tailored specific algorithms for Feed, Stories, Explore, Reels, Search, and more to optimize content ranking.

“We want to do a better job of explaining how Instagram works. There are a lot of misconceptions out there, and we recognize that we can do more to help people, especially creators, understand what we do. Today, we’re updating our original post to shed more light on how ranking works across Instagram and share some new features we’ve built in response to feedback from creators that help improve the experiences people have across the app overall” said Instagram in a blog post

Feed Ranking

Feed is personalized to allow users to stay connected with friends, family, and their interests. It presents a mix of content from followed accounts, recommended content users might enjoy, and advertisements. 

Instagram’s feed ranking algorithm follows a systematic approach that includes content selection, personalization, and signals. The algorithm considers factors such as past interactions, format preferences, recency of posts, and creator relevance to strike a balance between familiar and recommended content.

Additional Features

To empower users in shaping their experience on the app, Instagram offers various features and controls including;

  • Personalizing Feed and Stories: Users can add accounts to their Favorites list, ensuring that content from those accounts appears more prominently in their feed. Users also have the flexibility to customize their feed to display content exclusively from Favorites or followed accounts, beside this the Close Friends feature enables users to share Stories exclusively with a selected group of close contacts. To take a break from recommendations, Instagram allows users to snooze suggested posts in the feed for 30 days. 
  • Influencing Recommendations: Instagram allows users to actively enhance their recommendations by adjusting the Sensitive Content Control to see more or less of certain content types from accounts they don’t follow. Indicating “Not Interested” in recommended posts helps Instagram show less similar content, while the upcoming “Interested” option will enable users to signal their preferences for more of what they enjoy. Proactively hiding posts with undesired captions and reporting policy violations also contribute to refining Instagram’s recommendation system. The platform provides insights into why specific content is shown, ensuring transparency.

Addressing “Shadowbanning” Concerns

While the term “shadowbanning” has been used to imply limitations on account reach without clear justification, Instagram has clarified in its blog post that its ranking approach does not suppress content intentionally. 

The platform has stated its pursuit to ensure creators reach their audiences and grow on Instagram without resorting to paid advertising. 

Features like Account Status provide transparency by explaining why content may be less visible and offers opportunities to appeal decisions.

Instagram has stated its continued investment in Account Status and its commitment to exploring ways to help creators understand factors influencing content distribution. 

To express its commitment to providing ranking updates, transparency, and greater control over the Instagram experience, Instagram is testing notifications regarding limited reach on reels due to watermarks. Resources such as the Creator Lab and interactive sites equip creators with knowledge and best practices to enhance their reach and impact. 

By shedding light on its ranking algorithm and introducing new features, the platform aims to enhance user experiences and empower creators. 

By leveraging the tools and resources provided, users will effectively maximize their Instagram experience while creators can thrive on the platform.

You can read more on the explained rankings here

YouTube’s partner program update and new features

By
Betonsky N.
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0
signing an agreement

The YouTube Partner Program (YPP) is on the brink of a transformation. The platform has announced essential changes to enhance revenue opportunities for creators and ensure the fair use of copyrighted music. 

To continue in the program it is advised that current YPP members accept the new terms by July 10th, 2023, to continue monetizing.

“If you do not accept by this date, your content will no longer be eligible to monetize on the platform any previously monetized content will stop accruing revenue effective July 11th, 2023. And all monetization features, including but not limited to channel memberships, super chat, and similar features will be turned off. We’ll give weekly reminders in the newsflash until July 10th” said Youtube in the announcement

Eligibility Criteria and Application Process

To be eligible for the YPP, creators need to meet specific criteria. These include acquiring at least 1,000 subscribers and reaching either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days. 

Bear in mind that public watch hours from Shorts views in the Shorts Feed do not contribute to the 4,000 public watch hours threshold.

“Once you apply, your channel will go through a standard review process to see whether your channel meets our policies and guidelines. If it meets our policies and guidelines, we’ll accept your channel into YPP. Keep in mind we continuously check channels in YPP to make sure they continue to meet our policies and guidelines over time, “Youtube.

