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Government bans: what’s next for Tiktok influencers?

By
Betonsky N.
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0

TikTok has created overnight celebrities and fostered trends in every corner of the globe. Many brands have benefited from positive reviews while others flopped in sales due to negative reviews. The platform has dominated social media with over 2 billion downloads worldwide. However, several Western governments have banned the app, and still, others are considering a ban, so the future for TikTok influencers seems uncertain.

Tik-Toks popularity

The app quickly gained traction due to its ease of use, entertaining content, and unique algorithm that caters to users’ interests. As of Q1 2021, it had over 689 million active users worldwide, with India, the US, and Brazil being its top markets. Young users comprise a significant portion of TikTok’s audience, with approximately 60% being between 16 and 24 years. This demographic has attracted various brands looking to engage with potential consumers through creative marketing strategies.

Government Restrictions

Several governments have imposed bans due to concerns ranging from national security to privacy issues. Notably, India banned the app in June 2020 alongside 58 other Chinese apps, citing data privacy concerns. This decision has affected an estimated 200 million active users in the country. Following India’s lead, the United States has contemplated a ban; although it has not materialized, concerns remain. Italy, and the Netherlands, have investigated restrictions, while Australia has joined India in banning due to similar issues. 

Migration to other Apps

The potential restrictions and ban on Tiktok have left its influencers in limbo. Influencers who have used it as their primary source of income since its inception may now be forced to seek alternative apps. Instagram and Youtube have gained shelter from migrating influencers, while others have started using emerging apps like Dubsmash and Triller to retain their audiences. Due to uncertainties, brands hesitate to create marketing campaigns using the platform, forcing influencers to seek new sponsorship and partnerships. Is Tiktok headed in the same direction as WeChat and Pinduoduo? Only the future will tell.

”Data privacy concerns are a real risk concern, and, understandably, governments may want to protect their users; many apps have raised safety concerns, and it is high time we devise a way to prevent these apps from hitting the market before irreversible damage is caused. Companies should also do their due diligence and ensure safety and privacy issues are adhered to before endorsing any of these apps,” commented Mohamed Raza, Logie’s lead engineer, and security expert

Does this Chinese app spy on its users?

By
Betonsky N.
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0

One of Chinese biggest shopping apps, Pinduoduo, has gained coverage due to malware claims. Security experts have argued that the app can spy on user data. The app (currently only available for Android users) is famous for purchases of all kinds ranging from foodstuff to electronics.

Popular in the US

While it is mostly used in China, Pinduoduo has entered the US market via the name Temu which offers various products at highly affordable prices. It made its Debut in September 2022 and became popularized via a viral Super Bowl ad. Sources reveal that Temu has not exhibited the same security risks as demonstrated by the mother app.

Suspended by Google

Late last monthGoogle suspended a version of Pinduoduo from its play store due to security concerns. A spokesman revealed that they had found malware issues on app versions. “ The Off-Play versions of the e-commerce app that were found to contain malware were enforced on via Google Play Protect,” read the report. A detailed coverage by CNN reported that Pinduoduo could bypass security constructs and monitor activity on its user’s phones; it also can change settings, read private messages, check notifications, and detect usage by other apps. Even worse was the allegation that Pinduoduo made it difficult for users to remove it. We haven’t seen a mainstream app like this trying to escalate their privileges to gain access to things they’re not supposed to, “Mikko Hypponen, a senior research officer at Secure (the Finnish cybersecurity firm), told CNN.

Findings by Kaspersky Researchers 

Researchers at Kaspersky Lab found that the app could compromise user privacy and data security and relay information to Boomerang. Some evidence also showed that versions of Pinduoduo could install backdoors and obtain access to user data and notifications by exploiting system software flaws.

Same Suspicions as Titkot

The security issues that Pinduoduo has presented give credence to the fears government officials have raised about TikTok. Both apps have their roots in China, and legislators in Western countries have worried that the Chinese government could use them to spy. Congress recently grilled TikTok’s CEO for nearly 6 hours, and many people argue that the latest development will only make things worse for the short video giant. 