The application process involves signing up for YPP, reviewing, and accepting the base terms, setting up an AdSense account, and waiting for YouTube’s automated systems and human reviewers to assess the channel.

Understanding the Monetization Features

Once you’ve successfully joined the YPP, you can start exploring various monetization options like Watch Page Ads, Shorts Feed Ads, Memberships, Supers, Shopping, and more. 

The choice of how to monetize lies in your hands, but it is important to review and accept the relevant module terms.

To maintain an active and healthy ecosystem, YouTube might deactivate monetization for channels that remain dormant for six months or more. As a creator, it is crucial to regularly upload videos or post on the Community tab to continue reaping the benefits of the YPP.

Other Developments on YouTube

In addition to the YPP changes, YouTube is introducing other features to enhance the creator experience. The platform is retiring the Stories feature, with Community Posts and Shorts set to take center stage. 

Additionally, creators will now be able to deliver a more immersive experience to their viewers with the introduction of 5.1 surround sound audio support for live streams.

For YouTube Shorts, a feature has been enabled to allow you to reply to comments posted on your channel. These Shorts will notify the commenter and appear in the comment feed beneath the original comment, thereby fostering more interactive engagement with your audience.

Another shift in the new YPP terms is the ability for creators to use recognizable music and earn ad revenue with Creator Music. This feature will provide creators with an expanded library of music to enrich their content and engage their audiences, simultaneously offering an additional avenue for revenue generation.

The constant shifts and updates by Youtube show their commitment to seeing creators succeed, it’s exciting to see what positive changes will come next

YouTube stories to be discontinued next month

By
Betonsky N.
-
0
recording

In an effort to prioritize other key functionalities, YouTube has decided to phase out its Stories feature next month. 

Effective June 26, 2023, creators will no longer have the option to create new YouTube Stories. Stories that are already live on that date will expire seven days after their original sharing.

Embracing Community Posts

Earlier last week, the platform announced the expansion of access to Community posts for millions of creators. In this feature, they have incorporated popular features from Stories such as the editing tools and the ability for posts to expire after 24 hours. 

Additionally, creators can leverage engagement-enhancing features like polls, quizzes, filters, and stickers to further strengthen connections with their audiences.

“While Stories are going away, we’ve seen that both Community posts and YouTube Shorts are great alternatives that can deliver valuable audience connections and conversations,”

The platform seems to be pushing for community posts and shorts as an alternative for creators seeking to share lightweight updates, initiate conversations, and promote their YouTube content to their audience.

 From YouTube observation, creators who utilize both posts and Stories observe significantly higher levels of comments and likes on average compared to those with just stories

The Rise of YouTube Shorts

According to Youtube, Shorts generate significantly higher subscriber engagement on average Compared to Stories. The platform has therefore ramped up mobile video tools directly within the Shorts camera, allowing creators to seamlessly add text, and filters, and remix their favorite content from the platform. 

Recent updates have also enabled creators to reply to comments with Shorts, facilitating further audience engagement.

YouTube has expressed its commitment to investing in new and innovative tools to help creators expand their audiences across the platform. 

“With new features for both Shorts and Community posts to be announced throughout the year, we are committed to investing in new and innovative tools to help you grow your audiences across YouTube”

Since its launch in 2018, the Youtube stories feature has not properly gained shape so it makes sense that it is being phased out.

Also, to pin comments, you must have enabled access to advanced features which may take up to 24 hours to show up across your channel. With Youtube, there are always new changes and trials so if you will miss stories, I’m sure something else will be introduced soon.

Pinterest’s diversification efforts to enhance representation

By
Betonsky N.
-
0

Pinterest has outlined several updates it will implement to improve diversity and representation in the platform. These updates aim to create a more inclusive and engaging user experience while reflecting the diverse communities it serves. 

By incorporating diversification mechanisms into their search, related products, and new user home feed features, Pinterest strives to meet the needs and preferences of its global user base. 