What Our Lead Engineer Thinks

“Security is one of the most important concerns for technology providers regardless of the industry and country of origin. The fact that Pinduoduo has exhibited such glaring security inconsistencies will have a lasting impact on user trust. A company of Pinduoduo’s size should go above and beyond to ensure that its platforms adhere to the highest standards of security and privacy, with no excuses. This will almost certainly also have ripple effects on the TikTok situations currently unraveling here in the US,” said Mohamed Raza, Logie’s lead engineer, and a seasoned security expert’’.

Why the future of eCommerce is social

By
Betonsky N.
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0

Trends predict a rise in mobile shoppers by 73.4% in 2023, while social media sales are predicted to account for 45% of all e-commerce sales. There is massive potential for social media in the E-commerce space. Social networks and their operations are increasingly incorporated into e-commerce, allowing businesses to broaden and globalize their reach. With this, they are creating more engaging and meaningful customer experiences.

Social Media Taking Over

Currently, e-commerce involves customers buying products and services online through a website or an app. However, social media is slowly taking over; it has become the go-to place for consumers to search for the most relevant products and make direct purchases. As a result, businesses are leveraging the power of digital marketing to reach a wider audience and drive more sales via social channels.

Social Commerce

Social media is about building relationships, which is no different from e-commerce. Consumers want to connect to brands and learn more about their products and services, and social media provides the perfect platform. Consumers now purchase products directly from social media platforms; they are no longer required to leave these platforms to make purchases, creating convenience.

Companies Changing Strategies

Companies have started using social platforms such as Twitter, Facebook, and Instagram to reach their customers, and they are keen to build relationships with customers to increase sales. Research shows that the future will involve brands and companies creating personalized, engaging, and interactive products that target specific customers. This approach will encourage feedback and recommendations on improving products. Brands and marketers must, therefore, take advantage of social media platforms and build customer relationships. This will make them stay ahead of the game.

Web 3.0 is changing digital marketing as we know it

By
Betonsky N.
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0

Web 3.0 is a shift away from centralized networks towards more decentralized, open networks and services. Although it is in its early stages, it has the potential to better user experience and take digital marketing to the next level.  It eliminates mediating companies for internet services like Apple, Google, and Twitter and allows individuals to possess and govern internet segments.

Marketers can use Web 3.0 to target specific audiences by building vocabulary and creating clear rules for manipulating data. Digital marketers are more than ever seeking to offer personalized experiences to their customers, and Web 3.0 will create the perfect solution for this. They can target customers based on their online behaviors and interests and personalized campaigns. 

What does Web 3.0 offer?

  • It provides control over data privacy and security. Since Web 3.0 uses blockchain technology, it is equipped to offer transparency and provide better data security. With this version, users can achieve both security and privacy.
  • Stringent rules and regulations on data collected will be initiated, and data storage will only be allowed for marketing purposes. Companies will be restricted from collecting and using personal data without user consent.
  • There will be more content freedom and access. The Web 3.0 version eliminates algorithms in social media platforms. Marketers and content creators can now interact directly with their customers. 
  • Marketing will focus on advanced user experience, and campaigns will involve 3d imagery and interactivity. 

Impacts of on Digital Marketing | creator economy

The integration of AI, blockchain technology, and advanced search capabilities will provide creators with more control over their content and revenue. Marketers will also be able to deliver highly targeted campaigns with higher engagement. Embracing virtual and augmented reality and automation will enable them to focus on strategic activities. It is, therefore, necessary for creators and digital marketers to adapt and leverage new opportunities to gain a competitive edge 

Web 3.0 has drastically changed the digital marketing scene for brands and influencers. A new way to reach and engage with audiences has been introduced, allowing for highly personalized and targeted campaigns. Tracking and optimization in real-time are now possible like never before. As more brands and influencers embrace this technology, we can expect even greater shifts in the digital marketing sphere.

Update: two Zoom trainings every Friday!

By
Betonsky N.
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0
Friday Zoom Trainings for Content Creators

You may have noticed that – of late – we have been running two training events on Fridays. This has been confusing to some of us and we created this post to shed more light so you can plan ahead and do not miss out on any of these important trainings.

General influencer’s training session (Friday 12pm EST)

This is the usual influencer training event that we have been conducting over the last year. As is the norm, this training will continue to take place at 12 pm EST. The session is designed to help you learn how to succeed and grow as an influencer and Amazon vendor. We are committed to growing together as a community and this is the forum that we use to share tips and strategies on how to build a loyal following, create engaging content, and monetize your platform.

Logie specific training session (Friday 2 pm EST)

The second training (which we started two weeks ago) is the Logie Official Training, which takes place at 2 pm EST. This session is designed to showcase our innovative platform and tools that help you gain a competitive edge. During this training, Ehud and the super successful creator David Utechpia will demonstrate how to use Logie to streamline your workflow, create quality content, and make more money as an influencer.

Check out our events page for Zoom links and updates

We typically send out email reminders every Friday with the links to these trainings. However, you can always stay on top of each event and access the respective Zoom link on our events page.

Keep in mind that both of these trainings are free and open to all of us. Whether you’re just starting out as a content creator or you’re looking to take your platform to the next level, we’re confident that you’ll always find something valuable in our weekly trainings. So make sure you do not miss out.

From oil field worker to a 5-figure monthly influencing career

By
Betonsky N.
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0
Steven WB Digital Creator Success Story

It takes a lot of courage to transition from one career to another, especially when the stakes are high. However, one Logie creator refused to be held back by his past work and took a leap of faith to pursue a passion for content creation. Today, his hard work, dedication, and creativity have paid off in ways they never imagined.

In our latest creator spotlight, learn how Steven WB went from riches to rags and then to riches again (now as an influencer). Discover the secrets behind Steven’s success and get ready to be inspired and motivated by this incredible story.

Interview with Steven WB

How did you first get started as a content creator?

I started in 2017 starting a family vlog channel inspired by Ryan’s Toy Review. I saw this boy was making millions a year and I wanted that for my family. I wanted the vacations and free toys. Not to mention no longer having to be gone 6 months out of the year with my Job.

What are some of the key challenges you have had to face (and how did you overcome them)?

Starting from Scratch

  • I knew nothing about YouTube, Cameras, Lighting, editing, or how to be on camera.
  • I watched a ton of videos and followed top creators to learn how to edit.
  • I studied cameras and how to get the best results. I learned lighting and how to use green screens. 
  • I watched YouTube coach after YouTube coach to learn SEO for my videos.
  • I watched other creators to see what they were doing and what made them successful.

I also had the challenge of being a Dad to 4 young kids and working a full-time job. Then having to find time to learn, film, and edit videos. 

By and large, what is your story?

I was working in the oilfields in Louisiana for 15 years. At one point I was self-employed and provided a Commercial Diving service repairing pipelines underwater. It was very lucrative and I was doing very well. But well, all things must come to an end I guess.

Oil prices tanked and the oil industry went into survival mode. My business was not able to survive this slowdown and ultimately shut down.  I wasn’t sad it shut down I was eager for a new start and was tired of working underwater at this point anyhow. 

Relocating to Florida

My family relocated to Florida from Mississippi with dreams and hopes that Florida offered more opportunities.  I received a call 6 months after my business shut down and was offered the mechanics job in the same oilfield I had been working. I accepted and now I was working 2 weeks on the water and 2 weeks at home. The money was good but I was still stuck in the same spot. Plus now I had to drive 12 hours to catch a boat every 2 weeks and then drive 12 hours home 2 weeks later.

Exploring Video & YouTube

This is when I started getting into video and YouTube. I was able to get our YouTube channel to 13k subs by filming videos when I was at home and editing when I was offshore working. I literally lived on 5 to 6 hours a night for years trying to make it on YouTube. Then in 2018 or 2019, my wife heard about the Amazon influencer program so I was like sure let’s see if we qualify. We applied and we were accepted….I was so naive about how it all worked. Basically, I was an influencer and all I was doing was using my affiliate account.

My Amazon Influencer account just sat idle for years! Well, things get worse… My wife was feeling the effects of being a single mom half of the year and was ready for me to stay at home or become a full time Dad.