Improving Representation Online

Enhanced representation has the capacity to develop a positive business impact through increased engagement, retention, and trust in the platform. To expose the platform to these possibilities, it aims to facilitate content discovery and demonstrate its ability to meet the diverse needs and preferences of users.

Some of the platform’s diversification efforts include encompassing two major stages in large-scale recommender systems: retrieval and ranking. The retrieval stage involves narrowing down the set of candidates based on relevance. 

While the ranking stage aims to find an optimal ordering of the candidates. Diversification is incorporated throughout both stages to ensure a diverse set of content is surfaced to users.

Multi-Stage Diversification in Search and Recommender Systems

  • Diversity Dimension and Metric. This will involve various diversity dimensions, such as skin tone ranges. The platform aims to ensure that different skin tones are represented in the top-ranked results. A diversity metric will measure the effectiveness of the diversification strategy by determining the fraction of queries in which all diversity groups are represented in the top-ranked results.
  • Diversification at Ranking. Pinterest employs diverse ranking strategies, including the Round Robin (RR) and Determinantal Point Process (DPP) approaches. RR involves selecting items from each diversity group in a round-robin manner, while DPP utilizes a probabilistic model to select a diverse subset of items, it also offers a more nuanced trade-off between diversity and utility and can be extended to multiple diversity dimensions.
  • Diversification at Retrieval. To increase the diversity of candidates during retrieval, Pinterest utilizes techniques such as Overfetch-and-Rerank, Bucketized ANN Retrieval, and Strong OR retrieval. These methods will expand the candidate set, and ensure representation from each diversity group.
  • Productionization and Results. Pinterest deployed its diversification approaches across Search, Related Products, and New User Homefeed surfaces. Extensive A/B experiments were conducted to measure the impact on engagement metrics and diversity. The results demonstrated significant improvements in diversity metrics with positive or neutral impacts on engagement metrics.

“We deployed multi-stage diversification on several Pinterest surfaces and through extensive empirical evidence showed that it is possible to create an inclusive product experience that positively impacts business metrics such as engagement. Our techniques are scalable for multiple simultaneous diversity dimensions and can support intersectionality” explained Pinterest in a blog post.

Representation of every population category is a very inclusive measure by Pinterest and it shows their recognition of the platform’s diversity. Its ongoing efforts will also focus on refining triggering mechanisms, optimizing multi-objective optimization weights, exploring debiasing techniques, and mitigating serving bias in recommendation systems. Such features should be explored by other platforms to ensure every user’s experience is satisfactory.

You can get an in-depth overview of the details here

Instagram introduces Ads in search results

By
Betonsky N.
-
0
instagram

Instagram has recently announced that advertisers will have the ability to display ads within the search results. 

Ads Creation

With the introduction of “INSTAGRAM_SEARCH” as a new placement option, developers will create ads specifically designed for Instagram search results. This means that advertisers will leverage the power of search intent to display their products or services to users who are actively seeking relevant content. 

“This will not require the use of a new endpoint; the ‘Instagram search results’ placement option will be available via the current Marketing API endpoint you may already be familiar with, through the addition of the INSTAGRAM_SEARCH placement option. With this new addition, you will be able to update your app to enable your clients to create and preview ads in Instagram search results via API,” said Instagram in a blog post

By seamlessly integrating ads within search results, businesses can capture the attention of potential customers at the right moment, increasing the chances of conversion and driving tangible business results.

Ads Insights

The update will allow Advertisers to analyze insights at the placement level, enabling them to understand how their ads are resonating with the audience in this particular context. By gaining valuable data on ad performance within search results, businesses will be able to refine their advertising strategies, optimize targeting, and allocate budgets more effectively. 

Ad Preview

Another valuable feature introduced through this update is the ability for developers to fetch ad previews in the INSTAGRAM_SEARCH_CHAIN format. A functionality that will allow advertisers to preview how their ads will appear in search results before they go live. 

By obtaining a visual representation of the ad in the intended placement, businesses can ensure their creatives are compelling, visually appealing, and well-optimized for the search results experience.

The new update by Instagram has a lot of potentials to drive advertising traffic to the platform. You can read more on how the Ads in search are intended to work here

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