Working at Amazon

She applied to Amazon to work in Customer service and was hired. Money was tight and we were struggling at this point. I was concerned about her getting stressed with 4 kids and now throwing a job into the mix.  I applied to Amazon as well thinking that if I was hired then I could come home full time and our income combined would be equivalent to my job on the water. I was hired and quit my job with healthcare benefits to come home and answer calls in Amazon Customer service. I was answering calls on the early shift and my wife was answering calls in the evening. I was now at home and able to help my wife.

Not enough money

Still, the money was less and we no longer had health insurance and we were hoping to go full-time with Amazon to get those much-needed benefits back. Times got very hard… We were not making enough money to pay bills and buy food. I was having to sell everything I owned to make ends meet. When I left Mississippi I had a Condo, a rental house, the house we lived in and 6 acres of land. We sold everything from 2017 to what was now 2020 and the pandemic was in full effect.  Now running out of things to sell I got another job as a handyman as well as cutting lawns. When you think you are at bottom …you’re not… I was released by Amazon as a seasonal employee despite being in the top 10% percent on our ratings and metrics.  Luckily, however, my wife was offered full time so we were able to get our health benefits back. But we were still struggling. At this time, I was still making videos and sleeping 5 to 6 hours a night. I was up till 2 am working and then getting up at 7 or 8 am to do it all again.

The Good Break!

Amidst all this, I was sent a messenger. I had become friends with a guy named Dan Currier. He has a YouTube channel with almost 90k subscribers and one day out of the blue he emails me and says “Hey are you an Amazon Influencer because if so I am putting together a course and I want you to test it.” My mind almost exploded. I was nearly in tears seeing the opportunity finally opening up in front of me. Someone finally took interest in me and was going to give this guy a chance. Dan taught me about shoppable videos and his technique for making videos.  I uploaded my first 10 videos and was approved 8 days later.

Just how did you get from 0 to 5 digits in under 20 months?

Logie.ai Content Creator

I was poor and desperate but now I had everything I needed! A sliver of light at the end of years in a long, dark tunnel. I uploaded 100 shoppable videos in my first week!! This now was July 2021. I was making videos on everything I could find. I was even buying from Walmart and Target to make Amazon Videos. After my first month, I made 74 dollars! This was Amazing! It does work! I can make money online and put the skills I learned by making YouTube videos to work.

Game On!!

I was crazy about making videos. I made videos on everything. I would create content on other peoples’ items as well. If I had to install a security system or microwave oven I would make a shoppable video on it when they were not looking. The second month I made 150 bucks! Now I started getting emails and messages from vendors for free products. I took everything! During my busiest month, I received 148 units.  I was making the videos free and all I wanted was free products. Word spreads fast and before I knew it I had a dozen or more companies I was working for. In the third month, I made 300 bucks!

Going Big…

It was around this time that I heard about Thrasio and applied to work for them. I was accepted and offered a 3-month trial. I received 15 products from them and unbelievably it went well! I had my first big day when I sold 5k in foot massagers in one day!  I made 650 bucks in one day my mind was blown.  At this point, I was drowning in products so the next step was to charge for videos. Each month my income increased. In March of 2022, I hit 2k in commissions from Amazon and made another 2k from Thrasio along with charging for videos.  I quit my blue-collar job. I no longer had to sweat all day and do physically demanding work for hours upon hours. My wife was nervous I jumped ship too early but I saw the path. I no longer had limited sleep and a “job” holding me back.  I floated around this income through June 2022.

First Live…

I did my first live and became a rising star in July. That was a switch to kick off my income again.  It seems once I started doing lives my shoppable videos gained more traction. My lives did terribly but it seemed to help my videos so I stuck with it.  Once again I was increasing around 1k a month! As they say, the rest is history. I am now making nearly 5 digits in Amazon Commission alone. I work with Wahool, Thrasio, and DeeRC/Holystone that pay me commissions for the products I sell and I get paid just to go live with no sales. I also supplement my income by still accepting products from sellers as well. With this combined, I have broken 5 digits for a consecutive 3 months (with the fourth month in sight).

This is my riches to rags and hopefully riches again story. I consider myself to still be a novice and am looking forward to the next level. I also have helped 6 people get started and start changing their lives. I don’t view others as competition I view them as friends and family and I want to pay it forward to as many people as I can.

Please share your best tips for influencers who are just getting started

Work Hard now work less later:

  • Make videos on everything you can get your hands on.
  • Educate yourself and network. If you are ignorant and alone you are throwing money out of the window. 
  • Shoppable videos are not YouTube videos. You are not trying to entertain with shoppable videos. Nobody cares about your intro and your fancy camera – they want to see the product and whether it is what they are looking for.
  • Appear as non-corporate as you possibly can – people do not trust polished corporate-looking videos.
  • Keep it simple to the point and film the product in its environment and actually show it being used.
  • Upload all your videos on YouTube and use affiliate links. I did this in one year on my review channel and it now makes me 300 a month.  Plus you can utilize the copyright tool to protect your videos from theft. Look out for your fellow creators. If you catch someone stealing your videos let the community know so they can protect their work. 

How’s your experience (so far) using Logie?

I am finally understanding Logie and regret I didn’t learn sooner. I love the platform because it has massive potential.  Plus having the ability to talk and share with the best Influencers on the platform is invaluable!

What are your future plans for growing your business?

I am now going to start breaking away from the smaller sellers and start buying my own products – utilizing Logie, of course. I no longer need to grab the low-hanging fruit and feel by making videos on higher-ranked products that have less competition will help me get to the next level. I also plan to continue doing live streams to reach A-lister status because I feel there is a benefit to that.

Is there anything else you’d like to share in order to encourage our creator community?

Treat others as you want to be treated. You get what you give. If a 48-year-old oilfield worker can change his stars so can you!

Alibaba to split into 6 different entities

By
Betonsky N.
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0
Online Shopping

The Alibaba Group announced today that it’s planning to split into 6 different business outfits.

Alibaba is one of the largest tech companies in the world, employing over 200,000 people primarily in Asia but also in the US, UK, and Germany. Alibaba’s flagship online shopping platform – Taobao – has been one of the driving forces behind the social commerce wave in China. 

This announcement is an interesting development given that Alibaba has operated as a single entity for over 25 years. Each of the six groups will run a specific aspect of the company’s business: cloud computing, global e-Commerce, local e-Commerce, logistics, media, and food delivery. The separate entities will also report to different boards and seek out individual IPOs or funding on their own. Alibaba Group will effectively become a holding company.

Seeking Agility

This announcement is not so far-fetched from what Facebook did in 2021 when the company became a Meta subsidiary along with Instagram and WhatsApp. But it’s, all the same, fascinating given that Alibaba has for over 2 decades billed itself as a leading Chinese technology company with global reach.

“This transformation will empower all our businesses to become more agile, enhance decision-making and enable faster responses to market changes,” said the company’s CEO Daniel Zhang in a letter seen by the Wall Street Journal.

Zhang also said that the resources that run the different groups (including data management and human resources) will be split accordingly.

Logie joins the NVIDIA Inception Accelerator program

By
Betonsky N.
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0
Nvidia Inception

Logie.ai has joined an elite group of startups admitted into the NVIDIA Inception Accelerator. The renowned accelerator helps startups evolve faster by providing access to cutting-edge tech, expertise, co-marketing, and connections with venture capitalists. It also exclusively focuses on startup companies that are leading change across industries and across the world.

About NVIDIA

NVIDIA is a leading technology provider known for its innovative graphics processing units (GPUs) and artificial intelligence (AI) technologies. Founded in 1993, the company has transformed the computer graphics industry with high-performance GPUs that enabled realistic and immersive visual experiences for gamers and professionals alike. In recent years, NVIDIA has expanded its focus to include AI, developing hardware and software solutions that have revolutionized fields such as self-driving cars, robotics, and healthcare. With a reputation for cutting-edge technology and a commitment to advancing the frontiers of computing, NVIDIA continues to lead the way in the tech industry.

The Inception Accelerator

The NVIDIA Inception was launched in 2016 and has so far helped mold countless startups. As members, Logie and other organizations have direct access to hardware and software discounts along with free technical training. The program is free for tech startups and mostly features companies that specialize in AI and other breakthrough technologies. According to NVIDIA, the main goal of this Inception is to help promising startups scale faster.

How This Works

Logie’s engineering team will now work with NVIDIA to get on top of the latest tools the company is building while also connecting with investors. With the NVIDIA Developer Program, we’ll also get access to technical support and access to SDKs and other tools to help us accelerate our progress. Through the program, NVIDIA will also adapt the benefits we receive to match our growth trajectory.

“This is a great opportunity for Logie to be a part of the company that is leading the world of generative AI. Throughout our timeline, we have been committed to leading the way by ensuring that we’re innovating at the forefront of social commerce technology. The NVIDIA Inception is another vote of confidence. We’ll make the most out of this incentive to fast-track our technology and make it available to more content creators and brands,” said Mohamed Raza, Logie’s lead software engineer.

This development adds to the number of valuable partnerships that Logie has engaged in over the last few months. Our company continues to take part in beneficial programs and events that help our team grow and make it easier for our engineering team to keep innovating in the social commerce scene.   

9 tips to maximize your return on ad spend

By
Betonsky N.
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0
Maximize Return on Ad Spend

In today’s highly competitive eCommerce landscape, advertising is a crucial tool for vendors to attract customers. Social media and digital platforms make it easier for you to reach your target audience through targeted and personalized advertising – so you can stay ahead of the competition and cultivate a growing customer base.

Return on ad spend (ROAS) is the metric most used to measure the effectiveness of advertising campaigns. It is calculated by dividing the revenue generated from an advertising campaign by the cost of the campaign. As a content creator or Amazon vendor, learning to optimize your Return On Ad Spend can go a long way to expand your bottom line.

Fascinating Stats on ROAS

The average ROAS across all industries is $2 for every $1 spent on advertising – Google Study

Businesses that have an ROAS of 5:1 or higher are generally considered successful – HubSpot Report

40% of US marketers said that increasing ROAS was their top priority for improving advertising performance – eMarketer Survey

Businesses that use remarketing campaigns can see ROAS up to 10 times higher than traditional display advertising campaigns  – Tinuiti Report

Businesses that use a combination of search and social advertising can see a 26% increase in ROAS compared to using either channel alone – Marin Software

87% of marketers reported that their ROAS increased or stayed the same in 2020, despite the challenges presented by the COVID-19 pandemic – AdRoll Survey

1.      Set Clear Advertising Goals

The first step to optimizing your ROAS is to set clear advertising goals. Start by defining your objectives and what you want to achieve before you even think about running ay ads. Do you want to increase your sales, promote a new product, or improve your brand awareness?

Setting clear goals helps tailor your ad campaigns and create targeted messaging that resonates with your audience. Clear objectives also serve as a tracking board to measure the progress and success of your advertising campaign.

2.      Use Data to Identify Your Best-Performing Ads

One of the most effective ways to optimize your ROAS is to use data to identify your best-performing ads. By analyzing your advertising data, you can gain insights into which campaigns, ad groups, or keywords are driving the most revenue.

Advertising platforms provide a wealth of data on your advertising campaigns, including clicks, impressions, conversions, and cost-per-click (CPC). Use this information to identify your top-performing ads and allocate your budget accordingly.

3.      Optimize Your Keywords

Keywords are an essential component of your Amazon advertising campaigns. By optimizing your keywords, you may increase ad visibility and attract more relevant traffic to your product listings.

To optimize your keywords, you should conduct thorough keyword research and identify the most relevant and high-performing keywords for your products. You can also use Amazon’s Keyword Research Tool to find new keywords and evaluate their search volume and competition level.

Moreover, it is essential to continuously monitor and refine your keyword strategy to ensure that your ads are targeting the right audience and generating maximum revenue.

4.      Use Ad Targeting to Reach Your Ideal Customers

Ad targeting is a powerful tool to help reach your ideal customers and maximize your ROAS. Amazon offers several targeting options, including product targeting, category targeting, and audience targeting.

Product targeting allows you to display your ads on specific product detail pages, while category targeting enables you to target ads to customers browsing specific product categories. Audience targeting lets you reach customers based on their interests, behaviors, and shopping habits.

Maximize these targeting options to create more relevant and personalized ads that resonate with your audience, ultimately leading to higher conversion rates and increased ROAS.

5.      Test and Refine Your Ad Creative

Your ad creative is one of the most critical factors for determining the success of your Amazon advertising campaigns. To optimize your ROAS, you should continuously test and refine your ad creative to identify what works best.

Start by experimenting with different ad formats, images, copy, and calls-to-action (CTAs) to figure out which elements drive the highest conversion rates. By testing and refining your ad creative, it’s possible to create more compelling and effective ads that generate maximum revenue.

6.      Monitor Your Advertising Metrics

To optimize your ROAS, it is crucial to regularly monitor your advertising metrics. Tracking your campaign performance helps identify any issues or opportunities for improvement so you may take corrective actions.

Some essential metrics to track include click-through rate (CTR), conversion rate, cost-per-click (CPC), and ROAS. Monitor these metrics to identify trends and patterns in your campaign performance and make data-driven decisions to optimize your campaigns further.

7.      Adjust Your Bids and Budgets

Bids and budgets are critical components of your advertising campaigns. Adjusting these may help maximize your ad visibility and generate more revenue.

To optimize your bids, focus on the keywords that drive the most revenue and increase your bids accordingly.

Allocate your budget to the campaigns that generate the highest ROAS. By adjusting your budgets, you make sure that your ad spend is focused on the most profitable campaigns and keywords.

8.      Use Automated Campaigns

Amazon offers several automated advertising options, including Sponsored Products and Sponsored Brands. These campaigns use machine learning algorithms to optimize your ad targeting, bidding, and creative.

By using automated campaigns, you get to save time and resources while still generating maximum revenue. Automated campaigns allow you to focus on your business and let the advertiser’s algorithms handle the complex optimization tasks.

9.      Monitor Your Competitors

It is essential to monitor your competitors’ advertising activities regularly. By tracking your competitors’ ad campaigns, it’s possible to identify new opportunities for optimization and stay ahead of the competition.

Use tools like Jungle Scout, Helium 10, or AMZScout to monitor your competitors’ sales, ad spend, and keyword strategy. Analyzing this data helps identify gaps in the market and adjust your advertising strategy to maximize your revenue.

Conclusion

Optimizing your ad spend requires a combination of careful planning, data analysis, and continuous monitoring. By identifying your target audience, setting clear goals, and testing different strategies, you’ll be able to improve the effectiveness of your ads and maximize your return on investment. Regularly reviewing your metrics and making adjustments as needed also helps stay on track and ensure that you are getting the most out of your ad spend.

Google suspends Chinese budget shopping app Pinduoduo

By
Betonsky N.
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0
Shopping App

Google today suspended Pinduoduo – the popular Chinese shopping app – from the Play Store. The search engine giant took action after malware was found in versions of the app.

Malware is a piece of software that is designed to damage, disrupt, or gain unauthorized access to a computer system. When concealed in otherwise genuine-looking apps, malware may be used to gain access to sensitive information on a user’s phone.

“We have suspended the Play version of the app for security concerns while we continue our investigation,” a Google spokesperson said in a statement released on Tuesday.

This suspension comes at a time when tensions are high over Chinese-owned apps like TikTok that U.S lawmakers fear may pose a security threat as they may be used to spy on American users. TikTok has already been banned on government devices in the U.S., Canada, and the EU.

Pinduoduo is already a popular shopping app in China that is known for generous discounts when users join up and purchase multiple items. Riding on the success of Pinduoduo, the US-listed public company (PDD) launched Temu (a US-based shopping platform) last year.

Google on Tuesday warned its users to remove any Pinduoduo app installations that were not downloaded from its Play Store.

“Google Play Protect enforcement has been set to block installation attempts of these identified malicious apps. Users that have malicious versions of the app downloaded to their devices are warned and prompted to uninstall the app,” the company said in a statement.

In a statement to CNN, Pinduoduo said that it had been informed about its app being ‘temporarily suspended’ because it was not compliant with Google’s Policy. The company added that it was reaching out to Google for more information.

It’s not clear – at this moment in time – whether similar security concerns apply to Apple users. The iOS version is still available for download at the Apple Store.

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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